The "Retention Curve" Hack To Guarantee Viral Videos (The 60-Second Rule) | Maury Povich

If your video tanks in the first 60 seconds, YouTube will stop pushing it to new viewers. The first minute retention is so important for a video. Yeah, if the first minute is tanking, it almost doesn't matter. The thumbnail, the title, like YouTube will stop promoting this. One of my YouTube Mastermind members, Holly, produces a massive YouTube show for Maury Povich, and she needs her interviews to hold attention.

So when Maury appears as a guest on other people's podcasts, I'm trying to figure out the best way to tap into bringing over those subscribers as well to our long short-form channel, like how to utilize that footage of Maury.

In this coaching session, we cover exactly how to pull your best clips to the front to keep people watching. If he asks 8 questions in the interview, those are like 8 different themes that they go off of that could all be lead clips of a mashup. Whatever the highest peak of is of your retention curves of your videos is the first clip of the mashup. We also figure out her YouTube Short strategy, the exact steps to use the community tab, and how to ask other creators for links to bring in new traffic. Great strategy for community tab there is take a still of a quote or something that happened from the long form, put it on the Shorts channel with a link back to like a grab bag question or he said this. What it's called matters a lot. Thumbnail doesn't matter for Shorts like it would for a long form video, but what you call it really makes a difference. Finally, we break down how to organize your compilation videos by themes so they increase your channel momentum. So when you look at the audience retention of a video, so whenever you see a, a spike up, it means people rewound to watch that part again.

Yep.

So that is a theme that people really cared about.

Uh, got it. So we should start really tracking what those themes are.

All right, we got Holly here in our Mastermind program, about to have a couple days of fun. As part of that, we do, uh, one-on-one as, as well.

Yeah, I'm excited to be here. Thank you so much for having me.

Yeah, what, what's I mean, little intro for everybody and then how can I help?

Yeah, so I am the executive producer of On Par with Maury Povich. We are super excited to be working with Evan and his team. We've seen an incredible amount of growth on our page since we linked up with you guys. So we're excited to be at Mastermind this weekend. And yeah, I'm excited to just jump into it.

Yeah, let's go, great.

All right, cool. So I think the first thing that I wanted to discuss is I found it really difficult to branch off and do a separate Shorts channel. I think you probably remember my hesitancy at the very beginning of that journey. And we have since done it and it is growing out exponentially and it's actually proved to be a really worthwhile vehicle for us in terms of getting quick content out there with sort of passive audiences. But I guess my bigger question is how do we take that passive audience, you know, that's quickly scrolling and quickly looking and turn them over into like long form, subscribers that are actually going to be a part of our community and a part of our page and enjoy the, you know, the interviews that we're putting out.

So how to get them from the Shorts channel to the long channel?

Yeah, so the Shorts is there, but how— yeah, how do we convert those, those subscribers over to the long-form channel? Is there like a more effective tool? I feel like that's coming a little bit, and growing the Shorts has proven to be a little bit slower, I think, than the main channel has. Been.

How many shorts are you doing for every episode?

So we're trying to put out about 3 to 4 shorts a day, um, and they vary from, from episodes, and they can go even back into our catalog from season 1, not just season 2.

So there's a couple things, obviously, like the clip selection matters, right? So if it's— if they're not saying anything valuable, then the short doesn't do well, right? The titling matters a lot.

The title— OK, so that's interesting because I think we've more just been sort of pushing them out and kind of trying to get them out at a quick pace. So the focus isn't really on the title. So that's an interesting component.

You can go back and change the title of the existing ones. You can also add a second or two and re-release it with a new title. We've had a lot of success with clients of taking older videos and just adding an extra second and just have better packaging on it.

Right.

So you can play with both.

Okay.

But yeah, what it's called matters a lot. Thumbnail doesn't matter for Shorts like it would for a long-form video, but the— what you call it really makes a difference.

Okay.

