THIS is the FASTEST WAY to Grow on YouTube! | #InstagramLive

How do I get people to the YouTube channel? Like, how do they know it even exists?

YouTube takes the most time to build, but is the most long-term brand building that you can do because YouTube is the only place where your videos will live forever. In a year, nobody will care what happens on your Instagram. Inside every video should be a call to action to get something free. First chapter of your book for free, bonus video about the 8 Sales techniques that can blow up your business, how I became a millionaire before 30, like whatever bonuses fit best, and you put it in the middle of the video, not at the beginning, not at the end, but in the middle of the video, that then leads people to a landing page, and then you get their email address. 'Cause it's great to build a YouTube channel, but I want you to have a business that's successful on top of it, not just, your goal isn't to just be an influencer, right?

[Speaker] Yeah, absolutely.

[Speaker] So we need to get people off of YouTube onto, onto our email list. And then when your book comes out, then you've got a list to be able to pitch people to.

I'm a very successful realtor, and I had started having people ask me to coach them and help them, and really spent some time in the lockdown thinking about what the next step is in my journey. And I, this year, I decided I wanted to be a speaker, author, coach. So I'm writing a book. I've Um, just got certified as a high performance coach with Brendan's group, which is how I found you, by the way.

Cool.

And I'm just thinking about how do I launch a thought leader career. Um, I fell in love with doing videos. I do listing videos that sell houses and, um, really love being in front of the camera, it turns out. And so, yeah, so I'm super pumped about building— I've got a, um, here in Denver, I, I have a Denver office and a Boulder office, but in this office I've already built out a little, maybe it's 12 by 12 room for a studio. I have gear purchased. I have no excuses. Just learning how to get it all set up. I have acoustic tiles on the walls. I have lighting on the way. You know, I'm doing the whole thing. And what I'm really hoping to do is put out video content to start to build, first of all, momentum for my book. I Was a Millionaire Before I Was 30. And then I was homeless for 6 years as a drug addict. So I have— and I've been clean for 12 years now. So I have a, you know, I have a little bit of a journey to share with people and really interested in helping people, you know, like you mentioned in your book, you know, helping people who've been through the same thing. But the same thing in my case might mean somebody who's struggling to make it as a realtor. It might mean somebody who's been homeless, it might mean somebody who's a drug addict. You know, all of those people are in my core group of people to help. Whether they're realtors or entrepreneurs. I want to help them build a business the way that I was able to build a business, which was really focusing on the heart rather than the mind. So instead of top of mind, I'm all about top of heart, which is all about making real emotional connections with people. So I'm babbling, but the point of our time together here is I'm really excited to learn from you. I have a fear And that fear is not to do video. My fear is that it is mediocrity. My fear is that, you know, I've had some friends start YouTube channels or put out videos, and I watch them put out, you know, a video 5, 6, 7 times, and they go away and never do it again because it's terrible, because there's nobody looking, there's nobody watching. And I'm a high achiever. And I expect big things, and I'm afraid that I'm going to start putting out video nobody's going to watch and I'm going to go away. So what I need is a plan to stick to, and if you tell me do X amount of videos this often for this long, no matter what, I'll do it. But that's, that's what I need is I need some help with how to get started.

Great. And, and the target's going to be real estate or, or—

No, anybody, anybody who's in sales or, or marketing. So really, which is an entrepreneur or salespeople. I think that immediately I can impact realtors. If a realtor hears that I've done $50 million in real estate this year, they'll want to learn from me. So I have a really good soft audience right away. And I have some people that kind of, I believe, will follow what I do there. But I don't want to limit it to just real estate.

Got it. So I would create a plan that I would execute for all of 2021, and you're not allowed to deviate from it until you get to 2022. And so judging like, is it working or not? Because it— because YouTube especially takes the most time to build, but is the most long-term brand building that you can do because YouTube is the only place where your videos will live forever. Right? So we'll post, you know, this is an IG Live, is great. We'll have some people watching. You'll see a couple, some people watching the replay, but you know, in, in a year, nobody will care what happens on your Instagram. 5 days later, nobody cares what's happened on your Instagram. But if you're, if you're a fan of Brendan's work, you know, his black and white video series, 6 years later are still getting views, still getting attention, still getting interest, especially if the content you can talk about is evergreen and timeless. So if you're talking about sales principles as opposed to selling in December 2020.

Sure.

Right. So I want evergreen kind of content and you can definitely dive into elements of your story. I think that's fantastic. 3 videos a week. You can film them all on one day. If you can get to daily, that's awesome. But, but if you're a high achiever, we need to be over one a week. 3 would be my kind of minimum in. You can film them all on one day if you want, you know, for a couple weeks at a time, so you don't have to go into the studio, you know, 3 times a week. I want a talking head video, so you talking direct to camera, and you can pull ideas from whoever you think is your biggest kind of contemporary in the YouTube world. And it's probably a mix of people. There's no one person who's like you, So I'd pull topics from Brendan, I'd pull topics from my channel, I'd pull topics from— in sales, I'd be looking at Grant Cardone, I'd be looking at Jordan Belfort, I'd be looking at Robert Kiyosaki, you'd be looking at like whoever are the— your bits of all these different people. Go to their channels, look at the most successful videos that they've ever done, and then make your version of it. And don't even care what they— I don't care what they said. So if you go to Brendan's channel or GaryVee's channel and it's, you know, the advice every 20-year-old needs to hear, I want you to make that video without watching what their advice is. I don't care what Brendan's advice is. I want Grant's advice.

