Website Design - Reviewing a new website - Renegade Millionaires - Ask Evan

Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. In today's episode, I'm going to answer a question from one of my forum readers, Marilyn, who was asking about a website that she's working on called Renegade Millionaire Videos and wanted my advice. I thought it would be easier to do a screencast here so we can follow along on the screen. So I loaded up Maryland's website here, and it's a video series from Dan Kennedy sharing strategies on how to make money in a down economy. So overall, this website is pretty simple, not a lot to it. It's great in that it hits on a point that I think a lot of people can relate to, which is making money in a down economy. A lot of people have been laid off or having a hard time with their business, and so that's a touchpoint that I think would hit home with a lot of people. It's got a dramatic kind of over-the-top video here that just says some of the things you're you're going to learn in the video series, and there's a simple sign-up box here, just first name, last name, email, and it's free. So not a lot that you're asking for, and all people have to do is leave their name and email to kind of get access to the course. In terms of some suggestions, the first thing is talk a little bit more about who Dan Kennedy is. You know, you're making an assumption that people know who Dan Kennedy is, and while some people might, a lot of people will have no idea who he is. So there's not a lot of information on Dan Kennedy. A little bit lower, you say he's a marketing legend. And then a little bit below it says he's been marketing for 35 years, helping clients generate more than $1 billion in sales. So this is really low down on the page, they're talking about who Dan Kennedy is. Unless you're only targeting people who know who Dan Kennedy is, then, you know, this would be great for them. But I think you'd want to reach a much wider audience. So assuming most people don't really know who he is, I'd put his picture on there, I'd say the types of clients he works with. So generating $1 billion in revenue, he could be working with big companies. And that could have nothing to do with my entrepreneurial business. So show that he works with smaller entrepreneurs, startup businesses, people who have a little bit of revenue and growing. Show the types of results that he's been able to generate for people. Because just saying that 35 years in the business isn't really going to convince a lot of people to want to sign up for it. So have his picture, tell a little bit more about his background. In the video, I'd have him. I'm assuming he's a great speaker if there's a whole video series on him, so show him in the video series instead of the clouds and a dramatic music and then show some of the people that he's worked with. So to tag along with that, I'd also show some testimonials. There's nothing here that says, watching this video series has changed my life and I've grown my business 500% or whatever it is. So you got to get the testimonials on there. You have to have the true stories, include their pictures, include links to their websites so that people can feel like they're signing up to something that's worth a lot of money. Now it is free, so You know, you're not asking people to give you a lot of money up front, but still people will think before they leave their name and email address. So the more you can convince them that this is going to be worth their time, the better. And testimonials will help them. You know, some of these points here are good. Why the recession is your golden ticket. It's a statement that, you know, a lot of people would potentially disagree with. So it's a bold statement that would catch some interest. I didn't get this one. Be rewarded for multiple committed relationships. I don't know really what that means and why it's such a big headline. If you had this, "Why the recession is your golden ticket," that might draw a lot more attention than something like, "Be rewarded for multiple committed relationships." So just something to think about. Obviously, your headlines are really important in generating interest for people to sign up for your list. And then the last thing is, I was driven to this website because Marilyn is an active member of my forum. So she's pretty new to the forums. Within a week posted over 20 posts here and is adding value to the membership. And so I'm curious now, who is this Marilyn person? What is Marilyn's website? And what can I do to help Marilyn? And when I click on the website, there's no mention of Marilyn. So I'd love to see something here about who Marilyn is and what value you bring to this and why you believe that this is a great opportunity or not. Because people who are reading your messages are curious to learn more about what you're doing, what you're up to. So if you're going to be continuing to be active in forums and get on blogs and, and be part of the community for entrepreneurs and add a lot of great content, which you've done, you haven't just been promoting, you've been adding some great content to the forums, people are going to want to know a little bit more about you and what you do. So I'd have here, you know, your own personal message, maybe your own video if you can do it as well, as to why you think this is a great opportunity And I think the people who visit the site from your forum links and other communities that you're involved in will convert on a much higher level than just having this, which looks like an affiliate type of page without any kind of customization from your own end. So I hope that helps, Marilyn. If you guys like the video, please give it a thumbs up, and I'd love to hear what you have to think about this website— good, bad, and ugly— if you want to leave a comment under the video. And stay tuned for the next episode.