Unlock Personal Growth | Make Courageous Shifts in 63 Minutes

How do I build a network across America of not just the survivors, but the helpers? Because that leads to so many things for the rest of your life, for the rest of the movement that you're trying to build and create. This is how you give hope by sharing your story. Because if you're silent, it perpetuates the silence.

Okay, let me give you a bonus hack.

Wendy in the house!

Hello, how are you doing, Evan?

I'm great, how are you? What is that for your— what's that thing behind you? Is that for your mail? What is that on the wall?

Well, it's to keep me organized, but let's be honest, it doesn't get used very often. So it's more for show than anything else. So I'm just throwing it out there that it's just to look pretty, Evan.

That's what we're doing.

I like the radical honesty. That's great.

Well, it looks like it's full of stuff that needs to get done.

Yes, yes, yes. And you know, that's what you were saying today. You've got that creative mode, and then it's time to launch and get things done. And you know, that's what we're doing here, right? Right now, finding out how we can get some things done. So I am just very, very grateful that I'm here with you and gleaning from all your wisdom and all your information that might direct me in a more— with greater momentum.

What I want—

I love it. That's a magic word, momentum.

Yes, yes, it is.

Okay, well, tell me, I mean, you got a YouTube campaign or video? Like, give me the details and how can I help?

Okay, so first of all, I have to tell you, I did apply the 2% rule that you have been able to help me understand. Back in the spring, I started to write my book, Truth and Dare: Daring to Live Your Truth in a Fake World. And in that book, I started to write my stories, just very heart-compelled stories, the reason why I learned certain principles. And they're very real, very honest stories. One of those stories, I felt very compelled to create a video. And while I was excited, I got out and I got the, I went out there, found my videographer, started to put it together. It was a magical experience. And once we started to get into it, I recognized the story that I was sharing was all about some sexual trauma that I had experienced as a younger teenager. Moving past that and into allowing myself to unpeel the layers of trauma so that the real me could show up in this heart-centered, able to receive love, able to give love, able to show up better, greater, with a greater capacity. And the video is beautiful. It's got actors, actresses, over 100 people in the local community that came out. The videographers did an amazing job. We shot this very compelling, beautiful story. And on 9/11, very deliberately, we launched the campaign. So we're moving past Me Too and into Time to Heal. That's the movement, that's the campaign. And my desire is to evoke that, that my honest, full, like, this is a transparent story. I don't, I don't hide anything. I show everything. And I put it out there. My heart is out there so that I can help women to understand that perhaps their trauma is impeding them from living in their highest and best, is masking them. And I like to say the light of the soul is hard and challenging to see when it's shadowed by the trauma of yesterday. So that is really what this movement is. Hey, sisters, it's now time to rise. It's now time to heal. The time is now. So that's it. We did it on 9/11 because the trauma of our country brought us together as Americans. And so 9/11 was also a start of let's unite together, those of you that are part of this Me Too, but now let's lift each other and help each other become the best versions of ourselves by lending support, by loving each other, by telling each other different ways that we were able to heal and grow. So Here we are, 9/11. The video did well. It— but here's the thing. I also recognize in #MeToo that a gal by the name of Tarana Burke actually launched that movement back in 2007. And then it really didn't become a huge movement until 2017 when Alyssa Milano came out and said, hey, make sure that everybody hashtags #MeToo. So that's when it really became big. Well, I'm not Alyssa Milano. I'm not in the public eye like that. So where does a girl like me really start to take off? And what would you encourage me to do to help gather those that need this in their lives? So that's why I'm coming to you is to, to, to get that more of a, a very deliberate actionable plan. We did the creation, now it's time to put it into a plan.

All right, this is great.

There's so much in here.

This is amazing. Lots to work with. First off, like, congrats on doing it. Congrats on writing the book and sharing your soul. And like, especially when you're talking about trauma, that's so hard to get it out there. It's like you feel naked sharing this, and who's going to judge me? And Yeah. So that takes a tremendous amount of courage. And your willingness to be seen and share makes other people who've been through it feel less alone. Like if one person looks at that and say, oh, I'm not— like, I'm not alone. Other people have gone through this.

Yeah.

You know, you give hope. Like, this is how you give hope, by sharing your story. Because if you're silent, it perpetuates the silence.

Exactly. Yes. And when we bring it out into the light, the shame can no longer exist anymore, right? So absolutely. Absolutely. This is a story I never thought I would share. Like, this is my inner circle story, Evan. This is not a story I was going to give to the world, but I felt like if my heart said, if you will do this and you are courageous and brave, it will impact and help someone else. So yes, thank you.

Well, and I love that you went from like the idea to the book and then one of the stories that becomes a video. It's like, it's great. These are all, you know, the seeds that who knows what it's going to what forest will be created from that little sapling that you planted on 9/11. Okay, a couple of things in here. The first is recognizing that this is a movement and this is an ongoing, this is a mission. This is not just like, how do we promote this for the next week? This is forever. This is, you know, like, let's get eyes on this thing. And this is what happens a lot of times when people are launching books, like, oh, I'm just going to, it's out, cool. Let's try to hit a list and then that's it. As opposed to, no, this is a movement that I'm trying to build. And when you talk about Me Too taking a decade or whatever it was for it to actually start taking shape and getting attention, that's the work. And it wasn't a failure in the first 10 years. Could have gone faster?

Yes.

But there's the work behind the scenes in the trenches, planting, watering, nurturing that seed to become something much bigger. Like two things. One, for the video right now that's already come out, I would be linking it everywhere that you've got. It's in the bio of your IG. It's the trailer on your YouTube page. It's in the newsletter that you put out on your email list. It's in the PS of every email in your signature and your email, like, PS, check out the story on whatever. It's like any communication that's being sent out, it's there for people to go and potentially check out. So, okay, you know, the PS on mine is join my Discord. So any email that I send off, it's like join the Discord. But yours could be PS, like, I don't know how many emails you send out a day, you know, maybe it's 10, maybe it's 20, maybe it's 200. But everybody who— it's just automatically kind of baked in there. PS, here it is. So anywhere where you're creating any kind of content, website, social, email, videos, bio links, the video is there. That's an easy starting point. The second thing is, because it's a YouTube video, I would look at how well the video did retention-wise and see if there might be edits or tweaks or hacks. Like, is there a cut-down version? Are there moments when you lose the retention? Because if people are dropping off, if we cut that part out, the video has a better chance to succeed and win.

