What kind of BONUSES do you want - #EvansBook ep. 57

What kind of bonuses do you guys want? So I'm really excited because I'm starting to move into marketing mode with the book. There's a few final things that I gotta figure out on the content inside the book, but it's mostly with the publisher now. And in 2 weeks I have a call with the publisher to figure out the marketing strategy. I'm so excited about it. And one of the things I need to figure out that I could use your help on is what are the bonuses that you want to see? So a lot of times when people buy books for authors, especially in the preorder phase, if you buy one book, you obviously just get the book, but if you buy 5 books, you get something, and 10 books, you get something, and 20 books, you get something, and 100 books, you get something, and 1,000 books, you get something, all the way up. And so I'm curious what kind of bonuses you guys would like to see, because I'm going to take that information in, and very likely you're going to see those resulted in the pre-order special page. It'll be like this bonus page you can go to, has all the options, you can pick what's right for you. And something fun, right? Beyond just getting extra copies of the book to be able to give away and influence your friends and give them some ideas to help them grow, but some other kind of fun bonus for you to be able to realize as a thank you from me for the support. So really curious about your ideas. If you have something and you haven't commented before, now's the time, leave it in the comments below. 'cause I could really use your feedback. Now let's get to your questions. First up is Paul Chan. Wow, what energy, doing 3 videos a day, write book, and run Toronto Salsa. New Superman. Your team is awesome, thanks. Yeah, I mean, I super appreciate that. Understand that I have a team that helps me with everything. On my business, I have 16 people. On the salsa business, I have a team of people too. So you may see me as the front man for a lot of stuff, but there's a lot of people working behind the scenes to make all that happen. When I was just doing the YouTube channel myself, I was doing a video a week 'cause I was filming and editing and recording and doing everything. So being able to bring on a team can really help you ramp up your growth and it doesn't, I'm not Superman, it's not me doing everything. There's a huge strong group behind me that's really helping me out. Yasmin Leon wrote in to say, "I love you, you're so authentic, I'm so getting your book." This is what's actually super interesting. I haven't talked about what the book is about, which hopefully is coming soon. Super excited to be able to do that for you guys. And it's interesting how many people are willing to just buy blindly because they love the channel and they love what I'm about. I think one, as a lesson for you guys, that's what authenticity will help you with. People will want to buy your products or services regardless of— before they even know what it's about because they love you. And so the more you bring your story to your business and not just hide behind some corporate professional story, the more likely people will connect with you and wanna buy your stuff. I'm also curious, I don't know if we have time to run it, but I'm curious to offer some supreme bonus for people who are willing to buy it without me talking about what the book is about. I wonder if we'll do that as a fun test. I don't know, maybe. But I thank you for your support, really appreciate it. Next up, Michael, who wrote, "As always, another very well broken down and extremely useful video. Looking forward to the book. Thank you." One of the things that I find interesting and that I try to do on these videos is always try to provide value. So even a question like this where it's not really a question, it's just a compliment saying that they like the video, trying to provide value in each answer for you guys watching that hopefully you can learn something to apply it to your business. And I think if you can take comments that people give you and then try to go a little bit deeper. So even if the comment is just something saying nice things about you, you could turn that into an opportunity to further help the person or to share that story, to post it to social media, share it with your team. There's always a way to take the things that come in and go a little bit deeper with it to help not just you, but help the people around you and also help your business grow. So I really appreciate the support. I'm glad that you love the videos. Glad that you think that they're detailed and broken down, even though it's really just like random questions being thrown at me. But, um, really appreciate that and the support. Next up, AnimePro100. I wanna write books in the future as well, but English isn't my first language. Can you give me some tips on how I can write a book and publish it? I'm pretty sure you have a video on it somewhere. It'd be sweet to have a link. So, couple things here. First, I wanna figure out why you're writing the book. The why is always super important. Is it that you just wanna have this book off your bucket list? You cross it off, say I wrote a book, you're like, Show people? Is it to try to improve your credibility so you can get more speaking gigs or more customers, clients? Is it that you wanna have an impact and want it to reach a ton of people? Is it that you're trying to make money and you see it as an opportunity to get your message out there and make money in the process? The why impacts the direction you go. If you're just trying to make money, if you just wanna have a book, then the easiest way to do it is to self-publish. Just get it out there, right? You can cross off your bucket list. You'll make way more money from self-publishing than you will by going through a traditional publisher. I didn't do that. I worked with Penguin Random House. Because the money wasn't what was driving me, it's the impact. I wanted to reach people. Like I reach people through my YouTube channel, I reach people through the seminars and conferences that I do. I