Stand UP For Success! | Top 24 Insights

Hello and welcome to the Evan Carmichael Show. I believe in entrepreneurs. I'm really excited to be here with you guys again to help you discuss your business and help you grow. If you're in the spot right now where you're not seeing momentum, you know, you're kind of struggling, you're trying to do something noble and good and change the world for the better and you're just not getting the results that you're looking for, you thought you'd be further along, this show is for you. Today I'm going to talk about how you can stand for something, how to find your one word, how to get past survival mode with your business. So today, standing for something. This is a really important topic for a lot of entrepreneurs. I want to start off on a little bit of a tangent, okay? In 1963, Martin Luther King got 250,000 people to Washington, D.C. to hear him talk at the Lincoln Memorial. 250,000 people came out to hear him talk. He didn't have a newsletter. He didn't have Twitter or a YouTube account or a website. How did he get all these people to come out? It's because he stood for something important. Now, you might be thinking, Evan, I thought this show was about business. What the heck does Martin Luther King have to do with me? The thing is, you have to stand for something too with your business. You have to stand for something that people care about so that people will talk about you, people will come out and listen to you, people will care about your business and help you spread the word so you're not doing everything yourself. See, a lot of people, they see their business just as a meal ticket. They see their business as just a way to make money, put food on the table. And if that's all you care about, if you're just trying to make a living, if all you care about is the money, then you're never going to make a lot of money. That's the irony. If you focus just on the dollars, you're never going to make a lot of dollars. You have to stand for something important. This has to be important to you. Steve Jobs, he started Apple because he wanted to put a dent in the universe. This guy was a millionaire in his early 20s, multimillionaire. In his early 20s, multi-millionaire. And his goal was never money. Right? Sure, you have to make money, but it's never the main goal. He wanted to put a dent in the universe. And until the day he died, he kept working at Apple even though he didn't have to because he had all the money he needed. Why did he keep working there? Because he cared what he was working on. He never did it for the money. And yet, Apple, under his guidance, became the most valuable company in the world by market cap. See how that happened? When you're doing something important, when you don't focus just on the money, you end up making a lot of it. So you have to stand for something important. What do you stand for? This is really important, guys. If you're struggling, if you're not getting the results that you need right now, maybe you want to give this a shot. The ancient Greeks used to have a saying, "Know thyself," and it was a warning to pay attention— to pay no attention to the opinion of the multitude. And you see, most people, they waste their lives living somebody else's dream. They imprison themselves by accepting the results of other people's thinking, and they allow other people's opinions to crush out their own inner voice. You have to know what you stand for and live your own life. Decisions, they can be difficult. You know, you're thinking, what product do I launch? What campaign do I run? Who do I hire? What opportunities do I go after? When you know what you stand for, every single decision becomes easier. When you know what you're trying to accomplish, all of your goals, who you hire, what product to sell, what opportunities to go after, everything becomes a lot easier. It's also a challenge of motivation. It's hard to get up every day. It's hard to get up and go to work. You're lying in bed like, "Ah, I don't want to get up and go do more of this. I'm tired." But when you stand for something that's important to you, then you're more motivated. I don't believe people are lazy. I just believe that they don't have anything that motivates them. And it also makes it easier for people to spread the word about you. When you stand for something important, it's easy to talk about you. Now you're not just another website designer, another landscaper, another makeup artist. Nobody cares about that. But when you stand for something important, it's easy for me to say, hey, you gotta go talk to this guy because he's doing this great thing. You've gotta stand for something important. What the heck do you stand for? We're gonna try to figure it out on this show. I've got Mike on the line. Mike, where are you from and how can I help?

Hi, is that me?

Are you Mike?

Yes, hi Evan.

Welcome aboard, what's going on?

Well, I'm from Canada and I just—

I am too.

Are you really? Where from?

I'm in Toronto. Where are you?

