When Showing Support Seems IMPOSSIBLE (How to Truly Connect!)

Your love can often be seen as judgment. You wanting them to grow so much could then them feel like that's not possible, and now they don't feel connected to you anymore because every conversation is just a push to do better and they feel not good enough. I'm not saying that's what happens right now with you and your friend, but that happens a lot where we end up pushing the people we love most away because we just see great things for them, but they feel judged. They feel worse about themselves now hanging around you. Because you have expectations that they feel like they can't live up to. And that little tiny step is actually huge for them. It's just tiny in your world. Where you're at now in life is not your fault. Stuff happened to you, okay, but it's your responsibility to fix it. And where you are right now doesn't have to be where you end up. Instead of running away from the industry because you don't like it, you go in and you change the industry. That's what leaders do. So how did you get out of dealing with shame and comparison and guilt? How do you get someone to believe in themselves?

Because I know you, you do that, that's like your core, your message. But when they're just, they're not seeing themselves worth it of anything.

Yeah, it's a great question. I think it's something that everybody can relate to because as we all grow and learn and get better and improve and read We naturally just want to help the people around us, right? You want to, you want to share it with people, and then we're frustrated when they don't, they don't pick it up. A couple things come to mind. First off, a lot of times them just talking to you is already a big step. Like, don't judge the size of their step. You're capable of taking bigger steps now because of how much you've learned and grown. And we often get frustrated by the size of somebody's steps. Like, ah, you're like, why are we still here? But what you're not recognizing that like, they've taken a little tiny step. And that little tiny step is actually huge for them. It's just tiny in your world. So even them just opening up and sharing that they don't believe in themselves with you is probably a huge step. Even some of the conversations that they've had with you about their journey in their life, maybe they've never shared it with other people ever in their life, but they've shared it with you. And I'm talking about your friends specifically, but also in general, everybody, when we try to help the people around us, just their willingness to share is already a huge step that we just discount. We say, okay, yeah, and let's go and do this next. But that's a giant jump that they can't even see that as possible. And so we think that they're not making any progress but really in their world they actually have. And so it's just that compassion and understanding for where they're at. Some people you need to crawl with, some people you can hold their hand and cross the street, and some people are ready to take big leaps and jumps. Like what I did to Pablo at the beginning of this session where I was kind of hard on him, like, Pablo, like you better go watch the thing 'cause we made that for you, man. You know, it's because he's already an achiever and he can handle a bit of a push. If that was somebody who I didn't know, I would never go that hard on them because that could shut them down. They could see that as judgment. Your love can often be seen as judgment. You wanting them to grow so much could then them feel like that's not possible. And now they, they don't feel connected to you anymore because every conversation is just a push to do better and they feel not good enough. I'm not saying that's what happened right now with you and your friend, but that happens a lot where We end up pushing the people we love most away because we just see great things for them, but they feel judged. They feel worse about themselves now hanging around you because you have expectations that they feel like they can't live up to, right? This is a big conundrum. So step 1 is understanding that listening alone is tremendous value. Just listening to your friends, listen to them. Giving them a chance, giving them space to be themselves and to share where they may not have been able to do that ever before is tremendous value. The next thing I'm doing is we went over this in my— oh, we haven't actually gone over this. We didn't do this in Movement Makers, right? How to coach the uncoachable. We never did this. No, no, no. We never went over how to coach the uncoachable. Wow. We did a two-part series just on— I've never done a two-part series of Movement Makers, but we did one on coaching. And I said, we, I said an option. We, you guys didn't vote it up. There's an option to do a third of How to Coach the Uncoachable that just never got voted to the top. Anyway. Okay. Well, here's a bit of a preview. Um, the next step is to allow them to unburden themselves, that people feel so caught up in the weight of their life that they can't make any progress. They're just carrying too much on them. And so they can't go forward because they're weighed down by the past and all the decisions that they made. So they'd rather not look at it at all, which leads to tremendous lack of belief, to your question, you know, at the top. So they need to be unburdened before they can move forward. So some of the language that I use, if you look at my homepage, you'll see some language that does not speak to Achievers. Like the first thing it says at the top is, it's not your fault. Right. Of course it's my fault. What? Where I'm at is my fault.

