Stop Stress & Unlock Success | Secrets From Teri Cochrane in 52 Minutes

Teri Cochrane, a former finance risk manager turned health practitioner, explains how generational trauma and epigenetic patterns shape money mindset and entrepreneurial behavior. She introduces the Infinite Entrepreneur framework, which replaces win-lose competition with a flow-based yes-and approach, and the Legado family-constitution methodology for building lasting legacies. Noticing internal cues and interrupting hidden patterns can shift gene expression and financial outcomes.
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Are you living a life that's really yours or just repeating someone else's story? You grow up thinking that your habits, your fears, even your money struggles are normal, but maybe they're just old patterns passed down from your family. If you don't stop and look, those patterns run your life and your business. In this interview, Terri Cochran shows how your past, your health, and your thoughts all shape your success. She shares how to break free from survival mode, listen to your body, and create flow instead of stress. When you heal what's inside, everything outside starts to work better too. You don't need to stay stuck, you just need to notice what's really going on. Special thanks to Jeff Hayes for partnering with us to release this content exclusively on my YouTube channel. And if you make it to the end of the video, put a hashtag #believe in the comments below so we can feature you in a future video.
Believe. Terry, excited to have this conversation. We're going to delve into some interesting areas.
I'm so excited to be here.
So we're here to talk about this concept of an infinite entrepreneur. You had a role in this whole thing kind of unfolding. So can you tell me about that first before we get into your background?
Well, it's so beautiful how this dance of life brings individuals together that have a unified purpose, a purpose for elevating truths, really helping to forge a new way of thinking about how we exist on the planet and what impact we can make. And that impact takes very very various shapes and sizes. I was introduced by our dear friend Garrett Gunderson to Scott and Rich, and I became an advisor for what they were doing on the planet. And as I started advising, we started seeing patterns. I'm a pattern recognizer. And so we started seeing these patterns.
What's a pattern recognizer?
Well, I was a risk manager in institutional finance for 20 years, and so I really became astute at understanding risks, and risks have patterns. And when I transitioned to becoming an integrative practitioner due to a health crisis that my son had at a young age that no one could figure out, I deployed those pattern recognition skills that I adapted in risk management and institutional finance to what are the patterns that I was seeing in his physiology, and how did I recognize those so I could manage his risk and basically transferred those skills from institutional finance to managing his health. And so I've become really adept at noticing the nuance of patterns.
So you're seeing patterns here with what these guys are working on?
Yes, and the patterns were, it was all for a greater good. It's to have an understanding around how is it that we exist as humans and as entrepreneurs, What can we do to create movement and motion? And how do we relate to money? And so currency is flow. Currency is wave and vibration. And so how do we attach any kind of patterns to money? And those patterns relate to epigenetic trauma as well. And so we are driven by our past. Studies out of Cornell are really looking and linking epigenetics, which is how environment influences our genes. So I happen to be an epigenetics expert, and my Cochrane method has been developed on what are the four portals of epigenetic expression, and that relates to health and disease. And so I have a private practice that really speaks to managing disease and really bringing and optimizing the potential in, in all the people that I serve clinically. And so what Cornell has, has really found and continues the research is that Trauma will be transferred generationally, and it can be transferred generationally for not just one generation, but for multiple generations. And if you think about the two largest traumas in our human construct, it's our health and our financial wealth or scarcity. And so for mothers who were really literally and physically starving, so that is scarcity at its more most basic biochemical level, Studies show, early studies show that the genes around satiety get turned off for these children. And so they're seeing patterns that these children tend to be more obese because they're holding on because the mother was in such a scarcity mindset of starvation. And you can actually apply that to wealth management. If we attach trauma to money and scarcity, we're going to be out of balance. Right? And Rich spoke about balance, and I look at, look at it as an internal balance sheet because the body's in constant motion. It's always trying to pattern recognize and say, where do I feel safe and where am I internally in alignment and coherence and homeostasis? And so when we're out of that, we actually trip an expression, and that will also then trip an expression on how we behave. How do we relate to money? How do we relate to the way that our family has looked at our familial experience around scarcity or abundance or hoarding or expressing generosity. I'm a Cuban refugee, so I have a really direct line to that. My parents experienced tremendous wealth when we were on the island, but for political reasons, they chose to leave it all behind and give freedom the ultimate value. And what was so fascinating around that is when we came to the States, On the— in the land of circumstances, objectively, we were very poor. We didn't have the resources. We didn't have the language. I'm a Cuban immigrant that spoke only Spanish thrust into the Midwest in the mid-'60s where there was no one that spoke Spanish that we knew of. Yet my parents also forged in me a solution-seeking attitude. And so we never lived in the scarcity mindset. We lived in the richness of Well, let's play checkers or let's play chess. Let's talk to each other. Let's listen to music. Let's be in an abundant mindset. And so for me, I've never had a scarcity issue, which has really served me well as I've been that seeker of what if it could be easy? How do I make it flow? And what's the pattern that I should be recognizing within myself or within my clients or within those that I advise both clinically and at more the global level, what patterns are they undertaking that creates an out of alignment so their internal balance sheet is off?
