The Rich Focus on Leverage. Here's How To Do It.

The rich get paid over and over for work they did once. And right now, every hour you work only pays you once. My biggest moneymaker is called IP, intellectual property. And all of you as entrepreneurs have that intellectual property in your head. So the best business, I believe, is one that doesn't have to put up— invest capital, but earns a perpetuity growth The Congressional Budget Office found that only a third of the top 1%'s income comes from actually working. It's all a matter of leverage. If you know how to leverage yourself well, then you're going to be able to get more life out of life. You know why I'm a nice guy? It's leverage. When you're giving more than you're asking for, you've got the leverage. I like leverage. That other two-thirds is what pays them on the weeks that they don't work, and you can build a small version of it. The companies that will succeed in this transition period will be the ones that most effectively use AI. If you're doing something and making maximum use of AI and you're competing against someone who is not, you will win. It doesn't matter what field of science I'm going to go into or what profession I am. I'm going to ask myself, how can I use AI to do my job better? So here's how the rich focus on leverage. J.K. Rowling wrote the first Harry Potter book in Edinburgh's cafes, and the series has now sold more than 600 million copies. In the early 1990s, she was a single mother writing in her basement. in cafes because she couldn't afford much else, working on the story of a boy who finds out he's a wizard. My circumstances then were that I was a single parent, recently divorced, um, not working, very, very broke. A lot of the book, in fact the whole of chapter 10, was written in here. The single idea was, um, was Harry, this boy who didn't know he was a wizard. She finished it, then 12 publishers turned it down. The 13th was a small house called Bloomsbury. The chairman there, Nigel Newton, did something no other publisher had done. He took the first chapter home and gave it to his 8-year-old daughter, Alice. Alice read it and came back asking for the next chapter. Then she kept asking. That's the entire reason the book got published. I gave the manuscript to my daughter Alice the night I got it, and she couldn't stop reading, so I had to tear it off her the next morning and say, well, I think I'm going to buy this. What do you think? She said, that's a good idea. Bloomsbury printed it in June of 1997. The first hardback run was 500 copies, not 500,000, 500. Rowlatt wrote that book once. Writing it took her years, and that got her the first 500 copies. The 501st copy took her no extra time at all, not an extra hour, not an extra word she had to write. The work was already finished. She didn't write it again for the second printing, or for the hundredth, or for the edition that comes out in a language that she doesn't even speak. Every copy after the first was the same pages doing the job again in countries she never visited while she was sleeping. That series has now sold over 600 million copies in more than 80 languages. It's the best-selling book series in history. The book that got a 500-copy print run and the book they translated into 80 languages, it's the same book. Nothing about the writing changed. What changed is how many people wanted a copy. I don't think we realized, I don't think Jo realized, probably for a year after that, that this phenomenon was growing as fast as it did. And that's when she got huge number of offers from the United States, and they paid very large amount of money for the American rights. That's leverage. You do the work one time and it keeps paying you. So here's how the rich focus on leverage and how you can do it yourself. There are 6 ways to get paid more than once for the same hour, and you can start the first one This week. If you've been here before, drop a hashtag believe in the comments below so I can feature you here in a future video. And if you're new, welcome to Believe Nation, the only channel that helps you believe in yourself daily, one video at a time. Believe. Stop selling your hours one at a time. So start with how you actually get paid right now. And if the answer is that you sell blocks of your time, then you have a ceiling and you already know where that ceiling is. So you multiply your rate by the hours that you work in a week. That is your ceiling. You can raise the rate, how much you charge, But we all get the same 24 hours in a single day. So the move now is to sell the same thing more than once. Take the thing that you do for one client at a time and build the version of it that can serve 30 or 30,000. A group instead of one-on-one, a course instead of a call, a template instead of a custom build, a subscription instead of a project. Start with what you already deliver most often. So look at what you've already built for 5 different clients where it was basically the same work each time, just the names of the clients changed. That's the one that you start to package and you don't need it to be perfect. Run it once. With 5 people at a lower price and tell them that it's the first version and they're getting a real deal here. They'll tell you what's missing, you fix it, and now you have a thing that sells without you having to do more work. That's leverage. That's the whole point. You can price a group version at somewhere between a quarter and a third of whatever your one-on-one rate is, and then you tell them why. They're getting less of you and more of each other. And for a lot of people, that's actually a better deal because the person that is 2 steps away from them can think of and answer questions that you never even thought to cover. And run it live the first few times instead of prerecording Recording the whole thing at the start, because a couple weeks in you'll notice exactly where people are getting stuck, and those are the parts that you record and turn into a repeatable process. Right? So build it out of what the first group actually needs, not out of what you guessed that they would need. One-on-one work is good work; it pays well, and it's how you can actually learn what people need. But if it's the only thing you sell, then you can only earn as many hours as you can work. So when you stop, the money stops. The rich focus on leverage. Record the answer once and stop. Stop repeating yourself. So every week you answer the same questions over and over again, right? What's your pricing? How long does it take? Do I need any