Unlock Your True Potential: How to Turn a Passionate Entrepreneurial Mindset into Success!

I'm doing 2 Your One Word book events, including one today in LA. What's up, Believe Nation? So I got asked a lot from people if I was doing a book tour or doing any events around the book, how they could meet me, get some signed copies, and I thought, uh, I don't know if I want to do it. My publisher said not to do it. And so what I thought was, listen, I'm traveling to LA. I'm actually here, not right now, but when you guys are watching this video, I'm here in LA. And I thought, let's do one in LA. Let's do one in Toronto. And then we'll see how it goes. So the LA one, I have a meeting in Beverly Hills that ends at 3 o'clock— no, that starts at 3 o'clock Pacific. And so I thought, hey, let's do a 5 o'clock Pacific meetup in Beverly Hills for those of you who want to get your book signed, want to talk about the book, want to do a selfie, want to meet, want to chat. I'd love to meet you and hang out. So that one is happening today. You don't have a lot of time. 5 PM Pacific today. The address is Pete's Coffee, 258 South Beverly Drive, Beverly Hills, California 90212. Hopefully you are in LA or in the LA area. I will see you there at 5 o'clock. Today. The second one is I'm launching a series of Your One Word workshops in Toronto. So if you're in the Toronto area, we're doing our first one on April 3rd. I'm going to be there. I'm actually having my instructor run it for me. So Lily is one of my dance instructors at Toronto Dance Salsa who's embraced her one word, and she's going to be teaching a 2-hour workshop on April 8th from 1 to 3 PM Eastern, going through the core concepts in the book. It's $40 to join. If you do, you get a free copy of the book, which is $35, so basically balances out. And I'm also going to sign it. And I'm going to be there and answer questions and meet people. So if you're in the Toronto area or you want to come to Toronto to meet and talk, April 8th from 1 to 3 PM Eastern, you can sign up at torontodentelsa.ca and hopefully I'll see you there. So we'll see how these first two events go. We'll see how the turnout is, how the reaction is, how much fun it is chatting with you guys, and potentially expand the tour beyond that if we feel like it's a good fit. So let me know what you think. Hopefully I'll see you at one of those two events. And now I want to get to some of the questions from last week's video. First up is Eric. This was great insight to writing a book. Glad you enjoyed it. Last week I did a video of the 10 lessons that I learned, things I did right, things I did wrong, things I want to remind myself of the next time I go through this process again, if I do it again. And yeah, the whole book series has been a fun journey of documenting and sharing with you guys and anybody who's trying to write a book or wants to write a book. Hopefully the headaches that I went through and the wins that I went through documented on that series are beneficial to you. That's why I made it. And it was a fun series to put together. Alikiya, the COVID isn't bad. I like the second line with the arrow pointing to the highlighted word. Yeah, so I mentioned last week that one of the things that I regretted was not having more time to do the COVID I'm not a fan of this cover. Actually, in the first design, the arrow wasn't there. It was just your one word, and we added— this is the only change that I made that I was allowed to make, basically, in like the time frame that we had. So the arrow is different words. So you can see it there, the arrow is different words. And so I'm glad you like that. That was our, our only change, and, uh, it's okay, it's okay. It's a good cover, it's not terrible. I'm just I'm not a fan of it. I would have done something different, but it's a good lesson learned. It was still worth publishing the book. The book itself is amazing. And yeah, I've come to live with the COVID Next up, OPS Endless. Does it have to be 3 words for the credo or can it be 3 statements? The idea with the credo is that it represents 3 ideas. So you have your 1 word, whether it's believe, whether it's family, whether it's extraordinary, whether it's belong, whatever it is, you have your 1 word. And then the credo helps you add more definition to it for yourself and also for other people looking at it, whether they're your customers, your suppliers, your employees, the partners, your investors, so they have a little better understanding of what it means. And so the Credo represents 3 different concepts. It could be 3 different words. It could be 3 different statements, although I want it— I want you to make sure that they're easy to remember. They're not like these long sentences. 'Cause what happens is there's always a tendency to make it longer and longer and longer and longer, and then you don't remember it. I want these 3 things to be memorable so that if somebody asks you what your credo is, you don't have to open your notebook and find it. You know it. And so that's the danger, that's the risk. If you make them long statements, then you're not going to remember them. If you don't remember them, then what's the point? The whole point is that it's easy to remember so that you can start to live by it and other people can know you by it and they can know how to help you, know how to interact with you, know if they want to buy from you or not. That's a hesitation. It doesn't have to be 3 different words, but I would really strongly recommend that you shrink it down. Next up, Nonstop: "Hi Evan, I love your videos. Can you make a video about how to spend your money best in your company?" So at the start, I'm not a big fan of spending any money. I like to build stuff up using my energy, my heart, my time, my effort, and not spending money until I'm making money. And so it's thinking, where do I spend my time to get some dollars coming in? It's, I have this big vision for where I wanna take something, right? You have this big vision for where you wanna take something, and you're starting here at the bottom, and it's okay. Like, a lot of people wanna take these giant steps, but if you try to take a giant step, you're gonna make a lot of mistakes. And so if you take out a mortgage on your house to take this big giant step and it doesn't work, you might be in debt for the rest of your life now because of this extra loan that you took out, and I don't want that for you. I want you to prove to yourself that it's worth spending your time, worth spending more dollars in it. And so at the beginning, I'm spending $0. Where should you spend your money? Nowhere. Keep it in your bank account. Keep it in your investments until you get to the point where you're making money. Once you start making money, you're investing a lot of it back into your business. And from there, I'm looking at what is going to give me the highest return on my dollars. Just like you want to be thinking, what's giving me the highest return on my