Most of the Shorts traffic comes from the Shorts feed. So like people are just kind of scrolling through and they're more passive, I feel like, in how they consume their content. Much faster. They're also not in the mindset. Yet then to go watch an hour-long thoughtful interview, right? It's like, to do, right? So, and fair enough, it's fine, but it gives exposure and people are like, oh, Maury's got a YouTube channel? Oh, Maury's got a show? Like, you might know the Maury name but not know that he's got a new YouTube show and what he's doing, right? So 3 days, great. Like, it's a great cadence, especially if you're going, dipping into, you're releasing one a week?

Yeah, we release one new long-form episode every Monday, 10:00 AM.

Yeah, I mean, that's a great cadence. I'd be curious just to look at the packaging then and look at what happens in the first 5 seconds of the short and what is it titled. Those are going to be the two things.

Do you think that graphic overlays on Shorts generally tend to do better, or is it something that, you know, captions do better? Is there a formula to what does better?

Captions for sure.

Okay.

Because people will watch it muted, right? Okay, so if you don't have captions, they're gone.

That's really good to know because we, we don't on most of them. We're doing a graphic overlay, um, not so much captions on the Shorts.

A graphic overlay, although only in the first couple seconds.

3 seconds, right?

Fair enough. Like visual hooks can be great, right? Oftentimes it'll be a double where it's like you have some kind of graphic overlay or you've got, um, "You won't believe what she said," or like with something, some kind of title that hooks people in, right? But then also captions so you can read what's being said.

Yeah. Okay, good. Great to know.

A lot of consumption happens on, on any short form. So are you also posting Instagram and posting to TikTok?

Oh yeah, yeah, right.

Is the same thing?

Um, no, no, we switch it up. Definitely one thing that we put on Instagram will always go on the Short for the day, but then there's a lot of variance in the rest of the Shorts that continue throughout the rest of the day.

So you're posting the Shorts but you're not posting Instagram everything?

Um, no, we're not posting.

And TikTok?

Um, yep, we're on TikTok too.

And you post how many? You post all of them?

TikTok, we need to— we probably need to up a little bit. We're, we're every few days. We're not as consistent on TikTok.

Oh yeah, for sure.

Yeah, yeah.

TikTok is the most lenient of the platforms. Yeah, meaning— and like Instagram is probably the least, where Instagram will go mostly if you're trying to reach your followers. Instagram is the most, even though it's algorithm and getting new people, right? But TikTok is whatever. You could post 3 times a day easy to TikTok. Doesn't matter. Okay, so if you're already making the content for YouTube Shorts, might as well dump it on TikTok as well if you have it. Yeah, no, I mean, we definitely have it for sure, and it all adds up to the numbers that help you, right? Right.

So I, I guess sort of, um, piggybacking off of that in terms of just additional content, so when Mori appears as a guest on other people's podcasts or, you know, does do other interviews that go viral, I want to figure out a way to hone in and you know, use them as a successful tool, like, on our page? Or should we be going back in and repurposing some of those interviews and cutting those interviews into Shorts? That's something I sort of wanted to ask about as well.

Yeah, there's no— like, if you have a separate Shorts channel, you could do 20 a day. Like, it doesn't matter, right? You don't have a loyal audience who are, like, waiting for your next Short, right? As long as there's something good in the clip, Right. Which Maury asks great questions. Sometimes it's hard to squish it into, you know, a clip, but you can go up to a couple minutes on it, right? They can do it to 3 minutes.

Yeah.

It won't be repurposed for TikTok, but you wanna keep it under a minute for TikTok.

But also just in terms of repurposing long-form interviews that he is a part of on other channels that have big communities, big, big subscriber bases.

Yeah.

I'm trying to figure out the best way to tap into bringing over those subscribers as well to our long form channel, like how to utilize that footage of Maury.

So I mean, a couple questions in there. So for that one in particular, uh, we want to ask to collaborate. I don't know if you're already doing that.

Yep, we are.

Great. You want to ask for permission typically to clip it.

Okay.

I mean, most people say yes, but you don't want any kind of problem with them. Of course, like they don't like it or whatever. The next two asks would be community tab. If they have a community tab on their YouTube channel, to have some kind of, hey, we just had Maury on and we talked about yada, yada, yada. Go check out On Par and what he's building here.