experience? What happens if it doesn't work out? And you answer them in person, live, on emails, on calls, and then you do it again, the same thing next week, next week, next week. You're being the dancing monkey. You do the same routine for every new person who comes to you and they only pay you one time each. So the homework is write down every question that you have genuinely answered more than twice this month, and you'll land between 20 and 40 different questions. And you record the answer to each one. In Movement Makers, we call these buyer breakthrough videos. It's you on camera answering the exact questions that stop somebody from buying. You can do it on your phone, it's fine. You don't need a script, you don't need to worry about editing. Just say the thing that you are already saying to clients when they ask you the question. Now that answer goes to work without you having to do extra work. It goes on YouTube channel first, so it has a home, you can link to it. Then it goes in your onboarding email. It goes on the pricing page where people stall before they buy. You send them the link when someone asks instead of having to type out the same 6 for the 30th time this week. And then we can run the numbers on one question that you get asked the most. So let's say you answer the question 5 times, right? And it takes 6 minutes. That's 30 minutes every week, which is 26 hours every year. One video recording buys back most of those 26 hours every year for as long as you're in business. It also works overnight. You're sleeping and the video is still answering. Somebody watches your video at 11:00 PM on a Sunday and then books you. You didn't do anything new there. That is the whole idea, leverage. And make those videos findable, not just ones that they'll sit in some folder and rot. So put every recording So don't call it onboarding FAQ number 4. Use their actual words instead. So do I need to have any experience? Then anybody on your team can find the right link in 10 seconds without having to ask you for it, right? We're trying to reduce the amount of time you have to spend. Now you might think this feels impersonal, but it's actually the other way around. A video of you with your face beats a typed paragraph every single time. It builds more connection. It answers the exact thing that they were nervous about, and they can watch it at midnight at their own convenience, which is where their questions actually are. So I'm going to ask you a question. Make one thing do 5 jobs. So here's where this often goes wrong. You make one video, you put it on YouTube, you wait for views, nothing happens, and you decide that making content doesn't work for your business. The video was fine, but you only gave it one job. Take one good piece of content and give it 5 jobs before you make another one. So you could put it on the page where people are deciding to buy. You can send it in your welcome email so new people meet you properly on day one. You can give it to whoever handles your sales so that when somebody goes quiet, they can send them to that video. They have something real to send instead of just, hey, I'm checking in. You can put at the bottom of your next newsletter. You can answer a question with the video in a group or a forum where your buyers already are. It's the same recording, but it's 5 different placements. You did the work once and now it sits in 5 different places doing 5 different jobs, and almost none of them rely on a platform or an algorithm to show it to anyone. So let's do an example. Let's say you're a bookkeeper and you record the answer to like, what do I need to have ready before our first session, right? That answer goes on your pricing page. It kills the fear. That signing up with you means losing a weekend to admin. It goes in the welcome email as the first thing a new client sees. It gets sent to the person who went cold on you in March. It sits at the bottom of your next newsletter. It goes under a post in a local business group where somebody asks that question. One recording, 5 jobs, and 4 of them land in front of somebody whether or not a platform or an algorithm decides to show it. This is what we call the edge of the puzzle. So figure out the border first, which is what a piece of content is 4. Before you get lost in the thumbnails and the titles and the posting schedules, those are the middle pieces of the puzzle. They only make sense once the border is built. So before you record anything, write down where it's going to live. And if the honest answer is YouTube, and then I hope, you haven't built leverage. You've just uploaded something and hoped. And then go back through what you've already made. You almost certainly have something from last year that's still good and is still just doing one job or sitting in a folder doing nothing. Get it to 5 places this week without having to make any new content. Also, if you want to take real action after this video, I made a free worksheet just for you. It covers the top lessons from today, gives you space to write your biggest takeaways, and helps you build a simple action plan. It's 100% free. Just click the link in the description below to go grab it, and I'll see you there. Have one conversation a week for a year. So you've been told that you need to have a big audience before any of this works, and you don't. Building millions of views takes years, and waiting for it is why so many people quit inside the first year. Let's do some math here. So commit to one conversation a week. Start a biz dev show, which is what we call it inside our Movie Makers program. It looks like a podcast and its job is to build a relationship with the person that you're interviewing. So interview people who have a real client list, but nobody in your space has ever thought to ask for an interview. The high-end lawyer, the CPA who specializes in your industry, the person who runs a $20 million company who's never been interviewed in their life. Never interviewed is what you want. Pick the ones who could be worth 6 or 7 figures a year to your business if they just knew you, liked you, and trusted you. That's 52 conversations a year and it costs you 1 to 2 hours a week. You're giving first. You're not asking them for anything. You're putting them on camera. Making them look good. Then you send them some edited clips of themselves and they can share those clips with their own audience, their clients, which are also your potential clients because everybody shares the thing that makes them look good. Now let's run some pessimistic numbers on this. So