This Is How Floyd Mayweather Made A Billion Dollars - It's Not Just Boxing

Floyd Mayweather made over $1 billion by treating boxing like chess: calculated moves, strategic team-building, and turning himself into a PPV brand. Three fights against Canelo, Pacquiao, and McGregor alone brought in $750 million. He says money doesn't define him; loyalty and teaching others to become entrepreneurs do.
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I always said this for many, many years, the fans cannot fight for you.
And one thing I know I can do, I can fight.
I'm a chess player, I play chess. Every move is calculated.
I get my credit about what I do in the ring, but I don't get my credit about what I do on the outside.
Hello, Believe Nation, it's Evan. My one word is believe, and I believe in people more than they believe in themselves. And my sincere hope is that if you see in yourself what I see in you, you'll be able to change the planet. So to help you on your journey today, we're gonna learn from one of the greatest boxers of all time, Floyd Mayweather, and my take on his top 10 rules of success, volume 2. Rule number 7 is my personal favorite, and I'd love to know which one you guys like the best. Also, as you're watching, if you hear something that really resonates with you, please leave it down in the comments below and put quotes around it so other people can be inspired by it as well. And if you leave it within the first couple hours of this video going live, you have a chance to win one of 2 daily prizes.
You have to have a certain charisma about yourself, a certain look about yourself, that pay-per-view, that pay-per-view attraction, that pay-per-view look.
I know because I was a young kid and I had that same look.
Certain fighters, uh, Oscar De La Hoya, he had to look Sugar Ray Leonard had the look. Mike Tyson had the look. Certain fighters have that look and that charisma about them to become pay-per-view stars. And if anybody know about who can become a pay-per-view star, you talking to the king of pay-per-view. You know, you have to realize we broke— we did so many record-breaking numbers, we don't no longer call it pay-per-view, we call it May-per-view.
It reminds me of Ali and Frazier. Not the fight, but the—
The buildup.
The pregame.
The buildup, yes.
The pregame.
And—
I'm watching you, I know you, you my friend, I'm watching you hold your composure. It's a few times you wanted to sock that motherfucker. And I know you, and I know you was being very professional, saying I'm the boss, I must conduct myself in a boss manner in front of my employee, 'cause nigga, you is my employee. Is that the attitude that you had?
I mean, I just felt like, you know, taking the chance of, you know, when he touched me a couple times, when he said some—
Hello.
Very disrespectful remarks. A few times, he said a few things, it pushed my buttons. But just with experience, I'm not finna— it'll cost us in the long run, it'll cost us hundreds of millions that we all could be putting in our account, right, if we do it the smart way. So I say, you know what, I'm gonna hold out. I'll wait till August 26th, righteous, and do it when it counts.
Not—
not— I'm not gonna do it when it don't count.
I never focus on anything but the guy that's in front of me. Because when it comes down to it, I always said this for many, many years, the fans cannot fight for you. And one thing I know I can do, I can fight. So the fans, when they shout, scream, I don't worry about nothing. I just, you know, keep my composure and stick to the game plan. Constantly keep coming ahead, coming ahead, pushing him, pushing him, pushing him back, pushing him back. You know, when he first come out for the first 20 seconds of the round, when he go down, when he go back to his corner and he sit down, I said when he come out, he gonna come out for 30 seconds and fight hard, and then he gonna break. And once he break, that's when I'm gonna shoot a hard shot to the body, hit him with a hard shot up top, and keep pushing him back, keep pushing him back. Remember I told you guys, weight doesn't win fights. Fighting wins fights. And then, you know, when I said talking doesn't win fights, fighting wins fights, meaning that when we was on the, you know, when we was on stage for the weigh-in, I don't have to do no more talking. We fighting tomorrow, so I did enough talking on our tour, basically. So, you know, everybody said, "Oh, Mayweather, you was talking on the tour." Okay, I did a lot of talking on tour, but now it's time to fight. We 24 hours. We're 24 hours away from the biggest fight in the world, the biggest combat fight in the world. There's no need to talk anymore. There's no need to talk anymore.
It's a kid, kid named Taylor. He has cancer. Kid said, my only wish before I die is to meet Floyd Mayweather. And that's not the only kid that I've been through that, you know, that, that has said that is it, that is his wish, his, his or her wish. But this little kid named Taylor, and he came to the boxing gym and waited for me. I got here on time, and when I seen him, it brought tears to my eyes because he kind of reminded me of my oldest son when he— my oldest son was young, and this kid is only 10 years old. So we took a picture after he was here. He seen me box, he seen me train, came, we talked, he asked me so many questions. But we took a picture. I wanted to post it on social media and I couldn't post it because I couldn't find the words to say. Every day I think about this, this child, every day. So yesterday when I woke up, before I came to the box gym, I said, you know what I want to do today? I want to call Taylor. I want to spend time with this kid. So I got in touch with his dad. I said, I want to go to GameStop. Went to GameStop, took the kid in there. I said, get everything you want to get. This kid, I mean, life is priceless. And when I— life is priceless. And Your health is your wealth. So a lot of times they say, Floyd, won't you stick around boxing? You can make this and you can make that. You can make this.
