Mark Drager, CEO of Fanta Media, hit $1 million in revenue by rewriting his company mission to a single word: extraordinary. Feeling lost despite growth, he realized money wasn't his real motivation. He wanted recognition and to be extraordinary as a father, husband, and entrepreneur. That clarity changed hiring, project selection, and how his team worked.
Chapters
The extraordinary way to $1 million. If I'm able to live an extraordinary life, if I'm able to do extraordinary things, there's a gift in that. If I'm an extraordinary father, that's a gift for my kids. If I'm able to run an extraordinary business with extraordinary people, that's a culture that I'm able to give my staff. Mark Drager, CEO of Fanta Media. Mark Drager didn't want to be ordinary. After being an entrepreneur for years, he found himself feeling more and more like he wasn't making a significant contribution to his video production company, Fanta Media. He had grown his business, hired people to do most of the tasks that he used to do, but he wanted to do something meaningful. Mark felt lost. After about 6 months of thinking about his role, he realized that his motivation didn't come from money. It never did. The prospect of making more money wouldn't push him to work harder. His motivation comes from recognition by others. He wants to stand out. He realized that he had a deep fear of being ordinary in all areas of his life. Mark wanted to be extraordinary. He wanted to be an extraordinary husband, an extraordinary father to his 4 kids, an extraordinary an extraordinary member of his community, and an extraordinary entrepreneur. When he was doing something extraordinary, it made him happy. That was the connective tissue for him. It was missing in his business, which made him feel lost. And for him to be happy and successful, he knew he had to build his business around being extraordinary. So he changed his company's mission to "Create an extraordinary video" and aligned his entire business around it. He hires extraordinary staff members. He works on extraordinary projects. He creates extraordinary results for his clients, and his team holds him accountable as well to make sure everyone is giving an extraordinary effort. Focusing on being extraordinary helped Mark pass his million-dollar revenue goal, and now he's going for more. Finding his one word wasn't something that came easily, but by digging deeper into who he was, it became clear to him and it can become clear to you as well.