say most of it goes badly. Out of 52, only 10 of them ever send you anything. And of those 10, they send you 1 referral a quarter once you've actually met them. Since you're still doing the interviews all year, that's roughly 20 referrals in year 1 and 40 a year after that. Close a quarter of those at whatever your average deal size is. If you're If your average deal is $5,000, year 1 is $25K for 1 to 2 hours a week, and year 2 was $50K without you having to add anything new. That's the pessimistic version, and it's money that isn't in your business right now. Some of those 52 people, they have a list, they have a team, they have a room full of clients for you. You didn't have to build anything new and you don't have to pay for it. And the ask is one short email because you're the one giving. So, uh, I'm starting a new podcast on whatever the industry is that you're talking to, where I interview people who are excellent at what they do. 30 minutes, I send you the video and you can use the clips however you want. I'd love to feature your story. That's the message. The people who you want have almost never been asked, and the ones that say no, it only costs you the time to send the email. So pick 10 names today and email the first one before you close your laptop. Let the software make the copy. So treat AI like a power tool. So it goes to all the repetitive parts of your work, of the business, and it stays out of the parts that need an important decision. So one long video can go into a tool that cuts them into 10 short clips. One recorded message can come back as a transcript, as a summary, could be a list of what needs to be done by when. One long answer to a customer question could come back as an email that you send, a post that you can publish, a page that can live on your website. You're not creating 10 new things each time. You made one thing and the machine reshaped it into 10. It's the same 1 hour of work with 10 different shapes. But there's an order to this and getting it backwards is what wastes tons of time, effort, money, energy. Do it manually first, badly with real customers until you know that it works, then you automate it. Automating something you don't even know works yet means you're building a machine, creating things that nobody wanted. That's AI slop. Nail it, then scale it, in that order every time. And keep your hands on the part that is actually you. So AI writing your whole video makes something that sounds like everybody else. Generic is not what's going to help you sell your business. The machine is brilliant at copying and reformatting and summarizing, but it's bad at actually being you. So Copy the work and reformat it, but it can't copy you. So start with whatever you do every single week and don't have a ton of judgment that needs to go into it. You're moving files, you're sending the same reminders, you're copying a name from one system to another, you're chasing the invoices always late. Hand those things over first because when the machine gets one small thing wrong, it's easy to fix. Spot check it for the first couple of weeks anyway. Leave anything with a decision in it alone for now. Pricing an unusual job, telling a client some bad news, deciding who you're going to hire next. Hand those over. To AI at the beginning and you'll be apologizing to people for something that a machine decided. So use it for the copies and you stay on the parts that need an actual person. Leverage only compounds if you stop starting over. So none of this works or adds up if you start starting over every 2 years. So leverage stacks. This is what the rich understand. The FAQ videos you record this month are mostly still working for you in 3 years. Re-recording the pricing ones with your pricing change and the rest just kind of sit there and grow for you. The 10 relationships out of those 52 that actually stuck are still in new referrals in year 4. Every piece is added to a pile that keeps growing, and it grows faster because each new piece has more places to live. Then you rebrand— new niche, new name, new website, new everything, new direction— and most of that pile just stops working for you. The recordings are now about the old thing, and the audience knows you by the old name, and you carry almost none of it forward into the new thing. I've watched the same person rebrand 4 times in 10 years, and every single time It feels like you're doing something and starting over is exciting, but maintaining is boring. Every restart throws away years of compounding. So the test is simple. Ask yourself what you were building 2 years ago. If what you're building today can't use any of it, that's why nothing has stacked up for you yet. So pick a direction that you can live with for 5 years and let the boring version go and keep improving on the boring version. Improve what you've already got instead of trying to replace it. And whatever the number is that you have in your head of what this could become, That's a good start. Now go bigger because a small number makes you stop building the moment that you reach it. And the first wins here show up in weeks and keep compounding from there. Do the work once. You don't need more hours. You have the same 7 days as everyone else and you're already tired. You need work you did once to keep paying you after it's finished. So pick the one thing you've already built for 5 different clients and start there this week. And congratulations, you're one video closer to who you're meant to Now let's learn why you don't need a job to make money. Security in a corporate job doesn't exist anymore. The safe job is about to be unsafe. So far this year, companies have cut more than 800,000 jobs. That's the highest number we have seen since the pandemic. A major West Michigan company plans to cut hundreds of jobs tonight. Grand Rapids-based AccraSure is telling us that artificial intelligence is replacing actual employees. Over 80% of students feel they learn nothing about entrepreneurship in school, even though most want to start their own businesses. The only non-gamble in life is going on offense. And you've been taught that going on offense is the gamble because the school system was literally created to create factory workers. Our school systems teach us nothing about money. Nothing. Pathetic. So at 25, I recommitted to my education, but this time I started studying not things that were in books, but people that had actually created wealth. Sticking to a traditional career path limits your impact, keeps you miserable, and stops you from sharing your