2 years off, I could have made a ton of money.
But remember, your health is your wealth.
And to the fans that are still upset with what went on in the Pacquiao fight, you say what?
The fans had to be mad at Pacquiao. They can't be mad at me. I done my job. I never said I was a checkers player. I'm a chess player. I play chess. Every move is calculated. But the fans should have thought about that when I was— when I was running through everybody at one particular time. So now I'm just older and wiser. I'm older and wiser. It's like fine wine. I get better with time.
Everybody know in this room that's watched me fight I could have easily outboxed Conor McGregor, counterpunched him all night. That's not what I wanted to do.
I wanted to go out with a bang.
I told you guys I would come straight ahead. I feel like I owe that to the fans for the Pacquiao fight. Even though I don't owe anybody nothing, I put the pressure on myself and did it myself, and that was a goal of mine. And I told you guys that this fight wouldn't go the distance.
It's over $300 million, not $200 million, it's over $300 million. Yes, $350 million.
So I broke my record.
So you broke your record.
I want to say this, with Showtime and CBS, with the deal they gave me, just in 3 fights with the Canelo, the Pacquiao, and this fight with Conor McGregor, I think $750 million. I made over $1 billion in my career, but just those 3 fights, $750 million from CBS and Showtime.
So, but Your name is Money, and obviously that validates it. Are you sure that if somebody else can't come with another 9 figures?
I'm just asking.
No, stop.
No.
Can you let me retire and be happy, please?
I've tried 3 times.
Just please.
Okay.
Please.
Okay, you're done. You're done. I'm not gonna bother it again.
Tell him, please.
He's done. He's done, ladies and gentlemen. He's done. It's over.
It's over.
He's not fighting again.
You don't want nobody from MMA or boxing calling me out no more. Tell him.
Don't call him out anymore. He's retired.
Thank you.
He's retired.
He's gonna be happy.
A man that has never been in a boxing ring is in the ring with the best ever. That's what you talk— that's what you describe yourself as being.
I don't describe myself. We must realize men lie, women lie, numbers don't lie.
49-0.
Not just 49-0. Let's really get up. I'm listening. Mayweather, that's— then broke every record in boxing. When we get to talk about highest gate, even when they would like right now, they say, oh, Mayweather fight didn't sell out. Well, you know, when they do sell out, I think I'll reach somewhere like, you You know, the live gate, it reached like 80-something million for this fight. Already, we already at 60-something million. For those that's saying that Mayweather is not doing numbers anymore. Um, as far as taking the less punishment, I took less punishment than any fighter. Uh, not just best defense, let's talk about offense. The most accurate fighter of all time. On the outside of the ring. It's not just about being in the inside of the ring. I already conquered that.
I was—
I'm even smarter on the outside, you know. I have to be a genius to even make this— to even make a fight like this happen. So what, what does that say about me for making this fight?
It says that you're— it says that you're a brilliant businessman, not just a great boxer.
So, and that's what I always spoke about.
That's what I always spoke about.
I give my credit about what I do in the ring, but I don't get my credit about what I do on the outside.
Where did you get that business sense? Because you surpassed everybody in boxing, in sports, in everything in general. I'm watching you, it's like you bigger than the NFL franchise.
Just my team. Me believing, you know? I'mma be honest. Me and a lot of my guys, a lot of my— I'm saying I have a team also, but you know, my team don't get in there and go to war like I go to war, but they go to war on the outside. My team go to war. I'm on—
I'm on—
I'm very, very tough on my team. Um, I, I want my team to be the best that they can be on the outside. And but as far as on the outside, you know, Al Haymon, that's the OG right there. OG, a legend, a legend, a very shrewd businessman. Uh, Leonard Ellerbee, master's degree, you know, in business. So, you know, when you surround yourself with people like this, just just being around certain individuals, certain individuals, like even being around Don King, being around Bob Arum, being around just different people that's been in the game a long time. And, and, you know, um, my billionaire buddies, you know, every time I got around my billionaire buddies, I was more like, um, it's cool to come over your house, but I need a house like this. Yeah, it's cool to ride on your yacht, but I need a yacht like this. It's cool to ride on your jet, but I want a jet like that. And I said, no, I don't want to ride on yours. You show me how to get it. You can't be my friend if you can't show me how to get it. Because once they show me how to get it, then I can install it in my children. Then it goes, it goes down.
It's a bloodline thing.
Yes. So it's about wealth, you know. I'm no longer rich, I'm wealthy.
Right.
Another thing about my career, I never wanted, you know, as far as, you know, making weight. When you ask me about Gervonta Tank making weight, He's young, but when I was young, I think I would have made those same mistakes if I didn't have my father in my life. You know, just being a coach that was extremely hard on me. You know, I think that if he didn't discipline me in boxing, I don't really know where, you know, how my career would have played out. You know, I didn't want to slack. And I didn't want to seem irresponsible or not disciplined. So that's why I always— you got to sacrifice something to get something. So that's why I've always made sacrifices to get to a certain level and to get to the pinnacle. You got to make sacrifices. And that's what I did.
