Gary Vaynerchuk grew up in a private Russian family where disclosure meant danger. He argues that fear keeps people offline, but platforms like Facebook and TikTok are optional tools. You control whether you use them.
If you're not going on social media because you have a skeleton in your closet, you have a disease, you have a bad, you know, situation, you're like me and like grew up in a family where like personal life is private. That's, I think, you know, in Russia that was like people would go to jail if anybody knew anything about you. So I think it ingrained in my parents, which then ingrained in me and my sister and brother. Like we're private that way. I think you have to understand you're in control. Facebook and TikTok and podcasts and YouTube don't make you do anything. Yeah, they don't make you do anything.
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