unique genius with the world. My sense is that even for the, the kids that get into the, um, the elite colleges at this point, it's like you've passed some Mandarin examination in China, but you're just so You're never going to do anything more with the rest of your life. You're burned out at 18. You take a calculated risk to start a company, realizing you may forego a couple of years of steady income in another job and whatever else. That's a great risk to take, and if you don't take that risk, I think you have a very high chance that you end up regretting that. Where are you going to spend your time and your energy is one of the most important decisions you get to make in life. When I was 19, I had the hardest choice to make. to make. I was in university and I had a job offer for a safe 6-figure investment banking job. It was a job everybody wanted, but I also had a chance to own 30% of a biotech software making only $300 a month, and I picked the startup. I chose to struggle, eat beans for lunch, because the thought of sitting in a cubicle doing work I hated scared me more than being broke. I knew I had to take control of my own income. Think about Colonel Sanders. At 65 years old, he had a tiny $105 Social Security check. He didn't go looking for a greeter job at a local store. He took his chicken recipe, hit the road, and slept in his car. He faced 1,009 rejections before finally someone said yes to his franchise idea. He proved that you can create massive wealth at any age just by owning your own ideas instead of working for someone else. Brian Chesky and Joe Gebbia couldn't pay their rent in San Francisco. They didn't rush out get safe, normal jobs. Instead, they put 3 air mattresses on their floor and charged people to sleep there during a local design conference. That simple idea turned into Airbnb. They created a $100 million company because they look for a creative way to solve a problem instead of looking for a safe corporate salary. And right now, you might be thinking that you need thousands of dollars in the bank to start making your own money. You think you need rich parents or some giant loan to And that's not true. Colonel Sanders was broke at 65. Airbnb started with 3 cheap air mattresses. You don't need money to make money. You just need a problem to solve and the courage to take the first step. I'm going to show you exactly how to start generating your own income from scratch right now. Solve your own biggest problem. To make money without a job, you've got to realize where value actually comes from. You get paid for bringing value to other people. The absolute easiest way to bring value is to look directly at own life. Your purpose comes from your pain. Whatever you struggle with the most is exactly what you want to help other people overcome. So think about your past. If you had a hard time getting fit and you figured out a system that works, that system is your new business. If you struggled with anxiety and found a way to manage it, that method, that's your business. You don't need a fancy business degree to make this happen. You just need to be one step ahead of the person that you're trying to help. Over 62% of billionaires are totally self- Self-made, meaning they've created their wealth by solving real problems, not by inheriting cash. People pay you to solve their problems because they desperately want to skip the pain that you have already went through. You're selling speed and convenience. If you can help someone skip 5 years of painful trial and error, they pay you for that shortcut. So don't think you need to invent the next big tech platform to be successful. Look at the local business in your town. They need help with their marketing, their accounting, their daily operations. They've got massive problems right now. You can step in and help fix those problems. When you focus entirely on serving others and solving their actual pain points, you stop acting like an employee begging for a simple paycheck, and you start acting like a true entrepreneur commanding a premium price. You stop handing out weak resumes and start handing out powerful solutions for problems. This simple shift in your mindset changes everything. You go from hoping that a boss picks you to knowing that the market desperately needs you. So you've got to stop looking for a company to hire you and start looking for a person to help. The money will always follow the value you provide. So if you fix a $100 problem, you make a little bit of money. If you fix a $1,000 problem, you make a lot more money. It's simple. Your job right now is to identify the most expensive problem you know how to solve, and then go find the exact people who are crying out for that exact solution. But finding a problem is only the first step, because your surroundings might be secretly destroying your chances of success. Change your environment to change your mind. Your current environment is perfectly designed to keep you exactly where you are right now. So if your friends all have traditional jobs, they'll constantly tell you to get a safe job. They aren't trying to hurt you, they just don't understand your big vision. Research shows that you're up to 61% more likely to adopt the exact habits and mindsets of the people closest to you. So if you want to make your own money, you must change your daily environment. You've got to completely shut out the negativity. Limit your access to people who doubt you and fill that empty space with extreme positivity and the specific messages you actually want to hear. So if you can't find supportive friends in your own town yet, go find them online. Read powerful books, listen to great podcasts, watch amazing YouTube videos from the exact people who are already doing what you want to do. I started my YouTube channel because I wanted to surround myself with some of the greatest minds in history. I wanted Steve Jobs and Warren Buffett in my ear every single morning. I wanted their intense ambition to rub off on me. You've gotta be incredibly intentional with your daily morning routine. Don't wake up and immediately scroll through toxic social media or the depressing news. Start your day with content that makes you believe in yourself. When you consume greatness daily, it starts to feel completely normal. Soon the idea of settling for a boring cubicle will feel totally insane to you. You'll begin to think bigger, act faster, Expect so much more of yourself. You can literally rewire your entire brain for massive success just by changing what you look at and who you listen to every