The good news is, Evan, it's 6 minutes and 53 seconds and the retention is there. They're watching the whole thing. So yeah, cool. That's good news. But thank you. I'm going to continue. Now that could have been because the first initial push were people in my tribe. So we'll keep looking at that. Sure.

And then you can split test the thumbnail and what's our title and what are we going to call it? No, like if you're thinking more long-term and reaching out, right? Even just on this video, let alone like, we'll move to the whole movement afterwards, but just for the video, what's the main, like, so Me Too, obviously everybody knows. It's time to heal or like, what's the main phrase?

Hashtag time number 2 heal.

Time to heal.

Yeah, time to heal.

Perfect.

Any groups, any coaches, any content being put out, like any— I don't know how— like if somebody has this trauma, where are they going? Who are they reaching out to? What groups are they joining? Whether they're paid or free or meetups or whatever it is to have that video potentially be a part of the healing process for them. So if there's anywhere down from like a shelter that people might be going to, or religious organizations or groups, or like, where do people go to connect and start to share their story? And then you connecting with the connectors and putting this video on their attention, that maybe your video is the thing that helps explain something in a way that they couldn't explain or it's just another way to be able to see it. So, you know, if I look at, I don't know what the, I don't know enough about like the trauma, sexual trauma world to know like where people go. And it may not be as organized as something like Alcoholics Anonymous. But if we use AA just as an example, imagine if your video was talking about healing from that as opposed to sexual trauma. And then imagine if your videos was played on day one of every AA meeting. So it's baked into the process, right? So who are the— like, if I wanted to do that, who, who do I have to talk to inside of AA? Is it the whoever's like the CEO of AA? Is it on an individual chapter level? Do they have a newsletter that they're all talking to each other? Like, how does the curriculum get organized? That's not an overnight thing, right? But it's a movement, you know, and it's valuable. And the story that you told in the video in a year, in 2 years, in 5 years is still valuable. It's still relevant. It's not just a 2022 September 11th thing. So like the timing of the launch was very cool. And now it's in a year, it's still just as helpful and relevant. So where are these women going right now and how can you be a part of that healing journey to assist the assisters?

Mm-hmm.

So a lot of teachers use my videos in their classrooms. And I got a— the number of teachers who've written to me to say, like, thank you for not putting swearing in your videos because I play it to my grade 8 classrooms as part of, like, homeroom every day or something. And that was never actually my intention. We just moved to swear words because I don't swear. It's just my own thing. Um, but what a great, like, byproduct, right? So if I wanted to get into— like, now it's just a bunch of teachers who are doing it, but if I wanted to be in the education system, now it's like, okay, how do I get more teachers to play my videos? How do I, who do I have to talk to? Is it at the teacher level or superintendent level or et cetera, right? And it may be different for different states and different, you know, counties. So that becomes the work. And maybe that's you, maybe that's your tribe, maybe that's your assistant. It's like, how do we, who are the people who are the helpers and how do we help the helpers? So you're not just helping the end, the actual survivors, but you're helping the helpers. So we're making a list of like 1,000 helpers across America.

Love that.

Who are those people? And then how can I help you? How can I assist you? And the first lead-in is with the video. This is an easy— this is a story. They're going to heal through it. It's not the only thing. You have your own methodology. Cool. But this might add to somebody's healing, right?

Right.

What that then does is help you build a much bigger movement on top of just the video where imagine that you had your list of 1,000 helpers and you're in contact with them and they know who you are and you're all working towards the same thing of now it's time to heal. Maybe not like exactly how you see it, but they're, they're doing their own version of it too. When you want to launch the next thing, your book, your next book, your mastermind, your own training centers across America, or your healing centers across— like, now you have people who can support you and join you and you've been working with and training with. And so there's like the immediate strategy just around how do I get this video out, but there's the ongoing of how do I build a network across America of not just the survivors but the helpers, because that leads to so many things for the rest of your life, for the rest of the movement that you're trying to build and create. So that becomes a call to action, like you, your followers, your audience, your newsletter, like let's work on a list. Let's get 1,000 people who are helping the survivors. So we want to help the helpers. And then you start reaching out and it could be Instagram, Twitter, email, phone calls, and to not do it alone because I can feel like, how do I get 1,000 people across America and feel like it's going to end up like that box behind you that then it's just like something to look at. It's like, it's not happening. And so the easiest way to do it is you put a time in your calendar that Tuesday afternoons is movement outreach time. And you're trying to figure out how do I have half the day or whatever fits into your calendar. But like, this is important for you, for the women you're helping and for the rest of your life. Like you're going to be 90 years old, still caring about this.

Absolutely.

If anything, even more like, like, no, this is so important that you get this, right? So, yeah, so it's, it's amazing in the short term with this one video, but there's so many of these videos and projects and courses and healing centers and VR and all the stuff that will come. Because unfortunately, you know, when you're 90, people will still be experiencing sexual trauma and will still need to heal. You know?

Yeah.

So this is a lifeline, lifetime mission that we're on. Um, so if you set, you know, aside Tuesday afternoons, I'm going to spend 4 hours every Tuesday doing this work and the outreach, and it's you finding the names, it's DMing people and messaging people and asking for help. Even like you did this, right? Like, you— Kira mentioned to me that you wanted to do this, and so here we are talking about this, right?

Here we are. Yeah.

So it's getting enlisting help. And it may be a no, you know, like I could have said, hey, I don't have time right now. Right. It's probably not going to be, I hate you, Wendy, forget about it. Right. Like you're probably not going to get those kinds of responses. But for some people, maybe it's just the wrong time. And it's a not now, but it's not a personal rejection of you and the mission of what you're doing. But the important part is to not try to do everything on your own and to build the list of 1,000 people on your own and to do the outreach all on your own because it's lonely, you lose motivation, and it just feels overwhelming that this is not possible.

Right.

