Evan Carmichael breaks down a YouTube video that hit 160K views in a month with zero paid ads. The secret: an emotionally resonant campaign that made people want to share it. He'll play the full video live on Thursday.
This is an example of a video I launched a month ago. This slide's a couple days old. In one month, we made this video, we put it live on YouTube, it now has almost 160,000 views. It has, what, 2,000 thumbs-ups, 200+ comments. I did zero advertising for this. Zero advertising. It took off Because it's a really good campaign. You watch this video, and for those of you who are sitting on my Thursday session, I'm gonna be playing this video live. You watch this video and you feel something, and that makes you want to share it. Your campaigns have to be this good. They have to be something that when people see it, they want to share it. I could throw advertising dollars on top of this and make it explode. But it's already trending pretty well right now.
How the Biggest Mistake in History Created A Trillion-Dollar Empire | Sergey Brin
9 Machiavelli Principles That Force People To Respect You | Machiavellian Philosophy
The First 10 Words That Instantly Ruin A Sales Conversation | Vanessa Van Edwards
The Top 1% Mindset Behind The First $5 Trillion Company | Jensen Huang (Nvidia)