Okay, can we shout out on that community tab?

Most people, community tab is so overlooked.

Yeah, we've actually started utilizing it a lot more. Ida had mentioned that, and it's something that we definitely try to do at least 1 to 2 per week for, to, go with each of the interviews that we drop.

Your own on yours is great. And the ask to other people.

Yeah, that's good to know because it's not generally an ask that we go out with.

They get a lot, especially if they're not active. Like if your partner channel is not very active on the community tab, and then you show up on their community tab, it gets a lot of traction and attention. Yeah. And it's an easy ask that most people are like, oh, you want to be in our community? OK. Like, it's, it's not a big deal, right? Versus like, hey, make your channel trailer or video or something, right?

Yeah.

So community tab, ask, uh, ideally if they can send a newsletter email, if they have any kind of list. Like, are you sending an email to your audience?

We have an email list.

Not you, you asked the question to— oh, you're saying, right, what are you guys going to do to market this? Are you going to— are you sending an email out to your audience? Whatever they're going to do, email is the best if they do it. Ask for, would you mind linking up the On Par channel in addition to the interview?

Got it.

Okay, social is not as great because people— it's fleeting and like they don't click, but community tab and email are great. Okay, not everybody necessarily sends an email off to their list, right? But if they are, then it's really valuable to, to ask. I mean, it's great if the interview does well, just in general, like, oh, Maurice has a channel, like he hopefully talks about it somewhere in—

Oh, of course.

—the content, right? But community tab, email, not like to the video, of course, but can we link up even in the PS? That's a great spot. Can you put a PS at the bottom to say, PS, Mori has his own channel as well on Par. Here's a link if you want to go check it out. Because after the top part, the PS is the thing that's read the most.

Is it worth asking for, say, like a pinned comment? Pin comment regarding something like that as well?

Pin comment can be great. I would default to description first and then pin comment. Okay. It's like in the first line, first 3 lines of description shows up before you have to click see more. So if they're willing to put it in the first line of description to say check out Maury's channel at blank, like he's coming on, they're usually happy to promote absolutely something that he's working on, right? Yeah, that's not That difficult an ask?

Yeah, I think it's interesting though, because it's not a difficult ask. And I think, but if the ask doesn't happen, sometimes it is, it's easy to overlook.

For sure, they may not do it. Oh yeah, 100%. So, and that you can also go back and say, hey, retroactively, would you mind putting this at the top? But at the top of the, because if you bury it in the description, it's dead.

It doesn't matter. Yeah. And likewise, good advice for us in terms of the interviews that we put out and our guests and being able to do that for them and highlight, you know, whatever it is that they might want highlighted in those initial.

3 lines of the, you know, yeah, it'll help them more. It depends on how YouTube savvy they are. Like, they may not know, or they may not even care. Presumably they're coming on the show to also gain some awareness and to promote something for something, right? Yeah, unless it's just a friend and it's a good conversation, whatever.

But which— we love a good conversation.

Yeah, well, it's great. But typically, like, people doing the circuit and, you know, they want to promote something, right? And so give them the attention there. Description— if they can't do that, then pin comment. If they can do both, awesome. It's just like order of what we ask for. I probably put email number one if they have any kind of sizable list. Okay. They may or may not. Community tab number two, description and pinned comment, uh, with description first, first three lines, and then pinned comment. Okay. For any show that Maury is on that isn't talking about— and then retroactively as well, like go back and ask people, even old interviews that he might have done, if you have any connections to those people, if it's still getting any kind of views. Yeah. Hey, did you know Maury launched his new YouTube channel? Is it possible to put like a new video from 5 years ago that might still be getting views?

Yeah, it's just, it's such an interesting component and you, you don't even think about those things, but talking it out with you, it makes a lot of sense.