single day. So treat it like a garden, right? Your mind is a garden. If you plant negative seeds, you'll grow a massive negative life. If you plant seeds of belief, you'll grow a massive awesome empire. You've got to ruthlessly protect your focus. So stop giving your attention to things that make you feel small and start obsessing over the ideas that make you feel powerful. The moment you change your inputs, the outputs will transform forever. But once you fix your surroundings, you need a system to actually get you moving, which brings us to the simple 2% trick. Use the 2% rule to build massive momentum. The biggest thing you're missing right now is just momentum. You're sitting on a truly great idea, but you haven't taken any real action. You're constantly overthinking it. You want everything to be 100% perfect before you finally launch. You want the perfect logo, the perfect website, the perfect business plan. Stop doing that. Perfectionism is just you being afraid. Studies reveal that perfectionism actually decreases your productivity and increases severe mental burnout. You don't need a perfect plan. You just need to execute the first 2%. If your goal is to write a book, a selling book, the first 2% is writing just one single page. If your goal is to start a massive YouTube channel, awesome. The first 2% is pulling out your phone and recording your first really messy video. video. Don't worry about step 100, just focus completely on step number 1. Take the absolute smallest, easiest action right now. Once you take that first step, your brain, it gets a— it's a quick win, and that quick win builds confidence, and that confidence creates momentum. So when I wrote my book about momentum, I didn't plan it out for long months. I just started typing furiously. The physical action itself creates the energy you need to keep going. So waiting around for the perfect moment, what does That guarantees that you'll wait forever. Action cures fear every single time. When you're moving forward, you simply don't have the time to sit there and doubt yourself. So don't let your greatest ideas die just silently here in your head. Put them out into the real world. Start messy. Start small. But you've absolutely got to start. When? Today. It doesn't matter if your first attempt looks crazy, ridiculous. The only thing that matters is that you aren't just standing still anymore. You're finally in the game. Every massive company started as some tiny, flawed little experiment. You are no different. So push through the hesitation, click publish, make the call, and watch how quickly your life begins to change. Now that you're moving though, you've got to prepare yourself for the hardest phase of all. And this is where almost everyone quits. Expect to be terrible at first. So now you've got to accept a really harsh reality. Your first attempt at anything new is going to be absolutely terrible. Your first product will have tons of flaws. Your first video will be incredibly embarrassing. Your first major sales call will feel completely awkward, and that is completely normal. Everyone starts out at the bottom. You just don't see the messy hidden starts. Data shows that it takes roughly 10,000 hours of deliberate practice to truly master any complex skill. You just can't skip the struggle. When I first started on YouTube, I was completely terrified. I was shy, quiet, introverted. I did not like being on camera. It took me 350 videos before I wasn't completely embarrassed to watch myself back and 700 public videos before I actually felt inspired by one piece of content that I made. And I made absolutely hundreds of terrible videos. You can go back and watch them, but I kept going anyway. Most people just quit because they tried 5 times and they expected to be world-class immediately. They let the ego stop you from making actual progress. So the fact that you're willing to try and be terrible becomes an actual secret advantage. So embrace the highly awkward phase. Look at your early failures as data, and that's gonna be part of your story as you climb. Every single time you fail, you learn exactly what not to do the next time. It'll be an inspiration to others. If you can handle looking foolish for a little while, you'll eventually become completely unstoppable. The only real failure in life's quitting before you get good. So you've got to give yourself permission to be a total beginner. Stop comparing your chapter 1 to somebody else's chapter 20. Right? Your journey is your journey, and that is okay. So put in the boring reps, do the unglamorous work. The mastery that you want is waiting on the other side of 1,000 terrible attempts. And once you survive that awkward phase, you can speed up your results by borrowing the exact blueprints of people who've already won. Model the massive success of others. You don't need to figure out all of this on your own. That's one of the biggest mistakes that I made early earlier on. You don't have to reinvent the wheel to make a massive fortune. The smartest entrepreneurs study the exact people who've already won and simply model their success. So if you want to build a $100,000 consulting business, find someone who already did exactly that. Study their public website, look at their specific pricing, see exactly how they talk to their premium clients, then thoughtfully apply those same proven principles to your own unique style. According to the Small Business Administration, businesses that receive direct mentoring and strictly model-proven strategies are 2 times more likely to survive their first 5 difficult years. When my first business was struggling, I felt completely lost. I had no real idea how to turn things around. Then I decided to intensely study a highly successful software company, Microsoft, because I had a software company. I looked at how they operated, looked at how they got their first clients, not how they make an extra million now. I didn't steal or copy them, but I learned directly from Bill Gates's powerful framework. And that single focused decision saved my entire company. Success always leaves clues. There's a roadmap out there for you to do whatever you want and achieve whatever you want. You just have to be humble and curious enough to actively go and follow it. So read the biographies of great leaders, watch the long-form interviews of the performers that you look up to and respect, find the hidden patterns in their daily behaviors, and then creatively adapt them to your Why would you spend 10 years making deeply painful mistakes when you can learn from