Oh, okay. I'm now in Quebec. I grew up in, uh, in Vancouver. Okay, cool. I just yesterday or two days ago, um, released a new ebook called The Unknown Billionaires. Okay. And it's chapters of people that, I mean, you don't know who they are, but you'll ring a bell by what they did, like like, uh, uh, Dietrich Mateschitz for his Red Bull, or Leslie Wexler. Who's that? I don't know. Oh well, that's Victoria's Secret. Anyway, I've never actually gone and tried to market a book and introduce it to the public before, and I just— I saw your, uh, your show when I was looking, doing my Google hunting.

Okay.

And, uh, I just— I don't know what to do with this. I'm It's kind of interesting because one of the billionaires, a really— a recluse, threatened to sue me and to stop publication of the book. Yeah, two lawyers showed up at my door from New York. They said no phone call, no warning, no nothing. Then they showed me a cease and desist, a preliminary injunction, and libel or something. I don't know, they They let me look at the papers, but they didn't leave them with me. They said, you have two choices. We don't care if we win or not, we'll just tie you up in court for 2 years, and that's more time than you have. Now that's the most scary sentence I heard because I have terminal illness.

Billionaire pockets to fund this lawsuit too.

Well, yeah, really, I never thought of it like that. But anyway, yeah, so I— we— it says, you know, 50 50 life stories of self-made men and women, but the book only has 49 chapters because I pulled it out at the 11th hour, right?

So what's, what's the surprising lesson that, that you've learned from this?

That just what you were saying, none of them care. The ones that became really rich, they don't— they didn't try to become billionaires. None of them. They all just found a passion and pursued that. I mean, none of them set out to become Well, chapter 2, I guess. Yeah. Andy Beal. He, he wanted to build money. He bought a whole bunch of properties in the depressed time of the late '80s, and now he's worth $5 billion or something. But most of them, you know, money's not the, uh, it's not the, the goal, you know.

So, you know, a lot of times with these kind of books, the draw is the name, right? I want to learn from Warren Buffett. I want to learn from Bill Gates. Your challenge here is nobody knows these guys. So how do you—

that's right.

I think it's more of like sharing some of the surprising secrets that you've learned. So if you take the top 5 lessons that you found to be common traits amongst billionaire entrepreneurs.

That's a good idea.

And then sharing that. So it could be a press release, it could be coming on and doing media, it could be writing guest blog posts for people. But sharing some of those lessons, it kind of pulls me in, like, ooh, I want to learn more about that. What do you mean people don't care about the money? How is that even possible? And then it draws some intrigue to have people want to go and check out the book.

Yeah, okay. Well, no, I like— that's really—

that's—

thanks, I appreciate it. That's a really, really good counsel.

One guy had another—

one guy was worth $10 billion, and through the crash of 2008, he lost $8 billion in one year, and he didn't even miss a beat. So he's worth $2 billion.

So what?

I was going to just write 50 chapters of 50 successful people. But when I got on it and got going, I thought no one will be interested, it'll get boring. You say, you know, John and Joe or Jill start with nothing, work hard, get a new product, right, build it up and sell it.

It's always interesting. Well, I like that. If you can come up with 5 lessons that you can learn from these guys, surprising lessons, then I think that's a good teaser.

Okay, um, no, that's a good idea. Check Check me out when you have a chance. It's theunknownbillionaires.com, and it's also just been on Amazon for 2 days.

All right, theunknownbillionaires.com. Thanks for calling in, Mike.

I appreciate it. Thanks, Evan.

I'm going to check that out. It's interesting. You know, all you guys are out there trying to promote your stuff. You have to figure out what your angle is, right? So billionaire, that's great, but give me something. Give me a teaser. Give me, give me some lessons that I can learn, right? What is— so the, the 'Thing about billionaires not caring about money.' What do you mean they don't care about money?

Right?