So part of the work on a Tuesday afternoon or whatever you set aside is how do I enlist people to help me? Like, hey, do you want to help me find people? Do you set up people in different states? Is the goal to have— how many states are there in the US? 52?

50.

50? Why did I think 2? Is Alaska not a state?

I guess if you thought Puerto Rico or, you know, those types of things, that maybe— well, that's right, you're Canadian.

I'm Canadian, so whatever. But like, if you wanted to have a captain for every state and now you're recruiting 50 captains or whatever you want to— leaders or whatever language you want to use, but now they're responsible for their state. Right? And so, hey, you're, you're, you're a New York champion and you're Arizona. I need, I need a, I need an Ohio champion. Who's gonna be my Ohio? And like, I'll do that. I'll help Wendy. And then Tuesday afternoons, maybe you're meeting with all your champions for half an hour to brainstorm ideas and like, here's what I'm doing. Okay, cool.

And that might—

what somebody's doing in Ohio might inspire the person in New York to do some outreach. And so the sharing, and it becomes something much bigger than just one video, which kind of started the whole thing. Right.

Right.

But if you don't schedule time and you don't ask people for help, then it stays small.

Yes.

Or it stays that list of ideas on the wall behind. Right. It's like, you know, there's so much good that's here. It's like until we do something about it, nothing ends up happening. The other thing I would look at is how much work you want to do actually helping the survivors and how can you do that? And I don't know if survivors is the right word of what you would want to call it.

I think that's beautiful. I mean, survivors. I like to consider this movement is taking that victimization of Me Too and moving it to victor, right? Now we're— and just allowing themselves that is now an experience that we had. It's something that has shaped how we have, you know, how we've shown up in the world. But now we have more compassion. Now we have more empathy. Now we can connect. And especially once we dismantle all of the trauma and the trauma responses that we have based on that trauma, now we can really show up. Now we can really shine our light. And absolutely, I think survivor is a great word, but I think victor is an even more empowering word, right? And, and those are exactly like we're putting into pieces lots of different things like groups where we can collectively share ideas, be that, that soft place to land for individuals, because my first thing, my first encouragement is start somewhere, start anywhere. It's, it's kind of like your 2%. Start somewhere, do it. Once we marinate, we will talk ourselves out of it every single time. So if our heart leads and we start that movement and we take some action, wherever that is, even if it's just starting with the Facebook group, we took some action. Now we get ideas. Now our heart is open. Now we start to see what we can do in order to heal, because the world needs individuals that are in that healing phase. It invites, I believe healing women will heal a broken and hurt world because it invites the men to participate. And then it also allows the children to see what does happy look like? What does joyful look like? What does self-confident look like? Oh, mom is self-confident. Mom loves herself. Mom shows up in this world and she doesn't hide and she doesn't self-betray and she shines her light. So that's what I see with this movement. It really does have the capacity to impact millions of lives because it starts with the individual, goes to the family, goes to the community, right? So absolutely, I think that it's important for us to have resources for them to start. Where do you start? You know, if you've not gone down this road, where do you start?

So the strategies that we just talked about will work. The language and the naming you can finesse and play with, right? So like if we're having a, a a champion or a captain of each state. Maybe you don't like captain or champion. I'm just trying, I'm searching for names, but like having somebody in charge, or you can like, it's a heroine or it's like, I don't know, whatever. Like whatever you may meditate on and you pray on it and like, boom, the word enters your mind. But that idea, and it should be empowering. I'm using more generic terms, but it could be like we're all our own Joan of Arc and like, you're the Joan of like, whatever it could be. Like the strategy will work, but language becomes an important part of any movement. So it should be an empowering position that I am the blank for Ohio, and survivor, cool, if we want to call it the victors, that they may not identify themselves as a victor yet, but that's where they want to get to. Typically, if you want to scale it, then the work becomes helping the helpers So the people who already have a community so that you don't have to build community one by one. They're already— here's this person who's got a community of 1,000 women who've been through this trauma. Like, how do I get into that circle? And if you're going to help people, then if you're going to help the survivors, and it's going to be something that has potential to scale. So like this, we're doing it as an Instagram. I'm helping you. And hopefully, yes, you are. And it's an Instagram Live that then maybe gets turned into a YouTube video so that that hopefully other people get the value from it as well. So it's not just a one-on-one, right? So it's a one-on-one, but it's at scale. So if you're going to be helping survivors, then do you have your own show where you're helping survivors? Do you do an Instagram Live once a day with a survivor and you, you coach her or you help her, you just hug her, or like, depending on where they're at, you meet people where they're at, you take them as far as they can go. Some people just sharing their story and not being judged and holding the space is the beginning of healing without even telling them anything about what to do. Just listening and being an ear and not judging them is a great starting point for healing. So, do you have some kind of show or some kind of at-scale, whether it's Instagram or TikTok or YouTube or newsletter where you're sharing people's stories or just something where it's not the one-on-one work, because I love the one-on-one work. It's my favorite. Like, this is awesome, and it doesn't scale. And so if I want to impact the world, I need to be doing it at scale. And so same thing for you, uh, if you want— like, how much one-on-one work do you want to do? And is there a way to turn it into something that other people can learn from as well? Because when Sharon from Nebraska comes on and shares her story and you're talking to her and you're helping her, people watching will see themselves in Sharon and how courageous she is and like, maybe I don't have to suffer alone too. And that's a goal. Like hopefully people watching this or maybe the replay on YouTube, if they have a movement that they're trying to get out to the world, they can use a lot of the same strategies we talked about, even if trauma and sexual abuse is like not the thing they're trying to to solve, right?

Right.

Um, so like those two things is the help the helpers and some kind of helping the survivors at scale through content. Um, but then that just is rinse and repeat and rinse and repeat for the next 80 years of your life.

Beautiful. I can see it. I think this is a great, great, uh, there's been amazing with what you've been able to offer me today. And I think it's a great starting point for me to— I can see the vision a lot bigger than I did before. And so I really feel like this has been incredibly helpful.

I love it.

Win. Win.

Win.

That's great.

And like, the best part is you're doing it. You know, a lot of times we may feel like it's not enough because it's like, how many people are struggling with this? How many women? Across America or around the world have struggled with this. It's probably even worse in other countries.

