The Rich See the World Differently.

The rich look at the problems in the world and they see a business in it. The thing that annoyed them 3 times this week is already their next business idea. Gallup found that Americans who own a business and employ people have a median net worth of $3 million. There's something that will annoy you this week too, and it will keep annoying you until somebody fixes it. So why don't you build a $3 million company and solve it? So here's how the rich see the world differently. James Dyson is worth about $17 billion, and the whole thing started with something that annoyed him while he was vacuuming his own house. In 1978, he was cleaning his carpet with a Hoover Jr., and the machine kept losing suction. The fuller the bag got, the worse it cleaned. Now, everybody who owned a vacuum, they knew that. It was just what vacuums did. You bought new bags, you banged it against an outside step to knock the dust out of the bag, and you just put up with it. Dyson was 31, and he didn't let it go. Why does a vacuum get worse at cleaning the more that it cleans? Not long after, he was standing in a sawmill watching a 30-foot cyclone on the roof pull sawdust out of the air Nothing but spin. No bag, nothing to clog. So he went home, ripped off the bag on on his Hoover, taped a cardboard cone where it had been, and ran it over the carpet. The suction held. Then it took five years. He worked in a shed behind his house and built five thousand one hundred and twenty-seven prototypes, changing one thing at a time. He was close to a million dollars in debt by the end of it. He'd remortgaged the house, and his wife's teaching salary was. Then he took it to the people who made the vacuums. Hoover said no, Electrolux said no, Miele said no. They all sold the bags, and a vacuum that never needed bags was the last thing that they wanted. So he launched it himself. The DC01 came out in Britain in 1993, cost more than anything else on the shelf, and within 2 years it was the best-selling vacuum in the whole country. Now you might be thinking, okay, that's a story about an engineer, and you're not gonna go invent some vacuum in your shed. And Fair enough. The engineering here isn't the thing that we're copying. Everybody in Britain owned the vacuum that lost suction and everybody just accepted it. Dyson didn't let it go, and the answer for his business turned up on the roof of a sawmill that he happened to be standing in. The habit is noticing what annoys you and then going and fixing it. The rich built this habit before they had the money, not after it. Dyson had it while he was $1 million in debt. So here are the 6 ways to build that same habit, starting with whatever already annoys you. If you've been here before, Drop a hashtag #Believe in the comments below so I can feature you here in a future video. And if you're new, welcome to Believe Nation, the only channel that helps you believe in yourself daily, one video at a time.

Believe.

Write down what annoyed you this week. So here's how we start. Open the Notes app on your phone right now and start a list and call it annoyances. Give it 7 days. 7 days. Every time something irritates you this week, put one line in it. The invoice that you had to chase down 3 times, the form that you filled out that asked for your address twice, the 40-minute you spent on hold, the thing at work that everybody complains about and nobody fixes. One line each, 10 seconds. Don't think about whether this is a business yet or not. And by the end of the week, you will have a page of all of these things that annoy you. Almost all of them are nothing, and that's fine. You're looking for the one that shows up more than once in your week. If you hit the same thing 3 times in one week, you're almost certainly not the only one struggling with that, and that's worth looking into. I think all progress begins with telling the truth. And so this list is you telling the truth about where your week actually goes. things that frustrate you right now. You're solving these problems for free over and over again, and then forgetting that you solved them. And the reason why this list idea works is that you already have the information. Dyson didn't go looking for a vacuum problem. He was cleaning his own carpet. You walk past your issues every single day at your job, in your industry, and whatever you're already good at. You know things about your own work that outsiders would pay real money to learn. You just stop noticing them because you just do them every day. So Write the list for 1 week before you decide that you don't have any ideas. Almost nobody has actually checked into those ideas. They just decided that they had no ideas and moved on. And then try to put a dollar figure next to the ones that continue to repeat. So if chasing an invoice is worth 90 minutes and your time is worth $50 an hour, that annoyance costs you $75 this week. Now it's a number, and numbers are the things that you can actually act on. Then at the end of the week, you can go back, look at the repeats, and rewrite every single one in a specific Single sentence. Be specific about what the annoying thing actually is. So invoicing is a pain isn't a business. I have to reenter the same client details into 3 different systems every time I send a bill. That is, that's a real specific problem. The second version here tells you exactly what to build, which is something that takes those client details once. Vague annoyances stay annoyances forever. Specific annoyances are ones that you can turn into something that you build, you can sell or hand to somebody else. Specific annoyances are ones you can turn into a business. Ask who decided it. Almost nothing that you deal with every day is an actual fact. It's a decision that somebody made, usually years ago, usually for a reason that stopped being true. The way your industry bills, the reason a service takes 6 weeks, the form that asks you for your address twice— somebody chose all of that, and often that somebody left the company in 2011. Let's look back at Dyson's vacuum. Every vacuum lost suction as the bag filled, and everybody treated that as just that's how vacuums work. It wasn't. It was a design choice, and the company's making them had a reason to keep it because they sold the bags. That's the difference in how the rich look at things. You see the way it is. They see the person who decided it in the first place. So pick one thing in your industry that everybody just accepts and nobody likes. Then ask 2 questions. Who decided this? And what actually happens if I do it slightly differently? Deliver in 3 days when everybody else takes 3 weeks. Publish your prices when the whole industry makes you book a call. Answer the phone.