Is the concept of, or the construct of the infinite entrepreneur, is it to break old patterns, create new patterns, both?
I think it's a yes and. Because we want to look at the versions of ourselves that have created where we are in the present moment. And so we can't discount that because that's actually suppression. And so the nervous system will recognize it at the subconscious level as I'm trying to forget something that adapted me to who I am today. And so what I look at it is let's take away the charge related to the experience, not the experience itself, and give it a different level of meaning which then creates currency, which then creates flow. And so when you think about quantum physics, it's all a frequency match. And so if we are in abundant flow of the experiences that we have, eliminating that negative charge, that polarity, you're also expressing epigenetics favorably. So there's a real-time shift to that gene.
With the vertical genetic effects that you're describing, you know, it's something that isn't a part of your awareness. I'd have to imagine for somebody, let's say, whose ancestors were Holocaust survivors, just to use extreme examples, they weren't in the Holocaust, they didn't experience it, they probably know that they had ancestors that did, yet somehow it is affecting them in a subconscious way. So how does somebody get to identify how they might be driven by forces that they don't recognize?
That's a great question, and actually Cornell has studied Holocaust survivors as well. And so how do they know what you don't know? How do you know what you don't know? And the first thing is to observe internally. Where am I? Am I in a constrictive pattern? The body always knows, Patrick. It's so beautiful. It's such an incredible wise teacher. And so with everything that I'm thinking, am I in expansive thought or am I in contractive thought? When I am in contractive thought, oh, I have a thought about this, I feel it either in my gut, I feel it in my heart, my breathing changes, My eyes will change. I can't look at you straight. There's something that I'm avoiding. That's a feedback loop. And so when we start recognizing those patterns and go, oh, okay, that's interesting. I just couldn't take a breath. Hmm, I wonder where that's from. So getting curious is the first thing, which is so powerful. People are afraid to see. What am I willing to see in the moment? Right? And so it's that ever-expansive evolution of self that allows us to continue to peek at who we are and that lens to widen so more truth flows through.
How does this then, this self-observation in essence, how does this apply to this infinite entrepreneur construct? Where is it put into the system?
We've looked at and Scott and Rich and I have developed and co-created a methodology, and Scott and Rich will speak at it much more eloquently and more to the financial aspects of it. But when you think about the ripple reptilian brain. The reptilian brain is survival, just like that woman who was starving that now has turned off those genes to her children, or the Holocaust survivors that literally were suffocated to death. And when you think about the lungs, they really is undisclosed grief, unspoken grief. And so when we look at the infinite entrepreneur, Rich spoke about that, taking that symbol, the infinity symbol, and flipping it to where it's a vertical line. And we've talked about the finite entrepreneur at that real sacral area where life begins, right, that neural tube. And so as we move up our spinal cord, we move up into those chakras, we move away from scarcity, we move away from competition, we move away from hoarding, we move away from secrets. Right? So there's transparency, there's abundance, there's sharing, there's compassion, there's community, that there's a yes and. It's that ampersand rather than the differential point, which is a financial construct that says win-lose. In order for me to win, you have to lose. Well, that's out of balance. So inherently, even though the body's in constant motion, it's always moving to balance. And so sometimes we'll have to take those deeper patterns to find that balance, but, or, and rather, and if we're in noticing, noticing what I notice, what I'm noticing, that is one of the greatest lessons that I've learned from my mentor Mary Morrissey, is that when we notice what we're noticing, we can create a pattern interrupt. And so that pattern interrupt over time will shift the way that we think about wealth. And when we think about the yes and, and it's all currency, then It's really how do we benefit one another, which then creates flow, which then creates synergy, which then creates impact, which then creates change and movements. And the world needs that right now.
You sort of are modeling the chakra system, you know, as far as the evolution of the entrepreneur. So how does that work? In other words, sometimes they get stuck at a certain level, or is there an aspiration, you know, to really climb through those energy centers from your your evolution as an entrepreneur? How does that work?
Well, I think it's all a dance, right? And so as we're in constant flow, we're back and forth. And so where am I in this specific construct? So for example, I had 20 years of institutional finance and risk management, as I shared earlier. I was listening, and in that still point, as Rich mentioned, the power in the pause, it was a pause that led me to leave my career, Without thinking about it, it was a knowing. So we had to create that pause. Now, from my— had I had a different mindset and attachment to money from my Cuban refugee background, I could have said this is impossible because I'm gonna give up a very lucrative executive career and my life will change, my family's life will change. And so a result, most of us think in the scarcity and we immediately freeze.