I mean, I don't know the stats, but I would say one in every three females, but I'm gonna tell you, I would say it's much higher than that. I would say it's two in three.

I mean, globally in some countries is definitely way worse.

Yes, I would agree with that.

And I don't know how much you want to dive into that world or not, but even just in America alone, or throw Canada in there too, it's a big deal. And a lot of times you can look at like, it's not enough. Like, I wrote a book and I made a video and it's not enough. It's not hitting enough people.

And who am I to go and do this insane giant thing?

And it's just every day taking another step. You know, if you look at Me Too, when she started it a decade before, Alyssa Milano, like, you'll have your own Alyssa Milano moments with it too. But only if you keep every day laying another brick or planting another seed or watering that tree a little bit more. It's like in the day-to-day work that is fulfilling in itself. Yeah. Like helping the helper or doing an IG Live with somebody who, like, you help that one person, it may not feel like it's doing the big mission, but all those little bricks that you, you plant every day end up— you look back like, oh my God, I built a house. This is crazy.

Yeah, that's beautiful. I love this. Yeah, I think this is super helpful and gives me a very, very specific way to approach my next steps.

Honestly, the biggest thing is the calendar. Like, now back to like dreaming in the clouds and how we're going to change the world and making it tactical. There has to be a couple hours at least every week that you block off and you guard and defend and say, like, this is super important to me. And 90% of the time when that's there, like, I'm going to do it. There may be some cases where something happens, but for the most part, like, you're showing up and doing it. And even if you don't know what you're going to do on that day, Like, here's Tuesday afternoon. I'm going to spend 4 hours working on this mission and I don't know what to do next. Cool. You still work on it. You pray on it and you meditate on it and you ask for guidance on it. It's like that's in your calendar and something has to get done this week. And some weeks will be better, you know, and more productive than others. But like, if it's not in the calendar, it doesn't get done and remains just like hope and dream. And it— what often happens, and I'm not saying it's with you, but what often happens is like these start and stops and start and stops. Or it's like, okay, like book Massive progress. Yes. Out.

Cool.

And then nothing for a while. Oh, video, like massive progress.

Cool.

And then nothing for a while where the real gains are made in like the everyday, every week, the consistency that I said I was going to do it. It's not as sexy. It's not as maybe fun as doing a new like video project. But if it's just these kind of quick hits of projects, it doesn't end up actually having the huge impact that you're trying to have where it's It's just showing up every week, even when you doubt yourself, you don't know what to do, but it's in the calendar and I'm gonna do something to move it forward a little bit.

Yeah, it's beautiful. And you're exactly right. I mean, it is in that long-term vision, the long-term goal and helping, it's that snowball effect. And so I think that I'm going to be putting in my calendar some non-negotiable time every single week, just like you mentioned. And I love the idea of having Instagram Lives and talking to survivors, victors, about their stories and really helping to identify the blocks that are keeping them from hanging onto it. What, what are the trauma responses that they keep finding themselves gravitating to and how can we start to disband that? So I think it'd be a beautiful opportunity to see, for others to see how this process works. And So I think those are some fantastic starting points. I even have a couple of organizations already that do work with trauma survivors and are interested in showing my video at trainings. At, you know, one of the things that I first started with at my first, the first point that I was going through my healing journey was a trauma-based retreat that allowed me to learn how trauma stored, how trauma is released, and that organization's huge. And they are, they are looking at the video right now. We'll see what happens.

Great. Okay, let me give you a bonus hack just around that.

So, okay, so that's a huge organization that you're going after. Has any, any organization actually like done it yet?

Not yet. We just did this on Sunday, and those emails and connections went out yesterday. So I'm just waiting for some responses. These are— I included people that know these individuals personally, and So it's not just me throwing out an email and hoping that it lands.

Cool.

Yeah, perfect. You're already using your advocates and your champions. Great. So what you do is once you get one, we want to use their name in future outreaches.

Okay.

So like, what's the name of one? Or like, what's one that you'd love to have? Or like, maybe not like the giant huge one, but what's an example of like a name of one that you would want to have?

So it used to be called the Unique Foundation. Which is that unique makeup company, but now it's called the Sapria Organization or Sapria Foundation. So that would be the one that I would just celebrate in order to get on their radar.

And where are they based?

Here in Utah.

Oh, there you go. And do they help mostly like Utah women or is it a— it's worldwide. Got it. Sapria?

Mm-hmm.

Sapria, okay. So, So that now becomes like Tuesday time or whenever, you know, whatever afternoon time, like Supriya has dedicated energy towards it, you know, and like, and even though you feel you've done everything, you pray on it and like, okay, what else can I do to help get this Supriya thing through? Who do I need to talk to? What do I need to manifest? Like, let's go get the Supriya thing has to happen. And being super clear with the people in your tribe and your audience to say, I want to get this at Supriya meetings, events, retreats, trainings, whatever they're doing, right?

Okay.

Because people will then— like, when you're specific like that, people will find ways to try to help you versus I want to get this to the world. Cool. But like, what's— what do I do?

What do you—

how can I help you?

You know?

Yeah.

So once you get Supriya or you get some other organization to do it, even if they're much smaller, You then use their name for all the future outreaches that you're doing. Well, like Supriya played it in there as a part of their retreat. And you're mentioning their name in all the future emails so that there's a little bit more legitimacy and credibility that like they're not the first to do this and that there's, this is valuable and worth doing. And you, the bigger names you get, the more you use the bigger names, right? Like if I'm trying to book somebody on my interview show, to come on, you know, like we're trying to get Oprah to come on and do the interview, right? Which is great. Oprah is doing like no interviews right now.

Like, come on, Oprah, make it happen.

Let's go.

Oprah and Evan need to happen.

You know, my team would like name drop the people who we've had on that she might recognize, you know, that maybe you were on her show where there's like Deepak Chopra and Anthony Robbins and Matthew McConaughey and, you know, those kinds of people. Because we've had them on and I can use them. So you're using those names and the bigger names you get, like if I get Oprah on, then I'm going to use Oprah's name in my future emails and maybe drop somebody else, right? So you build up. The second thing inside of that is if you get whoever, Supriya, you look at who's following them on social.