So focus on the topic.

Take the title and take the topic.

Okay.

10-minute plus video.

Damn it.

What?

Just sounds so long. It's okay.

I'm just being honest. I'm just being honest. You could do it because you've, you've got knowledge to share.

Sure.

Yeah. I babbled at you for 10 minutes already. So I mean, yeah.

Well, babbled is different than 10 minutes, right? Sure. Yeah. In the book, there's the structure of how to do a perfect thought leadership piece of content. I would hone in on that. I would guess you would be great at your storytelling. You could easily tell a 3, 4, 5-minute story or more. Your story, client story, somebody you've mentored, something you see happening with young real estate agents, salespeople, addicts. Like, there's lots of stories you could tell. I think you'd be great at that. I think the practical advice piece, you'd probably be great at that too. So, okay, to solve this problem, do 1, 2, 3. Step 1, do this. And I'm sure you could— you've just had enough experience. You can, you can— even you had a point form, you could talk to those points and be eloquent and, and tons of value. Where most people struggle is the opening. So you got to hit me with something that you believe that most people would find different or weird. So even as practice, like, what's one thing you believe, Grant, that other people don't believe?

Lead generation is—

Great. So like, that's the first thing out of your face when you press record.

Yeah.

The very first thing, right? So when I work with people, then they still press record and say, hey, it's welcome back, it's me, Grant. Like, no, Grant.

Yeah.

Right?

So you press record and like the very first thing has to be a powerful opinion that like, what did he just say?

Yeah.

And so that, that takes some training to do, but I think most of the other stuff you'll be great at. Um, so at least one video a week of the three that is thought leadership like that, direct-to-camera talking. I would love to see one of the three be a coaching video.

Okay.

Where there's somebody in front of you like this. This is a coaching video, right? But flipped. So, so now you're coaching somebody who is in your office, is part of your fan group, is an up-and-coming salesperson, is an addict or is an addict recovery, or any of the topics that you deal with.

Okay.

And the great part about that is you just have to show up. There's no script, there's no memorizing anything, there's no what's my first sentence. It's you just coaching. Your preparation is the decades of experience you have in this business, helping people.

So my goal— let me interrupt you real quick— my goal is to build a bit of a membership site and do group coaching for Certified High Performance. So I think you've talked about this before. So you maybe take a snippet of somebody who's, you know, maybe there's a Facebook, maybe we have a Zoom call once a month, and I do some one-on-one in front of everybody else for 15-20 minutes, taking a piece of that and just putting that as YouTube content. You know, with their permission, of course.

You can do that. And/or you could do this. Okay. Where you do it over something like Instagram Live to help build your Instagram audience up, or it could just be a separate Zoom that you do either for paying members. So, hey, as a bonus, you also get a one-on-one with Grant.

Okay. Right, so— And then do you, sorry to interrupt you, but then do you take this and put it back into YouTube? Meaning, do you—

okay, because not all of these, like, I have a daily show here. Not all of them get cut for YouTube. Some of them, if it's really good, it'll get cut. My team just decides which one goes up. Um, but yeah, so I, I go live daily on Instagram, uh, and that helps the Instagram audience and also creates content for other potential platforms. I mean, this, this could get cut up into a million different ways for different platforms depending on what comes out of it. Um, but that you could have it as a bonus. So hey, here's my membership and it costs X per month, but if you sign up for the annual deal, you also get a one-on-one with Grant that then can be turned into content, right? So you use it to— you can use it to get people into your program. If you love it and you want to do more of it, then maybe you have enough members to back it up. If not, then you can do it for free and people get to see you coaching so that if it's free, then it's public. If it's free, then it's going to be online, and some people may not want it to be public. So say, okay, great, well, I've got a, I've got a coaching package and I've got my membership program where you can train with me every 2 weeks.

Sure.

Right. So the free gives you the attention that then shows off you as a coach, because if you want to sell a membership program where you're going to be coaching people, I need to see you as a coach, right? Not just a thought leader talking to the camera. I need to see you like get get the bug eyes like, oh my God, Grant, I can't believe what you just said, that saved my life, right? Yeah, yeah. And it's fun, you know, it's fun like talking to a person, not just a camera inside a 12 by 12 little studio, right?

Yeah.

And then my third series would be something around the book. So how many chapters are in the book?

15, 16.

Yeah, so I would take that and turn those into 15 to 16 regular themes that then you cycle through. So like, what's chapter 1 in the book?

I don't know.

I'm on chapter 7.

I haven't thought— like, the one I'm writing right now is called Scraping the Bottom. So it's about hitting rock bottom and just kind of getting dragged along the bottom instead of bouncing off it. Yeah.

And what chapter number is that?

A 7.

7. Perfect. So 7 is scraping the bottom. And so, you know, every 15, 16 weeks there's going to be another video about scraping the bottom.

Got it.

And then you just tell a different story, right? You've got lots of different stories that you can relate to you, clients, in the news cycle about scraping the bottom, because I want you creating content that relates to the book.

Okay.

And then inside those videos you can say, hey, and this is also chapter 7. In my book, right? And it builds awareness for the book, uh, without it being a, hey, go buy my book kind of sales pitch every time.

Got it.

