The NEVER Quit Blueprint: Start Your Dream Project Today!

We all have these ideas. I want to start a podcast. I want to be a speaker. I want to be a whatever. Like, we all have these great ideas, but the successful people, they're not smarter than you. Often they're probably stupider than you. They just start. Lowering the expectations just so that you can go off and do it. People aren't willing to suck. You're afraid that nobody's watching. Yeah, but you're also afraid when people are watching. If you get on the stage, there's 1,000 people, it's your first time, you're afraid too, right? It's fear no matter what, right? So it's like, okay, just start. It's actually better to start when there's nobody watching. Yeah, right? So just start. Just go and create. And so successful people just start, whether it's lowering the threshold for what good is, or just expecting to suck. Just go and start. And then the consistency to follow through, right? So they just don't quit. Hey, it's Evan Carmichael, and I watch these videos every day because I need them for motivation. Being around successful entrepreneurs every morning helps me believe that I can do great things too. It's like your morning coffee, but for your goals, kickstarting your day with a blast of positivity. So here is a challenge for you. Try watching one video every morning for the next 30 days, and let's find out together if they help you do great things too. If you're in, leave a hashtag #believe in the comments below so I can celebrate with you. So today we're going to learn from me and my team's take on my top 10 rules of success. Enjoy. Rule number 2 is embrace challenges. People say— a lot of my contemporaries, like big names, will say, don't say you're nervous, say you're excited, because it's the same sensation. Your palms get sweaty, your heart gets racing. Feeling that— if you had to describe what feeling nervous was and discovered feeling excited was the same physical sensations. So tell yourself you're excited, not nervous. It's probably great advice for most people. I think I'm the weird one that, that maybe my advice is not as good because it seems to be working for these other people. It's like, okay, great. But for me, I don't like the mental gymnastics. It's like, that means I'm not capable of doing things that make me nervous. Yeah. But everything that I want in my life is on the other side of me doing things that make me nervous. If I never do things that make me nervous, I'm never going to grow and get the life that I want. And so I, I don't want the identity of who is Evan Carmichael for myself. Whatever other people think, cool. But for me, when I look at myself, I don't want to be the person who has to flip it to excited to get me to take action. I want to do the thing because I'm nervous, and I want to be proud of myself for doing things that make me nervous or scary or difficult or hard. And so scary, difficult, hard are my trigger words. I call them play bigger triggers, where if I say it, think it, do it, feel it— scary, difficult, hard— I have to do it just because I said it and I felt it, even if it has nothing to do with belief or my purpose. Because I don't want being nervous or scary, difficult, hard to— it can no longer be a good enough reason for me not to take action. Rule number 3 is play to your passions. Instead of play to your strengths, play to your passions. Okay. And if, if you're passionate about something, it'll become a strength. So when I started videos, I wasn't good at it. It wasn't a strength. I sucked at it. I didn't know any of the gear or the editing. I was nervous in front of the camera. I hated my videos. I couldn't— like 350 videos before, I couldn't, I couldn't even watch my own videos back because like I was so embarrassed by what I was doing. So I wasn't good at it. But if you're passionate about something, you can get good at it. It's also dancing I wasn't good at, but I was excited to do it, and so I got better at it. Right. Will in the car, right. Like, the first episode is okay, and then as you get— you'll just keep getting better. Right. So play to your passions. And I think that's just, again, not something I strategically think about. I don't sit here and think, huh, what am I passionate about? What should I go off and do? I try to cut the, the time from idea to action. If I get an idea for something, I just go off and start doing it. And sometimes that was it, and sometimes it turns into something much bigger. Rule number 4 is trust your abilities. You may not have to believe that you can do it, but you can believe that you can figure it out. And so my wife helped me design this t-shirt a bunch of years ago where it's this bird that's, um, there's a tree and there's a bird that's kind of out on like the the far branch is like a really skinny branch, and the bird's just kind of chilling there. And the message is something like, the bird isn't afraid of the branch breaking because her trust is not in the branch but in her wings. So even if the branch breaks, she'll be fine, she'll fly. It's like, it's just the belief that you can figure it out. Where a lot of these things seem scary until you just start doing something. One of the entrepreneurs I invested into, Alex, he helps me run Toronto Dance Salsa. It's the largest salsa dance school in Canada, maybe North America. It's how I met my wife. Wow, right, right, right. And, um, we have a lease in a commercial space. It's, you know, 6 figures a year to have this space just in rent. And it's coming up for renewal. And I did the last one. And it's okay, Alex, you now negotiate the renewal here. Negotiate the lease? Like, oh my God, I didn't— I don't know how to do this. I don't know what I'm doing. What should I look for? And I said, well, he— so he had no belief in his ability to be able to negotiate this lease. So, okay, it's fine, but how much research have you done on this at all? How many articles have you read? How many videos have you watched? How many podcasts? It's all online now. This, like, the amount of information, whatever problem you want to solve, it's out there. And so he said, well, nothing. Like, okay, great, so solve that problem. Like, go spend 15 minutes watching a video to educate yourself. A lot of the things that the people come to you that are fear— they're just afraid to even look at it. Yeah, we're in a 15-minute video, a half an hour video, a phone call, like, you can learn so much. And so he watched one video about a martial arts school where the guy was explaining how to negotiate the lease, and then he sent me this video. I was like, okay, What did you learn from it? And he listed like all these points of what he learned. It's like, great, for 15 minutes of your time. Now you have a little more belief that you can figure this out. Now spend more time, right? So for all of these problems that people are coming to you for as well, just, it's so scary, it's so impossible that they spend zero time just looking at the problem saying, okay, I can figure this out and just taking the first steps. Also to make sure you're actually taking action after watching this video, I've designed a special free worksheet just for this video. The worksheet will highlight our favorite lessons from the video that will inspire you to remember what you learned today and actually apply them. The worksheet will also give you space to write down what your key takeaways are and your specific plan of action to make sure you're getting results. If you want the worksheet designed specifically for this video, absolutely for free, there's a link in the description below. Go click on it and start building the momentum in your life and your business. I'll see you there. Rule number 5 is model success. The willingness to model success. It's something that held me back a lot at the beginning was like I was trying to figure it all out myself and I didn't ask for help. I felt embarrassed asking for help. I felt foolish, not like being able to have the— I prided myself and be able to find the answer. Yeah, which is a good thing to have. Like, I will go and figure this out. That's great, but you don't have to do it all alone. And so whether it's asking Jay for help or joining your community or listening to podcasts or watching a book or going to an event, even if the event sucks and you learn nothing, if you keep going to events, you'll pick up something from one of them. And so just every time that I try to figure out myself, I eventually do, but it's slow. Yeah. Every time I go, especially in a new area, and I don't know anything and I ask for help, And I get feedback. Great. Like, if I want to learn digital marketing or lead generation, I'm starting off and I want to learn lead gen, I could do it and I can go through all the courses, but I could also just ask Jay and he's going to like shortcut my path. And I still probably don't ask for help enough. I don't think any of us do. I think it is a really important skill. It's a, it's a great reminder. Yeah, right. Like I'm making this video for me. Jay is going to clip this and then send this to me in 6 months. Evan, you asked me asking for help. Just recognize that you don't have to do this all by yourself, and you shouldn't do this all by yourself. Rule number 6 is step into a bigger role. What does Ida need to be doing better? Um, I think like a lot of people, it's stepping into a bigger role. You know, I think for, for, for the journey that you've been on and what— where you've come from and the business that you built up, it's like it's It's really impressive. You know, like, Ida from 10 years ago would look at Ida now, it's like, you're going to be doing this? You're going to be— you have your own business, you're making money, you have team, you're doing a podcast, you're like inspiring people, you're making TikTok videos. You'd be like, what? Who is this Ida, right? It's like, it's not— it's impossible. So you, you are an impossibility to 2013 Ida. It's like, there's no way you're going to go off and do this thing, right? What year did you even move to Canada? 