Website Review - The Cube Principle - Fiverr Gig

Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. Today I'm going to be doing a review of one of the websites as part of my Fiverr gig here where I'm going to be reviewing a website, giving my feedback. So this one comes in from Marco Pasqua. He says he's an inspirational speaker from Vancouver and wanted me to check out his website called The Cube Principle. So let's check it out and see what kind of feedback we can give him here. So the website loads, so it's, it's Great that I can see who you are. I love the picture here. I see there's a video here. It's called the Cube Principle. So this is— I like the tagline. Marco presents the Cube Principle. Makes me want to learn a little bit more about what that is. It's kind of catchy. Get motivated and level up your life through laughter, fun, and inspiration. So a good catchy tagline. You know, curious to learn a little bit more about what you do here. Logo is interesting. 'Create, utilize best energy.' Not sure if that's the best tagline, but everything else up here is looking pretty good. Your font is really hard to read. I'm noticing in the nav here, Home, About, Speaking, Get Out There, the font is really difficult to read. You may just want to do some compatibility testing with browsers. I'm using Chrome here to do all my videos, so you may want to check that out and make sure it's working in different browsers. As I scroll down, it's great that you have the video. People can quickly learn about what you do, especially if you're— you said in your email that you're a speaker, so it's great to be able to see you speak. You have a login here and a password or new user. I don't know why I would sign up for this, so you probably want to put some information here about the benefits of becoming a member or signing up or what you get, because that takes up a big chunk of your space here on your home page and You want to make sure it's really important. It looks like it also stretches your page. This banner doesn't quite go all the way to the top or to the right here, and it may be because this section here is taking up too much space. So something worth looking at, at least. But, you know, I'm assuming if you're a speaker, you want to get people to hire you to speak. So I would presume that that information you want to make more accessible and higher up than something like this, a login. Where it's a little bit confusing as to why somebody would want to log into your site. So we talked about the font being hard to read. Yeah, we see that more here as well. I can kind of read what it's all about, but it's— it may just be an issue with Chrome or maybe compatibility testing across the different browsers. So let's learn a bit more about what you do. CUBE is an acronym that stands for Creatively Utilize Your Best Energy. Ah, okay, so now I understand what it means. I didn't get that from here. First, you use 'create' instead of 'creatively,' but you may want to make these capital letters so they stand out a little bit more, or just increase the font size a little bit so we understand that CUBE stands for Creatively Utilize Your Best Energy. That's great. See, learn a little bit more what you're doing. CUBE principle encompasses the same kind of approach, practical system that can be applied to these challenges, allows you to recognize a challenge, assess what you need to overcome it, and how to put positive energy into action to help you reach any milestone. So not bad, it's a little kind of high level, a lot of people will say those things, it's— try to maybe break down your Q principle a little bit more, but I'm also not quite sure what you do. If I just come to this page, if you didn't tell me that you're a speaker, I'm not sure what you're selling here. Are you selling coaching services? Are you selling your speaking? Are you selling books or CD programs? So you may want to clearly explain here on your homepage what it is that you do so that when people come and visit, maybe they'll check out the video, maybe they'll see your top nav, you want to quickly on the homepage explain what it is that you do and why they should, you know, care. So I'd also try to put more text on here because it's not a lot of text, and if you're trying to rank in the search engines, it's good to have a lot more text on the page. Attract more visitors to come in. So let's learn a little bit more. So that's the end of the page here. I see your Twitter feed. Let's look at your speaking and see what it's all about here. This is great that you can show— so here's a list of different things where you've done some speaking. This is great, it scrolls. I can quickly click on play and watch any of these if I want to. And it's always good for anybody who does speaking to show examples of them speaking so that, uh, potential clients can see you in action and learn a little bit more about what you do. On the right side here, we've got this Level Up Your Life. So I'm assuming this is one of your programs. Recognize a challenge, assess what is needed to overcome it, use their best energy to guarantee success. So, you know, again, kind of high level. A lot of people will say these kinds of things, so it may be worthwhile looking at using some language that helps separate you from all the other guys who are coming in trying to pitch their programs. I'd also clearly explain what the program— like how long it is. So if you're being booked for a speaking gig, clients want to know how long you're going to come in to speak for and who your target audience is. So you targeting events, you targeting corporations, individuals, you know, who are you going after? So the more clearly you can explain that, the easier it's going to be for your clients to self-identify and say, yeah, we should We got to hire this guy, I want him on board. And again, you want more text on here to keep people on the page longer and help convince them to contact you, but also to help you rank better in the search engines. I'd also have some kind of call to action here. I'm sure you have something up the top, yeah, contact, but you want to have a call to action here. So if somebody is reading this, they've landed on your speaking page, they're kind of interested in what you do, if they read all this, you want to just say as a next step, you know, email me or call me, just to increase your conversions a little bit more on that side. Let's see what else we have here. Let's look at your blog. So it looks like your blog, you're just using a frame, and it looks like it's a Blogspot blog. Let's take a look at it. Okay, so looking at this, everything's done in Flash, which is going to be harder to rank. It's still possible, but a lot harder to rank. So you may want to look at modifying that a little bit. And if your content— if I look here, if I hover over here in the bottom left, very bottom left of the screen, I can see that it's going to marcopasqua.blogspot.ca. If you're creating content, you want to try to put that on your website as much as possible so you can rank instead of having it go to a Blogspot page. So I think about moving your blog over to have it as actually part of your page so you can increase your organic traffic to your site. That will really help. It looks like you are creating some good content, some long content here, and that is a great way to help drive some traffic to your website. So that is a good start. And then maybe one more page, let's look at your testimonials. Again, testimonials are great because it shows that clients are happy with what you are doing. Still hard to read, but you have some brand name clients. This is fantastic. So, you know, Bank of Montreal, huge bank up here in Canada, that is a brand name client. Let's see what else we have. I don't know Sunshine Foundation, but looks good. Safeway, Safeway Women's Networking Group, and down. So this is great. If you have a client like Bank of Montreal and somebody's saying how great you are, I'd put this on more than just your testimonials page. Don't make people dig to find it. I'd put it on the homepage and I'd put it on your speaking page as well. So right away people can see that you're serious, that you have some major clients, because you're going up against people who have a website that may look great, but they don't actually have a great product or service to offer. And because you look young, that's probably going to go a little bit against you and assume that you're just getting started out and may not be able to offer a lot of value to clients. So showing that you've worked with Bank of Montreal and they've had a positive experience with you. I put a quick quote on the homepage, maybe a picture of Marc if you can find him somewhere, do a LinkedIn search, and the Bank of Montreal logo. And also on the speaking page. Either rotate them through because you have a couple brand name clients here or just use one and have it static. I think that could really help your conversions as well. So hopefully there's a few ideas in there for you, Marco. Good website. Could be maybe a little bit better, but hopefully that helps give you some ideas. For those of you watching, if you like the video, please give it a thumbs up below. It makes me want to do more of these for you. And if you have a question about this website or a question about your own business, feel free to leave it in the comments below. I always read those. I love seeing them come in. And I look forward to be able to answer them for you. So take care, and we'll see you on the next episode.