I don't know how off, how often Maury has been on people's channels, obviously now, but like prior, what happened before in the past few years. Yeah, if there are interviews, community tab, ask, and description to the channel. Most people are— it happens to us all the time, right? Like, hey, you had this person on, but now they've— we— I've changed my offer to be blank. Can you update the description to show this new thing because we have a workshop coming up? Yeah, update. Unless they don't like him. Yeah, no, that's never—

that's— we're not— that's not the case. And I think, listen, in this game, it's like— not game, but on that platform, we all want to help I, you know, it's a community-based thing, right? I think it's always nice to just help each other out. I think that's the sort of the beauty of YouTube and the beauty of creators, you know, on YouTube and within the, the community overall.

Or if you lost a contact, or like you don't know who this person is, that he was on their show or whatever, but even that, like, you can look up the channel email address and just say, hey, I'm Holly on Maury's team, we've launched a new show, would you mind being able to update the description? And can we do a community tab post talking about this? Most people are pretty happy to oblige. That makes a lot of sense, thank you.

I know we don't have a ton of time, so this is important that I wanted to get into. In terms of the backend analytics, is there a specific deep dive or what are the parameters of those analytics that we should be looking into that will help us hone in on, you know, future interviews with, you know, that people are really into, like within our community? Like, are there analytics that show us, you know, what may be other channels that would be great to tap into for future guests? And that's what I'm really most curious about, you know, leading up to our season 3.

Super smart question. So on the audience tab, it'll show you your analytics of your audience and the age group and what country they're from, yada yada, but it'll also show you other channels that they're watching and who YouTube thinks you're like. Okay. In there, those are all great potential people to have on your show. Okay. If you— I mean, Maury can talk to anybody about anything. That's his gift, right? But, you know, is there anything that you don't like about this person? Maybe you like wouldn't have them on a show, but it's a criteria.

Right, and you want to give the people what the bulk of them want, right? Why they show up week after week, right?

So we have to see how much data you have. The bigger you get, the more data unlocks. But it'll show you other channels that they're already watching those channels and they're watching you. Yeah. So YouTube has already made the connection. But if there are some on there that you like the connection, others like, ah, I wonder why we're connected to like this home and garden thing. It doesn't seem to fit. The ones that you are connected to that you like, like, okay, how do we tighten the connection and show YouTube And so the easiest way is get that person on as a guest on the show. Okay. And then to the extent, like, are they willing? I don't know how much you want to put this in the pre— their qualifications, like, hey, we'd love to have you on, but can you also put it on your community tab? And is there any marketing conversation, right, that maybe you have instead of Mori has, whatever, like in advance, right, that helps ensure that the show has a little more traction? Than just relying on goodwill. And it's a little more awkward conversation, but team is easier than Mori to say, hey, I'll have you on only if you do blank, right? Yeah. But so that's like— so what they're watching, and then the themes and retention curves of the videos.

Yeah, and that's another thing, like the themes, like the things that people want to talk about, right? I think within the interview, right? That's important too.

So which videos have done the best? Yeah. And then it's also— Do we bring the same person back for season 3? Like, are, are 10% of the guests like repeat guests and people we've had before that have done well? And then what are the themes that have done well with the retention curves? So when you look at the audience retention of a video, have you looked at this with—

Yeah, I've looked at it. Yeah.

Okay. So whenever you see a spike up, it means people rewind to watch that part again. Yep. So that is a theme that people really cared about. Got it.

So we should start really tracking what those themes are.

Maury asked a question, the guest gave an unexpected answer or a controversial answer or one that's like worth rewatching again.

I know it's interesting. One of our recurring themes that people really spike up at is we have that signature segment On Par/Off the Rails and he takes out the envelope and it's really like an homage to the old show and opening up the results envelope. But instead he plays a game like, you know, the guests, we have certain 5 different things, do you think it's on par, off the rails? People really gravitate towards that.

So even like, whatever the 5 questions are, are there themes around that? Yeah, that some have done better than others, that then two things happen. One, okay, that theme was popular, so can we have some of our newer guests around that theme? Because when our audience cares about it, and then also if we ever have our guests back on for season 3 can we lead with that question at the beginning? Interesting. Because we know that our insecurities about it. And then can Maury— because when he's doing it, he's pulling his curiosity. Obviously, he's a legend. He knows how to ask great questions. He has great conversations. He can take it in a million different ways. When he's doing the interview, he doesn't necessarily know. He's probably not thinking, oh, that's a great audience retention curve question.