2010. Great. Okay. So like, just imagine you're here, you're here for 3 years. All the things that you've built up and created is, is very impressive. And it's you being capable of so much more. So just like me, I need to go hire my thumbnail designers. Like, you need to go find those people so that now we're not charging, you know, whatever. A one-off client is and charging to get the monthly clients who value you and respect you a lot more. You know, it's like I went through accountants on my journey up to the place we're at now. Uh, you could go through clients, like your clients may not graduate, but you could graduate your clients where you're now working with bigger clients who value your perspective and the strategy side of things even more. Yeah. And so it's you stepping into that bigger role, you know, and I need to do it too. Just where— and that never ends, you know, like once I get to that one, it's like, well, now I can go and do this one. So same thing. It's like, you, you know, here's the thing, like, you know how to do what you're doing very well. You're not having clients pissed off at you, right? Like people love working with you. So you know how to do what you're doing right now very well. And it's easy to stay just doing that because you're delivering, you're making money, you're helping people. Great. It's the knowing that you could be doing a lot more. And it's like, okay, so when, when does that actually decide to come out and say, okay, I've had enough? Rule number 7 is invest in your skills. Part of learning about money is getting educated on it. And again, it's not that hard. Like a call with your team. Opens up a ton of eyes. Watching one YouTube video, it opens up a ton of eyes. And so you can, you can quickly make progress if you just tell yourself the truth. And the truth doesn't have to be, well, I, I suck at this. But you don't necessarily even need to have the belief that, that you can do it. Just a belief that you can figure it out. And that little distinction of like, okay, I'm, I'm the bird on the tree and I will figure— I figured out lots of things before. Whatever I spent time on, I've gotten better at. And, and everybody has proof in their life of whatever you've spent time on, you've gotten better at whatever skill. You may not be very successful financially, but you, you're good at other things because you spent time on it. Why are you not successful with money? Well, how much time have time have you spent with money? Nothing, probably, right? Just trying to avoid it. So go educate yourself, and then again, you can pick it up pretty quickly. Talk with your team, watch videos, read books. You don't have to, again, be Warren Buffett to create a plan for yourself to be able to retire early. Rule number 8 is change your beliefs. All the successful people that we profiled, whether they're entrepreneurs or athletes or musicians or artists, the people at the top of their field, if you don't believe in your, maybe not current abilities, but the abilities to figure it out. If you're some young speaker on the come up, it's like, okay, well, you don't have any abilities yet, but the belief that it's possible, the belief that tomorrow you don't have to be in the same spot that you are today. Even when it doesn't look like it, like your family's not doing it, your friends aren't doing it, the people you know aren't doing it, who are you to be this crazy guy going off and changing the world and doing amazing things? Things like the belief that you could be way bigger than you are right now. That is consistent across all the people that we profiled. I think it's ego, belief, conviction. There's a healthy number of people who have a big ego. You don't have to. I don't know that you have to have a big ego, but confidence in your abilities to figure it— not even confidence in yourself, but confidence in your ability to figure it out. Yeah, I think that is consistent. 'Cause you look at where people came from, chances are your hero started with less than what you already have right now. The people you look up to started with less than what you already have right now. If they can do it, what's your reason for not doing it? And there's tons of reasons why you're not doing it, but it's only easier to grow and build and create. I look at Oprah who had such a crazy upbringing and the rape and all this stuff, but one of my favorite stories was she, She was raised by her grandmother, who was poor, and she had to go to school. Her grandmother couldn't afford clothes for her, so she would buy potato bags, bags of potatoes, to eat the potatoes, and then she'd take the bag and sew it into a dress. And Oprah would wear potato sacks. I've never heard that story. As a dress going to school. Right. You can imagine, like, school sucks already, kids are making fun of you, yadda yadda, and now you're showing up to school in a potato bag. Now obviously it wasn't just like garbage bag, but still it's like, it's a potato bag. That's your dress for school. No, I can't imagine. It's inspirational for anyone. And she can go from that to where she is now. Like what are you, what's, without the internet, it's like, yeah, what's your excuse? Rule number 9 is serve others. Everybody wants to serve. You know, if you're not serving, you're not happy. And some people want to serve the world and some people want to serve the closest people to them. I wanna serve the world. Nina wants to serve the 20 closest people to her. And so combined, it works great. That's amazing. That's a really good mix. But everybody wants to serve. You know, like if you felt like today you're gonna wake up and you weren't gonna serve, like it doesn't matter if you show up today, you go to work, whatever, nobody cares. That's the path down to depression, anxiety, suicide, all of that. 'Cause you feel like you don't matter to anybody. But if you felt like today, I was gonna do something that would matter to somebody, whether it's the world or one person. You're like, today is gonna mean something to somebody else. That's how you get to purpose and happiness and fulfillment. And rule number 10, the last one before some very special bonus clips, is love what you do. A lot of top YouTubers can kind of come and go in like 2 or 3 years. So how have you been able to reinvent yourself and keep up with the different changes and trends and demands of content over the last 14 years, basically. Yeah. So what, I started in 2009? There at the beginning, I wasn't having success, you know. Like, at the beginning, I had what, first year had 25 subscribers. 