Why is the money so important? Why do you always come back to the dollars? People want to know. I mean, you obviously have a fascination. You've earned a lot. You show it all the time. You talk about it a lot. Why does it always come to money?
Um, why not?
I mean, everything you got on costs money. Everything you do costs money. You can't take your wife on a date for free.
Is that how you measure your success?
No. Me, I'm loyal and honest. And I'm a good person. And I call a spade a spade. Money don't make me.
I make money.
And without money, I'd be the same person. I fought so many fights for free.
You're getting emotional now.
No, not at all.
No, I'm thinking. You know, I'm always thinking. How can I get better? How can our company grow? How can I continue to teach people around me how to fish? And I don't want to fish for them. We teach how to become entrepreneurs. And if we can't, we want you to be the best that you can be if you're up under the banner.
Good luck.
Good luck to you too.
Right dance partner to dance with. Conor McGregor, you're a hell of a champion. And to the country of Ireland, we love you guys.
Big round of applause for two classy, classy gentlemen.
Oh, but I give him a hat off. Fair play to him. He's a composed man. You cannot— you can give him nothing but respect. He took the shots early, and he took shots early. He cracked him with the left hand, and I saw him in a bit of panic, but he stayed very, very calm. That's just his years of experience.
He's a tough competitor, and, um, He still have a long career ahead of him.
You know, does he have a career in boxing? Um, he's, you know, we have to get his condition a little bit better.
On that a little bit and explain what you liked about the boxing business and what you prefer about the MMA business.
You know, the check is all right. The check's not bad. Very good.
But look, great move.
Floyd, congratulations.
Terrific career.
Great work, great work, great work.
Good job.
Come on.
Thank you.
Good job, ladies and gentlemen. You know, uh, to the podium, I like to call up, uh, the Notorious One, Conor McGregor.
What's up everybody? He had to change his style and fair play to him, he did. He adjusted, he changed his style, put the hands up more forward. He's composed.
He's not that fast, he's not that powerful, but boy is he composed.
I mean, hands up towards your forehead, dipped in, forehead on the chest, and started to fight that kind of fight. I didn't anticipate that. 3 game changers in the fight. That's what a true champion does. Much respect. You came with it, you know what I mean? I got to give respect to that.
It was a hell of a fight.
Was he better than you had expected?
He's a lot better than I thought he was.
He used different angles.
He was a tough competitor, but I was the better man tonight in there.
So he was making me throw when he was patient with his shots.
I've got to give him a number of respects.
Fair play to him. Great career he's had.
Thank you guys so much for watching. I made this video because Dream Chasers Motivation asked me to. If there's someone you'd like me to profile in a future top 10, please check out the link down in the description below and you can cast your vote on who we should do next. I also want to give a quick shout out to Cyrus Webb. Cyrus, thank you so much for picking up a copy of my book, Your One Word, and posting that awesome picture to your audience on Twitter, and also the 5-star review you left on Amazon. I really, really, really appreciate the support, man, and I'm so glad that you enjoyed the book. Thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.
Floyd, just to follow up on Conor, there's a lot of concern coming into this fight that the rules were going to be followed, and it was a little bit rough at times in there. There were some warnings. How did you feel about the way Conor conducted himself in the ring tonight?
I let the referee do his job. You know, I let the referee do his job. I let the referee do his job. I'm not here to bash the referee. I mean, but you guys know what was going on. Um, a lot of rabbit punching, a lot. You know, things happen, but you know, you live and you learn. Um, you know, the referee is a hell of a referee. Conor McGregor is a hell of a fighter. I'm not here to bash anyone. I just went out there to do my job tonight.
As you've been away from the game and you reflect on your life and your career right now, Yes.
Where are you?
Just looking at the life of Floyd Mayweather.
Just looking at my life.
I don't think most people can handle being in my shoes. Yo, yo.
You good, you good. I don't think—
I mean, as of right now, I don't think no one can handle my situation.
Why not?
They just can't.
What's your situation that can't be handled?
I'm saying it's like, I mean, they feel like it's pressure on me. I mean, like I said, they try to defeat me in many different ways. They try to bring up the tax thing. They try to bring up he's been locked up. I mean, he's arrogant, he's unappreciative. I mean, years and years and years they've been trying their best to defeat me mentally. I can't be defeated.
I'm a strong individual.
Nothing can throw me off. Nothing can throw me off, throw me off key. I'm always focused on what I got to do.
And that's going to be the case August 26th.
August 26th is going to be real interesting. Like I said, and I'm not backing up. Remember I told you that?
You're not backing up?
I'm not backing up. I hustle the hustler. I go for the juggler. Couldn't work no job. I'd probably cuss out the customer. I smuggle the smuggler. I'm the first one to grind. I'm a bad boy, always knew I would shine.
I bang with the bangers, I flame with the flamers.
You know what my name is, I'm more famous than Amos. I hate all the haters, cut the lights off in Vegas. We making this money, but this money don't make us. I'm taking my time, Ain't got time for the taking. I went ham in the streets just to bring home the bacon.
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