Right?
And so then it goes to survival. Oh my gosh, will I survive? Will I be able to have food to put on my family's plate? Because we didn't, but I never attached scarcity to how we fed our family. We always found a way. And so it's in that dance of where am I, because you're gonna go to, well, what if I can get creative? So that's the second chakra, that's the creativity, right? And in that creativity, how am I going to help others? Because it's not about self, it's about the yes and. And so in the infinite entrepreneur, it's the dance between what do I know, the insight, where's my creative center, am I gonna hold on to things that I know about? That's hoarding, that's not good. That, that literally stifles the birth of something wonderful or something better still, right? Am I giving away my power by sharing what I know? Absolutely not. Absolutely not. And so as we look into this infinite aspect of who we are, then it only allows for greater abundance for all. And it really shifts the way that markets flow. Really, they do. And what's so interesting, again, I was in real estate and we have kept this pattern repetition, right, of, okay, boom, then bust, then boom, then bust, then REITs, then commercial mortgage instruments and over-lending, under-lending. It's way too far on the extremes. But if we notice the inflection points, then we can make these minor pivots that keeps things in flow.
From an energetic standpoint, entrepreneurism is typically pretty masculine, right?
Yes.
But as you're talking about process and flow, it's starting to sound very feminine. So how do you see this? Is it a yin-yang? You know, should both be present? They need to find that balance? How's this like relate to the model you're discussing?
You know, that's a really, really beautiful question. And I've created this saying called the divine whole, which goes to the divine feminine and the divine masculine. And when we look at the old feminine, it was really like surrender and basically just subjugate. And the old masculine was sex and slay, right? And so when we have— we entertain that divine whole, The divine masculine serves to serve and protect while the divine feminine is that conscious creator. And so when you bring them into balance, which is really that circle 8, that infinity symbol, then it's total flow. And as you serve and protect, you can also consciously create. And so you have the yes and, and it is that divine feminine and masculine. If you look at my past, I worked in a 95% male-dominated world. And I also was very feminine in the aspects of how I was creative in managing risk. And so I really held that balance. And it's interesting how personality types— we take a lot of personality tests— I've softened over my years, you know, my Enneagrams, my Myers-Briggs, all of those. We think that we're so concrete, but we're not. And so we can shape-shift over time and we have that power within us. We're so powerful, Patrick, and sometimes we forget just how powerful we are. And to use that power for currency, which creates flow, which creates abundance.
You've used the phrase "yes, and" a couple of times. What does that mean?
Well, we always think we're in either/or, right? So we're either on this side of the balance sheet or we're on that side of the balance sheet, right? We're either in scarcity or abundance or we are in We are in complete happiness, or we're in despair, or we are in health, or we're in illness. And what if it can be, I will understand some aspects of what it is to be slightly out of balance so I can understand the other side, which is what it feels to be in balance. And so I will understand some aspects of what it is to feel sadness or despair or loss so I can understand what it feels to feel joy and bliss. And it's a dance. Because we need to have that juxtaposition. I believe that's why we're in human form, to know the difference and to act accordingly. So what do I want to lean into and lean away from? Also taking those aspects and those experiences with me because they help to continue to shape me.
These are all very spiritual constructs and concepts that you're sharing here. And yet we're in the framework of entrepreneurism, right? So where's the intersection here?
Well, the intersection is in the mathematical sequence of currency. What is currency? It's the dollar sign, right? Currency creates impact. If we are in a mindset that doesn't allow for the yes and, the community sharing, the community aspect of bartering— let's exchange information, let's exchange goods and services— Let's go to Wall Street and say, well, what if we create a fund for something that begets a greater good with health or climate? I work a lot in the area of climate, advise on that as well. And we're running out of time, but we have all the time we need if we can create a yes-and environment to say, how can we create something that creates benefit to the economy and also solves some really significant issues? With water being one of them in particular. Our food systems are on fire. And so what can we do to create a model that is sustainable, that is not only sustainable but that carries the legacy, right? And part of the legado is a legacy. So what legacy am I leaving behind? And that has impact. And so we really— it does get down to currency and money because money has impact on what we choose. Every time we make a decision on what everything that we purchase or everything that we invest time in, it's something I'm investing not in that, but we're always in ever investment. Everything that we do has an investment aspect to it.
Do we need to discard the old model, so to speak, completely? In other words, we can say that we've gotten ourselves in a lot of trouble. Relative to some of the issues that you're describing, climate, et cetera. Of course, there's a whole debate about how much of that is man-made versus just the natural rhythms of the planet, if you will. But certainly, the level of thinking that we've been operating from brought us these problems. Now, we're saying we need to find a different view of entrepreneurship or a different framework for it so that we can be problem-solving, which a lot of entrepreneurs would say that's what entrepreneurs do in general, but maybe we're more consciously problem-solving than, than we used to. Is that sort of the direction you're heading with this?
