Think bigger with your business

Evan Carmichael argues that consulting trades time for modest fees, a small game that kills long-term upside. Give advice free to build trust and become a strategic partner instead, positioning yourself for bigger profit-sharing deals that actually compound.
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Think bigger with your business. At some point you have to realize that you're good at what you do and you deserve a better life for yourself, and that comes from thinking and acting bigger. Hi, I'm Evan Carmichael. I believe that hungry entrepreneurs deserve help. And on the weekend I was at a baseball game with my buddy John, and we're enjoying the game. Unfortunately, the Jays lost again. Such a disappointing season. Anyway, halfway through the game John stops me and he asks, Evan, I'd like to get your opinion on something. And he talks about this deal that he's potentially working on with this guy who he really wants to impress. It's a big angel investor, he's had a lot of success in business, and he wants John's advice on a deal that's coming in. And John's thinking, well, do I go in as a consultant and ask for a fee, or do I try to make myself a part of this project, even though it's a smaller project than he normally does? And he asks, what would you do, Evan, if it were you? And I told him, "I hate being a consultant. It's such a small game. You're just trading your time for money. You'll maybe make a couple thousand dollars from this deal, but it's such a small game." From the deal that he's going to be making here, from that company that he's buying, how much is he going to make off of it? Not only just this year, but ongoing. And he's leveraging your ideas and your expertise so you can make a couple thousand dollars while he makes it big. You've got to think bigger. You've got to play the bigger game. This is even a small deal for my friend. And I told him, if I were you, I'd give the advice for free. Let them know, listen, this is a small deal for me. I usually look at deals that are 3 times the size or whatever it is, but I want to help you out. And I do this all the time. For most entrepreneurs, I give advice for free. And what it does here with my friend John is it builds a better relationship with that investor. Because if he just sells his services for a couple thousand dollars, then he'll always be thought of as an expert, but as a service provider. You're his supplier instead of being his partner, where you should be his partner and bringing him to a bigger game. If he's got the money and you've got the expertise, you should combine up, take on a much bigger deal, and share in the profits. That's thinking bigger. That's playing the bigger game. And we all do this with our business. We play small. We're constantly on this treadmill, running, running, running, and not really moving anywhere. To level up, you've got to think bigger. You've got to play that bigger game and get yourself in on the deals instead of just being a supplier. And I know it's hard. I know it's hard. I know what you're thinking. You know, I've got bills to pay. I need to put food on the table. And if you're in survival mode right now, if you haven't gotten to the point where you're making enough money to pay the bills, then fine. Feed yourself. The first part is getting to survival, right? You have to make sure you're still around. So take the consulting gig. But as you grow, once you pass that survival point, you need to think bigger. You gotta take more risks. You gotta go after the bigger deals. Stop settling for a life that's less than you deserve. I hope you guys enjoyed. For those of you watching, if you liked it, please give it a thumbs up. And I'd love to hear what you have to think. I always love those comments, makes my mornings. Uh, if you want to leave a comment about this video or you have a question for your own business, feel free to leave it in the comment section below. I really do always read those and love seeing them come in. So thank you, keep thinking big, and I'll see you on the next episode.
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