Um, inside— so those, those would be my 3 series that I would start with.

That's all.

Direct the camera, where you're pulling from the people who you kind of look up to and respect. Uh, coaching with people who are in your community. Uh, and then a series around the book. Inside every video should be a call to action to get something free. First chapter of your book for free, uh, bonus video about the 8 sales techniques that can blow up your business, how I became a millionaire before 30, like whatever, whatever bonuses, uh, fit best. And you put it in the middle of the video, not at the beginning, not at the end, but in the middle of the video. That then leads people to a landing page, and then you get their email address. Because it's great to build a YouTube channel, but I want you to have a business that's successful on top of it. Not just— your goal isn't to just be an influencer, right?

Yeah, absolutely.

So we need to get people off of YouTube onto, uh, onto our email list. And then when your book comes out, then you've got a list to be able to pitch people to. Um, if you want to add a fourth series in It would be interviews.

Okay.

Where you would try to get Grant Cardone and Jordan Belfort and Brendon Burchard and whoever on the channel, do interviews, and then you can run targeted ads against their channel to kind of hack their audience to get them to come on board. Got it. Even this, like you could take this interview, this one-on-one, and turn it into a YouTube video and then run it as a targeted ad against my audience. So then people who know me, they'll click on it because they know me, and then they'll say, who's this Grant guy? And they learn about you and then dive down your channel. Um, if you want to add a fourth series, and then if you, if you wanted to make more, then I would double down on one of those other series. I wouldn't double down on the book, but I would double down on either the coaching or the direct-to-camera.

Yeah.

If you want to go to a week on one of those. Now we're talking 4 or 5 videos a week. Um, again, depends on how committed you are and how serious you want to take it, but at least 3 of those videos per week for all of 2021, and then evaluate how we're doing at the end of the year. Just like your mindset is where I'm doing this 3 videos a week for the entire year. Not, oh, I'm quitting in February.

Exactly.

Right.

Yeah. That's exactly my fear. How do I get people to the YouTube channel? Like, how do they know it even exists? Right. Cause there are a gazillion, YouTube channels? How does that—

Yeah, so starting point one, we're picking good titles that are coming from other channels, right? So that video on Brendan's channel about advice I give to people in my 20s, for example, um, you may not ever have thought of that as a title, but you could give— you could make that video, you know, you could— you can come up with— so we're pulling good titles already. The ultimate hope is to show up as suggested against those people's channels. Um, but step one is picking great topics that people care about. Cause a lot of times you might think, oh, I'm going to make a video on lead generation, but instead of calling it, maybe using the words lead generation sucks on YouTube, maybe it's how to get more sales, right? And the content could be exactly the same, Yeah. But how you title it can make a world of difference for how that video performs.

That's huge.

Two, do you have an email list?

No, nothing. Zero.

Okay. So, you know, we gotta start building an email list.

Yeah. Yeah.

And anytime you come up with a new video or series of videos, you email them the video so people can find it.

And I shouldn't, I shouldn't say zero. You know, I have 150 people who saw me on stage right before COVID and are really eager to do something with me. And I've done zero with them. So great. This is, you know, it's time. Yeah.

Hey, the first 150 is the hardest. So you got 150.

Yeah.

You send them links to the videos as they come up. Um, even better if you can put them inside a playlist. Okay.

Uh, the link goes into a playlist.

Yeah. I'm going to show you how I'm going to show you a hack. Great. This is great. Let me show, I'm going to go to my computer. I'm going to show you this right now. This is what you're gonna have to do when you put out all your videos. Okay, so we're gonna go to Brendan's channel. So we've got the videos here, uh, and say this one says generate energy in your life. Okay, like say this is your video.

Yeah.

Okay, when you load the video here, there's an ID up here. Okay, it's gonna go youtube.com/watch?v= and then this is the ID of that video.

Okay.

Okay, that's the video ID. Why this is so important is we're going to go back to Brendan's channel, we're going to click Upload, so we're going to click Play All, and then this code we need to pull from your list. So up here, you only have to do this once. Once you get this code, we're going to take this as &list= this giant thing. Okay, I'm going to copy that. Okay, then we're going back to his video here. If I paste this at the end of this list, at the end of that link, it's going to paste it. What's going to happen is it still shows me the video, but now on the side it's inside of a playlist. Wow. So what's going to happen is it says 284 videos. So you share this video and then Automath is going to run through 284 other videos from his channel, right? And so if you only have 5 videos, it'll only show 5 videos, right? But as you keep adding to it, it's going to keep adding more and more and more and more videos in.

Wow.

Some people load the video and then just turn it off, like, or they don't turn off the computer, but they go for lunch or something and they come back, oh, I just ended up watching 30 of Grant's videos in the background.

Yeah.

Which all helps with the algorithm people find out about you, right?

Yeah, it's incredible. Incredible.

Now you can also do this with other, any video on YouTube. So this is, this is, okay, let me find like, let's go Grant Cardone, another Grant. So if I go to Grant Cardone and we pull up this thing he did about real estate predictions, So this is the video. If you wanted to share this video, you could take Grant's video, put the same link at the end, and then it's going to put it inside Brendan's playlist.

Oh, wow.

So after Grant's video is done, we're going to watch 284 of Brendan Burchard videos.

Wow.