How about that?

That one might sound like a joke, but in a lot of industries, answering the phone is the entire advantage because everybody else decided that that's just not how it's done. So this week, write down 3 things that your industry does that makes no sense to you as somebody who works in it. Then pick the one that you could change right now without asking for anybody's permission and start changing it. Say yes before you feel qualified. Now, when an opportunity shows up, For most people, the automatic answer is just no, and you have a reason ready to justify it.

You don't have enough time, not enough money, not the right moment.

You don't have enough experience yet. Just try this for 30 days. When an opportunity shows up that scares you a little bit but wouldn't ruin you if it went wrong, say yes first and set a limit on the way in. So the limit is how much money and how many weeks that you'll give it before you stop. Not everything. The ones that scare you specifically, those ideas, because You might not be good enough at it yet, and those are usually the bigger ideas that you can actually build into something. Ready? Feeling ready isn't real. Nobody will hand you a certificate that says you're ready. Dyson launched a vacuum that cost more than anything else on the shelf after every manufacturer in the industry had told him no. He became qualified by doing it, right? Being leads to doing. You don't wait to feel like the kind of person who runs a business and then start acting like one. You start behaving like a business owner before you feel like one, and the feeling arrives much later after you've already started doing the work.

So.

If we make it practical, pick the thing that you've been circling around for months. Give yourself 48 hours and do the smallest real version of it. Not a plan, the actual thing. So send the message, post the offer, put up the one page, call the person you've been meaning to call since March. I call it the 2% difference. Don't worry about getting to 100% of the plan. Just do the first 2%. Watch what your head does in those first 48 hours because it'll produce so many different excellent reasons why you should wait. And all of them sound like good, good reasons, good ideas why you should wait. Write them down as they come because seeing them on paper, one, it takes the power away, and 2, seeing it on paper helps you see when the same excuse is showing up over and over again. Also, if you want to take real action after this video, I made a free worksheet just for you. It covers the top lessons from today, gives you space to write biggest takeaways, and helps you build a simple action plan. It's 100% free. Just click the link in the description below to go grab it, and I'll see you there. Listen for other people's problems. Your own list has a limit, right? You live one life. You only do one job. Uh, you only hit so many problems in a given week, but everybody around you is describing their problems all day long. People love to complain, right? Your friend complaining about her manager, the woman at the counter explaining why the system is down again, your brother-in-law saying that they still have to do the staff schedule on paper every Sunday night. You hear all of these things just as conversations. The rich hear them as business opportunities. You both hear the exact same thing, but only one of you is writing it down. So this week, in every conversation that you have, listen for one specific sentence. It usually starts with, I hate it when, or the worst part of my job is, or we still have to do it by hand. Those are the ones. People hand them to you for free and nobody ever picks up on them because people complain by default. So when you hear one, ask a single follow-up, what are you doing about it now? And that answer is worth more than just a complaint because it tells you what they've already tried. It tells you What they're paying for, it tells you how much that problem is costing them, then write it down in that same list that you started in the first section next to your own problem. A problem that you heard 3 times from 3 different people is worth more than one that you've had 3 times yourself. So you could take the staff schedule one. You hear it from your brother-in-law, then you hear it from somebody at a party who manages a pub, then you hear it from your own cousin. That's 3 people paying somebody to do a job on paper every Sunday night. You haven't built anything yourself yet, and you already know who has the problem, how often it happens, and And what it's ruining for them. That's a real market. It didn't cost you