There is that, and I would say that, and one of the things that I have taught my children is that whatever you think were the best parts of me that you have also taken on, take that with you, but leave the rest behind. What no longer serves you Just because I did it doesn't mean you have to continue doing it just because I'm your parent and I was an authority figure. Leave that behind and build your own legacy. Take that with you, what you believe you can grow from, and then build to, but leave some of it behind. And we've done a lot of good things on this planet. Of course, you know, technology is just incredible. We're putting people in space. We've got SpaceX. It's so cool. We have built incredible financial structures to create the future. But we also have to look at the indigenous past. And so that's the yes and, is understanding and honoring those traditions that make us human, that tie us back to the heartbeat of the planet, the change of seasons, the exchange. We're exchanging energy right now, you and I, through this conversation. That has to be held sacred as we take what we have learned.
So what about the indigenous past? What do we need to take from there?
Cadence, balance, rhythm, tradition, spirituality, however you define it, the circles of community, the exchange of language, and language isn't always oral language. It's telepathy is coming, right? We know that every thought we think has an energetic currency. So how can we stand together in unison and elevate for a greater good. That's why prayer is important. That's why ceremony is important. Ceremony related to honoring, honoring what gives us life and being reverential to that.
And you think we've gotten away from that for the most part?
I think we're coming back to it. You know, I think there's a revival and that really, really fills my heart because we We can't leave behind what was so good to us and which is part of us and that actually has epigenetic expression that's positive, right? That's that compassion, that's that community, that's that thinking greater than self. So traditions in a family constitution, part of the infinite entrepreneur is really speaking to a family constitution and what is important specific to that family, much like DNA, it's imprinted, yours, right? It's yours. It's that family that will generate honored traditions, that will have reverential aspects to celebration. What is important? That's our fingerprint. And that which is fingerprinted in a way that is internally balanced will create an aspect of possibility for any entrepreneur. And I call the women, for the most part— men can be too, but the CEOs of our home. We're effectively entrepreneurial in everything we do.
Well, you're anticipating my question because based on these descriptions, how do you define an entrepreneur?
An entrepreneur is entrepreneur. It's really in between the possibility to make something better still. And so we have to be back to that creative center, which is women, we birth or have the ability to birth. And so getting back to that second chakra, which is how can I create And how can I birth something that then will have a legacy impact, right? And so my biggest legacy truly are my children, and I would not be sitting here today had it not been for my son being so ill. But what I did is instead of collapsing the energy around taking what was a perceived truth that my son would be broken, and I said, well, what if it can be different? And what if I apply a curious nature to why his body's not working the way it should be? And use every skill set that I have and those that I don't have yet, because it's out there. The truth is out there, and infinite wisdom is waiting to be plucked from the universe. I say that a lot. And so that really has led for a trajectory that has really impacted positively tens of thousands of lives at the clinical level. But also, I get to now play in this field that I used to know in terms of business and entrepreneurship, and then sort of lend my little bit of aspect of magic or wisdom and creating a greater good as we move forward.
What's your hope or ambition for Infinite Entrepreneur EO as this goes into the world?
Well, when we think about the two biggest things, again, health and wealth, when we look at a system of collaboration and abundance where we're not hiding secrets, where we're being group-oriented, where we are sharing, where it's not the individual, it's the community. When you think about stress, stress is one of the biggest markers of disease. Mark Hyman has said 95% of disease is linked to stress. The two biggest stressors are health and financial stability. And so if we can erase that or at least soften that, Stress will create mental health issues. Mental health issues create a bigger burden on the healthcare system. Mental health issues can lead a trajectory for the penal system. So now we are, instead of supporting these individuals, we're incarcerating them. So again, it affects GDP. When we're stressed and we're unhealthy, there's going to be more absenteeism in the corporate workforce, right? So production is decreased. We're seeing, I'm seeing a tremendous negative impact on this generation of children, especially in these two last years with the pandemic where we have incarcerated ourselves to a great degree and really losing that ability to breathe outside, to be a child. Daniel Pink wrote "The Other Mind," which I think it's a phenomenal book. And they speak to the fact that yes, over time technology will create over-accelerate and be higher than our linear thinking. However, creative thought has yet to be plucked by an artificial intelligence. And so to look for the next generation of these great thinkers, of these masterminds, we have to allow for that creative aspect of ourselves, and that incarceration only collapses that ingenuity and innovation.
So are you optimistic or pessimistic about the future? You're certainly sharing what the challenges are. At the same time, you seem to have some optimistic outlooks relative to other things you're seeing. How are you feeling about everything?