So for you, if you want to share my video or Gary Vee video or this inspirational video that you found, that's not yours. You then add your code at the end of it, and when that video finishes, it'll just auto start playing all of your videos afterwards.

That's amazing.

You seem to get that link once, like that link that I copied was Brendan's link, right? You got to get your link. Once you have your channel, we can set that up, and if you forget, I can, I can help you again to do it. But, um, yeah, it's like a quick little setup, and then you put that at the end of any video that you're going to share. If you're just sending it to one person— and look, look what I did, actually, I just left my computer And the Grant video is still playing, right? So I'm gonna end up watching like 40 Brendon Burchard videos because I forgot that I left it open, which that helps again with the YouTube algorithm. Um, if you send it to one person, it doesn't matter. Like, don't worry about adding the code if you just send it to your friend. But if you put it into a newsletter or on social media where multiple people could be looking at it, it all adds up for the watch time.

Um, and then the other thing So the thing about that I can imagine is, you know, instead of hitting my audience over the head with another email about me, I can say, you know, hey, check out this amazing video from Evan Carmichael, but Carmichael, but they end up going through my videos after that anyway. Yeah. So yeah, that's awesome.

And the link leads them to that video.

Yeah.

So they don't have to click anything else. They're still watching that one video, but then at the end, all of a sudden they just get put into the playlist.

That's awesome.

Yeah.

That's amazing.

So every time you're sharing in a newsletter or publicly, you wanna add your link. And then third thing quick is I would look at, if you really wanna grow quickly, I would look at a targeted ad campaign.

Yep, okay.

If you have a budget to spend against different people's audiences, so.

On social or on YouTube?

YouTube.

Okay.

Suggested video, so video discovery, this pre-roll and discovery. Pre-roll means it shows up before somebody else's video. You don't want that. Discovery means it'll show up down the side. And so I would look at different videos going to different people's audiences.

Okay.

So anything high performance, we're targeting Brendan's audience. Anything real estate, we're targeting Grant's audience. You know, anything sales, maybe we're targeting Jordan's audience or, or, uh, you know, like whoever you think, and it's gotta be a big player, but if they only have a small audience, it's not worth doing. Um, anything entrepreneurship, you could target my channel, my audience, and you don't need access to be able to, to do it. Like, you could just target my audience right now with any video that you've got. You just want to be cognizant if you did a real estate video to my audience, it may not be as good as Grant Cardone, right? Sure. Um, and the little bonus on top of that is if you get an interview with them, you definitely target their audience with with those videos. So yeah, so you're consistently making content with good titles that attract attention. We're using that link, so anywhere we share it outside of YouTube, we're putting people into a playlist, and then we're running targeted ads for each video that goes up with a goal to gain views and subscribers. A lot of people, when they do ads, they just pump up their numbers, but it doesn't convert to subscribers. That's not what we want. Like, you buying a whole bunch, you could buy 40,000 views from somebody in Argentina and, you know, great, you got views, but it's not actually building your audience.

Okay.

So I'd be looking at USA first, but maybe Canada, US, sorry, Canada, UK, Australia, usually the other 3 markets after US. Um, and then hyper-targeted for the video you're going after. Again, personal development, high performance, Brendon, you just pick, or Tony Robbins, like those topics you pick and you can just create different categories. Like addiction might be somebody else. I don't know who the, who the leading addiction channel would be. Um, yeah. So if you've got a budget, it's a faster way to hack the growth.

That's amazing. That's amazing.

Cool.

Cause I wasn't sure where to put the video. So, and then do I take the same video from YouTube and also put it as a video blog on my website and it all leads back to the same place, right?

You can, if you're going to put it on your website, I would— don't do it as an embed.

Yeah.

Do it as a— oh, this is an even bonus. Bonus. So most people do it as an embedded link, right? So you can actually watch the video on your website. So you can like click play and they're still on your website.

Yeah.

Don't do that. Um, YouTube heavily discounts embedded views. They count for almost nothing. They want you on YouTube. Yeah. So what you should do is have the— have a thumbnail, like a big thumbnail to say, hey, watch the video with the play button. And when they click it, it goes to YouTube. So leave your site and they go to you in a new window and they go to YouTube. And even, even extra bonus on top of that is that link also has your playlist code at the end.

Yeah.

So then they're watching all of your videos after.

And if I'm any good, I can have faith that they're going to come back to my website to learn more because you load it in a new tab, right?

Yeah.

So they have to close that tab and then there's your website again.

Okay. Okay. So it's not like they've really left my site because that's the fear, right? Is that okay? Amazing. Thank you.

That's your 2021 plan.

Sweet.

Thank you.

I'm on it.

I'm building it. I'll be, yeah, I'll be on our, um, our call and I'll report back.

I love it. All right, Grant, cheering you on, man.

Thank you very much.

Appreciate it. Yep. Take care.

See ya.

I'm not at the beginning of my entrepreneur journey, but I took a really long break because I wasn't well. And so getting back, into doing it and doing something a little bit different feels intimidating. And I've been trying to get back for such a long time that even the thought, even it just gets me, like, I get overthink things, get caught up. My self-confidence isn't really great anymore. So that's what I need help with, is getting back and doing things. I used to be really confident in, you know, doing things was like, oh yeah, let's just have the idea. Get it sorted, get it out there. And now that doesn't seem to be happening in the same way.