Oh, yeah, I know. Right? No, because you're in the interview. You're just flowing.

But now that you know afterwards, it's like, huh, like that— that one question that we pulled out of the envelope led to this big spike, and it was kind of a rapid-fire thing that then happened. If we have this guest back on, can we lead with this question and have a more thoughtful conversation for 12, 15 minutes, 7 minutes, whatever, around that? And Mor doing what Mor is great at, like pulling the thread to be curious and learn more.

You know, we generally do that type of segment towards the end of the interview. But I'm wondering, do you make decisions to move things up closer to the top based on those spikes? So if that does well and it's kind of coming towards the end, is that something that we would want to potentially think about moving up higher in the course of the interview?

As long as it doesn't mess Maury's flow. And I know he can go with anything. He's a pro, he's professional. But does it ruin the flow of the show to lead with the grab bag questions? Yeah. Maybe? No, I don't—

I think it could be interchangeable. It's just sort of where we put it because it kind of means like, oh, it's like wrapping up. You know, like sort of the fun of the interview, we're kind of getting to the end. It's sort of his cue to kind of wrap it, you know?

The first minute retention is so important for a video. Yeah. If the first minute is tanking, it almost doesn't matter the thumbnail, the title. Like, YouTube will stop promoting it. So whatever we need to do in the first minute— and generally it's a great idea to pull forward the things that are the most exciting. Because if they say something fun and interesting, maybe they know the guest, maybe they've never heard the guest, maybe it's like, oh, that person's talking to Maury, that's going to be an interesting dynamic. But then that hooks them in to want to watch the rest of the interview. Yeah.

And we've really honed in on sizzles, you know, at the top. And they've been great. And we do put a lot of, like, at least one of those moments from that into the sizzle. So they get a little bit of it, you know, a little tease of it off the top.

So the themes then really matter. Like, part of the challenge is, like, filming so far in advance that then— Yeah, things change. Yeah, like, oh, we learned something new, but we can't implement until season 4 or whatever, or season 3 coming up. But if there are certain themes that come up, like, do you know one grab bag question that, like, then did super well?

You know, like, I'm just trying to think back to, like, with Josh Johnson, we had this one about, like, there's these comedy, like, chasers, and it was like, are they, like, on par, or are they off the rails? So he just kind of went into that. It always makes for a bigger conversation. It's just sort of like the small pivotal question, and then they kind of go deeper.

Do you know what one of the questions— top of your head? No, I don't remember. It's the kind of thing like, is there something more to this? So when he's asking those questions, whether you're making them or he's making them, or they're just having fun in the moment, and it's like it's a fun section. But is there something here— like, is it worth having Josh back on for season 3? And we lead with that because it was fun and it could also be a more thoughtful discussion around that theme. Yeah. And does Mori want to talk about that theme or not, right? Yeah. Because it's already proven to have worked. The guest worked, the theme worked. Now if we lead with it, it's much more likely to do well than a new guest, new theme.

Do creators and hosts on YouTube do— is that like a running theme that you see where they do bring back the same guests multiple times. It's not something that we've ever really done.

If it's like 10%, like if somebody overindexes, for sure, having them back on works incredibly well. A lot of the major shows, you'll see recurring guests coming back because it did very well. Of course. And because there's a new— there's always something new.

There's a part 2 to the conversation.

And the world has changed, and their life has changed, and something else has happened.

Like, how long is it between seasons? Just usually like 3 months.