Something like that, and you make a press release and you build a list of bloggers and you put this stuff out there, it draws interest for me to want to go check out your stuff. Okay? Welcome back to the Evan Carmichael Show. I believe in entrepreneurs, and this show is helping you figure out what you stand for so you can stand out in the world. Now I believe you have one word that helps define who you are, and when you figure out what that is, it makes it so much easier for you to make decisions, for people to talk about you, and for you to stay motivated with your business. Here's an example, okay? Silvio Berlusconi, he's a billionaire entrepreneur in Italy, was a former prime minister, and people said, "Well, you're an entrepreneur, you're a politician, how do you merge these two worlds?" And he said, "The link between my experience as an entrepreneur and as a politician is all in one word: freedom." So for him, his one word is freedom, and everything he does is all about freedom. Here's another example. Eve Arnold, she's a famous photographer. She shot pictures of Marilyn Monroe, Queen Elizabeth, Malcolm X, and she did this for decades. And people asked her, like, "How do you keep going for decades? Don't you get tired of this? Don't you get tired of just taking pictures?" And she said, "Well, what drove me to keep going? If I had to use a single word, it would be curiosity." So her word is curiosity. And when you figure out your word, you apply that to every aspect of your life and your business. And you can think about the people who have had a lot of success. In building movements, in building companies can be summed up in one word. So Martin Luther King, maybe he's equality. Oprah Winfrey could be heart. Steve Jobs could be impact. My word is belief. I'm all about believing in entrepreneurs. My parents believed in me, and that's why I love them. My favorite movie is Seabiscuit, which is about a horse that nobody believed in. Everybody counted out except for a couple people, and they said, hey, we can win this thing. And they turned that horse into a winner. And so my one word is believe, and that applies to everything that I do, and the products that I sell, the seminars I sell, the advertising, the sponsorship, all the programs that I create are around belief. And I think you have to believe in what you're doing, that's passion, believe that you can do it, that's confidence, and believe that it will work out, that's conviction. People know that I care. And so it oozes out and it's easy to talk about and it's easy for me to make decisions. And so the challenge for you now is to find your one word to help you grow your business and apply it to your life. Now, uh, we're going to come back and next we're going to tell you how to do your one word. But first, I want to get to the call. I have Joe on the line. Joe, where are you from? How can I help?

Hey, how you doing? This is Joe Giannino.

How are you?

I'm great, Joe. How are you? All right.

It's nice to hear your voice and, uh, listening on a radio show. I'd like to thank you for having me on the show today. And I'm a comic. In a wheelchair. That's what I do. I'm a professional comedian in a wheelchair. And, you know, I take— you know, I've been in a chair since I was 5. I'm 48. And what I do best is make people laugh. I joke around about everything from my disability to everybody else's plights in life. And I take bad situations and make them happy and tell them that it's not as bad as it seems. And you're right about what you were just talking about, saying things with conviction. And believing in yourself and having others believe in you makes a big difference in the world because that emanates and people will respond to that.

That's awesome. How can I help? What's going on with your business?

Well, what I'm looking to do, um, as a comic, uh, I wanted to do a show, a TV show, a television series, um, something that's never been done before. Um, me being in a wheelchair, an actual comic in a wheelchair, instead of taking an actor and putting them in a wheelchair, having somebody portray what real life in a wheelchair is And we had Joe Petrone, who I've worked with, he's a comic as well, and we worked well together. And I was talking to him about teaming up and doing two types of, one is a television show, almost like a day-to-day life TV series about me and him being brothers and portraying family life and growing up together, one brother in a wheelchair, one brother walking, and what it was like coming from a big Italian family. Okay. Another show was I wanted to go out, like on a reality show, and joke with the people and make my disability worse than what it was to see how far I can get people to do things. Like, you know, I wanted to go out and say, would you tie my shoes for me, and play up the disability and see how far people would go and film that. You know, can you help me go to the bathroom and undo my zipper and things like that and see how far— people would go to do these things. And I really think the challenge—

what's the challenge now with getting these shows out right now? Is—

I know Alonzo is getting sponsorship, uh, and having somebody to actually produce the show. I mean, I have the concept and, you know, I have material written for the show. It's just basically financing, getting the right crew to work to put it all together to make it a big package.