I hear you. I think we've all been on roller coasters. Like, that's part of the entrepreneurial journey is the ups and downs and ups and downs. And the trick for me at least is anytime I'm in a low is to actually be gentler on myself and more kind and not to expect the same level of output as what I had before. Because if I'm living in the past, like if I'm really down because something happened, to compare myself to Evan from whatever year when I was crushing it and ambitious, it only makes things worse. It only like destroys the confidence even more as opposed to helping me. So whether it's a physical, like when I broke my neck in 2019, Like, I couldn't get out of bed. Like, sitting up by myself was a win. Not asking my wife Nina to help me, like, be my crutch so that I can go pee was a win, right? Let alone, like, speaking and writing books and doing my tour and, like, making videos, right? Like, that was the win. Just getting up and not needing help to go to the bathroom. Was a win, right? Yeah. So I don't know what, you know, kind of health journey, you know, you've been through or coming through, um, but it's just being more gentle on yourself that you did the best you could with what you had and still are trying to do the best you can with what you have. And you can get back to where you were and beyond, but it's a process, and it's okay if it's not like tomorrow that you're not instantly better and healed and crushing it.

Yeah. Yeah. I think my expectation always is, oh yeah, today's the day that it's going to all be okay and everything's going to like match. It's been a long time, like many years. So it's been like, I think, where's the word? Like logistically, like, you know, like in my head I want to be like this and my body's like, well, we're still not there yet. And so yeah, so there's like, there is a bit of that expectation and then it just kind of turns into, but I'm going to do this today, and then it gets away and nothing happens, right?

Yeah. So honestly, it's having— it feels weird to say, but it's having lower expectations so that you can actually achieve it. And so here's what happens. Like, when you have really high expectations, then when you don't do it, you lose a little more self-confidence. Like, every time you say you're going to do something and then you don't do it, you lose more self-confidence.

Yeah.

So then the next time you say you're going to do something, you're like, yeah, I'm probably not going to do that either. Because you've kind of trained yourself that when you say you're going to do something, you don't follow through.

Yes. Yeah. Yeah. Or I have like, you know, the plans. There's the plans, like do all the homework, take the courses, do all the homework on all the courses, and then the implementation doesn't follow through, you know.

And so it's, it's still having the vision It's not like don't have a big vision for your life and where you can go. It's like still having a vision for what you could do and the impact you want to have and the lives you want to change. Like, you're gearing towards some huge thing that is impossible to do, and that's amazing. Like, we're trying to change the world. And then today being a lot smaller. It's like, okay, my goal— like, you showed up today. This is great.

And it was so last minute. It was like, what? 2 days, I have to do 2 days before I get wet.

But you could have said, hey, I'm not feeling well, or I'm not ready, or I'm sick, or I've got like whatever. Like, you could, you could have said that, and we would have rescheduled. Hey, no problem, Joy. Like, we'll find— but you didn't, and you're here. This is a win, right? We're building momentum. And so, like, feel that, feel the joy. Of you showed up and you did it. And whether you have like the perfect question or whatever, like it started off great. We're looking at your computer, like, how do I do this? It's great. I thought I was ready. Yeah, like we're winning. That's the process. And so if every day you were just to say, okay, tomorrow I've got blank and I'm going to— this is what I'm going to show up for tomorrow. and then you actually do that thing. So yesterday is like, okay, tomorrow I'm going to show up for the Instagram Live with Evan Carmichael, and you did it, and that's a win. And so we're celebrating today. And so tomorrow, what's, what's the win that, like, think about what you have to do or what you could do, but what is an actual win for you for tomorrow?

Oh, see, good. When I— yeah, that's a really good question because Immediately I'm going to build my website, like start to finish, it's going to be done, which is like those a little bit high expectations.

To build a brand new website, start to finish until it's done and perfect and beautiful. That's a project. I would love to have mine done in one day. That'd be great, Joey. So that's great. So just take that concept and Think of it like you're going to floss one tooth. The goal is to floss one tooth. And if you show up and you floss one tooth, cool, like you hit your goal. But you're probably going to do a little bit more anyway.

Yeah, right.

Like, you're probably not just going to floss one tooth. You're probably going to floss a lot more and maybe all of it. So take that website example. Cool. So tomorrow, is it— is it— do you have time in your calendar with your life and your health and the family and, you know, everything that you got going on? Do you have a block of time tomorrow that you can focus on building your website?

Yeah.

Cool. What, what time is reasonable for you to work on the website?

I don't know.

Well, let's get—

time blocks aren't easy. Like, I just don't work in— I've tried to do that, like, this time block, I'm going to do this. I don't— I need to find another— is there another way? There must be another way of organizing a day instead of, like, time blocks when time isn't— something that I work easily with.

Okay. So you're going to show up tomorrow. You've got some commitments. I don't mean life and morning routines or whatever. Like you're going to wake up at some point. Maybe it's not consistent across every day. How do you decide what you're going to do tomorrow? You just wake up and say, I'm feeling, what am I going to work on? Like, how do you figure out your day?

Generally? Well, I always have a list of too many things I want to get done.

Well, we're going to fix that. Yeah, sure. There's my bullet journal.

Well, there's the list. Um, so yeah, so there's an idea of the things I want to get done. So I wake up, do my morning routines, and then— yeah, I'm not really very good with routines. I mean, I've gotten better at doing habits and consistently doing things, but I'm not really good with block time or sitting down when I have a project. Even if I have it written down, it just kind of falls out of my head of things I need to be doing because something else comes along. Oh look, I need to take care of that.

