Jeff Bezos argues businesses should build strategy around what won't change in the next decade, not what will. Customer expectations like low prices, fast delivery, and wide selection are constants. Focus there, and you avoid chasing trends that lead nowhere.
I very frequently get the question, what's going to change in the next 10 years? And that is an interesting question. It's a very common one. I almost never get the question, what's not going to change in the next 10 years? And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time. And so, as you pointed out, in our retail business, we know that customers want low prices. And I know that's going to be true 10 years from now. They want fast delivery. They want vast selection. It's impossible to imagine a future 10 years from now where a customer comes up to me and says, Jeff, I love Amazon. I just wish the prices were a little higher. You know how you— I love Amazon. I just wish you delivered a little more slowly. Impossible.
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