Kezia Noble and Evan Carmichael argue that solo entrepreneurs waste growth by doing everything themselves. Noble says replace short-term greed with long-term greed: delegate work to free time for brand building. Carmichael recommends protecting a daily 90-minute CEO block for strategy, not meetings.
Good morning, Believe Nation! Today's message is "Think Long Term." Over to you, Kezia Noble.
I have a rule which I stick by, and that is always replace short-term greed with long-term greed. There's a lot of other pickup coaches out there who are lone operators. So that means that they essentially do one-on-one consultations and sessions, and they get a fair amount of money, but it takes up a lot of their time. And that time is really, really valuable because if you don't have it, you're going to stunt the growth of your business. If you want to expand and have more time to invest in other projects and maybe start up new ventures you're going to have to give some of that work to trusted people. You have to build up a team. And at first, yes, it does affect the profits, but in the long run, because you've had the time to expand your company, to expand your brand, you'll make that tenfold. And that's what I've learned, and that's what I teach other entrepreneurs.
A lot of entrepreneurs don't think long-term enough. They think the here, they think the now, and it forces you to make decisions that are narrow in focus. You need to make sure that you're spending time on a regular basis about the bigger picture, about the 5-year plan, about where you're going, right? I think too many entrepreneurs, as one example, try to do everything themselves. You try to do everything yourself. Maybe you tried bringing somebody on and it didn't work out, and that one experience has jaded you now, and you go back to say, listen, I, I know I can do it better than everybody else, so I'm just going to do it myself. And that's extreme short-term thinking and limits where you can go, the impact you can have, the money that you can make, you know, the power that you can exert on the world, the influence that you can build. You need to be able to build a team and think longer term. And I get the crunch that you might be facing right now. And maybe you're like, that's a great idea, Evan, but how am I going to make money right now, right? I got to pay the bills and I got to put food on the table and make sure my internet doesn't go out, right? Because I haven't paid that bill. And I get it. And I'm not saying do everything only for the long term. I'm not saying only focus on what's going to happen in 5 years and totally ignore what you're doing right now. But you need to make sure that you're spending at least some time, I think ideally every day, focused on the bigger picture. I like to start it sooner. I like to start it at the beginning of the day. I call it CEO time. And what I think you have to do is block off 90 minutes a day during your work week for CEO time, and that's when you're focused on the bigger picture. You're not worried about the projects that you have going on right now. You're not worried about how do I get my next client. Time in the door, you're worried about the bigger things you're going to do to build your brand, to build your influence, to have a positive impact on the world, to build your team. That's what you do in CEO time. And then you can get along with the rest of your day. And what you find is though, at least I found, if you don't block that off and make it a priority, that CEO time, and I think put it earlier on in the day than later, then you'll find that the emergencies that happen to you on a daily basis will just bleed into your CEO time and you never actually get time to to focus on it. And so make it a priority, block it off in your calendar, don't accept any meetings or calls unless they're super ultra mega huge emergencies. So make sure you block that off in your calendar, CEO time, ideally 90 minutes every single day to help you focus on the long-term while you're taking care of your short-term priorities as well. Believe. So the question of the day today is I wanna know what you do to think about the long-term. Do you have CEO time? What's in your schedule right now? The plan for what you're doing longer term instead of always being forced to focus on those short-term issues. Leave in the comments below. I'm curious to learn, and I think it'll also help the other people watching as well. Thank you so much for watching. Have an amazing day. Continue to believe, and I'll see you again tomorrow morning for another shot of espresso.
