STAND OUT FROM OTHERS: Create Barriers and Beat Competitors!

How do you create barriers to entry? It's a great question, one that came in from one of my newsletter readers, uh, Nazirki. I hope I pronounced that properly. And it's great because you need to have something different about your business, right? You gotta have some way to stand out. If you're doing something different, then everybody copies you. If everybody's doing the same thing, then, then it's again hard to stand out. It's hard to get people talking about you. It's hard to drive more traffic. To your store, to your website. It's hard to get people to buy from you. So Nazarki wrote in saying, you know, he's making a new product and besides licensing, how can you create unfair competitive advantage for other companies not to copy you? What barriers can we create for competitors to enter the market? Thanks a lot. So there's a couple main ways to create barriers to entry for your business. And a lot of them are not as easy to achieve as others. So let me go through them. The first is a monopoly, okay? You own everything. So if you own all the trees, then somebody wants to buy trees, they have to go from you, right? They have to buy from you. That model is super hard to do nowadays, right? If you're creating, you know, apps and smartphones and iPad apps, how do you own the market? You can't. The second thing is to have a patent. So you've created some new technology and you patent it so that nobody else can copy it. Patents are great, but it's so easy, especially with the technology patent, it's so easy to change one little thing and companies can skirt their way around the patent. So they can still steal your ideas, they can still copy and put into their business. It's still great to have, especially if you're going for funding or such as you're trying to get acquired with your business. The patent can be really helpful for you, it makes you look like you have some momentum with your company. But at the end of the day, competitors are still gonna get in and copy what you're doing. The best way, the third way in my opinion, to create this unfair advantage is to pour yourself into your business. You. Think about what makes you different. Think about why you're starting this business. So, um, the business here is, uh, apps for disabled kids to make their studies simple and fun. Why do you want to do this? Do you have a disabled kid? Were you disabled when you were a child? What is driving this passion to help disabled kids? I think it's a noble cause, I think it's great, I think there's a lot of opportunity, but why are you doing this? You need to pour yourself into your business. You need to make people want to buy from you and the experience that they get buying from your business. What's the reason behind this thing? How can you make your creativity shine through in what you're doing? That's something nobody else can copy because nobody else is you. Nobody else can make it personal the way you can because that's your unique experience. That's the way to stand out, especially in a competitive market. Right? How many iPad, iPhone apps are out there? Tons. It's growing by the second. It's crazy. How do you stand out? Most of the apps that are coming out are me too. They're copycats. They're not unique. They're not creative. They're not original. And as a result, nobody downloads them. Nobody buys them. Nobody upgrades on them. The way to be unique, be different, have a sustainable competitive advantage is to pour yourself, your heart, your passion into your business. 'Cause nobody can copy you. For those of you watching, if you're in a competitive business, and most people are, if you're a real estate agent, if you're a life insurance agent, if you're a technology developer, you have tons of competition. You're a real estate agent? Think of how many real estate agents are out there. Why should I hire you versus somebody else? You have to pour yourself into it. What do you stand for? What do you believe? Why are you doing this? Because it's not to make money. Money comes, but there's something else, there's some reason that's driving you, and that's gotta come through. Think about my business. I help entrepreneurs. How many people help entrepreneurs? Tons of people help entrepreneurs. What's different about me? Why do you guys come and watch my videos? Why do you subscribe to my newsletter, subscribe to my YouTube channel, on Twitter, on Facebook? Buy my worksheets? Why are you involved in what I'm doing? Because it's me. You like what I share. I share my personal stories. I add my Evan touch to everything that I'm doing. If I try to be exactly like somebody else, it's not gonna work. Somebody can't be me. If you wanted to help entrepreneurs, you couldn't do exactly what I do. You couldn't be Evan. You have to be you. You have to find your own way to do it. That's where your success will come. I have a long-term sustainable competitive advantage unfair advantage, huge barriers to entry, because nobody else can be Evan Carmichael. And that's the same thing you need to bring to your business. You're not just making apps, you're throwing yourself into it and nobody else can be you. That's your long-term advantage. Belief. Those of you watching like the video, please give it a thumbs up below. It always makes me wanna do more for you. And please leave a comment below, let me know what you think. Your comments drive me every day to wanna do more to help entrepreneurs. You get me motivated every day when I wake up and read, so please leave it below. You have a question, let me know below too. I'mma give you the response. Thank you so much, and I'll see you soon.