"The Ultimate Guide to BUILD a Winning Company Profile! "

How to write a company profile. Marketing is hard, okay? For a lot of entrepreneurs, marketing is one of the hardest things that they have to do. You might be great at your product, your service, talking to customers once they've bought, servicing them, making them feel happy, going over and above to exceed their expectations. You're probably really good at that. But marketing is something that a lot of you are really bad at. And marketing is hard. Look at the marketing around you. Look at marketing from entrepreneurs, small businesses, all the way up to big companies. How many marketing campaigns do you remember? How many of them leave a lasting mark on you? Think about the TV that you just watched, whatever show you watched last night, all the commercials that you saw. How many do you actually remember? Probably not a lot because the marketing is not memorable, and that's from big business all the way down to you as an entrepreneur. And you have an opportunity to stand out, and that comes with your company profile. That's a starting point. People want to know what you do. To me, marketing is all about values. People want to know what you stand for. They want to know why they should care. Make me care quickly. Because I'm only watching you for 2 seconds and then I'm off to somewhere else. So make me care. Give me a reason to care. Make it personal. Whatever business you're in, you have to be about something more important. You have to let that shine through. If you look at Nike, they're not selling shoes. Shoes are a commodity item. You could sell shoes and buy them off of eBay for cheap. You can, you can get them sourced in China, crappy shoes, it doesn't matter. You're not— they're not selling shoes. What Nike does is they honor athletics. They honor great athletes. That's what you're buying into. When you buy a Nike shoe, you feel like you're LeBron James. That's what you're buying into. So what are people buying into when they connect with you? How can they feel that right away? Tell me your story. You have an advantage as an entrepreneur. To tell me your story, to make it personal, to make it passionate. Tell me why you started this company, what you believe in. Because if you make a boring company profile like everybody else, it's gonna get ignored. When was the last time you saw an exciting, memorable company profile? If you're selling lawn care services, you don't wanna just say ABC Company, we sell ferns and landscaping and grass cutting and all the boring stuff, snow removal, blah blah blah. You just lost me. I'm moving on to somebody else. Show your picture, show your smiling face, or even a video would be better. But if you're shy, at least a picture. Say, "Hi, I'm John. I started this business because I love landscaping. I will care for your lawn like it's my own. I got into this because..." You know, you tell whatever story. When you were 5 years old, your mom gave you a flower and that reminds you of her all the time. Like, make it personal. Touch me with something, make me feel like I want to know you, I want you working on my lawn. That can come through in your company profile. If you make it a standard boring one, you might as well not have a company profile at all because people are going to gloss over it. This comes as a result from a question from Mark who wrote in from my newsletter list. He said, "I'm starting a company, it's in real estate, and I'm looking forward to your assistance on making a company profile." Listen, so you're in real estate, okay? Hugely competitive field. How many people are in real estate? Tons of people. It's hard to stand out. But most people do such a bad job. Nobody tells a personal story. Nobody's an expert at something. Tell me why you got into real estate. Who says that? Who says why they got into real estate? Who has a personal story that I can connect with? Nobody. This is your chance. Get in there. Tell me why you love real estate. Tell me how you pour yourself into this business. Show me some passion. So that when I'm looking for somebody to work with on real estate, I'm gonna pick you over everybody else because you made a personal connection with me. Show me your face, tell me your story, tell me how you got started, make me care. Make me care. Because most company profiles don't make me care. They're boring. They're useless. Keep it simple, keep it short, you could do it in 100 words, and make me feel something. You do that, you're ahead of the game. I don't know why more people don't do this. We look at, we look at the examples that are out there, and we say, "Oh well, this guy's done it like that, so I'm going to copy him and just modify it." But he's not having success with his either. Take the opportunity to connect with people. Show your face. Tell me about your passion and make me care. That's a winning company profile. That's gonna get you some business. Believe. For those of you watching the video, please give it a thumbs up below. I love doing these videos for you, and your comments, your feedback make me wanna keep going, so thank you. Leave a question underneath, I'm gonna give you a response. Thank you so much, and I'll see you soon.