Okay.

Look at who follows them on Instagram. Look at who follows them on TikTok. Look at who follows them on Facebook. Look who follows them on Twitter. Who's following them? And there'll be like a Supriya, probably have a lot of people following them. I don't know how big, if they're a global organization, they probably have significant following, maybe not millions, but I don't know. But who are the helpers who are following them? Not the individuals.

Okay.

And then you outreach to them and there'll be a whole bunch of organizations who you've never heard of, who may not be in Utah or like they're smaller or, or maybe even bigger. You just never heard of them. And when you outreach to them, you say, well, Supriya is using our video in their training. Now they're much more likely to listen to you because you already know that they care about Supriya because they're following Supriya.

Hmm.

Beautiful.

So if you, if you wrote to me to say Supriya is using my training, how about we show your video? I don't know who Supriya is. So it means nothing.

Yeah.

But if they're already following Supriya, then you already know that they know Supriya and they care about them. Otherwise they probably wouldn't be following them. And so that can, that can one, be a great way to build the list of helpers to do outreach to, and also really dramatically increase your chances of getting a yes from them. And again, it doesn't have to be Supriya level, like maybe there's just some local Utah church who has a women's support group that has 40 people show up every week. And that's the first, like, it doesn't have to be Supriya level global organization. It's this local church group and they have 400 followers on Instagram and you get in and your video is being played at the next church session that they're going to be doing and whoever is leading it says, wow, Wendy's video was amazing, thank you so much. Then the 400 people who are following them on Instagram are all great potential outreaches to you, especially if they're not just the the survivors, but they're the helpers, their organizations. And you start to build this connection of all these people you can reach out to. And then you use the church group in the name, in the message out to them, say, hey, well, this church group just used the video. I'd love to show it to you as well. And it means something to them because they're following them on Instagram.

Wow.

That's amazing. No wonder you have 3.5 million followers.

Bonus hacks.

Bonus hacks.

I love it.

Cool, well, thank you, Wendy. For people who want to find the video or learn more about you, where, like, where are they going?

Okay, so on Instagram, it's Wendy.Bunnel, two N's, two L's, N as in Nancy. YouTube, Wendy Bunnel. Facebook, Wendy Bunnel. All the things. Illuminate your essence. And also, WendyBunnel.com is my website. So you can find me anywhere by my name.

I love it, and we love you. Thank you, Wendy.

We'll see you soon. Okay, take care. Hi, Liz Grant in the house! How you doing?

Well, thank you so much. This is so amazing.

It looks beautiful where you are.

I know, I made it that way because the other way is kind of ugly.

Oh, you know what?

Huh?

Do you know how I heard that? Is when, when you said, I made it that way, is like you made the weather that way.

I've been working on that too.

I like it. Ali's like, wow, I like Liz's thinking bigger here. This is— I made it that way. Can you come to Toronto because it's rainy right now.

We could use rain in California though.

I made it that way. I love it. Cool. Well, welcome back to Movement Makers. This is, um, awesome having you back in. I love you. I love your energy and your vibe and your smile. And, and how can I help? What do you got?

Thank you so much. Well, I want to do this first if you'll let me. I'm using my time. Um, so these are the top 12 things I've learned from Evan. So 12 is that 12,000 videos later, you're likely to still have resistance filming, but just film and post. 11 is the equipment doesn't matter, just post. 10 is nobody cares about your makeup, just post. I don't believe that one, but, um, 9, do it because you may inspire someone like you who's 5 years behind where you are now. Clean your house because research shows that you're more stressed when it's cluttered. 7, get outside, start moving. Videos are easy when you feel like you're moving or talking to someone or in a parking what at Costco while you're waiting for your wife to finish shopping. Nina, um, have courage, feel the fear, and post anyway. 5, keep going. Um, have one business model, which is what I'd love to talk to you about, and stick with that until you get some success, and then start trying to do everything else. Um, serve others, serve a higher purpose, believe. And you've shown me— I'm gonna get emotional— but you've shown me you believe in me, and it means so much to me. Also my mom and my stepdad who've made some tremendous sacrifices so I can be in Movement Makers, like canceling Disney Plus. And number 1, if you're not posting, it's probably because you're just spiritually constipated. You just need to get going. You need some momentum and we need to get your book.

I love it. Well, first off, what an amazing list. Thank you for the tribute. I appreciate you, Liz. That's fantastic. I'm speechless. I'm just taking it in. Thank you.

Oh, thank you for everything.

So, well, let's dive in. How do you mean, what do you got? How can I help? What do we want to work on? Business model, posting?

Yeah, well, I'm a bit of a mess with posting. I'm having trouble with my computers. Both of them don't seem to be able to handle basic editing, and iMovie is a nightmare for doing— like, I'll film a long set and I just want to splice all those up and post them, and I'm having trouble. I've tried all different apps, and I've tried just doing it on the phone. So I just got a gal from Fiverr. To help me and she loves comedy and she's got good comedic timing, so I don't think I need to tell her in and out points and I think I can afford her for a little bit, she's super cheap, she's a student, so that's like, at some point I'd love some guidance on, I even downloaded the open source software for video editing and I can't even launch that on my computer, so, but I really feel like I'm confused about— well, right now what we— what Jessica and I were doing when we were working together and I could afford her was we were trying to get corporate comedy gigs so that I could secure that income. And, um, it's really hard through LinkedIn to try to message people who don't want to hear from you, you know, and whatever. And I'd love to be able to run ads on LinkedIn, but I don't think I have the money right now to do that. So what I pivoted to most recently, the economy, just as you know, something happened on top of a bunch of other things happening. And I started doing shows online, which is just to my Facebook friends. And I just said, hey, if you feel like tipping or not, whatever. And that was how I was able to pay my rent. Like, it was really successful. And I have a lot of different topics. That I was doing shows for, like I have pets, and then I have dating material, and then it's sort of all these different themes. And I was just making it quick because no one really wants to be on Zoom that much. So I was just doing like quick 20-minute sets and just riffing with people and having a good time. And I was just blown away. It was way more than if I would have sold tickets, you know. So what I'm wondering is, should I keep— and then also, doing shows in people's backyards. So the same thing, just like, okay, if you want to tip me. And, and the joke is that I have two Netflix specials, but Netflix doesn't know about it yet. So I've been trying to figure out, well, what, um, branding or what persona do I want? And I— and maybe it doesn't even matter, but I, I feel like they're two really different shows, and I have two really different podcast ideas. So I don't know really what I should be doing, so nothing gets done.

