The BIGGEST Email Marketing Mistake You MUST Avoid! | Erik Harbison

Fares wrote in, hello Evan and Eric, how do I promote my business with newsletters? How should I come up with daily or weekly email ideas for my clients?

It all goes back to the content. It all goes back to, you know, what it is, the business, what problem are you solving with your business or your service? Um, in terms of like weekly and monthly, the first question I would ask is, do you, does your audience even want daily messages? Do they want weekly messages? So let's assume that they do. Um, you know, courses are a great, a great way to, you know, satisfy somebody who wants that information on a daily basis. So whatever your product or your service is, is how do you chunk that out to like, here are 6 tips, and then there's 1 tip per day? Um, and I would most likely test that over the course of a couple of weeks to see what kind of response you get, because some people may think they want daily and then realize that, you know, every other day, every third day is probably better for them. So tips are great for daily. For weekly, it all goes back to what you're saying, Evan, about value. So what is it about your space, whether it's, you know, right now, this time of year, the future of, and kind of trends for next year are important in every, pretty much every landscape or every business. So, you know, timing to right now, you know, you You know, holiday is important, of course, but, you know, give more kind of prophetic statements on where you see your specific product or service going, and that could serve as a nice weekly checkpoint, and quite frankly, even monthly as well.

You can definitely over-email your client base. I think back to, you know, Groupon. When Groupon came out, everybody was excited about Groupon, and then now you get a Groupon email, like, do you even read it anymore? It's just been like, just too much, just too many emails. More important than the quantity though is gonna be the quality, right? To Eric's point, it's gotta add value. People will read it if it's adding meaningful value to their lives. If I was doing a daily thing, I would probably have something super short and something kind of inspirational, motivational, kind of start your day with this quote or tip. Um, right now I post to my audience twice a week. I'll usually do a regular broadcast newsletter that goes out every Wednesday morning. I tested that Wednesday morning at 5 AM seems to have the highest open rates on my email list, so that's when I post my newsletter. Uh, and then I do my, um, ongoing series, the autoresponders, every week from when they signed up. So somebody signs up at Sunday at 3:00 AM, they're going to keep getting emails at Sunday at 3:00 AM because that's when they're likely to be online.