I really feel optimistic because we have so much power within us and every inflection point can change the currency and the outcome of what it is your next step will be. It really starts with the family. Back to that family constitution, how am I representing to my children or my friends or myself more— most importantly, how I will attach a thought which creates a currency, which creates a feedback loop to me, to what I'm experiencing or observing. What we have the power to shift that signal to our genes by understanding that no one or no thing has power over me. Nelson Mandela incarcerated for almost 2 decades, yet he was free in his mind. And so, and he came out and shifted an entire country through peaceful efforts. Now, he could have chosen to feel incarcerated, to feel victimized, to collapse, to, to have bitterness and hatred, which only begets more bitterness and hatred and again fractioning. Instead, he came out with peace and collaboration and cooperation, and that quiet strength erased or is erasing apartheid. That's powerful. That's how powerful we are by choosing not to live in the circumstance, but observing what is possible. And how do I create an inflection point? A singular inflection point can change a planet. And I really believe that's true. And I don't think it's ever too late because we're that powerful.
So does everyone have the opportunity to be an infinite entrepreneur?
Yes, I really believe so. I was recently overseas at a women in technology conference, and this 19-year-old who knew nothing about gaming, she was curious. She's a millionaire now. What she does with that money will be her own choice, but she was curious about something that was absent in the marketplace. And so So again, back to the power in the pause, right? That pause allows us to see where's there a gap? How might I choose to fill that gap with something that could be greater still? And Einstein said, I believe this is what he quoted, was that genius doesn't come with pedigree. And so many of us get stuck again in labels, right? So if I'm not this, how can I be that? I'm not a doctor. I'm not a psychiatrist. I'm not a biochemist, but I have taught myself without walls or academia. So I collapsed the field of what was possible because I was choosing to gather data from everywhere. And how did I— and weaving it together, which then makes us entrepreneurial by nature, right, is to create something that doesn't yet exist.
Any final thoughts? If people are watching and saying, wow, this all sounds very fascinating and it's sort of spiritual and sort of like, you know, taking a look at myself and maybe some self-development, you know, as a part of this and typically not a part of the entrepreneur conversation, but intriguing. So what would you like to say to that person that's got this going through their head saying, I know something's here, But I don't know that I quite grasp it.
Well, if you can't grasp it, then sit with it a little bit. And where does it resonate with you and it feels flowing? And where is it interrupted in your field? And that's a pattern that you're living into that creates a— not just curiosity, it creates a cynicism, right? And so when we become cynical, we become less curious. And if you look at the genius of Tesla, he was 100 years ahead or more. When you look at the genius of Mozart, how did he write a symphony at age 4? How is that possible? Well, he became curious. He was listening at a different level. And so when we look at the spiritual aspects and we bring technology and the wisdom of the future with the indigenous of the past and lay it on a financial construct, how fabulous is that? How fabulous is that? And it's— I don't believe it's Pollyannish. Again, having lived in risk management, working in the financial structure for so many years, and now leaning into this quantum aspect of how I engage and advise, whether it's at the physiological level in biochemistry and eliminating diseases that we're told were uneliminatable, or looking at how we then translate all of this to finance and wealth, to climate, to regenerative financing, to psychology, to leadership, stewardship, academia. Jefferson was a wonderful, wonderful visionary where the student and learner— the learner and the teacher, rather— lived in a symbiotic expression on the lawn, where there were portals through the rotunda. How can we seek something? He didn't close the roof, he had it open so you could see beyond the ceiling. And so I invite those skeptics or cynics just to see beyond the ceiling.
That's great. Well, this has been really fascinating, Terri. I appreciate you taking the time.
Thank you so much, Patrick.
Andrea, looking forward to this conversation. You co-founded Legado.
Mm-hmm.
So how'd that come about?
So Rich Christiansen, who's one of the co-founders, has been a mentor of mine for years, and I I admired the way he raised his kids, and he also gave me a lot of really great tips raising my kids, which he didn't really know he was a parenting mentor of mine. He more just through osmosis ended up being one. And so when he had the idea for Legado Family and wanted to bring the message to the world, it seemed like a natural fit for us to work together. And my own family situation has been greatly improved because of knowing Rich, and I believe if we heal their families, and we keep families close and it's a safe place for us and for our kids and for those we love, then ultimately we'll succeed more in life.
What was your background before that?
So I am a lifelong entrepreneur. As a friend of ours says, I am probably unemployable. I worked at Starbucks for 3 months. It didn't go very well. But my parents were entrepreneurs. We owned a motel and a restaurant and a campground. So I grew up running the business with them. I really did clean hotel rooms when I was like 6 or 7 years old, although that's not the most popular thing to say, but we had— I grew up in a business, and then in my early 20s I built a real estate portfolio and read Rich Dad Poor Dad and was like, well, this seems like a good idea, so I'll go do that. So I did that in my early 20s, and then about 12 years ago I got involved in the publishing space and supporting authors to help them take their message to the world. So I've spent the last 12 years working with really high-performing authors and basically basically organizing their ideas and making them interesting for people.