Do you have an audience? Uh, I—

yes, the audience is a younger audience, I would say, from anywhere from 18 to 40 is the market.

Do you have a following now? Like, do you have a YouTube channel and Twitter audience, and do you have your own audience yet?

Uh, no, what happened was, uh, I've been doing comedy since 1984. And I started out in Long Island at the Eastside Comedy Club in Huntington. And my career was actually taking off where I was scheduled to go on David Letterman at the time, but I wound up going through an angry divorce and I was fighting for custody for my son. And I am blessed because I won and I got custody, but I wound up missing the show because of it. And I have no regrets by no means because my son comes first. But I just recently, you know, after being away from it, got back into it. And when I was on stage people were taking notes and I was getting good write-ups and articles and they were like, look, you know, you got to get back out there and you got to be seen. And so I started, I started booking myself.

And you got to get on social media too. Yes, Joe. Yeah, you told me that going like, if you, you talk about this reality show on the street, like you could just do that. You could have somebody film you and go on the street and just start like, you got to stay building an audience because what these What the networks want to see is that you're a known quantity.

Okay.

So they're much more willing to listen to you, whatever your idea is, crazy or not, if you have a following, right? If you say, hey, look, I've got millions of views on YouTube, then you become much more credible, whatever it is that you want to do, whatever your show idea is. But if you go to them with nothing, then it's going to be harder, right? Like you're with every other comedian who goes up and pitches them an idea.

Absolutely, I agree with that.

You could start, like, it's great you have the concept, all that is awesome, but start building an audience, right? Like a weekly show on YouTube. Maybe one of them is just your stand-up routine that you're doing, you know, in your house or whatever, right? And two could be on the street, you're interacting with people, and you start building up your channel, and people will notice you, right? Like networks are looking for talent to come on who can help launch new shows, and they're recruiting people from YouTube who have popular channels. But you gotta make yourself more of a known quantity to give yourself more credibility. Does that make sense?

Yeah, absolutely does. Absolutely does.

You know what it is?

Because I've never been— obviously I know about YouTube, but I didn't know until just recently how powerful it truly is, the YouTube channel.

And don't make it complicated. Take your iPhone out and go out and start recording. And when you put your first video up, Send me an email because I want to see it, okay, Joe?

Absolutely, absolutely.

Alright, thanks for calling in. Thanks for calling in. For everybody who's trying to launch something, you know, you got to build momentum because you can't go pitch a company with nothing. So build an audience, build traction, show them that you're a known quantity, and they're much more willing to listen to you. Welcome back to the Evan Carmichael Show. I believe in entrepreneurs. I want to see you have massive success with your companies, and I believe at the The foundation of all of this is finding the one word that defines who you are so you can help make important business decisions, so you can help make it easy for people to talk about you, and to help you stay motivated every day when you wake up to feel like you're doing something important with your life. So how do you find your one word? We already talked about a few of them. We talked about Martin Luther King being equality, Oprah Winfrey being heart, Steve Jobs being impact, mine is belief. How do you find your one word? What you want to do is think about all of the good things that have happened in your life, all of the things that you enjoy, things that make you come alive. So think about your favorite movie. Think about your favorite book, your favorite song. Who is your best friend? What quote do you love that inspires you? Who are the people who you like to hang out with? Who is your favorite boss or your favorite employees? Now there's a common thread that brings all of these things together that may seem totally unrelated, but they're not. They're not because you love all of these things and there's a common theme between them that can be distilled down to one word. That's what you need to find for your business, okay? Why are you with your spouse? Who was your favorite teacher in school? You know, what do you love about your parents? What activities do you do that make you come alive? What do you look forward to most in the week? When was the last time you felt really happy? You know, all of these things. They're all connected, and you've got to find out what that connective tissue is and bring it down to one word. Now, some of you may know it right away. You may have your one word right away. It comes to mind, boom, this is me. My one-word biography, if I was to define myself in one word, here's what it would be. And for others, it may take time. For me, it took time. I had to write down all of these things and try to find the connective tissue. It took me a while to figure it out. But people care a lot more about what you stand for. People want to know who you are and what you stand for more than what you do. When you can convince somebody of what you stand for, make them feel something, then they are much more likely to want to talk to you, do business with you, refer clients to you. You've got to figure out what that one word is. When you figure it out, I want you to tweet me. My Twitter handle is @EvanCarmichael. When you know what your one word is, and you feel proud, and you slept on it, the next day you wake up you wake up it's still that one word, you know, this is what you want to do, tweet me. And if you have questions about it you can call in too, or you can tweet me as well, because it's so important for you to find this. It can have such an impact on your life, on your business, that I want to make sure that you can move forward with it. I have Darren on the line. Darren, where are you from? How can I help?

