The RIGHT Mindset to Become UNSTOPPABLE | Les Brown

Good morning, Believe Nation! It's Evan. My one word is believe, and I believe in you. I believe in your potential, and I want to see that great thing that you have inside you explode out into the world and have a big impact. So to help you on your journey, today's message is: You're different. Over to you, Les Brown.

I'm saying this is a time more than ever that you want to begin to inoculate yourself with positive words, coming to conventions, showing up on meetings, being on the calls to make yourself unstoppable, to get out of your mind the polluting negative thoughts that's causing most people to go through life being stuck because they're volunteer victims. Somebody said that many people die at age 25 and don't get buried until they're 65 because they got so much garbage in their minds. You are here because you've got a clear vision of what you want and where you're going. Give yourselves a round of applause. Come on, bring energy level up. Yes, yes, you want more, you want more. You're different. You're different than everybody else. Don't worry if they don't get it. Don't try and convince people to do this business. A person convinced against their will is of the same opinion still. You are not like everybody else. You can walk outside and find pigeons, but if you're looking for eagles, it's going to take you a minute. You are different. It's lonely at the top. How many of you know it's lonely at the top? Raise your hands. It's lonely at the top, but you eat better. That's what I'm talking about. You're different. One great entrepreneur said, I choose not to be a common man. It's my right to be uncommon if I can. I seek opportunity, not security. I do not wish to be a kept citizen, humbled and dulled by having the state look after me. I want to take the calculated risk. To dream and to build, to fail and to succeed. I refuse to live from hand to mouth. I prefer the challenges of life to the guaranteed existence, the thrill of fulfillment to the still calm of utopia. I will never cower before a master nor bend to any threat. It's my heritage to stand erect, proud and unafraid, to face the world boldly and say, "This I have done." You showed up because you're building a business that you can stand and say, "I did this. I did this. This is mine." my dream. Give yourselves a round of applause. Yes, yes, yes.

Your difference is how you're going to win. Whatever makes you you is how you're going to win, is how you're going to stand out, is what's going to attract like-minded people to you. And that is how you're going to have ultimate success. If people cannot tell the difference between you and somebody else, then you're going to lose. It's just going to be based off of price. If I can't tell the difference between your service or your product and 100 other people who are selling the exact same thing, why would I ever, why would I ever pick you? I'm gonna pick the person whose name I recognize, whose commercials I've seen, or who charges the lowest price, right? Like, at the end of the day, if I can't tell the difference at all, you're gonna go with the lowest price, and that is a race to the bottom. That is not the game that you want to play, and this is your biggest advantage as an entrepreneur. Like, this is how you beat the big companies. You're not going to beat them on your name recognition and on your branding. You're going to beat them off of your story. And so many entrepreneurs are just trying to look like big companies. Your website, you copy off big companies, you want to look professional, you, you know, have similar artwork to everybody else. And it's not that you need to be unprofessional, but you need to be you. You need to let this thing inside you come out. I need to know your story, I need to feel your passion. You're going to win because I feel the connection to you as a human being for why you're starting this business. As opposed to working for some big company. Why would I ever go to some big company that's not really gonna care about me? I'm gonna come to you because I know you, I feel like I can connect with you. And a lot of you guys comment on my videos and you connect with my story even though I don't know anything about you yet, or a little bit in the comments, right? By creating content, whether that's through social media or on your website or in all your marketing materials, telling the story, creating content allows people to feel like they know you. And when people feel like they know you, they're going to want to do business with you. This is why I believe it's really important to figure out what your one word is. That's why I wrote the book. Like, what do you stand for as a human being? And then bring that to your business. I'm about believe. And so all of my videos are about believe. It's always positive, it's always encouraging. I believe you have insane potential. My goal is always to help bring that out in you with every piece of content that I make. I don't always succeed. Not every video is fantastic, but I'm trying. It's the intention. I never put out a video that is negative or attacking or saying this person sucks or people fighting against each other. It just goes against my core values. And not everybody likes that, and that's okay. Like, lots of people don't like the message "believe." Lots of people are negative and haters and the little man, and they're, you know, they want content of people fighting with each other. They don't resonate with my channel. That's okay, they go somewhere else. There's lots of places to go to on YouTube and on the internet to find people hating on each other. The people who come to me, who watch my videos, you guys, are the ones who like the message of belief, like the positive, uplifting, courageous message. And that's who I end up attracting. The people who like that like me more. And so I'm attracting people who like me, who have the same kind of values, who want to make a positive impact in the world. And so that's what I want for you. I want people to be able to recognize— you can recognize the difference between me and somebody else, me and another YouTuber. Pick another YouTuber that you like and you put us against each other just in terms of values and kind of content we create, you can tell the difference. You can explain what I do and you can explain what they do. How would people explain what you do and why it's different? I want people to love your message or self-eliminate. Say, "You know what? That believe is a stupid message. I don't want any part of it." Awesome! Great! Like, go off and do your thing. No problem. Just don't hang around us and leave hate, right? And so figuring out what your one word is, what your most important core value is, and then bringing that out into your business. It's not a word for your business. It's a word for you personally that you bring to everything that you do so you can attract the people who feel the same way. And those people will love you, and they'll buy more from you, and they'll pay higher prices for you, and they'll refer their friends to you. You need to have that word-of-mouth referral marketing in any entrepreneurial company because we can't afford to take out Super Bowl commercials. You being you, recognizing your difference and loving that and bringing that out and being courageous enough to say, here's what I stand for, "Here's the mark that I want to make. Here's why I started my company." It's scary, right? Because people will judge you. And that's okay. But it also shows how you're different. And those people who love that message will flock to you. And you get to be around customers, employees, partners, suppliers, investors who believe the same thing that you believe, who love your difference, and who want to be a part of it. But if you don't have clarity on that, then you just look like everybody else. And it's a race to the bottom, and you're competing on price. So the question of the day today is, I'm curious, what makes you different? If you know your one word, what's your one word? If there's something else about you, your value, something like what makes you you that you wanna bring to your business that makes you different, that some people will love and some people will hate, what is that? Leave in the comments below, I'm really curious to find out. I also wanna give a quick shout out to Shawna Fitzpatrick. Shawna, thank you so much for picking up a copy of my book, taking that picture. Post it to Instagram as well. I really, really appreciate the support, and I'm so glad that you enjoyed the book. So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love, and I'll see you again tomorrow morning for another shot of en-espresso. Do you remember the audition when you first met De Niro?