So when you started to help develop Legato as a formal project, how different was it, if at all, from what you learned from osmosis through Rich?
Oh man. Well, first of all, there was a framework around it. So there was like actual doable, like how-tos and a framework around it, and that was really fun to both be part of just listening to and helping make it more clear and creating it and put it in little boxes, basically, like, how do we make this something that any family can do? And then the other thing is it started to really wrap a mission around it where we began to see that we could really help families, and, and what would that look like for us to help families?
What was the most profound aspect, would you say, as far as for you as a mom?
You know, I think the most profound aspect for me as a mom is is I'm not afraid of who my kids are anymore, and I'm completely surrendered to them being fully self-expressed. And as long as they feel safe and they can talk to me, then we'll have a good relationship. So one of the biggest things I took away from knowing Rich as a parent is that whatever my kids are interested in, I get interested in. And so I've learned to do some things like—
Does that include rap music?
Yep, it includes rap music, it includes some music that I still have a hard time like listening to or hearing the sounds for. It includes that I own like Air Jordan shoes that I would never buy. Like all the things that they're interested in, I've just gotten interested in and I have great relationships with them as part of that.
That's great. Have you— how old are your children?
They're 14 and 17.
Have you done any of the rites of passage?
Not officially like the way that Rich has done it, but I have done— well, yeah, I have. I have done it. Yeah, particularly with my daughter as she like formulated into being a woman, I turned that into a whole ceremony for her so that she really understood the value of what women bring to the world and she embraced everything that makes us women instead of run away from it because sometimes that happens.
Do you find for Legado people, families who say yes, you know, I want to incorporate this, what's the timeline, you know, for their implementation? Does it vary a lot? Do you find it's the, you know, kind of similar? How do you see it?
I think the core thing that families can benefit the most from is really understanding their family values. And while that's maybe some, like, emotionally tender work, it doesn't take a particularly long period of time. And so that can be done in a weekend or a few crucial conversations with your partner, or individually if that's what works for you. And that doesn't take very long. And then implementing the rest of it, like the symbols and the rites of passage and the traditions, it's kind of a lifelong practice. Like a lot of the things that I've implemented in my family, I've been working on for 8 or 10 years, and I see it as an ever-evolving constitution of our family, not something that's ever going to be complete. So while it can get started in only a weekend, it's something that's It's more of a commitment for a life that you want to build a legacy and a bond with your family.
So when somebody who has no reference point at all for Legado, you know, mom that you know or parents that you know, what have you, and they say, well, so what is this thing? Help me understand it. You know, because you're somebody who's really good at organizing things and messaging them, right? I mean, that's what you do. So how do you message that?
Yeah. So I usually tell them it's a way to create culture in their family. So that they have tight family bonds and it's enjoyable to be a family instead of the alternative.
And that's kind of the, the enticement. Yeah, it's enjoyable to be a part of your family.
I just spent, at the beginning of this month, I spent 10 days with my brothers and sisters and all of our nieces and nephews and my mom and a whole group of us, and we did lots of Legato Family exercises. They didn't know that's what they were doing, but we just did the exercises and we had an absolute loop last for 10 days.
Wow.
So it's just taking your family and it being like the family that you would also choose, because people say like, oh, I have my chosen family and the one I was given. Well, what if you could make the one you were given also one that you choose?
Yeah. And that's kind of unfortunately typical theme, right? It is.
Yeah.
It's most people will say that, well, I'm going to choose my family because the one I'm born into is not the one I want to be around. And that's, that's kind of sad, isn't it?
And especially as a parent, I think that I don't have fear about raising my teenagers anymore. I also don't have fear about them having like estranged relationships when they're grown up because we have a tight bond where they feel seen and they feel heard and they feel accepted. And I think that leads to lifelong quality relationships.
What's the biggest challenge you think you have right now as far as, you know, your family and steering them into the future?
I worry I haven't set them up yet for being adults. It feels like all of a sudden one day they're adults. And so right now I'm going through a lot of— I call it microdose adulting to them. Like, all the things that I can pass over to them to learn how to be adults now, I'm passing over. But it still feels like a bit of a challenge. And then as a mom, it's actually just feeling like I'm losing them.
Yeah, that's probably a tough part, is saying that, geez, you know, this is, uh, we, you know, you have to make yourself obsolete, kind of.
But I hear it's more fun on the other side. And then maybe there's grandkids one day.
Yeah, well, that's, yeah, that's a part of the future.
Not anytime soon, but eventually.
So Legado is part and parcel to this thing called an Infinite Entrepreneur, and you have an entrepreneurial background. So how does this whole Infinite Entrepreneur dynamic happen for you?