Yeah, I'm here from Newark, Delaware. I agree with your one word, and when I kind of evolved finding my one word, which was back in the '90s when the economy went down and I got laid off and everything. I sat and thought about what did I really enjoy when I was a kid before society aimed me in 5 other directions. So yeah, and I just— well, I always like buying and selling things. Um, I like exploring and sharing. And, uh, I went over to China back in the '90s and started importing woodcraft, and then I evolved into statuary and bronze statuary. And I talked to you about a year ago and you advised me not to stock things but to do the custom things, and I'm doing that now.

All right.

Yeah, it's quite a, quite a lot of exploring. I mean, it's a real eye-opener going to other countries and seeing how gifted we are here in America and how much opportunity we do have.

Darren the Explorer, I love it. So what can I help you with?

Well, I'm trying to explore how to, um, you know, do some pop sort of, uh, fiberglass statuary and volume. And of course everybody likes the licensed things, the Star Wars characters, and you know, on and on and on. And trying to talk to some of these companies about getting a license— I mean, you don't want to do it illegally, you're trying to do it, you know, all above board and be licensed. Trying to talk to the companies and get it licensed seems to be impossible. It's almost like they don't want you to.

What's the product you're trying to create?

So Star Wars?

What?

Well, I've been doing a lot of retro stuff, and old style automotive stuff is selling right now along with all the muscle cars and stuff. But I'm getting ready for a request.

Figurine? A toy? What are you actually making?

Um, like I made for one company, they wanted a reproduction of a Bob's Big Boy statue. You know, the old restaurant chain.

Okay.

But I have a lot of people requesting, you know, like a life-size Star Wars figure and things like that out of like fiberglass so it's not too costly.

Okay.

But you know, I don't want to do it unless I can get it, you know, licensed.

But your, your expertise is creating these, like you can get any design that they give you, you can make a little statue out of fiberglass for them, right?

Well, in general I stick with larger things, you know, life-size.

Life-size stuff. Okay, right.

Okay, it's not the— it's not the big volume of a toy company would make or anything like that, right?

And your market, you want to go consumer with this, eh? Right. Why not go corporate?

I'm having trouble, you know, because I know when they introduce a movie, they put some statuary in the lobbies, and I haven't been— just can't find the right person to talk to. Where do people— how do they hook up with these people? I mean, I've tried the marketing divisions and I've tried their licensing divisions, but I just I just keep getting, you know, blocks.

Yeah, you know what? It's the agencies. A lot of times the companies, they don't do it themselves. They work through marketing and PR agencies. Those are the guys you should talk to.

Okay, so it'd be a private agency.

Yeah, like a lot of— so Star Wars, you know, Lucasfilm, whatever, comes out with a new movie, they will often hire a marketing agency or PR agency to help spread the word and to plan out their campaigns. And that's everything from social media to trailers, like, you know, the making statues, all of that stuff. A lot of it is not done in-house. They have, they have, you know, approval decisions, but a lot of that work is done by marketing agencies, right? So they should— those guys should know what you can do.

Any suggestion on how to find those agencies? I mean, are these new agencies? Every movie that comes out, they'll resubscribe, or is there Like an ad agency?