anything to find out, just some conversations. Listen to people complain. And the best ones come from industries that you know nothing about. You have no idea what's supposed to be hard in somebody else's job, so you'll ask the obvious questions everybody inside the industry stopped asking years ago. Dyson wasn't a vacuum engineer. He was a man cleaning his own carpet who wanted to know why it was getting worse. So have 5 real conversations at the week and come back with 5 sentences, not your ideas about their problems, the exact words. that they used when they were complaining. Watch where money already moves. You don't have to guess what people want. You can see it by looking at what they're already paying for. So you can go and read 1 and 2-star reviews of products in the area that you're interested in, not the 5-star ones, the angry ones. Somebody who paid full price was disappointed. Then they wrote you several paragraphs explaining exactly what was missing. That's gold. That's the cheapest real market research that there is. It takes you one afternoon and doesn't cost you any dollars to do your market research. Look for the same complaint. appearing across different companies. So one angry customer is just one angry customer. The same complaint under 6 different products tells you that it isn't just one bad company, it's the whole industry. Then go and check whether anybody has actually solved it because that's the part that you just can't assume. Then look for the things that people already pay for and hate. So find a service where the normal experience is slow, where it's confusing, where people are rude and people keep paying anyway. That's a market that's already spending money and already unhappy. Somebody already paying for a service they dislike is easier to sell to than somebody who has never paid for anything like it. They're already spending the money every month. You just want them spending it with you instead. I notice the jobs that people keep hiring out over and over and over again. Problems that come back every month tend to get paid for every month. Repeat spending is a signal. Selling something once is good. Getting paid every month, that's a business. Then go and talk to 5 people who actually have the problem before you go and build anything at all. Not your friends and not to pitch people, Just ask them what they currently do about it, what it costs them, what they've already tried before, what they gave up on. You can spend 20 minutes with each. That's under 2 hours of your life in total. Those conversations will help kill your bad ideas fast and help get you to the one that will win. The people who build something that works tend to be the ones who talk to real customers early. So this week, pick one product in your area and read its 1-star reviews for an hour. Write down every complaint that you see more than twice and check whether anybody has fixed it yet. Decide who you are before the proof shows up. So this last one is what makes the other 5 actually happen. Start the list today anyway, but if you never decide that you're the kind of person who builds things, the list just sits there and you do nothing with it. While you privately believe that you're not the kind of person, none of the other 5 will stick. You'll write the list of annoyances and then never open it up again. You'll say yes and then apologize for saying yes. So decide first. Being leads to doing. Decide you're somebody who builds things, then start booking the time like it's already true. That might sound like nonsense, but you've already done the negative version, the opposite version of that. You've decided, I'm not a numbers person, I'm not technical, I'm not a salesperson, and then organize years of your life protecting that identity. There's a reason why my logo here, it's a paper airplane. A paper airplane in the videos that breaks the sound barrier. That's impossible. And doing the impossible is exactly what all of this is for. Dyson spent 5 years in a shed on a machine every manufacturer had rejected, and now he's one of the richest people in Britain. If you have the ability, then you have the responsibility. If you can, then you must. You've got something you already know how to do that somebody out there is struggling with tonight, and sitting on it helps nobody. You need one week and a list. Start the list today. Write down the first thing that annoyed you this week, because every business you use today was somebody noticing something and refusing to leave it alone. And now it's your turn. And congratulations, you're one video closer to who you're meant to be.

Believe.