5 years in, I had 2,000 subscribers. But in the first 5 years, I wasn't getting any traction. It was no results. It was no winning. It was It was me just doing it to do it, just, just to try to have fun. Um, I thought it would help people. Like, if 50 people watched the video, it's like, that's 50 people who saw my video, you know? Nobody had a million subscribers when I started my channel. Uh, it wasn't even a thing. Like, 10 years ago, you, you— like, YouTube influencer didn't mean anything. Yeah. Um, so it wasn't a strategy at the beginning. Now a lot of people— there's a lot of people— a lot of the OG people are leaving. YouTube, they're quitting, um, or they're getting burnt out. Yeah, uh, I think what's happened more recently is it's become a— it's starting to become more professional. So people who do what I do, they're, they're building teams, and so it's hard for a one-person show to keep up unless you really love it. And if you love it, then it's easy to keep going. Like, you, you don't burn out from things that you love. I've been making videos for 15 years. I still love it. It's like, let's do it, let's do it in the car, whatever, let's just make videos. It's awesome. I love it. I love, I love helping if I can. Uh, but if you see it as work or just a strategy, you're going to give up. Like, you, you never win. Nick Peterson says you never win the race that you don't want to be in. And so a lot of people are doing too much work that they don't like. Like, if I was doing accounting I would burn out in a day. But making videos is 15 years and I haven't burnt out. I still love it. So do you actually love the thing that you're doing? If you're not happy, it's because you're not serving. And they did functional MRIs on people's brains and found that serving other people lights up the same part of your brain as having food and having sex. So you're literally hardwired to serve. And I think if, and we just, I think everybody listening, especially to your show, would, would know this and feel this, that if, if you woke up every day and felt like you're not gonna serve anybody, that nobody cares if you show up or not, that what you do is meaningless, like that's a pretty desperate path down to stress and anxiety and depression and suicide. Very dark things. But if you woke up and felt like today I'm gonna make something that's gonna matter to somebody, whether it's for you making, you know, an interview, a podcast, whether it's an artist creating a piece of art, whether it's somebody showing up to work and just feeling like, today I may not change the world, but, but I'm gonna help one person. Like, if you felt that consistently every day, that you're gonna help at least one person, holy cow, does it completely change how you show up. And so I think if you're not happy, it's 'cause you're not serving. And some people, you and I, we wanna serve the world, huge mission, serve the world, change consciousness, you know, all of it. Great. Yeah. And others, you may not have a big vision. You know, my wife doesn't want to change the world, but she still wants to serve, and she's the glue for our family. She's remembering everybody's birthdays and getting the— we had Halloween last night, she's getting all the trick-or-treat candy out for all the kids and remembering all of these things. And so, but either way, you're built to serve either the world or the closest people to you. And if you're not happy, it's because you're not serving. Was there a moment that you recall where this, where this mission became very clear to you? Yeah, I talk about it a lot in, in my book, Your One Word. Yeah. And I had my website and my web— before I had my YouTube channel on my website, we had 100,000 pages of content and all these big name people writing for the website. And I was trying to figure out what my tagline was. What's the slogan for my website? And I didn't settle on anything that I liked. I had, you know, over 100 million entrepreneurs helped, and counting, and like all these things, and nothing really landed. And I went to go watch the Steve Jobs movie. And out of that, the word believe came up. And I got really like, believe. But then I can't, like, that's too broad. Believe is too, it's like, it's ourselves who talk ourselves out from the big ideas, right? It's not even our friends and families. Like, you have a bold idea and then Right away your head tells you why you can't do it, why you're not good enough, etc. So I then went, okay, it can't just be believe, but it's got to be believe in self, believe in entrepreneurs, believe it. And I came up with all these variations and I slept on it the next night. It came back, any of them, just like believe. So I don't know, let me test it. And so I sent the newsletter out to my email list just talking about belief and ended up being the best newsletter in terms of engagement and clicks. My sister said, you know, she saw it and she actually liked the newsletter, which is like a compliment and a backhand, you know, that only a sister can give. Then I made a video about belief and my best video on my YouTube channel had 100,000 views at the time. Took a year to get there. And I was so proud of that. 100,000 views is great. The video on belief hit 100,000 in a month. And now it's in the millions of views for that video. And so it's not that belief is the magical thing. It's a magical thing for me. And so I tiptoed into it and then eventually went all in on just, okay, I'm going to be the belief guy. I still need it for myself and I still need it out. Like every time I learn it, I want to go teach other people as well. So my biggest strength is belief and my biggest weakness is belief to do the next thing. I expect to fail all the time. I expect everything I do, especially at the beginning, to not work. If I'm launching something new, I just don't expect it to do well at the beginning because creativity is messy. And people put this label of perfection on it. I want it to be perfect, but you don't even know how to make it yet. So just get it out there. I value the momentum more than the perfection. And so I don't— if you're looking to believe that it's going to work out, that's a big picture macro concept. That any video that I make on my YouTube channel may not work. And if it's a brand new thing, I expect it not to work. But it's the belief that if I keep going, it will eventually work, right? I'll figure it out, that I'll adjust, that I'll learn something, and I'll improve the next one. So I think people need to give themselves permission to fail at the beginning, for it not to work out, and to not take that personally. It doesn't mean that you suck. Just because your first song didn't hit it big. Just means you learned a little bit and keep going. And if you keep making new songs and every day you're practicing and trying to get better, eventually it will work out. And I just fully believe that I can do it, that you can do it, that everybody watching and listening can do it. People just quit too soon and they're trying to be too perfect until they never get to where they need to be. You talked about the message. Yeah. One message that you could give in this part of your life right now that you're experiencing to your viewers? What is that one message that you'd give them? It's still believe, you know, like it's always believed. It's like, well, it's like believe. I mean, yeah, it's on the back. Believe, believe. I think lack of belief is the world's biggest problem. You know, like we don't do what we want to do or because we don't believe that we can, you know, we don't believe that we can, we don't believe we have the resources, We don't believe we're good enough. We just don't believe that it's possible for us. We might think, oh, it's possible for him or her, but it's not possible for me. We just don't believe. And so I'm trying to make content for the 19-year-old Evan who didn't believe in himself. But still now, like, my biggest problem now is I don't believe in myself for the next thing. Yeah, like the next big jump. What is that? I don't know. And a lot of it's I don't believe in myself enough to I didn't even think about that or create that. And so it's a never-ending journey, which is, you know, when you're talking about growth, you're never done growing. You keep climbing. There's this great saying, beyond the mountain is more mountains. And so like you never actually want to hit the top, you know. We've hit goals before and then like, oh, that's it? You know, you celebrate and then it kind of feels over. You always want a new mountain to climb. And so there's always levels that you can climb on grow. I just try to take the approach and something Denzel Washington said is that every time you take a step up the ladder of growth, you reach back and help somebody else get to that level. And so a lot of times people are— have imposter syndrome of I can't be like X. It's like, well, you don't have to be. You just have to— if that— if Oprah is level 1,000 and you're level 4, most people are stuck at level 0. And so if you're at 4, you can help them get to step 2, and that's where most people are still stuck. Um, so yeah, believe, believe it's possible, believe you can do it. If you actually enjoyed the thing— people ask me, why don't— like, how have you dealt with burnout on your YouTube channel? Yeah, because all these creators talk about burnout right now. It's like, burnout? What's that? Well, I mean, I, I definitely had burnout from stuff, but not like— if you made me an accountant, if I have to look at paperwork I'm gonna burn out in 18 minutes. But making videos and helping entrepreneurs, and to your word of like the intention and service, I've been doing this for 14 years now. We haven't missed an upload in a decade, probably, because this is— it's not— this doesn't work for me. Being here doing this, this doesn't work. This is