And if you go back to the list of the 12 things, yeah, a lot of it was like just post.

I hear you in my head. Yes, absolutely.

And here's like, you know, in watching some of your stuff and looking at your, even looking at your IG before going on here, you know, you posted a couple times this month. And it doesn't have to be you on stage. It could just be you talking to the camera. I mean, it's social commentary. Your stuff is you, you see something. I'm sure hanging out with you, there'd be, there'd be jokes all day. Your comments, if you like riffing with people in your Facebook group, then all of those, that becomes content.

Yeah.

And honestly, be looking at 3 posts a day across TikTok and Instagram.

Okay.

Which starts to build your brand because all you need is for one of those to pop that somebody says, who is this person? Who is this Liz woman? I've never heard of her before. And then they start diving into everything else that you're doing. I love the betting on yourself and doing your own shows. You know, like asking for donations, doing your shows. If the model becomes— these are— is this inside a Facebook group or this is just your Facebook Friends?

My Facebook friends. I just put something on there and then invited people.

I'd love to take this show on the road. Like, even if it's still you just in your home or wherever you are doing— like, how do we expand it beyond your Facebook friends?

Mm-hmm.

So that when people are watching this, or people who are watching your content, when they see it, they know that there's a show happening, whether it's every week or every 2 weeks or once a month, or I don't know how long it takes you to kind of get ready, or if you're just jamming with people and riffing, then you could do a weekly show.

Yeah, weekly. Yeah, and I have enough material to do weekly shows and do themed shows and topics. Like, I have 35 minutes on Costco that, you know, I could do a whole thing on Costco.

I want to hear that one.

That would be good.

But the way you're doing it right now is people would have to be your Facebook friend to be able to see the show, correct?

Right.

Right.

So we need something a little more open, whether it's a Facebook— the easiest thing might just be a Facebook group.

Oh.

Where you launch your own Facebook group.

Okay.

You, you can still invite people in.

Mm-hmm.

And then you go live inside that Facebook group once a week. You've got your Friday night special or, or whatever it is. Was there a certain time you're doing them?

No, but mostly like Saturdays, 7:30.

Okay, Saturday, 7:30. Yeah, you can ask your friends and post on your Facebook to people to join the group. Yeah, say, hey, I'm joining this group, I'm having this group, you know, Liz Grant Comedy, come join in, and the next time I do my show, you'll be the first to know. And then anybody who follows you, you've got almost 1,000 followers right now on Instagram, you send a video message to everybody one by one, say, hey, I'm starting a new I'm starting a new group. Okay, come join me and make that the link in your bio. Okay, that's so what I want to do is— what I want to do, what my idea is, I guess, for you, my, my invitation to you there, instead of like, hey, you have to do this, Liz, is taking two paths, right? One is let's build the Liz Grant. We got to build your brand up. People need to know about you, which will lead to lots of opportunities, whether it's a a Netflix show, corporate gigs, can you come speak at my event? We need somebody to open for our event, whatever. Like, people will just think you're funny and then find ways to include you in the stuff that they're doing. But they have to know who you are and they have to find you and they have to think you're funny, right? So that's the 3 times a day posting.

Okay.

TikTok and Instagram Reels.

Okay.

And it's just You find something and you get inspired and you make something quick and funny and not having— like, don't worry about the edit. There is no editing. No edits. Zero edits. Like, you open it up and you film from your phone, you know, 45 seconds to a minute. You're outside Costco and you get upset at something, you film it and then you post it to TikTok and to Instagram Reels.

Reels.

3 times a day.

Instagram Reels.

Instagram Reels and TikTok 3 times a day.

Okay.

Stuff that's happening. Here's my breakfast and what's so funny about the oatmeal? It looks like a whatever. And then you just, right?

Yeah.

Something just quick.

Okay.

One, you'll get better at it. Like you're already great at what you do, but like in how do you tell like micro 45-second jokes, but also knowing that there's 3 coming up tomorrow too, you're less concerned about this one having to be so great and edited perfectly. It's like, whatever, I don't even remember what I did last week because there's so much that you're curating today and tomorrow. Totally. And then some of those will hit and some of them will then lead to people wanting to find out about you.

Okay.

So that is building a brand, but that is a— I mean, it's the consistent work to put in and you never know when something's going to hit, right? But that's like our— we're taking our at-bats. We're taking our at-bats until we get a single or double or a home run, right?

Yep, yep.

But if you're not swinging and you're not stepping up, you're not going to get any hits.

Right.

Meanwhile, so that's going to lead to big things for you and things that you can't even predict at this point.

Yeah.

Somebody wants you to open for them on stage. Somebody wants you to— do the set at their wedding, some— like, you never know. Their pets are getting married and they want you to come and— who knows? Crazy things will happen. A new Costco opens and they want you to be the—

Oh, that would be heaven.

You want to open it up. You never know where it's going to go. Because of what you do, there's no one defined path only for you. It's not like you only have to have a book and that's the only way that you can win.

Exactly.

So that's why you need to have so many at-bats out there and lots of ways that people can, can find you and different angles and paths through. Yeah. So that helps build your brand, but how do you, how do you feed yourself and pay the bills and all that? Well, that's through your weekly specials.

Okay.

That we're driving people towards now.

Okay.

So the link in your bio, you have a, you have a bio link on Instagram, you have a bio link on TikTok, you link them both to your Facebook group. And it's like, join me for my weekly comedy special.

Okay, cool.

And then when people show up, then that's when you do your usual thing and you're asking for tips and donations and explaining where you're at. And also ask for help. It's like, when you're asking for the donations or the tips— I like tips better than donations.

Me too.

Yeah, ask them for help. And like, hey, if anybody knows, you know, if somebody needs a comedian to open up for their wedding or their event or their XYZ.

Yeah.

Keep me in mind.

Cool.