Now let's learn the business principles that make ordinary people rich. Business is not complicated. It's just solving a problem for someone else. Most people fail because they overthink the plan instead of falling in love with the person that they are serving. If you don't shift your focus from your fears to who you can serve, you'll stay stuck stuck in analysis paralysis forever. Elon Musk didn't build SpaceX by looking at what NASA was doing. He looked at the physics. When he wanted to go to Mars, people said rockets were too expensive. They said a single rocket cost $65 million. That was the industry standard. But Musk didn't accept that. He asked, what is a rocket made of? He broke it down to aerospace-grade aluminum, titanium, copper, and carbon fiber. Then he asked, what is the value of those materials on the commodity market. It turns out the materials were only 2% of the typical price. The rest was inefficiency. By refusing to copy others and reasoning from the ground up, he cut the cost of space travel by a factor of 10. Now, I know this feeling because I lived it when I was 19. I had a clear path to a safe, high-paying job at a bank. It was secure. It's what I thought I wanted. It's what society said was success. But I also had this crazy idea to join a tech software company. Everyone told me I was insane to turn down the bank job. I didn't have experience, I didn't have funding, but I used what Jeff Bezos calls the regret minimization framework. I projected myself forward to age 80. I asked, will I regret trying this and failing? No. Will I regret never trying at all? Absolutely yes. I didn't want to be an old man wondering what if. So I turned down the bank, went to join the company, and we eventually grew to customers in 30 countries and got acquired. But you might be thinking, okay, Evan, I don't have a genius idea like Elon Musk, and I don't have the tech skills that you might have had at 19. But the truth is, you don't need to be a genius, and you don't need to have a degree or tons of experience. You just need to stop letting your lack of belief hold you back from seeing the simple truth of how business actually works. Part 1, the foundation. First principles thinking. The biggest mistake you're making is reasoning by analogy. Reasoning by analogy means you look at what your competitors are doing and you try to do it slightly better. You see a coffee shop, so you open up a coffee shop. You see a YouTuber, so you copy their thumbnails. This can be a trap. When you copy, you are copying their inefficiencies, their fears, and their mistakes. You need to use first principles thinking. This is the physics way of looking at the world and what Elon Musk did. You boil things down to the most fundamental truths and say, what are we sure is true? And then reason up From there, so if you're starting a business, don't ask how do I make a product like Apple? Ask what is the fundamental problem that my customer has? So maybe the problem is that they're tired. The analogy solution is coffee. The first principle solution might be a nap pod, a nutritional supplement, or a better mattress. When Elon Musk looked at battery packs, people said they would always be expensive because they cost $600 per kilowatt hour. In the past, he broke it down to the molecular level: cobalt, nickel, aluminum, carbon. He realized if you bought those on the London Metal Exchange, it was only $80 per kilowatt hour. The gap between $600 and $80 is where the opportunity lives. Stop looking at your competition; look at the truth. Part two: The five elements of every business. You don't need an MBA. In fact, most MBAs. Teach you how to be an employee, not an entrepreneur. According to Josh Kaufman, author of The Personal MBA, every business in the world, from a lemonade stand to Google, is just 5 things. If you are missing one of these, you don't have a business, you have a hobby. So let's go through the 5. Number 1 is value creation. You must discover what people need or want and then create it. This isn't about what you want to make alone, it's about what they need. It needs to satisfy a core human drive, the drive acquire, to bond, to learn, defend, or feel. If your product doesn't solve a real problem, nothing else matters. Number 2, marketing. If you build it, they will not come. Marketing is the art of changing beliefs. It is attracting attention and building demand for what you have created. You need to move people from unaware to problem aware to solution aware. Number 3, sales. Marketing attracts them. Sales gets them to commit. This is the process of turning a prospective customer into a paying customer. Sales is not about tricking people. It's about trust. It's about helping your prospect understand why your offer is worth paying for. Number 4, value delivery. You have to actually give them what you promised. This is where your reputation is built. If you sell a dream and deliver a nightmare, you're done. You need to exceed expectations. And number 5 is finance. You need to bring in enough money to keep going and make it worthwhile. You don't need to be an accountant, but you need to understand that if more money goes out than comes in, you are out of business. That's it. If you're struggling, one of these 5 things is broken. Diagnose it, fix it, move on. Part 3, strategy, the 7 powers. So once you have the basics, you need a strategy. Hard work is not enough. If you work 100 hours a week on a bad strategy, you will still lose to someone working 20 hours a week on a great strategy. Strategy is about power. Power is the set of conditions that create the potential for persistent differential results. So what does that mean? Power is what stops your competitors from stealing your profits. Hamilton Helmer identified 7 powers that build an enduring business. You don't need all of them, but you need at least one. So number one is scale economies. This is where you get cheaper as you get bigger. So think about Netflix. When they started making original content like House of Cards, they spent $100 million. That sounds like a gamble, But because they had millions of subscribers, the cost per subscriber was pretty tiny. A smaller competitor could not afford to spend $100 million on one show. Their size became their shield. Number 2, network economies. The value of the product goes up as more people use it. So think about Facebook or LinkedIn. If you leave Facebook, you lose your connection to some of your friends. If you start a new social network, it has zero value because there's no one there. This is why it's so hard to kill a network. Work once it takes off. Number 3, counter-positioning. This is my favorite for new entrepreneurs. This is where you adopt a new business model that your competitor cannot copy because it would hurt their existing business. So example, you can look at Kodak, right? They invented the digital camera in 1975.