fun. Like, this is awesome. And so I think if you are only tied to the results— of course I care about results, of course I want to grow, of course I want to have an impact, of course, but it's not the main driver. Where I think if that's all— and that's what a lot of achievers are only focused on the end result, but then they're not happy as they go through it, where the process becomes even more important that you love it and you're having fun doing it. Because otherwise, that's the path to burning out. If you don't love the thing that you're waking up every day to do, you will burn out pretty quickly. But if you love it, then it never feels like you're going to work. It's like, I can't wait to go off and do this. What's the point of a morning routine? At least for me, it's to get a feeling. So a lot of times people will just check the box, like, I did this, I did this, I did this, I did this. Okay, cool. But do you feel ready to take on the day? Because if not, then there's either something wrong in your routine or you did it half-heartedly and you got to do it with more intention. I remember I was doing an event in New Mexico and a woman was in the front row of my event, and I asked her, well, what's the most important part of your morning routine? And she said, I do the rosary. So she takes out her, you know, prayer, the rosary, and starts doing her prayers. I say, well, okay, so what's the point of doing the rosary? She's like, well, by the end of it, I feel connected to what I'm doing and ready to go and start my day. Awesome. How many times do you actually feel connected? Like, by the end of you do in the rosary? How much time, how many times, what percentage of the days do you actually feel connected and ready to go and start the day? And she said like 40%. So the other 60%, she's, she's doing the words, she's doing the action, she's saying it, but she doesn't feel connected because she's also stressed out about something else, because she's also making breakfast, because she's also watching some video, because she's, she's doing something else. It's like, well, there's nothing wrong with what you're doing. You're just not doing it with the intention that is required. Great. Keep doing the rosary, but now focus in on doing it with the right intention because the whole point of the morning routine is to get the feeling. So I think a lot of people, a lot of entrepreneurs, a lot of people who are go-getters and action takers, we love the feeling of just like check, check, check. We check the box. I did it. But if you don't have the feeling of ready to take on the day with boldness, with courage, with service, with belief, then either go back and do it again or add something to your morning routine or tweak it up a bit because, for me at least, the point of the morning routine is to get the feeling so you're ready to take on the day. I think the ultimate resource is your ability to be resourceful. The line that comes to mind is from Steve Wozniak, who co-founded Apple, who said, "Stop thinking about all the things that you don't have and instead think about what you can do with what you do have." I think that's an important line for any entrepreneur. It's easy to look at the million reasons why you're not going to win. There's a million reasons why you will not win. Gary and I can sit down and brainstorm a million more reasons why you're not going to win, but there's like 8 why you will. All I do is focus on those 8 and be as resourceful as possible on those 8. Even now, if I'm trying to build my business, I have 24 people on my team. I've had success with what I'm doing, but I don't have 1,000 people on my team. And I can sit and complain around how I don't have 1,000 people, or I can say, well, I have 24. What can I do with my 24? And that's always the mindset. Think about what you can do with what you do have and understand that whoever your heroes are, whoever you look up to, whoever your role models are in life, whoever's had massive success, chances are they started with less than what you already have right now. Whether you're looking at Oprah or Richard Branson or whoever it is, they started with less than what you already have right now. And so if they could do it, you can too. The only difference is your willingness to be resourceful. What advice would you give to those individuals that want to develop that relationship to their consumers, their fan base? Yeah, I mean, I think a lot of it, I guess, comes across as strategy, but it's more— even the one I just gave with my wife, that's a strategy. Hey, don't go to bed angry. But it's more like, I can't go to bed angry because I'm not going to sleep, right? So it's not, it's not even a strategy. It's more of a Necessity. Yeah, yeah, exactly. So, so the short answer is just care, right? I mean, care about the people. For me, it's always been about who is in front of me instead of who's not. As much as I want to grow, as much as I want to get to 10 million subscribers or a billion views or whatever for the impact that it's having, it's still always about who I am serving instead of who I'm not. And I think that's where most people make the mistake is You look at your downloads and then you look at Joe Rogan's downloads. You're like, oh my God, like I'm nowhere close. Or your YouTube views against mine or somebody else. It's like, I suck. I'm nowhere close. I did a, I have a Movement Makers program, which I train. I do training twice a month to help entrepreneurs build their movement. And today we were looking at people's hundreds of videos, like their hundredth video on YouTube. So my 100th video had like 190 views. And 3 comments. My 100th video, Gary Vee's 100th video had 800-something views and 3 comments. 100 videos in, right? And so how do you keep going? That's 100 videos. That's not like just 4 episodes. It's because 130 people or 190 people would ever watch that video. That's 190 people. If you were going to go up and give a speech in front of 190 people, You'd be, you'd be jazzed. You'd be excited. You'd be scared. You'd be nervous. Like, oh my God, I don't want to let them down. These people, but because it's online, like, ah, that sucks. Only 190 people compared to all these other people. So it's great to want the growth. It's great to strive to improve and progress and get better. And, and you always want to keep getting better. And the priority is the people who currently are watching, listening, because if you treat them great, I mean, the strategy side is, hey, you treat them great. They'll tell more people, they'll come back. You win. For me, it's just been, you're here, I love you. Like, let's make this count. Whether it's, you know, whether you're the only person who ever listens to this or there's a million people who end up listening to it. When I'm speaking in front of 2,000 people, it's great. When I'm speaking in front of 4, it's great. It gets to be more intimate and personal, right? Like, I love you. Thank you for being here. Thank you for giving me your time. And I hope to leave something with you that helps you live a better life, right? Like, that's the mindset. Everything else follows. The strategy then follows, right? I'm struggling to keep on top of everything. Like, I can't respond to every comment. I have people on my team who help me with it too. But even on Instagram, I'm still trying to, every new message that comes in. Yesterday, I was doing a whole bunch of them at, you know, 11:30 at night. Hey, thank you so much for that message. I really appreciate you. Thank you for sharing my message with your audience. Believe, right? That 8-second clip, because somebody shared my story to their story. I don't know how, I didn't even check how many followers they had. Maybe it's 3 and it's their mom and their sister and their brother, right? Great. You shared your story with your audience. Thank you. Um, I don't know. I just, I like it, dude. I just like it. I don't know that it's a strategy for everybody. So I think you have to be that kind of person. We've studied successful people, you know, probably studied more successful people than, than most people. And the number one rule for success is that you love the process. You have to like love the actual work that you're doing, that it doesn't feel like work, that it's— we're all, all trying to have an impact and get results. And, you know, you care how many views you get, et cetera, you know, the, the external numbers. But at the core is you still have to love the actual process. And One of the things that I love doing is being able to pull rules for success from people who a lot of people may not instantly connect with. Like Connor does a lot of things that would throw a lot of people off. You know, he's a, he's a lightning bolt. He's, he does, he does some things that rub people the wrong way and they would never