Evan Carmichael reviews Marti Armstrong's network-marketing blog and recommends moving to WordPress, upgrading the logo through 99designs for $200, and publishing weekly instead of the last post from November 2012. He emphasizes better photos and clearer calls-to-action to boost credibility and lead generation.
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Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. Today I'm answering a question from one of my readers, Martis, who wrote in saying, hey Evan, this is Martis Armstrong. I was wondering if you could review my blog. I seem to be getting good traffic. Any ideas on how I can make it even stronger, clearer, and more effective in getting more leads perhaps? Would love your ideas, Martis. P.S. I know the picture is horrible, but that should be changing soon. So let's check out the website and see what kind of feedback we can give for Martis. So this is the website, Tremenda Life Marketing, how to get real results in network marketing. So my first thought is that you need to get a better design. The design is, is, is pretty poor here. If you're even just using a simple WordPress setup and you don't have to be a a tech star to be able to use WordPress. If you can use Word, you can use WordPress. I'd get set up on WordPress. It's easy to edit, easy to update, and you can get a theme either for free or $50 or $100. You get a nice theme, it looks really professional. That would be a really good start to giving you a professional theme and look around, around this website. The next thing I would look at is your logo. Again, it looks homemade and good to have TL. I don't know what Tremenda Life necessarily means, but that's fine to have it as your logo. But you might want to experiment with getting somebody to help you create your logo. You can look at something like 99designs. It costs you maybe $200 to have a professional logo made, and people from around the world will bid on it and give you some design ideas. The goal here, so here's my challenge, the main one with it, you're trying to position yourself as an expert, right? How to get real results in network marketing. So we want to be like you, right? If somebody is starting network marketing, ideally they want to be like you, right? So this webpage doesn't scream success. If you want people to follow you and think of you as being a success in network marketing, you need to showcase yourself as being successful. And having a design and a look that's successful. And this, this isn't screaming it to me. You're right, the picture, the picture, picture could use some work. It's not that bad a picture in that, you know, you're, you're in a sweater, you got a nice smile. It's just really low quality, right? It's hard to see your face clearly. So you do want to improve that picture. We'll read through. Hello entrepreneurs, this is Martis. I want to personally welcome you to my blog. You'll find tips, techniques to grow your business exponentially with little or more money to invest. Good. If you're already a student, simply log in above. If not, then I provide some free information for you on the blog. Can be accessed by clicking the link. Okay, so there's a blog here we'll check out. Keep checking the blog periodically. We post on a regular basis. Okay, great. Am I crazy? Probably. But to be honest, my goal right now is to give everyone, everybody who's sincere, an opportunity to learn step by step what every successful network marketer should know. I give them a real chance at success, not just a hope. I really like this. This is really good. This is an awesome statement. It sounds genuine. There's value in there for the people who are visiting the site. I try to make all of your messaging around this kind of wording. I like your tagline too, "How to get real results in network marketing." Again, it doesn't fit with the theme and design of your website. If you were getting really strong results in network marketing, I wouldn't expect, you know, this is your logo, this is your website, and this is your picture. You want to have that brand as being a successful entrepreneur, and that comes from having a nice design as well. Um, here to get free audio training, leave a reply, post a comment. You know, one like is not going to be great. Um, it's kind of buried at the bottom. I'd probably take that off, or if you're gonna have it, then have it more prominently placed and do a promotion to get, you know, your— at least your friends to like the page. So when somebody visits this site It doesn't look like there's nobody visiting it. Let's go up to look at your blog since that's what you're talking about here. And it's okay. Tremenda Life Marketing, how to get real results. So the same thing up here, secret to accomplish anything you want. Let's click on that. So you're telling us on your homepage to check back in the blog regularly to just, you know, checking on updates. Right now it's what? Let me check the date here. It's April 10th and your last update was November 18th, 2012. So it's April 10th, 2013 right now. So it's been a long time since you've updated this blog. But it looks like you're adding great content. So you're not just putting fluff in here and you're not just promoting affiliate links like a lot of these guys would do. Like this post goes on. This is pretty good. You know, I like the Michael Jordan quote there at the end. I would make sure you're posting more. Have a strong call to action. So that's great. Somebody lands on this post, they're all pumped up, they think they can accomplish anything they want. What do I do next, right? How do I sign up with you for your newsletter or get on your training program or your mentorship program or whatever it is? You know, you want to have that as a clear call to action after somebody's read through this article. I think you're on the right track in terms of your content creation. It's really making this site look better, look like you're a success, and investing some money into your design and your logo to make sure that that message comes across, having that better picture, having stronger calls to action on your pages, and then making sure you keep up with your content schedule. You want to be posting at least every month on this blog, ideally every week, to have people come back and build an audience and get them to take action on whatever it is that you want them to do next. So hopefully that helped. For those of you watching, if you liked the video, please give it a thumbs up below. And if you have a comment about this website or question for your own business, feel free to leave it in the comment section below. I always read those. I love seeing them come in. They always make my day. So thank you, and I'll see you on the next episode.
