Want Sponsorship? Use This EASY STRATEGY to Win Them Over!

How do you make a good first impression with a potential investor or sponsor for your business? That's a question that came in from one of our YouTube viewers, Musica, who wrote in to say that I had secured a meeting with a potential sponsor for the business and wanted my advice on what to say and what to do. So first of all, congrats. That's a big jump. Congrats on reaching out and getting someone to say yes and agree to a meeting. Huge step forward and hopefully will help propel your business to the next step. In terms of what to say when you get to that meeting, a few tips that will help you out. Number 1, understand what they want. So if they're sponsoring your business, I don't know what it is that you do, but if they're sponsoring you, they're after a certain outcome. So what is it? If it's some kind of charitable event, maybe they want exposure in the community. Maybe they want some online exposure. Maybe they want lots of people to visit their website. Whatever it is, understand what their goals are. There's probably a number of ways you can help them out, but you want to know what their objectives are to start. A lot of entrepreneurs get that wrong. A lot of salespeople get that wrong. They just start into their pitch where the person who's receiving it, they're only listening to one or two things. But not everything. So you want to try to target your message, and it comes from listening and understanding what they're after. So start by asking questions. Get a handle of why they're interested in you, then you can tailor your presentation. Number 2, 2, show them a desired outcome. So now that you know what they want, show them how you can help them get it, right? So if it's increasing visits to their site, increasing sales for them, getting more people following them on Twitter, whatever it is that their goal is, you want to show how you are going to be able to help them if they sponsor you. The more tangible you can make it, the easier it's going to get them to say yes. And number 3 is tell stories. Stories add a personal element to it. It's great to have facts and figures and to solve a need, but when you can add a story, whether it's your own personal story or the story of another client who's gone through it, or someone that you're helping as a result of them sponsoring your event, then that's gonna add a more personal element to it and increase the chance of them saying yes. So good luck. Listen to them, understand what it is that they're really looking for, target your presentation towards them and show them the outcome, and then tell a story around it. I know it's really hard. I remember when I was first pitching my first angel investor for my business, I was scared. This guy had just sold his business for $700 million and I wanted to get a little bit of that to help fund my business. And I remember meeting him at a coffee shop with my business partner and sweating bullets hoping that the presentation would go well. And we had spent weeks preparing for this, and we got frustrated. You know, we're sitting on the couch day after day after day practicing and wishing that we could have him for a whole afternoon to walk him through everything. But you don't have that luxury. You've got to make an impact right away. You may have a maximum of 20 minutes with these guys, and so you've got to really make that impact and let them know that, hey, this is somebody I want to do business with. So practice your pitch, refine it down, talk to yourself in the mirror, go over it again and again and again. The more practice you have, the better it's going to be. Talk to your cat, talk to your dog, practice in front of somebody else so you get that feedback as well. And you get used to it. Even if you're just presenting and your dog's in front of you, just getting used to having somebody watch you, even if it's not another human being, helps prepare you so you're not as nervous when you go and do your presentation. So good luck, keep us posted. I want to hear how, how it went, and if you have any other questions, let me know. For those of you watching, if you like the video, please give it a thumbs up below. It makes me want to do more videos for you. And if you have a question about this video or question for your own business, I'd love to try to help. If you wanna leave it in the comments below, I always read those. So thank you, and I'll see you on the next episode.