give him a chance at all to, to hear, you know, some of his wisdom, but he's had a ton of success. You know, and anybody who's had a lot of success, I want to learn something from. And doesn't mean that your goal is to be the next Conor McGregor, but you could learn something from him. And I've, I've tried especially to try to learn from people who I may not like right out of the gate for whatever reason, because they often have the most to teach you. If you only learn from people who are exactly like you, you're, you're by definition limiting how much you learn. So the challenge with Conor was going through and saying, okay, I mean, he's got all these interviews of him doing all sorts of crazy things, which is fine. And, you know, Connor, you do you. And there's also a lot of wisdom. There's a lot of wisdom, you know. So that video with Connor, it wasn't him trash talking somebody, making fun of somebody's mom or, you know, whatever else. But there's a lot of wisdom in there. And that's one of the things that I love doing. The brand is usually the biggest way to long-term have success with your company, but it takes a while to build a brand. I mean, you've been, you've been at it. Yeah. Lots of people have been at it. Like, it takes a while to build a brand. And a lot of people fizzle out along the way and they don't know how to generate immediate revenue, which is where the other two shows come in. So if you need to make money this year or right away, like in the next 3 weeks, you can do it through YouTube. It's just not through thought leadership content. If you're doing influencer marketing or you're going to run pre-roll YouTube commercials, cool. That's just direct marketing. And so you can do that. You just track, does it lead to conversions for you? And that's definitely a play. That's not where I, would be an expert at, uh, throwing somebody on your team who's just at a university or whatever. That is usually an attempt to build brand, right? We're trying to create our own content somehow to build brand. Uh, it's usually not a super effective way to do it. Um, but the direct marketing side is very, uh, tangible, is huge. A lot of people are doing it. A lot of big money is coming into YouTube because the ad policies are are strict-ish, but less strict than Facebook and Instagram. So people are getting a higher ROI off of YouTube ads than they are on Facebook and Instagram.

The thing that anyone who follows you online will say is that you are definitely consistent. How much do you think that has played into the success that you have today? I think a lot. I was doing an interview earlier today and somebody was saying that I was really bold, like, you're such a bold, courageous person. I'm like, really? I don't know. I don't feel that bold, but I am Consistent. We started in 2009 and I don't think I've missed an upload in a decade. And so tons of videos just consistently going up. So yeah, I'm the guy who did not start super well at the beginning. I had 25 subscribers in year 1 and 2,000 subscribers in year 5. And fast forward today and I've had a lot more success since then, but just waking up every day and doing the work and amazing things can happen.

How important is it then, Evan, to have a niche and to be the expert in one area versus trying to be the expert in every area? I think you have to be an expert at the thing that you love, right? And so we all can wear multiple hats. Ultimately, I think your purpose comes from your pain, right? I think like whatever you struggled with the most is the thing you want to help other people through. So When you're in a room, you have to figure out, okay, where am I further ahead than these people here? And in some areas, it may be lots of things, right? It may be, you know, so I was launching my new book when I went there, right? If I'm in a room with people who have never launched a book, I can give a lot of advice on how to launch a book. If I'm in a room with Brendon and Dean and Russell and these guys, they've sold millions of books. So like, okay, I'm not— you teach me what I'm doing wrong. Like, tell me where I'm screwing up. In my process. But I'm still happy to help people with their books, right? I think it's just as you scale up and get better and better and better, your ability to influence is going to just keep improving. So, you know, we're all on this staircase of growth and we never want it to end. You want to grow forever. You don't want to stop learning. And every time you take another step up, you can reach back and help somebody else up. But you can only help people to the step that you're at. You can't help somebody get up there. So whatever you want to learn and get better at, keep improving, and then you can keep helping people along the path. You know, the advice I'm trying to give is, is, is difficult because it depends on who you're talking to. So the last advice I gave about sharing your message, well, maybe you're happy being the Larry King. Like maybe that's your goal. Maybe you don't have an opinion and you don't want to be— I don't know what Larry King stands for. He's a great interviewer. He's had the best of the best. He asks great questions. But I don't know when he's taken a stance on something. Maybe he has, but it's just not what he's known for. If you're watching and you want to be the Larry King of your market, awesome. Like don't worry about creating your own thought leadership content. In terms of finding a niche, I look at— I love helping people believe in themselves, right? I mean, I have a bigger YouTube audience than any of the people who was at that event, but I'm focused on helping people get to where I'm at. And there's a lot of people who are who I used to be, right? There's a lot of people who are at the beginning stages. I'm not focused on like the high, high, high, high achievers. I don't want to be Brendon Burchard's high-performance coach, right? I'm okay with that. I don't want to be the niche guy at the top. I want to help the world, right? I want to help everybody believe in themselves more. So there's just different models. Like, what do you ultimately want to do? What's your mission? And then making sure that your actions will ultimately map to your mission. Because I think people look at somebody else, say, oh, I want that. But it's not actually what you want. So figuring out that first, like, do you want to speak on stage and have a huge audience? Do you want to be a giant YouTuber and have millions of people watch your videos? Or do you want to be a super select coach that doesn't need to be a brand name, but you know how to do one thing and that's it. And then you were like the elite player that people are paying six figures a year just to work with. I'm a believer that everybody has a single most important core value. So for me, I'd say believe. Right? So I, I want to spread more believe in the world. And whatever our message is to the world is still what we need the most ourselves. And the next level of our breakthrough is on the other side of even more of that thing. So my next level breakthrough is on the other side of even more belief. If 95-year-old Evan was going to come and talk to me right now, he'd say, dude, believe in yourself more. Your next breakthrough is on the side of even more love. And people might say, Josh, dude, like, you're already the most loving person that I know. Like, how can there be even more love? But, but that's the pursuit of excellence, right? Like, there's— this isn't even the start of how much love you could potentially share, both, both internally, like self-love, plus love out. How do you bring more love to your audience, to the guests who come on, to the team who show up, to the people who buy your products and services, as well as to self? And so, um, that's a frame of reference that I use for myself at least to say, okay, like the, if I believed in myself more, what would I do? What would the next thing be? Because 95-year-old Evan is pissed that I'm not off doing the bigger thing. And it took me so long to get here. Just like now looking back, it's like, how come it took me 5 years to get some videos going up to get past 2,000 subscribers? Not in a negative way, like you suck looking backwards, but let's use that as fuel going forward to make the bigger play, to, to leap faster into self-belief, in my case, to allow me to go and do more. Because another one of the things my mom used to say is, if you have the ability, you have the responsibility. If you can, then you must. And so, uh, I believe that if you're someone who's filled with love, you have the responsibility to go off and share. Like, it's not enough to hold that for yourself. You have to go off and do more with it. Like, you can't settle for where you're at right now. My belief, right? Um, and I think that's what achievers kind of hold