That was, yeah, I mean, that was one of those incredible auditions. Emotions that came around that I suppose every kid had been waiting for for a long period of time because it's just not that often that you get a starring role above Robert De Niro in this incredible screenplay and it was Ellen Barkin and Michael Caden Jones and it was just, everyone was sort of fiending for this role and I got down, I suppose, to the final 5 and there was like a last sort of day Toby was there, and I do remember thinking to myself, "I gotta do something. I gotta do something to stand out." And in the audition, it was Art Linson, Michael Caton-Jones— Art Linson was the producer— and De Niro. And I remember there was a mustard jar scene, and he had to jam a mustard jar in my eye repeatedly. It was an abuse scene. And the script sort of didn't call for it, but I got up and I— he said, "Now, is it empty? Is it empty?" And I got up and I screamed, "No!" Like, completely unnecessary, but I screamed in his face. And I sat there, you know, with my head, you know, looking like a red tomato. And everyone started laughing at me in the entire room. De Niro, everybody was in hysterics. And I sat there frozen thinking, "Oh my God." Oh my God, I just screwed this entire opportunity up. And I just sat there frozen. And then Bob, in traditional De Niro fashion, kind of just looked at me and went, "It's good, it's good, it's good." And then we carried on doing the scene. And I think I actually had dinner with De Niro recently, and he told me, No, I was the one who said— I was the one who said you should get the job.

First mention of George Michael in my life was by Mark Dean, who ran this little label called Intervision, and he said, I've signed an act that you're going to love, and they're going to be huge, and they're called Wham! And I said, they're called Wham! He said, yes, they're called Wham!

They were starting to get noticed on the UK music scene, but what was it about Wham! that made them stand out from the competition?

I think, to be honest with you, great songs and, you know, a formula that we didn't realize we had. You know, these two young boys doing this kind of Butch Cassidy and Sundance thing, but in a very kind of camp way. And I think there was something about the fact that it was all very obvious that our relationship as friends was real. There was some kind of chemistry between us that we absolutely hadn't counted on, you know, but the world seemed to see pretty quickly.

The thing about life that if I could tell a young person is everything that you get picked on or you feel makes you weird is essentially what's gonna make you sexy as an adult.

Exactly.

You know?

Because we go— I just, you know, I mean, I got a big nose, but I rock it. You know? No, seriously though, you know, Everything, you know, when you're a kid, I think you try so hard to fit in. And when you get older, you realize that fitting in isn't really the thing that's more interesting. You know, being your own person and being an individual. I would not be here if I would have listened to the kids who told me I was a terrible singer and I was a sissy or, you know, other things that they would say to me. You know, it's, you know, Be different. Be different.

Let me give you the one word secret to happiness. One word. This is all you need to be happy.

The most important word ever.

If you had to think of one word that's most important to you or that sums you up or that would be kind of like a little beacon.

Hey, Believe Nation. If you want to know what the most important one word is for Tony Robbins, Gary Vaynerchuk, Oprah Winfrey, Will.i.am, and Howard Schultz, I have a very special secret video for you. Check the description for details.