Evan Carmichael built his YouTube channel without promoting it to his existing audience. He uploaded curated videos to a website, answered individual questions with direct video responses, and let the channel grow organically instead of pushing it through cross-promotion.
Did you already have a community though when you were doing this?
Or were you just making videos for the ether?
Because there's no one really there, you're just kind of creating it. What was it like? I had a website.
Yeah.
Uh, and I put up some of my videos on the website.
So they were on the website, not— it wasn't like a— just a YouTube channel where you were getting people from, it was mainly from your website at that point.
Yeah, it was from the website, but I didn't put all of them up. I only put a select few on the website, and then when I answered somebody's question, I would send them the link to the video response so that they could see the response that I gave them. But I didn't push my channel hard to my existing community. I wanted to be able to live on its own, you know, like I'm doing, you know, I'm doing Snapchat right now, right? Like, I'm not pushing it hard to my community yet. I wanted to be able to live on its own, and if it does, then I can blow it up. So even now, if you go to my website, there's some of the videos on there, but it's still mostly a content-based website. So my website exists, the YouTube channel exists, there's a little bit of cross-pollination promotion, but it doesn't have to be there. Most of the, most of the growth on YouTube came from organic reach.
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