themselves to, that it's great, everything we've done, and I'm capable of more. And more not just for me, but more to serve and to help and to inspire and to spread more positivity around the world. My biggest challenge on a day-to-day, I'd say now, is not accounting or doing you know, grunt work or things I don't want to do. It's more pushing harder. You know, I think good is the enemy of great. And so things are really good. And it's honestly great. I mean, if you look at a global perspective, everybody listening to this show is in a great— like, you have internet, you know, globally, you're way ahead of a lot of people. You have food, you have a bed. So you're way ahead already of of a lot of the world. But, but you could do more. And that's the biggest push. That's why I need Jay-Z in my ear and Oprah Winfrey in my ear and, and Steve Jobs in my ear and these people. That's why I make the videos I do, because it's easy to wake up and just keep doing the same. It's hard to wake up and push yourself to do something that you haven't done before, to, to believe in the next version of what you could become. And that's, that's an ongoing struggle. The first person I hired was not in this YouTube business, but way back in my first company, and it was for 1 hour a day. And I hired him to do 1 hour of work a day because it freed up about an hour and a half of my time per day. And I think honestly, as soon as you can, you want to get somebody to help out. It does a couple things. One, it, it, it really helps to not be doing this alone. Like, it really sucks to do everything all by yourself. Just the emotional— I mean, you guys have each other, which is great. Like, join a group, join a community. Don't be alone, because it's really, really, really hard to be an entrepreneur and do it all on your own when all of those insecurities and fears and doubts and like, I'm not good enough, and I was so dumb for starting this, and what was I thinking, and right So it's nice to have somebody who's doing this with you as opposed to you doing it all by yourself. Plus it's just smart in that you don't have to do all the work, that you can delegate some of the tasks away to focus on whatever is, you know, more inside of your passion and what you love and what you can, you know, charge more for as well to build your company. Ultimately, if you think about your most important core value, let's say it was dream, then the greatest gift that you can bring other people is to allow them to dream as well. The greatest gift I can give people is belief. And it's also the thing that we need the most help with ourselves for the next step. So my next step is on the other side of even more belief. Yes. Your next step is on the other side of an even bigger dream. And so the greatest contribution that we can give people is our values. And that's your brand. So it may be worth spending a little bit of, of time thinking about or go through the exercises in the book. Just figure out, is it dream? Is it something else? But running with dream for now. Mm-hmm. Then you get to put that through your content filter. So what kind of posts are you putting? Do they make me want to dream a bigger dream? Mm-hmm. What's on the background? In your wall? Does it make me want to dream a bigger dream? What's your morning routine? Does it make you want to dream a bigger dream? How do people leave you in your coaching sessions? When I visit your website, if you, if you run the filter of dream through everything that you make and create, it starts to change one, how you show up, but then two, how people talk about you, which then becomes your brand. SEO is different in the YouTube game. People think of YouTube as the second largest search engine in the world, which it is, But most of the views don't actually come from search. It'll come from browse and suggested, which means either the YouTube homepage, or if you type in something on search, uh, how to market my business, somebody's going to rank there and get that video click. But then from your own experience, you'll watch that video and then you'll watch the videos down the side and you'll watch the videos that show up after much more than you'll go back. To see what were under the search term. So you might get 1 view from search, but then you'll get 8, 9, 10 more views from suggested down the side. So the real game is not ranking for search. The real game is ranking after the videos that are ranking for search. Suggested. So, so the way to do it for anybody, this is a great hack for anybody who's, you know, who's listening, watching. Think about who is the number 1 person in your industry. What kind of videos are they making? And then going and looking at what kind of content they're creating. And then take almost the exact same title and make your version of that video. Not— I don't care what's in the video. I don't care what they're talking about or how they're doing it because you're the expert. You're the thought leader. I want your opinion. All I want you to do is take that title because your goal is to rank after that person's video. So they just watch them. So if it's a marketing video, you know, maybe you watch a Gary Vee video, like how to market on Instagram in 2020. And then you call it the same video, the same title. I want them to watch Gary and then I want them to watch you. And that's how you start siphoning audiences and amplifying your voice. The biggest thing that I struggled with at the beginning was belief. And still now, but I'm a lot more confident, have more self-belief now than I did 5 years ago or 10 years ago or whatever. When I started my channel, there was no YouTuber with a million subscribers. Like, it wasn't even a thing. I was just making videos just because I wanted to serve. Like, if 50 people saw the video, like, wow, 50 people saw this, great. Let's go. Right? But it's still the thing that I need most for the next level. And I find that that's constant, right? Like, if your main thing is pivoting, your biggest strength is that you pivoted. Your biggest strength is that you helped other people pivot. And the biggest thing holding you back is like the next pivot. What's the next pivot? We know what we sell. Perfect. Let's use social media to help us sell more of our stuff. Like the big reason why people quit is because you feel like you're wasting time making content and it's not generating any sales for you. And I'm mission first, purpose first. If anybody is familiar with my content, what I do, It's like purpose first, and you have to make money, because if you're not making money, you're going to quit on the thing. So how can we make money inside our purpose instead of having to have some job that's outside our purpose, right? So the next thing to think about, if you know what you're selling or what you are looking to sell, right, next is who are referral partners for us? So actually, Karmz, if you look at your business, like, who are the types of people who refer clients to you. Excellence is the pursuit of perfection. So we're never done. What's the perfect interview? What's the perfect question? What's the perfect thumbnail? Who's the perfect guest? What's the— it's like you're never done. It's, it's never done. Uh, but that pursuit is how we become excellent. What's a perfect workout? What's a perfect book? Again, it's never done, but in the pursuit you become more and more and more excellent. And I think you'll see that across high achievers. Nobody ever says they're done. Nobody ever says this is it, it's perfect. Like there's always new things that you want to add and tweak and change and people to confer with and help and always new problems to go off and solve. And so it's, it's getting dedicated to the process and that you're getting better every day, which is, which is hard because that means you're going to fail and you're going to suck and you're going to make mistakes and you won't know until you get out there, no matter how much market research you do. You don't know until you start going off and do it. No matter what recipe you follow or workout regimen you look at, you never know until you start going off and do it. And people get overwhelmed by the options. This is the problem. You know, back to the world you came from with all of the fitness and diet and everything else, it's like, okay, I'm going to— you start with a goal of I want to get into a healthy weight, right? I want to get down to my high school weight or university weight or whatever. And that's a very clear, tangible Great goal, like, let's get healthy. But then how do you do it? Do you go on the keto diet or the carnivore diet or the vegetarian diet or the vegan diet or the Mediterranean diet? And, and are you fasting, intermittent fasting, water fasting, coffee fasting, you know? Or are you doing working out? Are you CrossFitting? Are you