Well, we just need to simplify, especially at the beginning, to start building the new habits. Like, if you have never worked out, going into the gym and saying, "I'm going to lift 800 pounds," it's not going to happen. Like, you're going to break your back trying to do that. You go in and you lift 5 pounds, you know, 4 times, and then you put the weights down, and tomorrow you show up and you can carry a little bit more, right? So, yeah. So tomorrow, is it a crazy day for you? Do you have a ton of commitments or family or health things you got to— you have a doctor's appointment, you have No, there's nothing.

No, it's pretty open.

Okay.

To what I want to do. Mostly like every day because I never know what's going to happen. Okay.

So having like a to-do list is great. You know, like it helps you set some priorities. Now it's moving it to an action list so that tomorrow or even maybe this afternoon, you know, is it— are you on East Coast? Where are you?

I'm in— I'm on the West Coast.

Oh, okay. So it's only— it's 11 AM for you right now?

Yeah, it's early.

You still have time. There's time left today to do something. So we can even plan it for today instead of tomorrow. Yeah. You look at your to-do list, has a million things on it that all need to get done, and you, and you want to do them. Cool. What one thing from that to-do list could you move to an action list that's going to happen today? So if it's website, Underneath website is a million things. Like, it's tons of— to finish a website is not just a bunch of text and throw it on a page and you're done. So inside website, if website's on your to-do list, what do we move to our action list that you can do this afternoon? Like, what is a— what is a reasonable thing that once we're done this call, we're going to take some action on our website that you can actually complete today? That's the equivalent of flossing one tooth. It's just the first step.

Um, I think reading. I, I've been a WordPress person for a long time, and then it just— instead of WordPress getting easier, it seemed to have gotten more complicated over time, which seemed like, oh, I don't want to do this anymore. I wanted it to be easy. And so I found a web host that has a drag-and-drop thing So I need to look at the instructions.

Okay.

What's the web host name?

Namecheap.

So Namecheap has a built-in web designer that's drag and drop.

Cool.

So that's like, that gets moved to action list. And the goal today is to research and understand Namecheap's training. And maybe by the end of it, you realize Namecheap is the best thing ever and like, wow, this is so cool. Or maybe you realize, well, this sucks and it's actually not as easy as I thought it was going to be.

Yeah.

And I'm going to move to something else. But so the goal of today, like we have our to-do list with a million things. Awesome. The action list for today is figure out Namecheap.

Yeah. I have a backup plan to that because I do have a lifetime for, uh, for Divi. And so Namecheap also gives you the option of having like the web hosting by them or doing whatever. And so I do have Divi on the background just in case.

But so the goal today though is just figure out if Namecheap the right option. That's it. That's our goal. Yeah, that's our flossy one tooth. And maybe you figure that out in 20 minutes after watching one training, or maybe it takes you 3 hours of going through it to kind of figure it out. But the idea is this is the goal for the rest of the day, that if you hit that, it's like, hey, pat on the back. Like, I set a goal and I hit it. I said I was going to do it and I did it.

Okay.

And if you complete that, you can always add more. You can always, you know what, I'm going to try actually building my website instead of just researching. I'm going to try just making a homepage and just playing around with some text and maybe doing, but it's not the requirement. For the day.

Okay.

So we're lowering— we still got a big vision and big mission of what we're going to accomplish, but we're lowering our expectations for what we want to do today because we don't want to train ourselves that you set goals and then don't follow through, and then you feel like, you know, you don't feel great because you said you're going to do 10 things and you did like half of one.

Exactly. Yeah. Or I missed— or missed any. Any of my markers of doing any of the things. Yeah.

Yeah. So like one, that's the easiest way to start building momentum and rebuild your confidence is one thing every day that you're going to be working on towards building this business for yourself. And a realistic, like if you know that you're going to, you have some wedding to go to tomorrow or a doctor's appointment that's going to take chunk of your day, or like don't put some giant thing on when you know there's some other crazy thing happening for the day, right?

Right.

But if you know your day's open, even you're, you're like, you're willing to take action because I was saying tomorrow and he's like, well, I got today. I was like, I love it.

I can do today.

That's great. Let's go today. Right? And so it's just picking one thing every day from to-do list to action. The to-do list is like the ideas of the things that have to get done. And you've got your vision list of like the world, the big impact you want to change in the world. But a lot of that is like you have no idea how it's going to happen. The to-do list is like, okay, these are some of the steps that I think will work out. But then the action list is, okay, like today, here's what I'm working on. Or tomorrow, here's what I'm working on. Whatever kind of flows best. Some people, it's better at night to kind of figure out, okay, tomorrow, here's my one thing that I'm going to focus on. Or maybe for you it's the morning of, you know, you're meditating or sitting in the garden or sipping your coffee or whatever. It's like, okay, I'm going to work on this today. Whether it's like night before or morning of to decide just what's that one action that you're going to take today that then you're going to celebrate yourself for instead of beating yourself up for all the things on your to-do list that you didn't get done.

Yeah, that's familiar. Yes. Yes. Yeah, that's a really good thing. Yeah, I do lots of other things, but the things that I want— yes, it's a matter of getting the things that I want to get done. Because I know I've heard you talk in Movement Makers a lot about getting on there, doing the YouTube videos, just getting out there and speaking. And I'm like, video is not my thing. What do you do when video is not your thing? So that kind of holds me back. From doing video when I feel like video is not my thing? What do you do then?