Right.

Like that's, but that's achiever talk to people who aren't achievers yet. They need to be told that it's not your fault. Uh, and, and the difference how I, I really fought hard with that internally. Like, how do I do this? Because I would have a hard time getting through to the non-achievers yet. It's not your fault, but it's your responsibility. Ultimately, right? Like, where you're at now in life is not your fault. Stuff happened to you, okay, but it's your responsibility to fix it. And where you are right now doesn't have to be where you end up. So some of the key things that you can do instead of the push— because the push is not what somebody who is— if they're on borderline depression, a push is not what they need. That's not going to help them at all. They need compassion. They need understanding. They need a friend who's going to listen to them. They need support. They need you to lead by example. What you're basically doing is living your life and shining your light so bright, and you're looking for an opening. This is the key because they're going to have a moment of weakness in their own insecurity. We see like, hmm, I see what Yair's doing. I see what Zane's doing. I see what Andrew's doing. I see what you're doing. Like, how do I get that? You need them to come to you. You need to live your life, not judge them for their life. You can't. And I know you're not judging them. You're loving them, but it's interpreted as judgment. Not judge them, not give them advice. You need them to come to you and say, how do I do this? And it will happen if you keep loving them, supporting them, and you keep living your life and doing the things that you're doing. There will be a moment when they come to say, "Yeah, yeah, how do I, how do I, I'm stuck. How do I do that?" And that's the moment that you do something. That's the moment that you not just tell them what to do, but then you do something together. You help them take the first step and realize that it's not so scary. So like, "Yeah, yeah, how do I, how do I make a YouTube channel?" Like, let's do it together right now. Pull out your phone, let's make a video together. Not just give them advice on like, read these 3 books and go do this thing, like an action plan that makes sense because then tomorrow they're going to wake up and it's gone. So whatever they want to do while you have that permission to actually do a little bit of a push, because they've asked, you do something in the moment. You make a phone call, you go to the gym, you do the video, like whatever the thing is that they're struggling the most with. You do it in the moment. And it's frustrating and requires a lot of patience because we see them hurting and you want to help them and you know the world that exists out there for them. But it's a slow, long, patient game. Just like you used to be, right? Like all of us, we weren't as growth-minded as we are today. You know, you've had the good fortune over the past 5 years to learn, to study, to read, to watch videos, to go to conferences, to be around awesome people, and you've learned a lot, and you're a lot more open-minded. Like, how many people are more open-minded today than you were 5 years ago, right? Yeah, I mean, me too. So you're, you're more willing to take bigger steps, but earlier on you weren't. And so it's just having that patience. So that's a little preview. That's a good starting point. I went maybe a little long on that question, but I like it. I'm passionate about it. I don't know why Movement Makers, you haven't voted up that topic. Come on now. We'll make it happen at some point. But anyway, I feel for you. And I felt the same thing for the people around me as well. And that's the short answer to be able to do it. Powerful. That's your next book, Evan. Maybe, maybe. How to Coach the Uncoachable. It's why I changed my entire website around. And just like last quick little story, like if you go to Brendon Burchard or Tony Robbins and people who I love, you know, their websites, you see people dancing on stage and jumping up and down. And we love that as achievers, but to the non-achievers, they look at that and think that's some cult. You just joined some cult. You're crazy. What are you doing there? You're an adult. You don't jump up and down. Like, It's a seminar, you're gonna bounce like a rock star. Like, what are you doing? You're crazy. Where I don't want to, I love talking to those people, but I want to talk to every, I want to solve the world's biggest problem. I have to be able to talk to everybody. And so the website, if you look at it, is designed to be able to spread that message, right? It's not your fault. Here's everything I struggled with as well. But— You're talking about YouTube channel or what? No, my homepage. Just go to my homepage. Another great line is like, you did everything, you did the best you could with what you had. Yep. Because as soon as you judge him and said, well, you should have done this and you should have done that and you should have done that. Like, I'll tell Pablo, you should have been there this morning, right? You know, and it's fine, but I won't tell that to somebody who I don't know or somebody who is definitely on the outside because they don't need more judgment. They already hate their own life. They don't need somebody else judging them and telling them all the reasons why. You know, they're not winning. Anyway, that's a test. That's it. That's the taste. That's a little taste. I'm deeply passionate about it. I love, I love, like, I'm ordering your book already. I don't know if that's a book. We'll see. We'll have to do a movement maker session on it first, then you got to make that happen. But I'm deeply passionate about it. And I love taking on somebody's worst, like, bring me your worst, bring me, bring me, the worst non-believer in your life and let's go. Like, those are my favorites. We'll get them moving. We'll get them moving. All right, let's, uh, anyway, thanks for the question here and for joining, you know, at this late hour. Um, let's move on. Belinda has her hand up. What's up?