They knew it was the future, but they made all their money selling film.

If they pushed digital, they would kill their own film profits. They were stuck. They couldn't Or you can look at Vanguard. They introduced low-cost index funds. The big banks couldn't copy them because the banks made their money on high fees. If the banks lowered their fees to match Vanguard, they would lose all their revenue. So find a way to do business that makes your competitor afraid to copy you. Number 4, switching costs. Make it painful for your customer to leave, not by trapping them, but by integrating so deeply into their life that leaving is a hassle. So think about Apple. Once you have an iPhone, a Mac, iPad, iCloud, switching to Android becomes a nightmare. You stay because staying is easier. Number 5, branding. Branding is not just a logo. It is the attribution of higher value to an objectively identical offer. So example, Good Morning America did a test. They bought a diamond ring from Costco for $6,600 and a similar ring from Tiffany for $16,600. An expert appraiser actually said the Costco diamond was better quality, but people still pay $10,000 more for the Tiffany blue box. Why? Because the brand reduces uncertainty. You trust Tiffany. You don't trust Costco for romance. That trust is power. Number 6 is a cornered resource. This is having something no one else can get. It could be a patent, a location, or a team. Pixar had a brain trust of the best storytellers and animators in the world. Disney couldn't replicate it, so they had to buy them. If you have the best of something, And number 7, process power. This is doing something so efficiently that no one can match you. So Toyota developed the Toyota Production System. They were so confident in it that they actually gave tours to their competitors. They showed GM exactly how they built cars, and GM still couldn't copy them. Why? Because the process was embedded in the culture, not just the machines. It was learned by osmosis over decades. Part 4, the psychology belief system. And the who. You can have the first principles, you can know the 5 parts, you now have the 7 powers, but if you don't believe in yourself, none of it matters. Belief is the world's biggest problem. I believe everyone has Michael Jordan-level genius at something, but we don't do it because we're afraid. We're afraid to fail, we're afraid of judgment, we're afraid to be seen starting small, starting over. You have to realize that your purpose comes from your pain. Whatever you struggled with the most is what you are best Equipped to help others with right now. I make videos for entrepreneurs because I was the struggling 19-year-old entrepreneur who needed help. I'm serving my younger self. When you focus on serving, the fear goes away. You stop worrying about how you look and you start worrying about how you can help. And stop obsessing about the how. How do I build the website? How do I get the funding? The how will always change. The how is flexible. You need to be stubborn on the why and the Who are you serving? Why does it matter? If you know who you're serving and why it matters, the how will present itself. You will figure it out. You will learn. You will partner. And money, money is a tool. It's important. You need oxygen to breathe, but you don't live to breathe. You need money to run your business, but you don't live for money. If money is your number one goal, you will quit when it gets hard, and it will get hard. If your goal is service, you'll keep going. You will find a way. Part 5, execution. Getting started. So where do you start? You start by doing. You start by failing. You have to give yourself permission to produce garbage. My first videos were terrible. I was shy, I was sweating, I looked nervous, but I posted them anyway. If I waited until I was perfect, I would never have started. People say that good is the enemy of great. So if you stay in your comfort zone doing what you're good at, you will never find what you could be great You don't need to quit your job today. You don't need to mortgage your house. You can start with 30 minutes a day. You can start by solving one problem for one person. Start small, but start. The only difference between you and the people you look up to is that they started and they kept going when everyone else quit. You have a genius inside of you. You have a problem that you can solve for the world. Don't let the how stop you. Don't let the fear stop you. Use the principles, build the five parts, find your power, and most importantly, believe.

