Startup Ideas - How to get started

Evan Carmichael explains why aspiring course creators should start with one subject they know well instead of trying to teach everything. Build a small course fast, get feedback from early users, then expand. Facebook started as a single campus before going global.
Chapters
How to get started. I got a question from one of my YouTube viewers— love you guys— Shane, who wrote in to say, Evan, I've had this idea. I want to create a website that teaches people how to do things. So if they want to learn how to ride a bicycle, or learn how to do HTML, or learn how to fix their car, or learn cooking, my website will help them. But he's been on this idea for 2 years and hasn't done anything with it, and he wanted my advice on how to get started. Shane, this is important, and you're in a place that a lot of entrepreneurs are in. You've got this big idea, you've got a big vision for what it could be, and yet nothing seems to happen underneath it. Here's the key, okay? This is really important. Niche your business and get started on a small scale. So instead of being this home for everybody Start small. Pick one thing that you love and teach people how to do that. I don't know if you know anything about cooking or cars or riding the bike, you know, if that's not your passion, then don't focus on that to start. Focus on something that you're really good at and you want to help people learn. So if you're a programmer, launch a course using your format of how to teach people how to to code, right? I can come to your website and learn how to code. Just start with that, and it builds momentum for you. It helps build your system. It helps build, build some energy up into this. So it's not just this idea that's sitting on the table and nothing happens. And we all have these things, like, you're not alone. A lot of people have this vision for a company, a product, service, idea they want to create, and they don't do anything with it. The key is to start small. Start with a niche, focus on that, and build it up. And it's great to have that big vision. I'm not saying that's what you're gonna be doing forever, this one little thing, but that's your stepping stone to future products. And your community can help take you. You start a language, a teaching people how to program course, people will take that. If you make it great, they're gonna love it, and you can use those people to build future products, right? You write to them after they finish the course, say, hey, John, thanks so much for taking the course. What did you think? What else would you like to learn? It's like, ah, you know what, I really want to learn French. Build a French course, right? Like, these people can help take you to new markets, but the key is that you've gotten started by keeping it small. Look at Facebook as an example, okay? Facebook, how they got started was just on college campuses. I don't know if Mark Zuckerberg had this vision for what it could become, it would become this big thing as it is now. It doesn't really even matter. He started small on university college campuses and it became a phenomenon and it grew from there. Do the same thing for you. Start small. Again, one thing that you love doing, make it sizable so that you can, you can do it yourself, right? You can actually finish it, right? If it was a course on bicycle repair and you don't know anything about bicycles, now it becomes this big thing. Right? You have to go find an expert on bicycles. You have to explain to them what you're doing. You have to go— I don't know if you're going to film them, you're going to interview them. It's this whole thing. And all that work, you look at it and say, "Ah, that's so much work," and you don't do anything as a result. So pick something that you could do. You could knock this out. You could knock it out in a week because you know what you're talking about. And put it up and build momentum. And when you see people using it, and loving it and giving you feedback, it's going to give you the drive to keep going and do another course and another course and another course. And soon that momentum will be so strong that you can't help but pour everything you got into making this business take off. For me, one of the best parts of my day is every day I wake up and I look at the comments from you guys. That gets me excited, that keeps me going. I don't know about you, but sometimes, you know, you wake up one day and you may have been super excited the day before, super passionate about something, you wake up the next day, it seems to be gone. I'm like, where was that? I gotta amp myself up again today. And for me, that's by looking at your comments. Seeing all the comments that come in every day keep me going. That momentum keeps me going, keeps me making new videos, keeps me investing in new projects. It gets me excited, gives me the right— puts me in the right state of mind first thing in the morning. That's what I want for you to start to have happen, because if one person leaves feedback on your course and say, hey, "Thank you so much for creating this." That's— forget about the money you make from advertising, forget about all the work you put into it, just that feeling you get from helping somebody, knowing that you made a difference in that person's life, that's— you're gonna live off of that stuff. It's gonna make you want to do more and more and more and more and more. So pick one thing and get started. Don't make it a huge project. Believe. For those of you watching the video, Give it a thumbs up below, let me know what you think, leave a comment, you have a question, leave it below, make a video response, and subscribe to the channel if you want to see more videos like this. Thank you so much, I'll see you soon.
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