So for me personally, the more I've implemented a lot of what's in Infinite Entrepreneur, the more fluid my entrepreneur journeys become. The more I can have difficult conversations and not be afraid of them, the more I feel at peace with understanding that being an entrepreneur is partly just a journey. Like, it is mostly just a journey, and that means there's ups and there's downs and there's things that go really well and there's things that we have to adjust and redirect. And so being, for me, understanding that it's a whole part of who I am has made me a better entrepreneur.
Did the structure make sense intuitively for you as far as, you know, how this whole thing is laid out and kind of the themes of An Infinite Entrepreneur? Was it something you had to kind of process a lot, or did it intuitively make sense?
It intuitively made sense to me. There was some pieces of it that I had already been practicing or implementing for years, like, you know, morning rituals and daily practices and habits that I've been doing for decades now. Some of it, though, made more sense to put in that framework, particularly the family part, because I think one thing that held me back from success in the past was a fear that if I worked too much, I would lose relationships with my kids and my family. And that has always been the most important thing to me. So it was a framework to be able to have a really high-quality family and a high-quality business.
And when you saw the model, like, kind of come together, how did you first start to kind of embrace and implement that?
Because the model made intuitive sense. I think when something's true, it just makes sense. And for me, when information is presented to me and then if it's true, it's also very quiet. It's like, oh well, of course that makes sense. It's like I've seen it before even though I haven't seen it before. And so because that's what it looked like, for me it was easy to start looking at areas of my life or business that were in flow and leave them alone, and areas that felt like they were in force and then begin to make adjustments so they could get into flow. And that's what's actually been helpful to me to have a model from it.
So you're a female entrepreneur. Do you feel like this arena called entrepreneurism is male-biased or male-dominant and that there's different considerations for you, or do you feel like it's pretty much unbiased as far as how the different genders are treated in it?
So I think a lot of the frameworks that were created by men are easier for them to implement sometimes. And so very frequently I would take a framework presented by like a male mentor of mine and say, okay, what about this, if any of it needs to shift? Because I have different considerations. I've also been like a very involved mom and I'm a single mom, so it feels like extra weight at times on me. So I always take the models and make sure that they fit, knowing that I'm also a female. That said, I also think that the men I've been in business with for years and years and years have always supported me and appreciated the fact that I'm a female. So the world's probably set up a little bit easier for male entrepreneurs, or so it seems, but there's always a way to adjust it. If need be.
Is the Infinite Entrepreneur Model something that is, how could I put it, blind to gender?
Yeah, so one of the things I like the most about the Infinite Entrepreneur Model is that it's intentionally set up to find a middle way and to find flow and to appreciate that the masculine energy and the feminine energy, which we all carry both of them, If we can use both of them more fluidly, that we would be more ambidextrous in general, so that we would be more in a middle way of implementation and making it easier. So I do think it's a model that accounts for the masculine and feminine energy.
And when you talk about fluidity, is that something that's similar to flow? You know, we keep asking this question because it's such a core theme of force versus flow. What's your, what's your view on that?
Yeah, I think it's about making it easier, like making it so that the decisions get to be more clear and that they get to feel like a heck yes right away, and that anything that's a distraction or an irritation can dissolve and leave you in a space where you're in creation and forward momentum.
So how do you define success?
I define it as being able to do what you want to do when you want to do it with who you want to be with.
—And is that the destination, basically saying, you know, that I want to be at choice in such a way that, you know, if I'm at choice in my life in the ways that you just described, then I'm being successful, not a matter of a certain volume of income or what have you?
—I often put it into 3 categories, which is impact, influence, and income. And as long as all 3 of those are being fed in anything that I'm doing or any community I'm involved in or any project I'm working on, then I'm happy as long as those three are being fed. And that's true success in my opinion, where I have impact on the people that I'm working with, influence in that the outcome is a healthy outcome for everybody, and then that there is abundance for everyone as well. Have you shifted in your entrepreneurial perspectives in the past, you know, let's say 5 years based on all Yeah, one of the biggest shifts I've had in the last 5 years is that enough isn't really a number, enough is an internal state of being. And that the, the truth is, I think I'm old enough now that I've always managed to have a great roof over my head and food in my belly and my kids are healthy and I'm happy and there's really nothing more than that that equals to success. So I think my relaxed state of being of thinking there's some destination has almost gone away. Like, I don't feel like there's a destination anymore. It's more just about enjoying the journey.
How much do you think about the future?
You know, I spend a lot less time thinking about the future than I used to.
Probably like I still spend at least 50% of my time thinking about the future though.
Yeah. What's it feeling like to you when you start to consider the future? Is it something that seemingly is getting brighter? You see more challenge in it? Do you worry about your kids and what the world's gonna be like? How are you feeling about all that?