If you're feeling bold, if you're feeling powerful right now, that's a signal.

Follow that feeling. Take the next step. Now let's learn the fastest way to get rich from absolutely zero.

The school system was perfectly designed to keep you broke and obedient. You were taught how to be a good employee and follow the rules, but you were never taught the real rules of money that the rich. You see, most teachers in school, they teach subjects they themselves don't practice.

They want obedient workers. The result is that we are educating people out of their creative capacities.

Because the school system will never teach you about money. The school system was designed to teach you to be an employee. They teach people to be poor.

If you do not unlearn everything your teachers told you and take control of your own financial education, Right now, you will spend your entire life building someone else's empire while your own dreams die.

Your time is limited, so don't waste it living someone else's life. Robert Kiyosaki, he had 2 dads.

His natural father was the superintendent of the Hawaii school system. He was highly educated, played by all the traditional rules, and he was considered very successful by society. But he always struggled with money and died with very little to leave behind.

Early on in my life, my poor dad always said to me, you know, Robert, go to school and get a high-paying job. And so my poor dad's core value was to be an employee. He wanted job security, promotions, a steady paycheck, and all this.

This was his poor dad. His best friend's father was an 8th grade dropout who never followed the traditional school path. Yet he built a massive real estate empire, owned hotels on the beach, and died incredibly wealthy.

And so it was my rich dad who said to me, he says, you know, Robert, if you really want to be rich, learn to build businesses. It made more sense to him to work hard to build a business, something you owned and something you could pass on from generation to generation to your kids.

This was his rich dad.

Robert realized early on that his highly educated dad was trapped in a system designed to make him a good employee, while his uneducated dad understood how to actually make money work for him.

Whereas my poor dad said work hard, but my rich dad said why would you work hard for something you'll never own and you can get fired from right away?

Now you might be saying the rules from 20 years ago, they don't work today. You think the advice is dead because the housing market is too expensive to enter. And while physical real estate prices are crazy, the core principle of buying assets is more alive and true than ever.

It's just that the assets have changed.

Today, the most powerful assets are digital businesses and personal brands. In fact, a new report shows that over 40% of companies are planning to replace traditional roles with artificial intelligence. You have to adapt before you get replaced. I'm going to break down exactly what a modern asset looks like and how you can acquire your very first one by the end of this week. Savers are still losers In the new economy. In the original Rich Dad Poor Dad book, you learn that saving cash in a bank is a terrible financial idea. That rule is still completely true right now. The Federal Reserve recently held a target range for the federal funds rate at 3.5 to 3.75%. This means that the money sitting in your bank account is losing its buying power every single day. The entire financial system is designed to constantly just print more money. Your hard-earned cash becomes worth less and less the longer you hold on to it. Think about what your money could buy 10 years ago compared to what it can buy today. The price of rent, groceries, gas continues to climb higher and higher. If your money is just sitting in a savings account, you are actively becoming poor. The banks tend to take your deposits, lend them out at much higher interest rates to rich investors, and keep the massive profits for themselves. You get absolute pennies while they build massive empires using your money. The poor dad mindset tells you to work hard and put your money into a savings account. For safety, but there is absolutely no safety in a system that is silently stealing your purchasing power.

Right.

