Evan CarmichaelSpeaker / Author / Introvert

Top 5 Reasons VIDEO Is Your BEST Asset

8 Nov 2023 · 0 min

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Evan Carmichael argues that long-form video beats audio-only formats because one video generates hundreds of pieces across platforms. A single interview becomes TikTok clips, Instagram posts, LinkedIn articles, and written content pulled from transcripts. Video is the central asset that multiplies your reach.

YouTube always over podcast. A video gives you so many more assets. You have TikTok, now you have Instagram, all of it. Yeah. Because you have the long-form video. If you have audio only, you can't do any of that stuff. You could take the transcript and turn it into an article. You like that. You could ChatGPT a video and that becomes an article for LinkedIn. Yeah. Like all you have to do is create that long-form content at the top. Yeah. And then it could be broken down to 100 pieces of content from one interview.