Well, it's still content. Like, what's your message that you want to get out to the world? Video is just the most prevalent because YouTube, Instagram, all the platforms are going to video first. But you could still post content. If you love the written word, maybe you start crushing it on Twitter. And you start sharing your one-liners or your inspiration. Maybe you take your— you could take some pictures and put it on Instagram with, with great copy to go with each one. It's still just the idea of content creation. But that doesn't necessarily have to be like, again, build the baby steps to build the foundation of confidence again, to teach yourself that you, you can get back to where you used to be and more. So don't stress out about like, I need— now I need to get my website done and I need to post on Twitter and Instagram and take pictures and write beautiful copy because then now we've made our action list giant and then nothing happens. And then you stress out again over why you can't do it, right? Like, again, when I broke my neck, I wasn't even thinking about making content or my next speaking gig or being behind on writing my book. Or I mean, I told everybody in my life at the time, like, hey, this happened and I am not going to be as responsible and I'm going to drop a whole bunch of balls. And like, I can't even look at my phone or a screen for more than 5 seconds because I have a concussion. Like, sorry guys, I can't do this right now. And that's okay. And if anybody's like, well, screw you, I need you to do it. It's like, okay, well maybe you're not a good fit for how we should be doing business together.

Right?

And slowly I added more things back in. Even in micro moments, like that's a major event. And I don't know the health issues that you went through, but it sounds like it was a pretty major event. It wasn't just like you got a cold and you're better the next day, right? But even in micro-moments, like two nights ago, I didn't sleep very well. And so, okay, I gave myself a little more, like, a little more grace for the day, but I don't— I'm not going to do as much today because I'm going to rest. Because if I If I go crazy today and I didn't sleep, then I'm going to really suffer tomorrow. I might get sick. So, it's micro adjustments too sometimes when you need it, not just like big events when there's a health crisis or a family crisis or somebody passes away or something happens with your kids or all those things will happen that might be major life changes. But even in the micro, like last night I slept great. So, it's like, let's go. Today, come on, we got stuff to do. Let's go change the world. I'm excited. Come on, let's add more to the action list.

There's all the energy from that.

Yeah, yeah, yeah. I mean, sleep matters a lot, and— but it's okay if, like, last night, um, I may not have as much energy if I didn't sleep as well, and I may not have— and that's okay. It's okay to have a little more grace for yourself. Um, yeah, so yeah, macro events that might change, you know, like life-changing events, might be a little harder to bounce back from. That's okay. And also the little micro things that you know, you have to bounce back from, that's okay. Like if something happens and you didn't sleep as well, but cool, can you still make a little bit of progress on your website? Like can you still test out dragging and dropping a picture in or putting some copy or looking up how to— how do I launch a Twitter account, you know, if you don't have one, or how do I— can I post one thing on Instagram today? And it feels like nothing, it feels— the problem is for achievers, it feels like it's not enough. It's like, I used to be able to do all this stuff. And now like the bar is so low that I'm only like researching and watching one video and seeing if that's going to be a good website host for me. But that's the process of rebuilding confidence. Like it's better to do, it's better to overachieve on super small goals than to underachieve on your big goals, because then it teaches you that you, won't follow through the next time.

Yeah, yeah, that's a really valid point. I think when I was— so I have multiple chemical sensitivity, which means that, um, like somebody's laundry or exhaust cars or like any myriad of things, right? So neighbor's laundry starts doing their laundry and the exhaust from their vent comes out, it's like everybody runs around the house and closes all the windows, and by that point it's like where's my— causes brain fog. And then, well, I can't really do very much, a whole lot of brain fog. And I'm doing a lot better now. But sometimes, like yesterday, I was just taken right out and I was literally paralyzed while in the park because something happened. Some kind of vehicle came by and I'm like, well, what do I do now? I can't go anywhere, literally. So that's why I don't plan anything, because I just never know.

So listen, so something like that, I do too. I had Alex on my team, he helps me run Toronto Dance Salsa, came over on Monday and he had really strong cologne on for whatever reason. And I walk upstairs, he's in my kitchen, it's like, holy cow, I cannot, like, for most people it's not a big deal, I guess, but I couldn't breathe. I could not breathe. So we had our meeting, but I sat at my patio with the window open, like in front of the screen with just freezing cold air on me just to get fresh air and like a blanket and a heat pad for us to have the meeting. And then he went home afterwards. It's like, don't work here because that's like, we'll still have our meeting. I need fresh air blasting my face. And for most people, it's like, that's not a big deal. It's just a little bit of cologne. But for me, it's like I couldn't concentrate. Like, can't— I'm getting a headache in 8 seconds. So, so we adjusted, you know, around that. And then he went home and, you know, it's like, next time hopefully he doesn't wear really strong cologne when he's like, I got to put a sign on my door, like the doctor's office, like don't wear no strong perfumes or cologne.

And then like, make him sit outside and you're inside.

True, right? That should have been—

And then it doesn't stay in your house because it's staying in your house otherwise.

That is the point. I love it. Alex, I need to send him this video. Hopefully next time he doesn't even wear anything.

Well, let him know.

Yeah, yeah. You know, he definitely knows.

