Success Story - How do I find somebody to model?

Evan Carmichael explains how to find role models when none exist in your exact field. Look beyond your industry to successful founders like Steve Jobs or the creators of McAfee and Microsoft, then extract and adapt their tactics to your own business.
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How do I find somebody to model? One of my favorite strategies in business, and the one that saved my company from, from bankruptcy, from total failure, is modeling success. So it's find somebody who's already done what you're trying to do and put their strategies to work. Because if you try to come up with every single idea yourself, you're gonna fail because you're not great at everything. You can learn and leverage from the things that have worked for other entrepreneurs, put your twist on it, and make it work for you. They're proven strategies that work, and you can make them work for you too. I got a question from one of my readers, Ruth, and she wrote in to say, how do you go out and find a successful person to model when there's nobody doing what I do? How do you find a team? What— so she's an artist. What famous person is selling online painting courses? So here's the thing, okay? If you are an entrepreneur, you should be doing something that is different, right? If you're doing the same thing that everybody else is doing, you're not gonna have success. You have to be different. That's part of being a successful entrepreneur. I faced the exact same problem when I was starting my first business, okay? It was a biotechnology software company, and modeling saved it. But when I was first trying to figure out how do I model, I had the same problem. There was no huge successful biotechnology software company. So who am I going to model? There's nobody doing exactly how we did it. So who am I going to model? And that was frustrating. And I had to then realize when I expanded my search, when I expanded my parameters, I was able to find companies that I could successfully model. So instead of just sticking to biotechnology software, which was super limited, I expanded it to software companies. And I looked at McAfee, Microsoft, and Intuit, and looked at how they got started, and looked at their stories. And even though they sold business software and accounting software and productivity software, had nothing to do with biotechnology software, wasn't related, but it was still software. And I looked at those strategies. I looked at how Bill Gates started his business, not how he makes an extra million now, but how did he start? How did he go from his idea to his first million dollars? That's what I wanted to do. That's what I wanted to replicate. That's what I needed to copy. That's what I wanted to model, even though he was not in my specific field. So if you're looking at selling painting courses online, maybe nobody's had a lot of success doing it. That's fine. But tons of people have had success selling online courses, and tons of people have success as painters. Look at what they've done. Their strategies, their secrets, what's helped them become successful can still apply to you even though nobody's done exactly what you're doing. It's a limiting belief that there's nobody out there to model, and that makes it difficult to go out and do. And I don't want that to hold you back. It almost held me back. And I was frustrated that nobody had been hugely successful in my industry. There was no, no model to copy. But instead of giving up, just by simply expanding my search and finding those companies, software companies that were not in biotech, that helped me get beyond. The other thing that's really helped me in modeling is pick people who you are passionate about, excited about, people who inspire you. Who have nothing to do with your business at all. You just love them. There's something about them that you really like. So one of the people who I really look up to and enjoy watching his stuff and learning from him is Steve Jobs and how he markets and how he brands and how he's created some great products. I don't sell computers, I don't sell phones, I don't sell any of the stuff that Apple sells, but there's a lot that you can learn as an entrepreneur in marketing and branding from him. And the more you look up to and respect that person, the more likely you're gonna actually follow what they did and actually execute and follow through. Even though people may have nothing to do with painting or even anything to do online, there are people who you look up to in the entrepreneurial world that you can still learn from their success and apply it to your business. If you can combine those two, if you can combine industry-specific So either people selling courses online or painters, combine that with other aspirational entrepreneurs you look up to and what's led to their success, you have a whole wealth of knowledge to pull from, to model from, to help you grow your business. Believe. If you guys watching like the video, please give it a thumbs up below. I love seeing those come in, and please leave a comment underneath. They make my day, they make me wanna do more of this for you. Leave a comment, leave it below, a question below. I'll make a video response. Thank you so much, and I'll see you soon.
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