yoga-ing? Are you doing high-intensity, low-intensity? It's like, it's just, it's just this never-ending cycle of more and more and things to learn. Well, you will never learn everything. It's impossible to know everything. And so you need to just start, and you learn more in the process of doing than you will just researching, researching, researching, and like planning to get a plan. And so that's what you find with the— at least that's what I found with the world's top achievers, is they have this North Star that they're shooting towards, and that is a bold, noble, excellent even perfect goal. And then how you get there is super messy and very chaotic and full of mistakes, but they're willing to go and make mistakes because the goal itself is noble. I come up with trigger words. So scary, difficult, hard are my trigger words where if I think it, if I say it, if I feel it, if I write it, if I text it, scary, difficult, or hard, then I have to do it just because. Yeah. So the fact that this question says that they're afraid of starting. Let's do it. Scary, difficult, hard. If that was a reason for me to not do something, then I have to do it just because I want to be the person who does scary, difficult, hard things because my goals, my dreams are on the other side of doing scary, difficult, and hard. Yes. Yes. And so we've accepted these reasons for not taking action. So, if I was this person and the trigger word here would be fear, so you want to be the person who does the things that you are afraid of. So, anytime fear is the reason— now, of course, don't go jumping out of an airplane with no parachute. That's just stupid, right? But allowing fear to run your life means you will never have a great life. How do you push through any of the parts of the job that are like, "Yeah, but this just has to get done," whether it's accounting or any elements that just are not your jam? Yeah. So, I've got a couple of rules, I guess, that have served me. The first is if it has to get done once and I need to do it, I'll do it. As soon as it becomes an ongoing thing, it's eliminate, automate, delegate in that order. Like, does it have to get done? If yes, can I automate it? If no, can I delegate it to somebody else? So you mentioned accounting. That is probably the thing entrepreneurs like the least. Shout out to all the great accountants out there. Shout out to the lawyers who review our contracts, and that's a disaster. But yeah, I mean, I gave that up. That was one of the first things I gave up. Inside of my video business, editing, I didn't want to do. I hated editing. And shout out to all the great editors who love doing that. We've got 4 or 5 editors on our team, um, and they do great work and they don't want to be in front of the camera. They want to edit. So cool. Uh, and so if it's an ongoing thing, I try to get it off my plate as quickly as possible. And the path, especially at the beginning, is trying to figure out inside my mission, how can I make enough money to be able to hire a team to take away the things that I don't want to do? Where a lot of times entrepreneurs are thinking just big mission out of the gate, which is awesome. And inside that, instead of worrying about how to build a giant brand out of the gate, focus on how do I make my first $100,000? How do I make my first half million? But then that gets me money to be able to quit my job, do this full-time, give myself some financial stability, but then also hire a team to take care of the things that I don't want to do. What is your number one tip or strategy to help us sell more? Understand your most important goal. And then create the show that helps you accomplish that goal. Like YouTube can serve you in a lot of different ways. Most people think of it just as a place to be an influencer and build a brand. And, and it is, if you want long-term success building a brand and having people beat a path to your door is huge, but that doesn't happen in, you know, 30 days. So if your number one goal is I need to make sales in 30 days, cool, start a YouTube show. Around business development. Let's go close. I think everybody has an agenda for you. Uh, your parents, your friends, your family, your kids, like everybody has an agenda for you. And if you don't understand what your agenda is for yourself, then you'll just be pulled in a thousand different directions and never accomplish anything that you actually want to go off and accomplish. And so chances are, whatever the thing is that you have greatness in, whatever you have Michael Jordan level talent at, uh, it's going to make some people upset, you know, even out of love, like saying that you want to go off and do this, but your parents don't think that that's the right thing for you, or nobody in your family has ever done it. It's easy for them to pull you down and prevent you from going off and doing the thing that you actually want to do. And so the common trait of everybody who's had massive success is being able to deal with the people around them telling them that their ideas suck, that it's never going to work, and you still get up and you go and you do it anyway. For a lot of people, The advice that your parents are giving you is out of love. They love you. They just see success differently. They grew up in a different world. And so success to them looks one way and you're off doing this crazy other path. And so they just care about you and they're trying to do the best thing that they think is for you. But the, the worst advice you can give somebody is what you would do in a situation. That's the worst advice you can give them. Here's what I would do. Well, who cares what you would do? You're not me. Right, but like, never get— like, the best advice you can give is try to understand that person and give them the answer that will help them, even if it's not the same thing that you would do. Right. And so I think a lot of people, that's the real trouble spot, where there's people who love you, who are trying to help you, they think they're helping you, but they're not, um, because that's what they would do. Why you started your YouTube channel? Uh, I think your purpose comes from your pain. So I think whatever you struggled with the most as a human is what you want to help other people through. And so because I struggle so much as an entrepreneur, I try to make content that I wish 19-year-old Evan could have seen. And I'm, I'm what, 13 years in? When did I start? 2009? Across all the channels, we probably recorded 15,000-20,000 videos. Like, how do you keep going? How do you not burn out? How do you— I mean, I haven't missed an upload day in a decade. Decade. How? Well, because you feel like what you're doing matters. And so I always feel like the content I'm making is to help. Even this interview, like, when you— she just pulled me aside, you know, we're at lunch, I'm leaving, she's like, can I interview you? Why? Because I'm hoping that, you know, somebody watches this video and maybe that makes a shift to helping them believe a little bit more in themselves. I think whatever your most important core value is, your who, that is your heart print. So I want to spread more belief in the world. You want to spread more love in the world. And so that's why understanding what your who is becomes really valuable. And I split it into two things of the thing that I'm missing the most is even more belief, you know, whatever that is. Like, people would look at you and say, but you are Mr. Love, right? Yeah, but the thing that you're missing even more is more love. You want to transcend, it's on the other side of even more love. More love for self and more love for others. And what does that look like? And when you figure that out, then like, it's the— you're like shedding a new skin and now you're, you're free again. And the same thing for me. Every, every major growth in my, my life, not just business, has been on the other side of even more belief. Belief in self and then trying to spread more belief out to the world. And so I hope that that's what my heartprint is, a constant reminder to me as well as what I can create for others. Do you ever have moments where you get out of alignment with your mission? Yeah, not in a big way. A lot of micro, like what? Saying yes to the— it usually would involve saying yes to something that I don't want to disappoint somebody on, but I shouldn't have said yes. I think we get a feeling of whether something is good for you or not, right? Even coming here and saying yes, why this? Like, my team is pissed that I'm here because I'm behind. I just got from Arizona. I'm going to Orlando next. I'm going back to Arizona. And they're like, we have this thing in the middle. And like, Evan, we need you on all these things, right? And they're not pissed, pissed, but like, I'm now not doing stuff for my team because this.