Robert Kiyosaki recently warned that hyperinflation is a real threat that could wipe out millions of people financially. He advises looking at safe haven assets like physical gold and silver. But you can do even more than just buying precious metals. You need to focus intensely on building your own personal cash flow engine. Psychology tells you that humans naturally crave safety and comfort. Your human brain is biologically wired to avoid risk at all costs. When the overall economy feels scary, your natural instinct is to hold onto your cash and hide. But playing it safe is actually the most dangerous thing that you could do today. So you have to fight your own biology to win here. You must consciously choose to invest your time and your money into creating entirely new income streams. The people who win this year are the ones who stop hoarding their cash and start buying or building real assets. Now, you might think that you need a massive amount of money to start. You might think that you need to be rich already to play the wealth game, and that is not true. It's a lie told by the traditional school system to keep you trapped as an obedient employee, right? You do not need tens of thousands of dollars or millions to start building your wealth today. You just need to change your perspective on what an asset actually is in the modern world. You have to unlearn the useless lessons that your teachers taught you about money and start looking at the world exactly Like a smart investor would, your house is a liability, but digital real estate is an asset. One of the most controversial lessons from Rich Dad Poor Dad is that your personal house is not an asset. An asset is simply something that puts money into your pocket. A liability is something that takes money out of your pocket. So therefore, your house takes money out of your pocket every single month for property taxes, for unexpected. Unexpected repairs for heavy mortgage interest. This financial advice has never been more painfully accurate than it is right now. High interest rates and skyrocketing costs have turned the traditional American dream into a massive financial trap. Realtor.com predicts a very slow and painful recovery for the housing market this year, with only a 1.7% increase in home sales. If you tie up all your available cash in a huge down payment for physical house, you completely lose your ability. To pivot. You lose your financial freedom. You become a stressed-out slave to your monthly mortgage payment. You cannot take risks or start a new business because you're terrified of losing your family home. So instead of buying physical real estate, you need to be aggressively building digital real estate. A YouTube channel right here, or a strong personal brand, is the ultimate modern asset. You don't need to have a million subscribers to make a million dollars. Most people falsely think internet success is about going viral and doing silly dances with strangers. That is a total distraction from what really matters in business. You just need to build real relationships that drive your actual business forward. You can easily create a simple interview show and bring high-value connections onto your platform. You invite industry leaders to share their inspiring stories with your now growing audience. Nobody else is asking these specific leaders for thoughtful interviews. So they usually say yes if they're not in high media demand. That simple video conversation quickly turns into deep trust and massive business referrals for you. We call it the Biz Dev Show. The real business game is not about internet fame at all. It's about building true leverage. When you show up consistently, your video content becomes a digital asset that works for you 24 hours a day. It generates targeted leads and steady cash flow even while you are sleeping. You completely stop trading your limited daily hours for a simple weekly paycheck. And you do not need expensive camera gear to do this. You just need your webcam, a little bit of sunlight, and the courage to ask good questions. When you build your own digital asset, you protect yourself from the massive negative shifts happening in the modern job market. So this brings you directly to the biggest current threat to your income today. Artificial intelligence will destroy the poor dad path. See, the poor dad believed that going to university to get a secure corporate job Was the only logical way to succeed in life. But today, that traditional secure job simply doesn't exist anymore. Artificial intelligence is completely changing the entire global labor market. Over 40% of modern companies plan to replace traditional roles with artificial intelligence this year. If your daily job involves repetitive tasks or organizing basic data, you are at a major risk of being permanently replaced. The school system spends spent years training you to be a compliant human robot.

They taught you to memorize useless facts, follow strict instructions, and never question authority.