Yeah, they're like ad agencies, but for marketing. Some of the ad agencies get into marketing as well. It's not like there are new ones opening up all the time. I mean, there are, but a lot of them are more established and have long-term relationships with the movie studios and other clients, right? Like, why can't you make a life-size Ronald McDonald's for McDonald's for their next trade show? Or, you know, right? Any of those should be able to work for you, not just movies. And what you need is a marketing agent. They may not even be thinking this. They may be thinking, okay, we got to do our usual social media campaigns and, you know, our ad spend and all this stuff. They may not even be— it's not on their radar. Let's do a life-size statue, because they don't, they don't know it's possible. So it's introducing yourself to say, hey, here's an option for any of your marketing campaigns. If you need a life-size statue of whatever your, your mascot or whoever it is, um, we can make it happen for you, right? Can you service clients around, around America, across the country, or are you geographic?

I, I actually ship stuff all over the world. Um, I do a lot of university and corporate mascots in bronze statuary, but they're not spending on bronze these days, so that's why I'm looking for a Something a little lower cost, a little higher volume.

Yeah.

And the other, the other area I've been looking is to, you know, export to some of the emergency emerging markets that I actually buy from. You know, I just want to say one thing about exporting. You know, everything that gets imported to the United States from like, uh, Vietnam or China or Thailand and so many other markets basically comes in here tax-free. There is no duty on it. There's a very small fee. But if I want to export something to China or Thailand, they're going to take that American product and probably double or triple the price with taxes. And I guess my little rant here is I feel like— I mean, we need extra business. I mean, if you want to sell a Chevy over there, they're going to double the price of it. But yeah, they'll ship something here. We don't tax it at all. I mean, shouldn't we get a mutual tax rate? I mean, we need that business now in America.

You got to call up your local congressman and, uh, let them have a piece of your, your, uh, what you got to say here, Darren.

Okay, I don't expect anything to be heard, but I just wonder whose side they're on, that's all.

Yeah, I know. Well, thanks for calling in. Your best bet is going to be going after those market agencies, all right?

You got it, thanks.

Good luck, Darren. For those of you calling in, trying to go after the consumer market can be really, really tough. These guys are one-off sales and don't spend a lot of money. It's better to go through partnerships and to sell the business. If Darren can sell the one marketing agency, they're going to keep selling them over and over and over and over again. Welcome back to the Evan Carmichael Show. I believe in entrepreneurs. We've been talking about finding your one word and applying it to your business. Finding your one word helps you make better decisions. It helps you stay motivated. It helps to make it easy for people to share your business idea and spread the word about you. Once you find your one word, it's time to apply it to your company. And you have to figure out, are you aligned or not? So here's an example. A caller called in not too long ago was a florist and wanted to stand out with his flower company. There's tons of flower companies. So how do you stand out as a flower company And he said his one word was calm. Now you're not just a flower shop, you're selling calm. So everything in the business has to be about calm. And it started because flowers make him feel calm. When he was going through stressful times in his life, he got flowers, and he looked at them and it just put him in a different world. It made him feel calm. And he wanted other people to have that same feeling. That's why he started his flower shop. It was a powerful story. But now when you walk into his flower shop, you should feel calm looking at his sign. You should feel calm when you're meeting the employees. Maybe there's calm music when you walk in. The flower selection should make you feel calm, right? Everything that you now do with your business should be around your one word, right? It has to be aligned, because if it's not, then you're not going to be happy and you're not going to get results. So you got to figure out what your one word is and then look deep at what you're doing in your life and in your business. And you feel like you're just running in circles, it's probably because things are not aligned for you. So compare your one word to your company. Is everything aligned from how you treat customers through your website to who's on your team to your marketing? Everything, does it relate to your one word and is it easy to communicate? I have time for one last caller. I've got Laura on the line. Laura, where are you from and how can I help?