Right.

But it's fine. It felt right. Talk to you was great. Okay. We're going to spend extra time. Awesome. Let's do it. Right. Even, even our crew here was helping, helping set this up. Right. I was supposed to do a show with Rami and, and they said, well, why don't we come here? I didn't know him and I didn't really know you. So like, okay, well, but it felt right. Humans are built to serve because if you're not happy right now, it's because you're not serving. And that's hardwired into us. Serving others, helping others hits the same part of your brain as having food and having sex. So it's literally hardwired into you that you want to, you feel good by serving other people. So if you're not happy right now, you mentioned the word depression. If you're depressed and you're not happy, you're not serving either the world. Maybe you have a big mission or big vision or the 25 closest people to you. You don't have to have some giant mission, but you have to feel like you're serving the people who are closest to you. Either one, if you're not happy, it's because you're not serving. And so the good news is you can always figure out a way to serve. Exactly. And you can serve on a, on a really deep level, which is what the book gets into of how to figure out how to, how to serve exactly. But even just doing an act of kindness, even just doing one nice thing for somebody else will, will make you feel better. Ultimately, what I want people to do is if you woke up and you felt like today mattered. Like you woke up this morning and you felt like today mattered. You're going to make something today that matters. You're going to create something today, whether that's a song or a video or artwork, you're creating. When you're creating something that has the potential to impact somebody else's life, if you did that every day, you're on a path to happiness. When you have a giant impact, you're able to sell a whole lot more. And again, as you continue to build your brand, so many other opportunities will come up to you that you can't even realize or think about right now. I mean, Alex Hormozi is a great case study or example where he's— he was building all his marketing, direct marketing, having, you know, whatever, you know, $100 million net worth, etc. And then saw that one of the Kardashians had more net worth than he did. It's like, how is this possible? Like, I'm so much better as a business person than this person. And he was, well, because they have brand and you don't, because you're just doing direct marketing. And so you need to build a brand. And that's what pushed him over the edge to say, I need to go and build a brand because ultimately I'm going to sell way more if people know me and know me and like me more than just they saw one of my advertisements. And that has been a big shift in the industry where we've seen lots of people move over from direct marketing starts to now building a brand. It's so easy to complain and it's a default mode. It's nice to think that it's the president's fault that you're not successful. Or your mom's fault or the school system's fault or you don't have enough money or whatever. It's nice to think that that's the reason. What that does is by blaming somebody else, it puts you in an unresourceful state. It means it's not your fault, so you don't have to fix it. It's your mom's fault. It's the president's fault, right? It's their fault, so I'm going to complain and be angry about it, but I don't have to do anything about it because it's not my fault. So it's when you say, "Okay, this is actually my responsibility." It may not be your fault, but it's your responsibility to fix it. I can get out of this. What that does at the start is, "Well, that sucks." It's because it's so nice to be able to blame somebody. Now this sucks that it's on me to go off and fix it. But then it's also the ultimate power in that you can change your circumstances. You could change your situation. You can make it better just by saying, "It's on me to fix it." There's no cavalry coming. By kicking the president out of office, it doesn't change your situation. So stop waiting for something else to happen. You are in charge. For any spot in life, you are where you are because of you. I have a test that I call the mirror test where you walk in the mirror, go in the bathroom or wherever you have a mirror, and ask yourself, why am I not more successful? Why haven't I hit my goals? Whatever the first thing that comes back when you look in the mirror, those are the excuses that you need to bust through. Right. Because something's going to come up that's an excuse. It's a story you're holding on to. I don't have the right parents, or I didn't go to the right school, or I don't know how to be charismatic, or whatever. It's always some excuse, and that's the one that you need to work on immediately to fix so you can go build that better life for yourself. A lot of people quit so early on their career and they never get to feel the impact of— because this is my more meaningful than a million views on a video, right? Because what does that mean? Where somebody— and all of us feel, not just me— like if somebody came up to you and said, hey, what you do touched me, you know, the art that you made touched me, inspired me, moved me. And the whole point of art is to make people feel, whether it's a painting or a speech or a video or, you know, beautiful design, you know, cameras. Like, art makes people feel. And so we're all creators, we're artists. And so when somebody comes up to you and says, hey, your creation helped me feel something, that's— help me grow, help me expand, help me, help me feel empowered, encouraged, unstoppable, belief, like whatever. Even, even if for like a moment, the fact that you made something that then touched somebody else's life, that's why we do what we do. Like, we all want to wake up and feel like we're doing something that matters and is meaningful, having an impact. So when somebody comes and tells you that, that's more the thing that you'll hold on to and remember, not that I hit X number of views on a video. When people ask, like, what's the, what's the secret to health? And I think a lot of people default to diet and sleep and, you know, a lot of the typical things. But for, at least for me, my answer, the secret to health is actually loving the work that you're doing. I think If you woke up every day and felt like, I love what I'm about to do today, I'm going to go serve somebody. And it's not that sleep's not important, because it is, and diet's not important, but it is. But I think there's a lot of people who are in great physical shape or who have the perfect, you know, sleep routine, uh, or the perfect diet who hate their lives. Yeah. Where I think if you actually just— if you really love the work that you're doing I think that's the secret to a long, healthy, happy life, and everything flows from there. And so connecting to your purpose, understanding how you can serve, that your purpose comes from your pain. You know, you mentioned that you want to help other people who basically are struggling with the same thing that you struggled with. And that's the best. Like, when you find somebody who's basically the same as you, but you're just a little bit further along on the journey, and you struggled and you suffered and you, you know almost exhausted all the options and you finally found the path and you can shortcut that path for somebody else. It's the best feeling ever. What is your number one tip or strategy to help us sell more? Understand your most important goal and then create the show that helps you accomplish that goal. Like YouTube can serve you in a lot of different ways. Most people think of it just as a place to be an influencer and build a brand. And it is if you want long-term Success, building a brand and having people beat a path to your door is huge. But that doesn't happen in, you know, 30 days. So if your number one goal is I need to make sales in 30 days, cool. Start a YouTube show around business development. Let's go close. For 10 more rules from me, check the video right there next to me. I think you'll love it. Continue. Bring You to Believe, and I'll see you there. When people say make the bed first thing in the morning, it doesn't do anything for you. You know, it's not going to make you smarter or make you more bold or make you chase your dreams or anything else. The whole point of making your bed in the morning, if you choose to believe it, is that you're doing something that you don't necessarily want to do.