Yeah.

But like, if you're not going to follow through on something, then you have to be proud of the reason why. I think that's the key. So you say you're going to, you're going to work on your website today, and if you don't, then you have to be proud of the reason why. It's like, okay, but like the exhaust went off and I was on the floor for half the day, so I couldn't do it. As long as nobody else can let you off the hook. You know, if you're okay with the reason why, then it's okay. Then you don't lose your confidence. You know, if like, I'm proud of how I did that thing with Al. I'm still gonna have this meeting. I'm gonna suffer. I'm gonna be cold. I'm gonna have a blanket and a heat pad on me and my dogs on me warming me up. And we're still having this meeting. Like, that's how I'll feel confident about myself that I said I was gonna do it. And we're gonna do it. I could have been smarter. I could have sent him outside. That's a much better solution, Joey, than what I came up with. But like, at least in my head to myself, I still did it. We still had the meeting. We still made progress, right? Um, if, if he knocked me out, like if, if I couldn't find a solution and just that's it, I'm done for the day, that's okay. I mean, I had, I don't know, 7 other meetings afterwards. And if I had to cancel on them because I couldn't show up, then I would tell them, guys, I can't focus right now. I'm no good to you in a meeting. I need to sit outside or meditate or nap or cold shower or whatever. And I'm okay with the reason why. It's not because I'm not motivated or I don't believe I can. It's like I'm physically unable to do this thing. So as long as you're proud of the reason why you're not doing it, It's not because you're overthinking or overplanning. You just physically can't do the thing because that situation happened and kind of knocked you on the ground. That's okay. That's okay. It's also—

I'm feeling much better after talking with you because I think it's just— I'm doing this like, I feel like I do this alone in my own— not yet, just alone because it's a lot of isolation because I can't go anywhere. But, you know, like just literally alone all the time, like with this, oh yeah, I can't do this and I can't do that. Discouraging, but I'm feeling one thing. And yeah, that just being— just like what you said about being proud of the reason, it's like, it's okay if I can't do that right now.

I remember I was visiting the city and I went into a bookstore. It was like a super old bookstore, like really, really old, and the dust was insane. And I've got crazy dust allergies. And so I was walking through there and I start sneezing and I try to just stay with my wife for like, for whatever reason, I don't know how she didn't notice or like she wasn't suffering at all. Like what? Anyway, and then like that ruined my entire afternoon, just sneezing and the sneezing led to giant headache and I couldn't focus on anything. It's like, okay, I can't keep going around the city. And so it's fine. Like I physically can't go off and do it. That's okay. But not because I don't want to or I'm not capable of, you know, like I'm just overthinking, overplanning. And now I have a better strategy for next time. Like as soon as I go into a store and it smells crazy dusty, I'm out. Like you go, you spend as much time as you want in there, browse, peruse, like don't feel like I'm holding you back. Spend 2 hours in there if you want. I'm going to sit outside and do something else because that's going to cause some crazy chaos for me. So you get better strategies, but, you know, in the moment, if that happens, then it's okay to let yourself— it's not like letting yourself off the hook, but let yourself, you know, again, you're proud of the reason why. It's okay. Like, you're physically not able to do it instead of beating yourself up.

Yeah, it's honoring where we're at instead of feeling like, you know, feeling dismissive or angry or, you know, berating because, oh, I guess I'm not, you know, fill in the blank, good enough, worthy, and, you know, whatever. Yeah, yeah, exactly. Yeah, it's acceptable now. Everybody uses masks.

You know, you have better solutions than me. This is great. I wish I thought of that. I suffered and struggled walking through there. You know, I didn't. I didn't want to make a scene or didn't want to make them feel bad or whatever. But meanwhile, I'm suffering and struggling.

That's so hard. And then your eyes start watering and you're like sneezing everywhere.

It's the headache. It's like once it gets to my headache and I can deal with physical pain of sneezing and it's annoying or whatever, but once you are holding your sneeze so much that then the headache, then that's where I had crazy migraine issues growing up. That's when it gets hard to focus. It's like, I can't see the screen. I can't— how am I supposed to do a blank, right? And so that's okay. Like at that point, okay, it's okay. Maybe the whole day is gone and you start again tomorrow. Maybe you just need a 2-hour break. Maybe you just need to close your eyes and meditate or wash your face out or Neti Pot or like, you know, maybe you come back to it or maybe not. But as long as you're proud of the reason why, like you did your best, you tried. It's not for lack of effort. There's, there's an actual legitimate, like, physical reason why you can't do the thing.

Yeah, yeah, for sure. Oh, I'm feeling so much better after this talk.

Thank you. I love it. Okay, before, before we close, what's, what's the quote on your wall behind you?

Um, it says, life isn't— life isn't measured by the number of breaths we take. But by the moments that take our breath away.

I like it.

Which is great if you don't have like something in your room with cologne and you can't breathe.

Yeah, well true, then it's measured by how many breaths that I'm taking. Well, thank you, Joey. Thank you for the love. Thank you for being part of Movement Makers and happy looking at your website today. I'm excited for you. To see me coach another entrepreneur one-on-one, check the video right there next to me. I think you'll love it. Continue to believe and I'll see you there. It's a different kind of strategy than most. It's not the, I need to get a million subscribers on my channel. It's getting the right people on your show so you can build your business, sell it, and then build your other business overseas.