Sponsor Me - How much $ should you ask for?

Start with a small ask that's easy for sponsors to say yes to. The speaker turned a $500 blog post into a 1,500-word video piece that outperformed competitors, which let him raise his rate to $2,500 and land year-long contracts. Overdeliver on the first deal to build trust and justify bigger asks later.
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How much money should you ask for? I got a question from one of my YouTube viewers, love you guys, Big Key Jones. You can hear my voice, I'm drinking some tea, I'm feeling really sick today. So Big Key Jones wrote in on one of my videos talking about how to get companies to sponsor your events and he said, "That was some great advice, man, thanks. How much should you ask for? Should you ask for it as a monthly or one?" Lump sum? Explain? What is the kind of partnership? So here's the thing, okay? When you are first starting to work with a new client, a new sponsor, a new relationship, there's always a lot of risk, right? You don't know them. More importantly, they don't know you, and they're afraid that it's not going to work out, right? If you put on an event, you're asking for a sponsor, and it doesn't work out, they don't want to be left holding the bag saying, "Hey, you know, I invested this money. It didn't work out for me." What I try to encourage entrepreneurs to do is reduce the risk as much as possible. And what I mean by that is find a low-risk, super easy way for people to start to work with you. You know, hopefully you're here in a business, Mr. Bicky Jones, that is not just a short-term thing, right? You want to be around for a long time, and for that to happen, you have to build long-term relationships with your clients. You want them to know you, like you, trust you, and have them think, "Big Key Jones delivers!" That's what you need them thinking all the time. And so start off with something small. Start off with something really small, something for them to say yes to easily, something that's really low risk for them. Get in there, overdeliver like crazy, give them crazy amount of value, understand what it is they're really looking for, and then deliver that to them. And then the next time you have something coming up, it's easy to go and ask for more and more and more and more. One of the stories I like to tell is I was doing a blog post for a corporate client, big telco, and they asked me to write 350 words and they were going to give me $500 and I get to link to my website. That's a pretty good deal. I get $500, I get linked to from a big website, I get to write about entrepreneurship, and they were hiring 10 people to do this thing, 10 different people. And here's the thing that happened. So I didn't just write 350 words. I wrote 1,000 words or 1,500 words. I added a video. I promoted my newsletter. I tweeted about it. I got results on that post and at the end of the day they compared my post versus all the other 9 people that they hired and mine was above and beyond the best result that any of them had ever gotten by a huge factor. It wasn't even close. It was like more than all of them combined. And so when it came down to wanting to continue the relationship, who are they going to go with? They're going to go with me, right? Because I gave them such huge value and I slowly increased my prices. I went from $500 to $1,500 to $2,500 and that's, you know, gone up because I give them great value and now I'm signing year-long deals with companies because they know what I can deliver. And so you have to start that relationship. If you go off and you start saying, I need a year-long commitment, it's going to cost you $100,000, They're probably going to say no, right? Like, you got to give them a low-risk way to start to work with you, get them saying yes. They don't have as many layers to go through. They don't have any budgets to figure out because it's a small amount, and then show them crazy amount of value and they want to keep working with you and they'll come back and say, how can we do more work with you? We've got to figure that out. That's what you want them saying. Believe. Those of you watching, like the video, thumbs up below, leave a question, leave a comment. Wish me to feel better in the section below, and, uh, you can click on my face to subscribe to the channel. Thank you so much, and I'll see you soon.
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