wanted to reach people through the book. I wanted, you know, some people don't watch videos, they prefer to pick up a book and read. And so I wanted to be able to impact more people's lives. And so traditional publishing was the way that I went, even though it's not as lucrative, at least in the short term. And so first figure out your why. Then the language, Does it have to be in English? I mean, the market is limited if it's not English. English is the biggest language, easiest to get publishers, easiest to get some breakthrough on. But maybe you can start in your own local language. If not, if it's English, then maybe you need to partner with somebody to translate it for you. Maybe you take your message and find somebody who you'll go splits with. They take 10% of the sales if they translate all the content for you into English. In terms of finding a publisher, the hardest thing to do with publishers as a first-time author is get on the radar. It's to get people to care. The reason why the publisher came to me and was interested was because of my following. You know, as a first-time author, usually publishers don't care about you and they won't give you an advance because you're first-time author, you got to prove yourself, where they'd rather work with somebody more established and traditional. And publishers are doing less and less work to actually get the book out. It's becoming more the author's job to promote it and bring in the sales. And so they want to see that you have an audience and you have people behind you who, if you put something out, they would want to buy it. And so if you don't have that yet, Now is the time to start building it. I've been doing this book series for I don't know how many weeks, a year, and it's still not out. It's coming out not for another half a year until December. That could all be time that you use to build your social media following. I'm still gonna build up my channel. My channel will be way bigger in 6 months than it is right now. And so as you're writing the manuscript, as you're getting everything together, you want to make sure you also have the marketing to follow it with. And so like start investing your time right now because that's part of the book publishing world if you want to deal with a traditional publisher. Next up is This is the 5th day of the BTA Challenge and I'm feeling good. So the BTA Challenge is something that I started as I wanted people to be able to wake up in the morning with a goal that was easy to keep on because if you stick to one habit, you're more likely to stick to the other habits that you have. If you have a habit of you want to stick to these habits of waking up and drinking some water and working out and doing a meditation and, you know, knocking a big thing off your list for work, and that's how you wanted to start your day, what often happens is if you wake up and you skip that morning workout, you're gonna skip everything else. Like, ah, you know, I skipped that and so I don't feel like doing the next thing and I'll just get back on track tomorrow. Whereas if you do the first thing, you're much more likely to follow through on everything else. You're much more likely to eat healthy and do your meditation and do whatever else is on your list if you do that first thing. So I wanted to help provide the spark for the first thing. What I wanted people to do was come to the channel, Be inspired, learn something to help them grow personally or in their business, and then leave a comment with your BTA number to represent how many days in a row that you're doing it. And hopefully, if you keep being consistent on that, then you'll, that'll be the lightning spark to be able to do the other things. To all the other habits that you've been slacking off or letting slide, now suddenly you're following through, you're taking action because the BTA was the first thing that you did. So that very first habit that you do every morning is super important because if you don't do it, most of your other ones will slide, and if you do do it, chances are the other ones will stick. So I'm super glad that you're on day 5. Congratulations, welcome aboard, and looking forward to having that be, you know, 50 and then 500 soon. Next up is Kick Video. Like this video, Evan. Thank you. Like the personal stuff on your behind the scenes, how you run your days, somewhat inspirational to the extent that you're normal like the rest of us, makes you more relatable. Good job, sir. Thank you for that. I put in— this is an interesting point, and this hopefully can help you with you guys in your business too. The Life with Evan series where I show me moving into a condo or me doing something with Nina for the weekend or just something that's happening in my life that's behind the scenes is the worst performing series on my channel. It gets the least number of views, it gets the least number of subscribers, a number of the videos are negative subscribers so I lose more subscribers than I gain on those videos. And so, you know, the logical business thing to do might be to cut that series. Like, what's the least performing series and let's cut that out, put something in that people want to see or are more caring about. The reason why they're in is because it ties people closer to me. And so I may lose some of the fringe fans, but it helps the super fans get to know me more. And it's important for your business because I believe you need to tell your story. You need to explain why you're doing this. People need to see the passion behind what you're all about. If I'm hiring somebody to shovel my snow, you know, I want the guy who loves shoveling snow or who's gonna really take the time and commitment to make it perfect, who's gonna shovel my driveway. I'm gonna con them now, but who's gonna shovel my driveway like he would shovel his mother's driveway, right? Like that is what I wanna see. And I would pay more for that. I would pay more for that because I feel like I'm getting a better quality experience working with that person. Where if I can't tell the difference between you and everybody else, then I'm just gonna beat