If 10% of people are coming back, something else has happened. There's something in the world, something else has happened around that theme, something else has happened. And so there's usually more things that you can talk about with— now, if Mori, you know, or team feels like there's nothing new to talk about, it's not going to be a fun conversation, cool. Like, you don't have to do it. But I would look at taking your best people and having them come and do a regular show. I like that. You know Lisa Bilyeu? Uh-huh. Impact, Women of Impact? Yeah. So one of her best guests is a guy named Andrew Bustamante, who's like the former CIA spy guy who then like breaks down all the stuff that's happening in the world. Like, why is this happening? He's like, OK, well, behind the scenes— and then they started a regular— Yeah, like once a month. They have some chemistry, it works between them. Or he's on, right? She, she loves it. Like, she's curious, he's really smart, they have a good vibe together. It's not like he's a co-host and he's on every episode. Yeah, but they turned it— he was coming on, I don't know, like once a year, that turned into once a quarter, that turns into once a month, and probably gonna just stay at once a month as long as they're both interested. But works incredibly well. I like that. Sparingly, like, great guests, great vibe. Fun to work with, did well, lots more themes to talk about. And again, you have such a talented person in Maury who can pull and have conversations very easily, right? It's not like you have to teach him how to ask questions, right? Yeah. And so to say, oh, I spoke to Josh for an hour and like, that's it, there's no more good stories, right? Of course you can go deeper. Of course. So 10% to 15% repeat guests that have done well. Great. Would be great for the next season. Yeah, for the Shorts to the long, obviously, so like titles, making sure that that's really valuable, clipping more, posting them to TikTok, uh, use the Community tab on Shorts, okay, to post to the long. And that can be every day. Yeah, great strategy for Community tab there is take, um, a still of a quote or something that happened from the long form, put it on the Shorts channel with a link back to like a grab bag question or he said this or like some— imagine you treat it like an Instagram feed. I don't know what you're doing Instagram. Like, are you doing carousels? Are you doing any? Yeah, yeah.

No, we kind of do a little bit of everything over there.

So anything that's like static image or carousel posts on your Shorts channel?

See, it's interesting because that's the one thing we haven't really experimented with posting on our Shorts channel. So I definitely would like to try that. It's normally always a clip.

Video? The carousels and the images go to the community tab. Okay. So the Shorts channel, you can post on the main channel too. If we're only posting community tab a couple of times a week. Yeah, you could definitely do daily and just take static images. If you're like, if you're making assets for different places, it's great to have it be more convenient, right? You've already made it. Why not get more leverage of it? If you're doing 3 times a day on Shorts, post it to TikTok. Why not? You'll get extra leverage out of it. If you're doing static images or carousel on Instagram, take it to community tab and link to the video. Okay, so there's a quote, there's something funny that happened. OMG, whatever. Cool. And then you link to the actual video itself from the community tab. Yeah. On the Shorts page, and maybe this is already done, but Shorts page, you have a playlist for the main channel. No, I don't think we have a playlist.

Perfect.

We should have a playlist. So if I go to the Shorts page, Uh, I should—

learning all this new Shorts information.

Yeah, well, but like, why not? If you're doing it, you might as well get leverage out of it. Yeah, so the Shorts page should have a banner at the top, should talk about like, Maury's got On Par. Here's the link that we can link up to in our links, right? Go check out— you have one main link. Yeah, that link should be to the main channel. Then you have playlists.

I'm gonna have to go back and do a little investigation.

I would even do Playlist by season. So you have like a season 2 playlist and a season 1 playlist. We have 2 separate playlists on there of the main channel so that if I go to the Shorts and subscribe and check you out, I can see the playlist content that you have from there. And then community tab back to the main page with your static images. Great. OK, love that.

So compilations. So obviously, like I mentioned, we have a new episode drops every Monday. And then sometimes there'll be like a Thursday where we'll follow up with some kind of themed compilation, you know, pull a bunch of clips from previous episodes. Could be anywhere from like 45 minutes to, you know, whatever. But sometimes we haven't been doing it 'cause I don't want it to take away if like the Monday video is really, really moving. I think that there's concern sometimes that we're gonna like slow down the momentum of that by adding an additional long-form video within that week. Is that like just, a frivolous thought that I have, or is there validity to my thought process?

Yeah, it's like you're not important enough.

Okay.