Hi Evan, I'm from St. Louis, about an hour outside of St. Louis, and I have a spiritual retreat that I am launching. I have a 70-acre piece of property that I purchased, and I am— there are several buildings to rehab. It was once owned by Washington University, and it sat abandoned for about 20 years before I bought it. So the visionary in me sees it done, but the step-by-step girl needs some help. And so my question My question is, how do I maintain my vision and the integrity and authenticity of what I'm creating in this healing retreat space and be open for partners and funding and assistance on that level? What's the magic way to do that? And I apologize for the realness of the farm with the roosters in the background.

That's awesome. I love it. That's great. You know what, it is a big challenge. It's a huge challenge. As entrepreneurs, we're dreamers, we're visionaries, we have this big picture thing for what we want to accomplish, but then getting time to execute, it can be challenging and it can be soul-crushing for how long it takes and the rejection that comes along with it. The key I found is, one, it has to mean something to you, and this sounds like it does, right? So you have this big vision. It's— It means something important to you. You are going to help change people's lives with it. 2, keep that in mind all the time. In your day-to-day struggles as you are battling to win these little fights, you keep that big picture in mind of what you are trying to accomplish. And 3, help communicate that message to other people. So if you— talking about distilling it down to one word, but if people understand what it is that you are trying to build and they really feel it, Right? It's not just looking at it from a business, hey, I can make a lot of money, because you don't want an investor who's just in it for the money. You want somebody who— I love that rooster, that's awesome.

It's the realness of living on the land.

I thought they were only supposed to do it in the morning though. It's noon almost here, at least in—

Yes, well, they don't know that. Yes.

They go all day long. They go all day long.

Yes.

When you're attracting people, so if you're clear in your messaging as to why you want to start this thing, then you're going to attract people who also believe in the same thing as you and have different skill sets. Some of them will have marketing experience, some of them will have money and are looking to invest in something. And you don't want somebody to come in just because they have money and are looking to eke out every last dollar from this.

Exactly, and that's what I've been so clear about from the beginning, that whoever came in needs to catch the vision and be in a heart space also. On the whole healing mission of what it's about. And so for me, it's being able to, you know, have people who want to play and want to move here and, "How do I play?" and, "How do I do that?" So, for me, it's being able, when somebody does come and say, "I want to participate financially," it's knowing the way to do that, to structure it, so that it's a win-win.

Are people already coming to you? For your retreats? Yeah. Okay.

You know, I have some spaces for people to stay in. I'll do some one-on-one or some small group workshops, and then I have events and gatherings where people come out and everybody just falls in love with the space and says, oh my gosh, I love your vision, how can I play?

Yeah, so I would share your vision with everybody who comes in and say, here's what— like, so that was a great weekend I just spent with you, Laura. I said, great, you know, this is what I really want to build, right? I really want to take over this 70-acre property and build up, you know, whatever XYZ is in your plan. And if you share that, people will find ways to want to help you out, right?

Right.

People will come. Not everybody who comes can help you, but there will be a lot of people who obviously are on the same page as you because they just had a great experience and you've opened up their lives. And they want to help you build your vision, right? And they'll find ways that you may have people who are good at marketing, or people who are investors, or people who you can contribute in a lot of different ways if you let them, right? If you tell them what you're trying to build, and people will often rise to the occasion to help you.

And I think that's the exciting part is seeing the generation of interest in when people's lives are touched, they do want to participate. And I think it's the part of me that's the creative part that is not left-brain linear, how do we structure it, if you want to participate, this is how much you put in, this is what you get back. And so it sounds like what you're saying is almost in my creation and manifesting, looking at creating somebody that could help me with that piece that maybe isn't my power skill.

Yeah, I wouldn't worry too much about the structuring yet. Just make sure that you're getting the right people on board and you'll figure it out as it comes. That piece is not as big as finding the right person.

Right, I think you're exactly right. Thank you so much.

No problem, good luck Laura. It's so important to share your vision guys. Share your vision with your customers. If they love you, they will find ways to help you. Wow, it's been another great show. I can't believe how quickly that hour comes up. I want to thank again my producer, producers Lauren and Josh. You guys rock as always. Join me in 2 weeks. I will be back. In the meantime, keep believing and good luck.