So I actually think it's brighter and clearer and more abundant than it ever has been in the past. I think our access to knowledge is higher than it ever has been. My kids know so much more information than I knew at their age. Like, it's— they're the most interesting people to talk to because they have some really fascinating information, some of which they just learned on YouTube or reading or watching videos or playing video games. Like, they learn a lot from the technology that we're sitting in front of right now. And I think that humans have always figured it out. We're gonna figure this out too. I know it feels uncertain, but I'm not actually feeling uncertain about it.
So much of this seems to be around education in a sense, you know, Legado, you know, it's kind of teaching a family how to be a more effective and coherent, you know, values-based family. Infinite Entrepreneur is, you know, how to be a more balanced entrepreneur, so you're learning how to do that. All this seems to kind of lead back to learning in some way, shape, or form. And you just cited that, you know, kids kind of learn differently today, you know, as compared to maybe not that many years ago. For entrepreneurs in general and for Legado families in general, does learning have to be, you know, one of their core values and in order for them to have a higher probability of what they're looking for in life?
I don't think it has to be a core value. I think that lifelong learning will make you long-term happier. I think you'll be younger and healthier and more vibrant if you're always learning. My grandma was 88 when she passed away, and she still would open the dictionary every day and learn a new word. And so she had one of the most robust vocabularies I'd ever met because every day she would learn a new word and use it in a sentence and figure out how to continue to use it in her vocabulary. And I think that lifelong learning makes you happier. So it doesn't have to be a value, but it's an easy value to hack happiness if that's what you want.
Yeah, it's interesting that you relate learning to happiness, right? So ignorance is not bliss.
Well, yeah, there's some bliss that comes with ignorance for sure. But I think if you're ignorant in one, and we all have areas of levels of ignorance, so then if you're ignorant in one area of your life, maybe you're blissful in that part of your life. And if you get too much knowledge about something, just switch topics and go somewhere else and grow in a different area.
So you've got this range of human experience, right? As an entrepreneur, as a mom, as a single mom, as, you know, somebody who is I guess, constantly updating, you know, your, your view of things and how to become effective. What advice do you have for people that are in this entrepreneurial journey and they're feeling, you know, challenged, stuck, you know, pick a word, you know, as far as saying, you know, I'm having some level of struggle. What, what advice would you give them?
Work on yourself. Like really get clear about what patterns do you have in your own life that are serving you and what patterns do you have in your life that are maybe holding you back and be curious about what works in your life and what doesn't and then be willing to let go of what's not working. So I think if we just get curious all the time about what's driving us and the people that we're in relationship with, whether it's like work or kids or personal relationships or family, if we're always curious, then it allows us to have a space for growth. And I think that the biggest thing I've done to help my personal growth is actually just work on myself and not worry about fixing anybody else, just work on myself.
I think that's good advice. How would you feel if your kids came to you and said, Mom, I want to be an entrepreneur? We know what the odds are, right?
So like, so far I have one One saying that's what she wants to do and one saying he wants to go be an engineer. Okay. I would hope that I could help guide my entrepreneur child to do it a little less stupidly than I did. Like, I think I made a lot of unnecessary mistakes that if I'd have just listened to mentors earlier or, you know, like, do you know who Keith Cunningham is? Yes. He has that book, The Road Less Stupid. And one of the things he asks is if you could, as an entrepreneur, if you could take back just 3 decisions, how much further in life would you be? And we all have, we're like, oh yeah, I know which 3 I'd change right away. So I hope for my daughter, if she— or my son, or anybody who wants to be an entrepreneur, that they take advice from those who've already been down the path and implement it as fast as possible.
Or it could be you hope they don't repeat your mistakes.
I hope they make new, higher quality mistakes so that they can grow faster than I did. So where do you think this—
the Infinite Entrepreneur, if we call it a movement, you know, this, this concept— where's it going?
I hope it goes to a massive community of entrepreneurs who really understand that you can live a whole life, you can have it all. And maybe you can't have— maybe it won't feel like you have it all, all at once, but you can have it all. And it's a matter of just riding the wave, living a little intentionally out of balance, and being true to yourself.
So summarizing here, you know, we talked about how you would describe Legado. How do you describe Infinite Entrepreneurs? You know, somebody says someone says, oh, you know, I'm an entrepreneur, want to be an entrepreneur, I've been an entrepreneur, and they say, but I understand you're involved in this thing called the Infinite Entrepreneur, how do you, you know, they say, what is that? How do you respond to that?
I'd respond by saying it's a mindset that helps you solve any problem that comes your way as an entrepreneur so that you can live in the now and constantly find your state of flow. Great.
Well, thank you so much for sharing all this. You're welcome.
To learn more about how to get your entrepreneurial brain working for you, check the video right there next to me. I think you'll love it.
Continue to believe, and I'll see you there.
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