You know, like, I mean, I'm not either. I post daily content.

I do like to think we're important. Yeah, yeah, no, I understand, I understand.

It was like the average person, they're subscribed to like 300 channels, right? Whether you drop one video a week or two, like, it's pretty meaningless.

But like, from the analytics of it, it won't mess up like anything or how it's pushed out and into the— out, like, you know, or take away—

unless your mashups are like completely tanking. —okay— and are not good, that could— like, if your mashup just uber tanks, then yeah, that could impact your next video. Okay. It's not likely to pull away from one that's like already doing well, but it would impact the following week, perhaps. Especially if it's consistently. Like, if you're doing every Monday is a long form and then every Thursday is going to be a mashup, and your mashups are getting like 10% of the traffic of your videos. Yeah. Uh, it's not that the mashups are a bad strategy, it's just like the execution of it is not working.

Is there a way to really hone in on, on figuring out what the best compilations, what the best themes for the mashups are? Like, again, going back to the analytics, is there something— yeah, tell me about that because I want to make sure that we're getting it right.

The retention curve of your video, it goes— is like back to the retention, the best of like whatever the highest peak of is of your retention curves of your videos. Is the first clip of the mashup. Okay. 'Cause it's already proven to be—

Right. And then should you just stick with that theme throughout the entire— Like, we're just kind of sticking with a central theme on our compilations. You know, can we mix, should we mix it up? Or, like, for instance, let me, I'll give you an example. Like, we had the best, like, we pulled the best lines from each of our guests when they tell Maury about their experience, like, growing up watching the actual Maury, old Maury Show. And we made, like, an entire compilation of, like, guest stories and kind of how The Maury Show impacted them in their lives. Um, that'll be more for fans.

It's probably not going to like take off, right? Because like that, it's more themes around are they talking about love, are they talking about health, are they talking about overcoming struggles, are they talking about like what are the themes of the— right? Because right now you've got in an interview you have one person and multiple themes. Yeah, he's asking one person 20 questions, right?

Yeah, I think we've— I think we have to maybe make— because they're a bit broad, like we'll have like the best of the comedians because we've had a lot of comedians on. You have Kathy Griffin and Leanne Morgan and Josh Johnson. So we pulled all these, you know, Lewis Black, like, you know, some of the funniest bites from all. So like, or we had like the best of like sports, you know, a lot of our different sports people, you know, James Winston and—

It's worth playing with, like themes by industry are okay, but like themes by topic are usually better. Like a more— So you could try once a month doing like by industry, athletes, entrepreneurs, comedians, whatever. But then once per month by theme, So love, health.

Yeah, I like that. I never thought— I think we were looking at it from an entirely different direction. So this is interesting.

When he's talking to somebody, if he asks 8 questions in the interview, those are like 8 different themes that they go off of that could all be lead clips of a mashup, right?

Like business advice, maybe? Or you know what I mean?

If he does it, right? Some people may not talk about business, and others will, right? And then you have the generic— 60 minutes for the next 60 years of your life. Got it. Could be like whatever you want to put in there, right? Yeah. So I would test the different ones. All of them work. It comes down to like the execution. Okay. So one is what you're already doing and you can see how it's working. Great. Two is then based off of individual themes. So you just need to think about how many questions did Mori ask and what broad theme categories does it fall into. Yeah. Those could all be mashups. Yeah. And then the best clip is at the front. And then 3 more generic, like, 60 minutes for the next 60 years of your life. You know, these 57 minutes blank. It could be then catch-all, like, whatever you wanna throw in there. Okay. Yeah. I like it. If people wanna find out more, where are they going?

Oh, to On Par with Maury Povich.

We'll link it up below.

Thank you. Thank you so much. Yeah, come on, tune in. New episodes every Monday. Thank you so much. I appreciate it.

To see Holly give a presentation on her success from 20,000 views to 4.5 million, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there.

I've been working with Maury for, I'd say, about 25 years. Maury, before starting the talk show and becoming a host, was a hardcore news journalist. He was at the fall of the Berlin Wall and