Stop spamming me - Pay attention to the details!

Evan Carmichael tears into generic outreach emails that treat influencers like spam targets. He reads a template from "Amy" that skips personalization and basic details, arguing that real entrepreneurs need thoughtful, specific communication instead of mass-mail blasts.
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Hey, it's Evan. I believe that hungry entrepreneurs deserve help. And listen guys, you need to pay attention to the details in your business. I get these emails from, from readers and from people who are trying to promote their business, and it drives me nuts how they don't pay attention to what they're sending me. Okay, it's so easy to send out emails, cost you nothing, but the people who are receiving them takes their time to read it, and, and this stuff Really pisses me off. So this is one that came in from Amy, who I have no idea who she is. It's spam, basically. Hello blank, my name is Amy. I'm a regular reader of your blog, insert name of blog or website name. After following the content provided on your site, I'd really like to read more about insert blog topic. I also think the other viewers would also enjoy it. This is crazy. Like, she's just using a template letter, not even doing a mail merge properly, and is wasting my time. Now, I don't even know what website she's from, because I'd love to call them out and say what a bad job they're doing. But she didn't share that. This is not the way to market your business, okay? Having somebody spam bloggers and influencers is not the way to build a successful company. If you want to reach out to people like me or other influencers in your community, you have to make sure that you are actually paying attention. Reach out to them personally. Don't have your assistant do it. And do a terrible job and not actually care. Right? We can see, and you can see too, entrepreneurs have a big BS meter. Okay? We know when something is genuine and we know when something is fake. You know what I'm talking about. So don't be fake in your marketing. Don't be fake. Pay attention to the details and really care. If you want to reach out to me, I'm a pretty accessible guy. Okay? I think I'm more accessible than a lot of people. I have my email address available. I answer questions on YouTube. You want to reach out to me, it's not that hard. But put a little bit of effort in at least, okay? This is ridiculous. I don't like wasting my time. I love helping entrepreneurs. I know it's hard. I know running the business is terrifying and scary and takes up a lot of investment, and we're all trying to do things that are way above what we're used to doing. So I want to help. Like, I really love helping you guys out. I love helping entrepreneurs, and I spend my time doing it. But when I get stuff like this, It bothers me because this is taking away my time from being able to help other entrepreneurs who actually are hungry and who need help and can go on and do something great. Okay, so think about what you're doing. Pay attention to your marketing, pay attention to the details, and only put something out there if it's genuine. Otherwise, you're going to be wasting your time or your assistant's time and your money going down the wrong path. Okay, and you're gonna upset the influencers instead of doing what you want them to do, which is be nice to you and talk about your product. That's my little rant for the day. You got me all upset, Amy, which probably isn't your real name anyway. Anyway, thank you guys. I feel like I've unloaded a little bit today, so I feel a little bit better. So thank you for listening. For those of you listening, if you liked it, please give it a thumbs up below, and I want to hear from you too. If you have a question for your business or thought on this video, let me know. I really love seeing those come in. I really do always appreciate them and it makes my day when they come in. So thank you guys and I'll see you on the next episode.
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