someone else's expensive experience in just 10 days or 10 hours? So be an aggressive student of greatness, and your path to financial independence will be so much faster. You don't lack the ability; you just lack the right model. So find your ideal model, study them relentlessly, build your own blueprint for your special flavor, and then when you've got the right model, you need the right people. And there's a specific way to get the most powerful CEO. Build real relationships instead of fake followers. So most people think that making money online means you definitely need millions of random followers, right? You think that you need to go incredibly viral to succeed, and that's a massive and actually dangerous distraction. You don't need a million casual subscribers to make a million dollars. You just need deep, highly meaningful relationships. Don't worry about the vanity metrics; they will constantly waste your time. Instead, focus on direct business development through high-value connections. One of my favorite strategies is what we teach. Inside our Movement Makers program is a business development show. It's a dedicated interview show. Don't constantly cold call potential clients. Warmly invite them onto your show to share their story. People love talking about themselves. When you feature them prominently, they feel valued and you built a relationship. Statistics clearly show that 84% of B2B sales start exactly with a warm referral or strong existing relationship. When you interview someone, you spend real focused time with them, you build authentic trust with them. That genuine trust turns into lucrative partnerships, massive referrals, highly paying clients. It literally doesn't matter if your new channel only has 200 total subscribers. We're going after people who have high demand but low media demand. You're coming in as media right now, and you can get top industry leaders who've built multimillion dollar networks. So don't worry about the random clicks and start aggressively chasing real conversations. Add massive value to the exact people that you desperately want to work with. Feature their deep expertise. Ask them incredibly great questions. Do your research before you have them on. Give them a beautiful platform to share their story. When you actively become a super connector and a supporter, the big money naturally follows you everywhere you go. Your network is truly your actual net worth, so start building it deliberately and strategically today. Stop worrying about the algorithm and start obsessing over the actual human beings you want to serve. And building that network takes extreme focus, which means you've got to completely change change how you manage your 24 hours. Make every single day truly count. Your limited time is your absolute most precious asset. If you want to permanently escape the endless job cycle and build your own incredible life, you've got to maximize your specific daily actions. So you wake up every morning with a clear intention: make today truly count. Before you hit your head, your tired head on the pillow, tonight, do one specific thing that moves you significantly closer to your dream. Make one beautiful piece of art, send one highly important email, record one incredibly helpful video. Create something today that you desperately want your future grandkids to see. Research strongly indicates that completing just one highly meaningful task a day significantly boosts your overall life satisfaction and guarantees long-term success. To make real time for that meaningful work, you've got to ruthlessly manage your busy schedule. You must eliminate, automate, or delegate absolutely everything else. If a specific task doesn't directly serve your core mission, stop doing it. If a basic computer program or AI can do it, awesome, automate it immediately. If someone else can do something significantly cheaper, hire them right away. Don't waste your unique genius on boring busywork. Focus only on the high-level tasks that actually you move the big needle forward. When you finally take control of your daily time, you instantly take total control of your personal income. You stop hopelessly trading hours for a flat, boring salary and start aggressively trading massive value for huge financial returns. You already have absolutely everything it takes to build a beautiful life of total freedom. You just have to firmly decide that you're ready to step up and claim it. And this brings us to the absolute most important truth of all, and it's something that I hope that you Remember every single morning when you wake up, your belief is your ultimate superpower. You are entirely capable of building a massive life on your own terms. So trust your vision, take the messy action, and never let fear make your decisions for you. Now let's learn how to build wealth on a low income. If you're broke right now, it's not because you're lazy or because you're not smart enough. It's because the game was designed for you to lose and nobody ever handed you the real playbook. The Federal Reserve's own data shows the bottom 50% of Americans own just 2.5% of the wealth in the entire country, which means half the people in the richest nation on Earth are fighting over crumbs. But 500 years ago, a ruthless Italian named Machiavelli wrote down the cold, brutal strategies that the powerful were using to win and keep winning. And today I'm handing you 10 of them, because the day you playing fair with a system that was never fair to you is the day everything starts to change. Let me tell you about a man named Ronald Read. He grew up dirt poor on a farm in Vermont, so poor that he hitchhiked and walked miles just to get to school. He came home from the war and spent about 25 years pumping gas at a gas station, and then he worked as a janitor at JCPenney sweeping floors for another 17 years. He never made much money in his life. He wore the same old flannel coat held together with safety pins and drove a beat-up secondhand car. So when Ronald Read died in 2014 at 92 years old, the people in this small town got the shock of their lives. This quiet janitor had left behind an estate worth almost $8 million. He gave $4.8 million to his local hospital and $1.2 million to the library. How does a gas station attendant and a janitor die richer than most doctors? He spent less than he earned. He bought shares of boring, solid companies, and then he did the hardest thing of all. He waited for decades. He let his money quietly multiply while everyone around them spent theirs on stuff that fell