Because people may not even know to think about, like they love you, they, they just had a laugh, but they don't, they don't even know how they might be able to help.

That's true.

So as part of a tip, you, you also have a call to action. Yeah. And that's a very simple, like to set up a Facebook group, you can do that today.

I know.

You don't need to have any fancy, Like you need a computer with Chrome.

Okay.

And you go to Facebook, set up a group, and there it is, the Liz Grant Comedy group.

Okay.

And you already know how to go live inside Facebook. So cool. So now that's just going to go live inside your Facebook group. And now we want to get people in. So it's not just your friends watching you, but other people who now are going to discover you.

Well, I was thinking about trying to capture their email through the lead magnet and then do it on Zoom. But what do you think about that?

I just don't want to add layers of complexity for you.

Okay. I appreciate that.

You can, you know, like this might be Liz Grant in, in a year, you know, but like I want to get you moving and I want to get you paid.

Yeah.

And those two things will allow lots of other things to happen.

You're right.

Like to create a lead magnet and then create a landing page and then to create the, email tie-ins and all that. It's like, yeah, you could, you could do that, but you're probably gonna be frustrated by it.

Yeah. Yeah, you're right. I got a real short attention span and low frustration tolerance for sure.

So I'd rather you spend that time making 3 IG reels and 3 TikToks a day and then doing your weekly show. That's super helpful. And so it's like the most basic of, of business plans, but it's super easy for you to execute.

Yeah, it is.

You just have a Facebook group. You just say you're going live every whatever, Friday at 7:30 or Saturday at whatever.

Yeah.

And then you message all your friends to join you there and you, and you message all your followers on Instagram, like do 30 people a day.

Okay.

Send a quick video message and say, hey Susan, thank you for following me.

I appreciate it.

I've started a new Facebook group and in there I'm going live once a week with my comedy show. I hope you can join me. The link's in my bio. Happy Monday. Believe. I would add the believe at the end. You don't have to.

Hashtag Evan Carmichael.

I mean, that's what I do every morning. Every morning I go for a walk. I like it when I'm moving around outside and I'm not just in my office. I like the nature and the energy. So I'll go for a walk and I'll send 30 to 50 DMs over video every day. Sometimes they're moviemakers, sometimes they're friends, sometimes they're people who followed me, just a lot of random stuff. Yeah, and like today I was walking outside in my undershirt and a weighted vest on, and I'm walking around with this making videos in the park. You know, it's like, go! It's like, that's the best.

Yeah.

So if you have 1,000 followers, you know, you do 30 people a day, just let them know about what you're doing. And then that's— that Facebook group page is the default link in your bio for anything that you're creating.

Yeah.

And then right now it's a little bit of hustle to like actual manual outreach. Like you're gonna ask your friends and you're gonna ask all your followers one by one, not a post, because the post nobody's gonna see it, but a DM people see. And they're already following you, so it's not like we're spamming people. It's like, hey Susan, thank you for following me.

"Hey, Liz, it's me.

I've started a new Facebook group. I'm doing my show once a week there. I'd love to have you if you want to join. The link's in my bio. Happy Monday." Next. Doing 30 of those is not that difficult. And then as we're making 3 Reels and 3 TikToks a day, that's now the group that people are going to go to by default. So they're going to watch your thing. "Who's this Liz Grant?" And then they see the link, they click on it, they join your group. And then we use the weekly show as your chance to start making like a little bit of money and then more money and then more money. And then people love you and people find opportunities and then the world opens up where you're doing all sorts of crazy things.

Makes sense.

People just don't know you enough.

Yeah, I know. Okay, that's great. So what about in terms of a podcast? Um, now I know this is gonna be super complicated. I do not think that I can produce it myself. Like, if I got someone else who is interested in handling all the technical and the posting and the audio— because I started doing, um, it was called Massaging Comedy. So, and I am a massage therapist, but, um, I massage comedians. So, um, we had one really good show, but the problem was I need more equipment because the audio levels were too different. So I don't know if I should like continue down with that podcast or just do a podcast about how to make things funner or fun that I find or interview fun and funny people or don't worry about it and just work on what you— the assignment you just gave me.

I would definitely work on the assignment I just gave you first.

Okay.

That is like— because that feeds you and starts to relieve some of the stress around money. And it's the most effective way to build your brand because we now need more people to find you. Now, if you're saying, I got this, Evan, this is easy. Like DM 30 people a day who are following me.

Cool.

Set up the Facebook group. That's done today. And 3 TikToks a day and IG Reels.

No problem.

Like done.

Cool.

What's next?

Yeah.

You want to do a podcast? Awesome. Or you want to do something else that's in that genius head of yours?

Cool. Thank you.

But let's get the first part down. That's the foundation for you building both the short-term business and the long-term business for you.

Yeah, you're right. What do you think about TikTok Lives where you do battles with people? I was thinking about even doing— I have so many jokes on cards. So when I do comedy tarot, like, oh, this joke's for you.

I like it. TikTok Lives are interesting. I still like Instagram Lives more, but TikTok is, it's worth playing in and having fun with, with the Lives. The best part about doing the Live, sorry, the just posting regularly to TikTok or IG Reels is it could be the same video.

Mm-hmm.

So the 45-second Costco joke that you're going to tell, you film it with your phone vertical, and then you can post it to both TikTok and to Instagram.

Vertical.

Okay.

Yeah, it has to be vertical. So like what we just talked about, that's the assignment for the next, you know, 3 to 6 months. And make like that has to happen every day.

Okay.

Like that's our basic, that's like brushing your teeth, has to happen every day. You know, I hope. That has to happen every day. If you're gonna then look at other things, I would default to the ones that are exciting for you.

Okay.

That you can also do without needing tons of gear, equipment, team, production, because that's when things start to get overwhelming and impossible.

Yeah.

So doing a TikTok Live is so much easier to do than to do a massage therapy joke setup with 3 cameras and multiple microphones and everything else.

What do you think about man on the street stuff? Like, how difficult is that to produce with good audio? And because we just kind of tried it, but we were getting ambient noise. So is it a two— like, if we had one of those little Zoom things that's portable and then two mics, would that be sufficient?

