Michael E. Gerber captures ideas that surface just before waking, writing them down immediately to bridge unconscious and conscious thought. He records everything that emerges, even if it seems unrelated, because these fleeting moments contain insights tied to his current work.
People are asking, what is your morning routine that gives you such energy?
I wake up. It's the first thing I do every morning. I wake up. And what's been happening prior to my waking up is a whole unconscious thing. That whole unconscious thing creates thoughts, questions, sentences, paragraphs, insights, and I start writing all those down. And the new day begins. So I'm suggesting the most exquisite time in anybody's life is just before you wake up. And just before you wake up, you woke up. And all of that is present there, really, really right there, early, early in the morning. And so the question then becomes, so how do you capture that? You just allow it to go down on a piece of paper. You allow it to go down in an email. You allow it to go down in a notepad, whatever, whatever. You just get it down. Starts your day in a completely unique way. From the unconscious to the conscious. And the bridge between those two is astonishing. I'm always astonished with what comes to mind. It's like, where did that come from? Where did that come from? Where did that come from? Where did that come from? It happens every morning.
So you get, you get a new idea from the morning. Do you then act on it? Do you write it down? Do you—
I write it down. It always relates to something I'm doing. It always relates to something I'm working on. It always relates to something that's present. If it's relating to something that's not present, I put it down, typically in an email to myself. So I email Michael E. Gerber, subject, da da da da da da da, note, note, note, note, note, note, and there it sits. And I flag it. And then I go back to review it. Now, what's also true about that is, I don't know if you're familiar with the Dreaming Room monologues, Evan. Are you familiar with them?
A little bit, but, uh, let me tell you, for the audience too, to have an experience—
everybody in your audience is now invited to subscribe to Michael Gerber's Dreaming Room monologues, and all they have to do is to go to our website, michaelgerber.com. Companies.com, and you'll see a free subscription. Just fill it in, your name, your email address, and every week, every Wednesday afternoon, you will receive a new Dreaming Room monologue for the rest of my life. Those monologues come to me like that, and so the monologues are simply written and recorded by me. And you open them up every Wednesday. And they're all about inspiration, imagination, creativity, living in a space unlike the space you currently live in, discovering something you never discovered before, blah, blah, blah, blah, the stuff we're talking about. It's free, it's a gift, and that's all they have to do. Those monologues come to me just like that. So also, I'm suggesting your best ideas come to you just like that. So what if you were to sit down and write those best ideas just like that every day and created a form for them? The form I created for them is called the Dreaming Room Monologues. And welcome to the Dreaming Room. Every single one of you get to do that from now on at absolutely no cost. All you have to do is click on and boom, it's done.