time? Any resource you have, this is what being an entrepreneur is all about. Any resource you have is going to be limited. You have limited funds, you have limited team, maybe zero right now, you have limited time, everything is limited. It's what do you do with that limited resource? What do you do with your money? What do you do with your time? What do you do with the connections that you have, the friends, the family, maybe people on your team, volunteers, whatever it is? How do you best use all of those resources? What's going to generate the biggest result for the least amount of input? And so when you pour dollars on something, you want it to be gasoline, right? So it's like, hey, I've started this marketing campaign, it's working. Now if I put some money into it, it's going to work even more, right? And you're testing and you're testing and you're testing. You see what's working, you find something, and I like to go all in on that, dominate it, crush it, explode it. That's where I want to focus my energy because it's working. First, I'm making sure that I'm making some kind of money on it, and then two, I'm looking at, okay, how do I find the thing that if I put a dollar in, I'm getting 5 out? And so it could be a lot of different activities. It speaks to where your strengths are, what your market is. There's no like one answer that put all your money into Instagram ads, right? That may be a great strategy or it may not if you don't know what you're doing. So that's my advice. Good luck. Next up, The Howling Chihuahua. I love that name. Your One Word is a badass book because it inspired me to be fearless in my entrepreneur journey. Thanks, EC and his people. I love that. That's, that's why I wrote the book. You know, I had tremendous success using these strategies and I was having success with the people around me adopting those strategies. And I wanted to share it with you guys. I wanted to share with entrepreneurs. I struggled so much in getting my first business off the ground. And the reason why I do all of this is I wanted to make your journey a little bit easier. I'm kind of thinking back to myself trying to help the 19-year-old Evan who was starting his first business and sucking and failing. And, you know, down and feeling worthless because nothing was working out. And everything I do is kind of thinking back to that entrepreneur, trying to help him not quit because I did quit and I came back thankfully. But I wanted to make the road a little bit easier for other entrepreneurs who are going through it. And all the content that I make, that's the purpose. And when I discovered the strategies that became the book, like, I need to share this, I need to get it out there. People need to see this stuff. They need to apply it. And so it's awesome. What did you say? You're fearless in your entrepreneur journey. I love it. I love seeing the success stories coming in. Thank you for leaving a comment. It really, really means a lot to me knowing that you guys are picking up copies and are seeing the benefit of it. There's another comment from the Halloween Chihuahua. I love your thumb ring. Hashtag beautiful. I don't actually have a thumb ring. I just move my ring around when I'm thinking. I play with my ring. I like the motion. So usually it sits on one of my two— what are these fingers? Ring fingers, I guess, right? Where the ring is. But often when I'm thinking or speaking, I'll pop it on the thumb. It's not— it obviously does not fit on the thumb, right? It doesn't fit there. But that's me. It's fun. And then he also wrote, if you ever come to the Fresno area, I hope you give me 5 minutes of your time to get an autograph on your badass book after I attend your seminar. All entrepreneurs need to get this Your One Word book. To step up their entrepreneur game. Thank you for being awesome. Well, I'm not coming to Fresno, but I'm coming to LA. I don't know how big a drive that is for you, but get working on it. Hopefully I'll see you soon. Next up, Sharif. I've done decades of graphic design or related work. I don't think you're looking at your cover objectively, Evan. You should be happy as it is an excellent modern yet simple informative, yet clear original yet professional, different yet minimalist. It's easily an above average book cover. Any simpler and it would look less greeting, any more design and it would have looked too busy. Listen, a lot of people like the book cover. My agent loves the book cover, my publisher loves the book cover. I'm sure the people in the art department love the book cover. I come at it from two perspectives. You know, one, when you say it's easily an above average book cover, that doesn't get me excited. I don't want to be an above average anything. Like the things that I'm spending a year of my time creating, I don't want it to just be above average. That upsets me deeply that the work that I'm spending so much time on— because the content in the book is not just above average, it's way better than above average. And so I'm upset that the COVID that reflects it is just above average. And then the second part is, you know, a lot of this is what comes from the heart. You know, when you look at something, art is subjective. So I look at that and I'm just not moved by it. You know, I want to be moved by it. You may be moved by it, you may like it, a lot of people like it, but, you know, ideally I want to look at something and say, "Man, look at that cover," and every time I look at it I remember Believe, I remember the impact, or I'm just— I'm wowed by it, and this doesn't do it. You know, like these pictures behind me are here for a reason. The selection, the angle of the faces, the everything, the size is all designed and picked with importance, with relevance. There's a reason why they're all here. There's a reason why there's 5, and there's a reason why they're looking certain ways. You know, there's a reason for all of it, and I got to do that, and I'm happy, and I love walking in here every day. I, you know, I just don't love it. That's all. I love that you guys love it. I just don't love it. That's okay. I'm not complaining. Next time, it's a good lesson for me that I got to do better. I got to plan it out more. I got to spend just as much time on the outside as I did on Last up, Aiden Clayton, biggest influencers of 2016, Eric Thomas, Tai Lopez, Gary Vee, Tony Robbins, and Evan Carmichael, keep going my guy. Wow, thank you for the love, Aiden. You know, it's an honor to be included in that group. I'm glad I'm having an impact on your life and hopefully using the content to do great things in your business and spreading the message to others to help influence them as well. So thank you guys for the love. I'm looking forward to meeting you, hopefully today in LA, if not, April 8th in Toronto. And if not, leave your questions down below and I will answer them in next week's episode. Thank you guys for joining me. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.