So it depends. One, it depends on how good you are at man on the street stuff, right? And how much do you like it? Is it fun?

Pretty good.

Good. So that's a good start. To you then, the easiest way to start is with just with a single microphone. Just make sure it has like a cover, like a windscreen.

Yeah.

It's got to have a windscreen. And so you hold it and you pass it back and forth. The problem with that is that's the easiest thing to do. The challenge with that is if they say something while you're talking, you have to make sure that the voice is always coming in here or you don't hear it.

Exactly.

So if you have the mic on them and you want to crack some joke, you have to bring it back to you. So there's a little bit of getting used to that. But also, like, man on the street, if you need them to come in and then you're going to mic them up, you've already lost it, right? If you want to have a second mic that then they have to hold, it adds a level of complexity. But the easiest thing— you still need a camera person. And then you need the microphone, right? So the microphone's not that expensive. Basic microphone with a windscreen is a couple bucks. It doesn't have to cost a lot. But we're adding levels of complexity now where you have to have somebody with you who's going to set up the camera and film it for you. And then there's editing out all of the moments and waiting. And so that's a fun— Project, like you put that into the fun bucket, which is good. Like fun is great. You know, it's like we add that on top of the daily, you know, what we're doing. All of these ideas can work. There's no rules, right? I mean, for me, that would suck. For me to like walk up on somebody and say, hey, and like have some joke to tell them.

Oh my gosh, Liz, I would be awful.

It is awful.

No, you know what? I have to tell you. Actually, I guess I'm an ambivert, but it's horrifying. But when, like, Jessica and I, we normally riff, and I just started talking to people, and then that's what— but approaching people is horrifying. But I thought about people with dogs, like, I could roast your dog, things like that. But it wound up being, you know, like, I wound up having deep conversations with some people. It started off, you know, some of it was funny, but you're right, it needed to be edited. The funny part needed to be edited afterward.

So if you're going to roast somebody, I would honestly look at news. Load up Google News and see what's trending and roast whoever. Roast Biden, roast Trump, roast Putin. Whatever is the front page of Google News or front page of The New York Times every day, as long as you have enough to say about it, you pull it up and you put the camera on the page. Again, it doesn't have to be edited. You take your phone. Show the screen and say, "Biden," whatever you want to—

I think fitness stuff is funny. I think the whole— because I'm into it, but I mean, it's like, it's a bit difficult to, you know, take it all so very seriously, you know, all the wellness movement, you know. But I think that's a fun thing to make fun of or to roast.

There's two buckets. There's the, like, the blocking and tackling. This has to happen. There's the daily has to happen. It's like you wouldn't go outside naked. You got to put some clothes on, right? So like, this is our— this is Liz putting her clothes on, is we're going to do the 3 TikToks and IG Reels a day. We're going to do the weekly show inside of our Facebook group. We're going to ask for tips and we're going to ask for help. And like, hey, if you know anybody who needs a community to open up, that's our— that's our getting dressed every day.

Okay.

And then after that's done, then fun, whatever. Yeah, man on the street, roast some fitness influencers. Load up Google News and all of that can work. There's no rules with that. Just default to trying to get into action mode as opposed to, "Oh, here's an idea," but then instantly like, "Oh, there's all these reasons why I can't do it 'cause I need—" You know me so well.

This is a— that you're telling me everything that like it's— you're breaking it down so simply. It's really helpful 'cause I mean I always thought, "Well, that's ridiculous that I can't do X, Y, and Z thing because I can see it. I can see all these things." You know, but to actually implement them, I mean, it is overwhelming for me.

Well, and just understand that it's not a no, it's just a not yet. Yeah. There's a sequence, that's all. Because if you get, if you just do the blocking, the basics that we talked about, then you start to build enough money to pay your rent and pay your bills and then build more money to hire a team who can then help you do all this stuff. And so these are all the ideas that are round 2 when you have budget and you have one person to help you. And then round 3 will be even bigger things, and round 4, and then Liz is at a giant stadium selling it out. So it's not no. It's not that it's not possible. It's totally possible. It's just a lot easier to go in sequence. And so it's a not yet because if you get those first things down that then you can afford to hire a team, then everything else It becomes a lot easier afterwards.

Were you going to say something else? Because you said there's two, there's two pieces. One, you said this was the brushing the teeth thing or whatever, and I didn't know what the other thing was.

Well, in, in the brushing the teeth, it does— the brushing teeth does two things. It, it gets you paid. Yes. Because you're asking for tips and asking for help. But it's also building your brand because now if you're doing 3 a day on both TikTok and Instagram Reels, more people will start to discover you and great things will happen from that that you can't expect. Like, you can expect great things, but you don't know where it's going to go.

Yeah. Should I even try to deal with, uh, LinkedIn? Uh, I wouldn't worry about LinkedIn too much because everyone's on their phone looking at TikTok.

Yeah, like, that's where, like, if you only did TikTok, Instagram, I'd be worried because it's like, where does it— like, it's a It's like a hope and pray thing. It's like, okay, if I keep doing it, eventually it's going to work out and it will, but when's it going to work out? Evan's like, oh, I don't know. You got to keep going, but one of them will pop and will hit. But if you can combine it with the Facebook group where you're doing a weekly show and getting tips and getting paid, now we have a fantastic one-two punch strategy. And that honestly doesn't even take a ton of time.

No, I know that's the problem.

3 TikToks and IGs a day is not a lot of time. Like 45 seconds, not, not edited, just go and film it is not an insane amount of time, especially once you get into the, the rhythm and habit of it. That's way easier than producing a podcast or going up and do man on the street and then editing it. Like so much easier. And, and it speaks to your skill set and strengths. Yeah. Um, and most importantly, start getting the momentum that you need.

Yeah, you're so right.

Now it's time to act. I love it.

Liz Grant in the house. Appreciate you.

Thank you for the love.

Evan Carmichael, thank you so much.

To see me coach another entrepreneur one-on-one, check the video right there next to me.

I think you'll love it.

Continue to believe and I'll see you there.

Definitely like you're on a super hot topic. How I like to think about content is it's great to build an audience, but it's better if I, if you understand the business model to, hey, let's get an audience where you can then convert to the thing that you're trying to sell, right?