The WRONG Way to Buy a Domain Name | Avoid These Mistakes

Evan Carmichael explains how to target your domain by country in Google Webmaster Tools. If you run a local Toronto business, you can boost local rankings, but you'll lose visibility in other countries. He walks through when this trade-off makes sense.
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But if you were specifically only looking to target users in Canada, you can go Target Users and then, you know, go to Canada up on the list and then click Save, and then Google would know that you're trying to target users in Canada and you'd show up higher in Canada but worse everywhere else. So for— I'm gonna not click that off because I don't want to show up worse in other countries. So for a country, for a business like my wife's where she's only selling to people really in the Toronto area, Toronto, Canada, then that would be helpful for her. So she could say, "I only care about my rankings in Canada and not about, you know, international rankings or US rankings." For a website like mine, I wouldn't want that to happen because I'm supporting the rank everywhere. So Veronica, I hope that helps. There's 3 different ways you can use. So if you already have the domain name, it doesn't necessarily mean you need to buy a new one. You could just switch the hosting or also go to your Webmaster Tools and say that you want to focus on Canada. If you guys like the video, please give it a thumbs up, and I'd also love to hear what you have to say if you want to leave a comment under the video. Your thumbs up and your comments keep me going. I love seeing those coming in every day, so that's really great. So thank you, and stay tuned for next episode.
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