apart. He wasn't lucky. He wasn't a genius. He was patient. He was disciplined. And that combination beats a giant paycheck every single time. Now, you might be thinking, okay, that's great for Ronald, but I'm living paycheck to paycheck. I can barely cover my rent. So how am I supposed to build wealth from nothing left over at the end of the month? Here's what's important to Understand, building wealth on a low income was never about how much you make. It's about strategy. And strategy is the one weapon that doesn't cost you a single dollar. A high income with no strategy goes away. You've watched broke celebrities and bankrupt lottery winners prove that 100 times over. But a low income with brutal discipline strategy compounds into actual real freedom. The amount you start with matters far less than the rules that you're playing by. And most people never learn the rules because the People who profit from you being broke don't want you to. So let me give you the ten moves Machiavelli would hand you if he were sitting here with you today. And fair warning, they're going to feel uncomfortable because comfort is the exact thing that's been keeping people broke. Number one, bet on your skill, never on your luck. So Machiavelli split the whole world into two forces. There's Fortuna, which is luck, the random chaos that you don't control. And he said it rules maybe half of your life. And then there's virtue—the your skill, your foresight, your decisive action—and that's the half that you do control. Broke people spend their whole lives praying to Fortuna. They wait for the lottery ticket, the inheritance, the lucky break that's going to save them. The strategist does the opposite. You pour everything into virtue and take command of what actually is in your hands. And the very first thing in your hands is information. So start tracking every single dollar that comes in and every single dollar that goes. Most people who are broke generally have no idea where their money disappears to, and you cannot command an army that you cannot even see. So when you log every transaction for 30 days, you'll find the leaks, the subscriptions you forgot about, the little daily spends that quietly are bleeding you dry. Plugging those leaks is the easiest money that you'll ever make, and it costs you nothing but a little bit of honesty. All progress begins with telling the truth. Yeah, that's a great point. truth, and that includes telling the truth about your money. And foresight is the part of virtue too. The strategist doesn't just react to the month, he plays the long game. He sees the moves 3 years out and acts on it today while everyone else is only thinking about Friday night. You don't control whether you got dealt a bad hand, but you absolutely do control how you play it. Number 2, see the game exactly as it is. Machiavelli's most powerful rule was to deal with the world as it actually is, not as you wish it were. So here is a cold reality: the financial system is not on your side. It is engineered to keep you spending and borrowing because your debt is somebody else's income. Buy now, pay later, 0% financing, credit card minimum payments— these things are all designed to look harmless while they quietly drain you for years. So you fight back with what I call rich math. Never ever judge a purchase by its monthly payment. Judge it by its full total real cost. The system trains you to ask, well, what's the monthly payment? Because that little number, it hides the damage. The wealthy ask, what does this actually cost me in total, and what could that same money become if I invested it instead? And then you hunt down your high-interest debt and you destroy it like your future depends on it. Every dollar you pay in interest is A soldier that is fighting for the other side. Take those soldiers back. Number 3, build walls of discipline, not willpower. So a brutal truth about human beings that Machiavelli understood 500 years ago is that people are weak under pressure. Your willpower will absolutely collapse the moment when something gets hard, and life always gets hard. That's why he never trusted good intentions. He trusted strong walls. So stop relying on motivation to save money because motivation is the most unreliable thing that you can do on your own. Build the wall instead. The very moment that money hits your account, automate a transfer that pulls a set amount into a separate savings account before you can even think about it. Then make that account painful to reach. No debit card attached to it. Delete the app off your phone. The goal is to make saving completely automatic and make spending that money a genuine hassle. You pay yourself first before a single bill, before a night out. When the structure does the work, your weak moments can't sabotage you anymore. Number 4, move in complete silence. Machiavelli knew that the moment that you reveal your strength, you paint a target on your own back. The same thing is true with money. The second the people around you, they sense that you've got some, they all want a piece of it. Family starts asking for loans, friends expect you to grab every check, and worst of all, you feel this pressure to prove it it with a new car or flashy wardrobe. So you do the opposite of what your ego wants. You build your wealth in total silence. You let your money be present but completely invisible. Drive the modest car for a few more years. Keep the quiet apartment. Wear the regular clothes. Let your bank account grow while your lifestyle barely changes. The broke person spends to look rich. The strategist looks ordinary on purpose and gets rich for real. Think about Ronald Read again. The whole town thought he was just a poor old janitor right up until the day he And that invisibility, that was a superpower because nobody ever came asking for a handout and nobody ever pressured him to keep up. Every dollar you don't spend impressing strangers is a dollar that stands guard growing your army. Let them underestimate you. The quiet ones are the ones who win. Number 5, seize assets. Don't rent out your hours. The 99% trade their time for money, and that's exactly why 99% of people don't get rich. There are only 24 hours in a day. Everybody has the same 24 hours. So when you sell your hours, your income has a hard ceiling no matter how hard you're working. Machiavelli respected those who seized territory and held it. And in the money game, your territory is assets, the things you own that make money whether you show up or not. So shares of solid companies like Ronald Read bought, a