Top 5 Rules | Creating a Future-Ready BUSINESS

Sanjeev Sidho and Speaker A discuss balancing quick reaction with strategic planning in business. When a car manufacturer faced sudden SUV demand from lower oil prices, speed mattered, but lead times mean you need scenarios mapped out first. The best entrepreneurs visualize their future before the market catches up, then build the machine to get there.
Good morning, Believe Nation! Today's message is "Be Prepared." Over to you, Sanjeev Sidhu.
So there's a big debate where some people would say there's not much value in planning, you need to react very quickly. Yes, you do need to react very quickly, there's no option But there's a lot of value in understanding potential scenarios and being more prepared for them, and then being able to detect earlier which scenario is working out. So, right now, if you're a car company with the oil prices down, volume of car shifts from the very small cars to maybe the SUVs are actually doing better, and most car companies are out of parts to be able to support the volume for some of the larger vehicles. So, it happens very quickly. And if you're not reacting fast, then you're out of luck. But you can't just react. You have to prepare for scenarios, right? Certain reaction times, just the lead times are just not there to be able to react when you see something happen.
This is an interesting message. And for me, in thinking about entrepreneurship, it's not just about planning multiple scenarios and being able to react. Quickly to them. For me, it's much more about having a vision that you are ahead of the time, right? Your vision for the earth that you want to create or the industry that you want to mold is ahead of the time right now. You're planning to get there. And so for me, when you get there, you've already been planning for it. It's already expected, like it's already happened in your head because you've been preparing for these years. So for example, one of my goals is to have a million subscribers on the YouTube channel. One of my goals is I want to help a billion entrepreneurs. I'm going to be doing interviews with successful and famous entrepreneurs about their success. I want to have Taylor Swift come and learn salsa at Toronto Dance Salsa, right? I have these big goals, these visions that most people think are crazy, but as they get closer to happening, I'm prepared for them because I've been preparing for the past year plus to make that happen, right? A million subscribers on my channel, in my head, has already happened. I've already seen the path to get there. And the path will deviate, but when I get there, it's not going to be a surprise. Like, "Oh, I don't have enough people to help me get there," or "I don't have enough videos to keep this channel going," right? I'm building the machine right now, and so when that future happens, it's not a shock. It's not a surprise. There's nothing to really react to because I already had the vision for it. And I think that's what the best entrepreneurs do is You have a vision for a world that does not exist yet, and you go out and create it. And you're helping build that future that nobody else maybe sees. And so when it happens, you're best prepared to leverage it because you were creating it, right? You've been spending years already building it up in your head and taking the actions every single day to make that future happen. So you're best prepared to capitalize on it. And I think that's just the one difference that I believe, uh, than from what's in that video. So I'd love to know what you guys have to think though. Is being prepared about having a vision and working towards it, or is it just being able to be quick to react to the market based on different scenarios? You guys weigh in, let me know what you think. That's the question of the day. Leave it in the comments below, I'll join in the discussion. Thank you so much for watching, have an amazing day, continue to believe, and I'll see you again tomorrow morning for another shot of espresso. I wake up every morning with an espresso to keep me going.
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