you down on price. Like, okay, you're all the same, so whoever's cheapest, I'm gonna go with? Why am I gonna pay more if I can't tell the difference between you? And so injecting the personality, injecting the story, injecting why this means so much to you matters. It brings more like-minded people to you. It brings people who love what you're all about. It brings more ideal clients to you, and they're more likely to spread the word, and they're more likely to buy more from you. They're more likely to buy related products from you, and they're likely to tell their friends about you and introduce you to contacts that can help you. And so even though on the surface it may look like the worst series, I wouldn't kill it. Like, I love making them, and it It helps tie people to me more personally. And so I think you need to do it too. Tell your story, make it a part of what you do in your business. Next up is Jessica. "Can't wait for the book. So far the videos help, can't imagine the book." I can't wait for it too. It's been so long, I'm so excited about it. I finished writing it a while ago and I just wanna get it out there into people's hands 'cause I read it again and I still get motivated reading the pages in there and there's tons of practical advice to help you grow. Looking forward to making YouTube videos on it too to round out the knowledge that's in the book. But I'm feeling your excitement, I hope you're feeling mine, and as soon as we're ready to go, I promise I will let you guys know. Next up is Alamal Beauty. Believe Nation rocks. I agree. It's very interesting, and I've touched on this a couple times, that we have such a positive community. I know a lot of people on YouTube have really negative communities, there's a lot of hate in the comments. I think one, it's partly me being involved, From the beginning, I was answering all the comments, and I'm still involved daily in the comments. And two, creating content that isn't about hate. It would be so easy to make content that, uh, look at what a bad decision this person made, or look at the top 10 Donald Trump failures were, or, you know, look at the top 10 Hillary Clinton onstage blowups were. Like, all of these negativity things where we're just picking on people. Where everything that I create is with intention, positive, even though that probably hurts the views. I'm sure if I put out some of those other videos, I would get more views, more subscribers, but I don't want the negative vibe that comes along with it. I'm not in this just to try to get tons of views and subscribers. I wanna have an impact. I want people to change their approach and change their mindset on a lot of different things. And so, you know, you guys can do that too. The way your mindset is, the way your approach is, the content that you produce, the products or service that you put out there, how you behave is important, and the people who are around you will start to behave in that similar way as well. I think if you're a big hater, you don't get a lot of pleasure being on my channel. So I agree, Believe Nation rocks. You guys fuel me every day, you fill me with satisfaction, and it's what I look forward to every day is checking out the comments that you guys are leaving, and also supporting each other. Like, I might be late jumping into the conversation, somebody has a question like, "Help, I'm really struggling with this," and like 5 of you have jumped in to answer that person, and even if you can't provide an answer, just giving them support encouragement. I love it. That's how we make the world better. Entrepreneurs will make the world better. Entrepreneurs will solve every global problem that we have. And you guys are the ones who are going to do it. Last up, Curtis Edmund. I'm really interested in how people transition from a full-time job into entrepreneurship. Two schools of thought here. One is, you know, quit your job, go full-time, and force yourself, you know, burn the boats, burn the bridges. There's no going back. It's doing this or I die kind of mentality, and that works for some people. The other is to ease yourself into it, and that's more the school of thought that I'm from. Do it on the side, do it part-time, prove to yourself that you love it, that you want to do this, that it's still exciting for you. Find a job where you're going to learn, not just make money. You're going to learn about the industry that you want to get into. You want to be a photographer? Go work for a photographer, learn the ropes, work for a small company to understand how the industry works and see if you still want to do it. Like, you might go work for a photographer and say, wow, I hate this. I don't want that guy's life. And that's amazing, right? Like, better to learn that while getting paid instead of going into debt to do it yourself. The hardest part is just being consistent. When you have a job, when you have the responsibilities, it can be hard to be dedicated to your business, and you can let days slide where you need to make sure you're spending half an hour at least every single day, no excuses, to help your business grow. And you, you quit your job and go full-time on your business when one, you're not learning anything more at your job, like you've learned what you needed to learn, in which case you should not be there anymore and either go get another job or start your business full-time. Or two, when your business gets to the point where you're making enough money to support yourself. Not cashing it in, making huge bucks, you're not buying Lamborghinis, but paying the internet bill, having food in the fridge, basics. Because if your side business can just support you and the, necessities of life when you're doing it part-time, then imagine what it could do when you're going full-time. So that's my advice. Thank you guys so much for watching. It's been another amazing session. Again, please leave me your feedback on what you'd like to see as bonuses for the books, for buying multiple copies. Leave it down in the comments below. Really appreciate all your love and support. Continue to believe, and I'll see you soon.