small piece of real estate down the road, a digital product you build once and sell 1,000 This is where the pay yourself first money goes, not into savings account to rot, but into ownership. So stop thinking like a worker who rents out your hours and start thinking like an owner who buys things that pay you. Every dollar you put into an asset is another soldier you send out to work 24 hours a day. And unlike you, that soldier never sleeps and never quits. Number 6, be ruthless about your generosity. This one might sting, but you might need it. Machiavelli warned that generosity given carelessly will bankrupt the giver and breed entitlement in everyone around them. So when you're building wealth or on a low income, you simply can't be the personal bank account for your entire circle. Giving money out of guilt drains your reserves and also trains people to depend on you instead of building things for themselves. So you give with strategy, not with guilt. Give when it actually builds something, when it lifts someone to Standing up on their own, not when you're being pressured into doing it. Protect your capital the way that the general guards a treasury that funds the entire war. Because the thing that people don't say is staying broke so that you can rescue everybody else doesn't actually help anybody. Get strong first. A wealthy you can help a hundred people for the rest of your life. A broke you can't even help yourself, and it definitely can't help them. So it's put your own oxygen mask on first. First before trying to save the whole plane. Number 7, build the machine, then master one thing first. So the wise don't chase money around all day. They build a machine that commands money to come to them. Ronald Read built a quiet machine out of dividend stocks that paid him whether he was awake or asleep. So the goal becomes to build an automated income that doesn't depend on your sweat. But listen to this carefully because a lot of people get this wrong. So don't try to build 5 machines Once. When you're starting out, the path to wealth is almost never multiple streams of income. It's not. Look at people's stories. It's not. It's becoming absolutely killer at one single thing. The people who chase 5 side hustles all at the same time usually do 5 of them really badly and burn out with nothing to show for themselves. So pick one skill, one asset, one stream, and you master it until it actually pays you. Then and only then you can take that money and start building the next machine. Like the expression goes, one blade sharpened to a razor's Number 8, pay for speed. Here's a strategy that feels completely backwards when money is tight, but it's actually how achievers win. Achievers pay for speed. So when you're broke, your instinct is to figure everything out for yourself for free. But figuring out alone can cost you years and a mountain of actually expensive mistakes. The single smartest investment a low-income person can ever make on their own is a good mentor. Yeah, that's a good one. Into skills and knowledge. It's into yourself, because your ability to earn is the one asset that no stock market crash can wipe you out and no thief can ever steal from you. A $30 book or an online course that teaches you a skill which raises your income for the rest of your life is the highest return you can make on Earth. It's not even close. Look at it this way: if you spend 3 years struggling alone to learn something an expert could have taught you in 3 months, that lost time isn't free. It's the most expensive thing that you'll ever buy, and you paid for it with time out of your life. So before you try to invest in anything else, invest in your own earning power first. Sharpen the one tool that produces all the others, which is you. Number 9, speak like someone who selects, not someone who begs. Machiavelli understood that power is established by how you carry yourself. So show weakness and dependency, and the world will exploit you every time. So watch how you speak about money. Broke people speak like applicants, hoping, asking, begging for a shot. Wealthy people speak like they select, like they're the prize choosing who gets access to them. You have to retrain your own thinking and language. When you sit down to negotiate a salary, a rate, a price, a deal, you communicate from a place of authority and calm value, even if you don't have a ton of money in your bank account. So stop saying, I was hoping for, and start saying, well, my rate is is stop apologizing for your prices, learn to say a number, and then go completely silent and let it sit there. Because the person who speaks first in negotiation usually loses. People will always pay more to someone who carries themselves like they're worth more. And remember, raising your income is the single fastest accelerant on this entire list, and it very often starts with nothing more than how you talk about your own worth. Number 10, strike now while everyone else is hesitating. Machiavelli said fortune favors the bold and that wealth grows in the exact spot where hesitation dies. The number one reason people stay broke for their whole life isn't a lack of money. It's waiting, waiting for more money to start, waiting for more time to start, waiting for the perfect moment that is never ever coming. So let me be as clear as I can on this. Don't wait for permission. Don't wait to feel ready because ready is fake. You start with whatever you have in your hands right Now invest $20 this week. Open the account today. Track your first dollar tonight. Here's how it works. You get rich slowly, and then you get rich suddenly, because the slow part only ever begins the moment you decide to start. The best time, they say, right, to plant the seed was 20 years ago. The second best time is now. How about right now? The story they'll tell about you. The fact that you're starting with less isn't the thing that disqualifies you. It's actually the thing that's going to make make your story pretty remarkable. Ronald Read proved that a quiet janitor can outbuild a millionaire. And if a man with a safety pin that holds his coat together can do it, so can you. You have the ability. So now you have the responsibility to actually use it. To learn everything you need to know about building wealth, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there. The traditional retirement advice you learn in school is guaranteed to keep you broke. Our school systems teach just nothing about money. Nothing. It's pathetic. Colleges are basically for fun and to prove you can do your chores.