Now, actual robots and software programs can do those exact tasks much faster and cheaper than you ever could. But this isn't a reason to panic or give up on your future. It's actually a massive opportunity and a clear reason to finally take full control of your own life. The global gig economy is booming right now. It's projected to reach over $2 trillion very soon. More than 36% of adults now have a side hustle just to survive the constantly rising cost of living. You must transition from a dependent employee to an independent entrepreneur. You need to learn how to solve complex human problems and build deep emotional connections with real people. Artificial intelligence cannot ever replace your unique personal story. It can't replace the deep pain you have gone through and the hard lessons That you've learned along the way. Your true purpose in life comes directly from your deepest pain. Whatever you struggled with the most in your past is exactly what you are meant to help other people overcome today. You are already living an impossibility to your younger self. Look at how far you've already come. When you share your authentic story online, you become completely immune to the artificial intelligence takeover. People will connect with you because you are a real human being who understands their. Quiet daily struggles. You offer real empathy and genuine understanding that a machine can't provide. You have a powerful message in your heart that the world desperately needs to hear. When you turn that unique message into a business, you create the ultimate digital asset. And when you own a business, you finally unlock the secret rules of money that the rich use every single day. The new tax laws punish employees and reward creators. The government tax code was written to reward people who create jobs and build the local economy. It was specifically designed to legally punish the people who take just a standard weekly salary. This was a core foundational lesson from Robert Kiyosaki in Rich Dad Poor Dad, and is even more aggressive and important today. A massive new tax reform called the One Big Beautiful Bill Act, or OBAMA, has completely changed the financial rules rules. This new law makes a 20% qualified business income deduction permanent for business owners. It also fully restores the 100% bonus depreciation rule for companies. What does this actually mean for your daily life? It means that if you own a business, you get massive legal tax breaks that regular employees never see. You can invest money in your business growth and write off the entire cost immediately. The system is literally begging you to become an entrepreneur and take calculated risks. Meanwhile, standard employees are getting crushed by heavy inflation while paying the absolute highest possible tax rates on their wages. The Center for American Progress noted that this new bill drives major financial gains for the rich through heavy tax breaks for business owners and investors. The rich get richer because they understand exactly how to use these laws to protect their growing wealth. Poor Dad believed that paying high taxes was his patriotic duty to society. Rich Dad believed that paying high taxes was a heavy penalty for not understanding how the financial game was actively played. You simply can't afford to operate as a standard employee anymore. Even if you start incredibly small with a simple side hustle in your bedroom, you need to form a proper business entity. You have to start forcing your money to work for you instead of giving it all away to the government. An employee earns money, pays heavy taxes on that money, And then tries to survive on whatever tiny amount is left over. A business owner earns money, spends money on their business growth, and only pays taxes on whatever is left over at the very end. You need to quickly shift your core identity from being a passive consumer to being an active creator and an owner. Momentum is your only way out of the rat race. Financial literacy is completely useless if you do not have the raw courage to take take massive action. The biggest problem in the world today is that people simply do not believe in themselves enough.

That's, that's what I believe.

You can read every single book on money and wealth, but absolutely nothing changes in your life until you start building your own asset. The poor dad mindset constantly tells you to wait until you have the perfect foolproof plan. It tells you to avoid failure and protect your ego at all costs. The rich dad mindset knows that failure is just how you learn and grow on your journey. You have to fully expect to suck at the beginning of anything new. When I started my YouTube channel, my first videos were absolutely terrible. I was awkward, nervous, totally unsure of what to say. It took me 350 videos until I wasn't completely embarrassed just to watch one of my videos back. It took 700 videos, public videos, before I finally started to actually inspire myself with my own words. Like, hey, I'm starting to get good at this.

I didn't have the perfect studio setup or the perfect lighting rig.

The only thing I had going for me was I just, I just stayed consistent. I just kept going. I just kept making videos every single week no matter how bad I felt. You do not need a flawless business plan to start changing your life. You just need to build momentum. The 2% difference between winners and losers is taking the very first step right now today. If you want to write a successful book, write one single page right now. If you want to start a coaching business, record one quick video explaining why you deeply want to help people. And don't compare your messy day 1 to somebody else's highly polished year 10. You have to carefully manage your environment to protect this here, your mindset. You need to put positive voices in your ear every single morning instead of watching the depressing daily news. The bold ideas that come to you when you feel courageous are the exact right ideas for you to pursue. Do not let your fear of looking stupid trap you permanently in a life that you secretly hate. Take the risk, start building your digital asset right now, and watch your entire life change for the better. The truth about your true potential: you already have everything you need inside of you right now to build massive wealth. The only thing stopping you is your own doubt and the outdated rules you were taught in school. Stop waiting for permission from other people to start chasing your own ultimate freedom. Trust your vision. Take the very first step today and never give up on your biggest dreams.

If you want to know why Elon Musk learned so quickly, check the video right there next to me. I think you'll love it. Continue to believe and I'll see you there. You do not need to be a genius to learn as fast as Elon Musk. You can learn anything you want for free.

It is not a question of learning.

I think just kind of throwing yourself into different situations to learn new things is—

I don't know.

I think that that's just a big part of life.