Yes, I have a question about outsourcing your video editing. You talk about, um, that a lot. Can you give an example of how you outsource for somebody like me, like I can make the videos, but it takes a lot longer to actually outsource. So what would be your advice?

So we'll go over super quick. We did a whole Movement Makers on it that I would ask Yelena for the, for the link back to about system and tools, all the tools I use, how we hire, all the backend, all that stuff. But basically I realized I suck as an editor and I didn't want to get better at it. You know, it's like I'm not passionate about editing. I did all the first ones, uh, not all of them, but a bunch of them myself. My friend Mark helped me film a couple of them, um, but I hired a part-time editor at the beginning. I used Upwork. We still use Upwork. Most of our team is on Upwork. We'll, we'll post a job that connects to the mission. So Christina's been my main video editor for I don't know how many years now. And when I posted it, I said, I'm looking for a video editor who believes in entrepreneurs. You know, that was the title, video editor who believes in entrepreneurs. And then the whole opening was just all about the mission, what we're trying to do, accomplish, why I do what I do, et cetera. And my goal was to weed out the people who didn't think that was cool and to weed in the people who loved it, right? So some people will look at that and say, believes in entrepreneurs, that's stupid, right? I'm a video editor. Like, great, like, don't apply. We're not going to have— you're just not a good fit. And other people, like, that's amazing, I can't wait to— I'm going to work extra hard. And you know how little effort a lot of people put into their resumes and applications. They see video editor and boom, apply, apply, apply. Meanwhile, you take 5 to 10 minutes actually looking at the resume, they spent 8 seconds applying. So, you know, you cut some of that out and Belinda is HR specialist for everybody watching, so she knows this game very well. My editor, Christina, had Believe actually tattooed, or does have it tattooed on her arm before we even— not because of the company. Like, she had that before we even connected, or she wanted to have Believe tattooed on her arm. I forget which one. But anyway, it's like when she wrote her first email to me, it was like, I love this message. I love what you're doing. I gave her a trial job and she put in way more work than, than, um, I asked for. I asked her to do it in my style and she did it in my style and then said, I did it in your style, but your style kind of isn't very good, so I did it like this. Like, that's so much better than what I did, that's great. Uh, and ever since then she's been on, she's been on the team. Uh, then we hired her husband Sam, so both of them are full-time. And then we hired 2 other video editors, so we've got 4, at least 4 editors now on the team. Yeah, so it's starting off, I love Upwork, you can use something else, trial job, see how you work together, leading with the mission. You want somebody who believes the same thing you believe, but just has a different skill set, editing. And then normally I'll record my videos off of this camera or off of my phone, depending on the day, pop it in the Dropbox, that gets uploaded to her. She does all the stuff she needs to do, and then the team will take care of everything else. And the team right now, I mean, we've got almost 40 people on the team, so it's, it's a, it's a machine, I guess, now running everything. But my team basically has everything ready for me in Evernote, so I know what videos I'm recording, uh, you know, when it's going out, what the title, thumbnail ideas are. I still have to record, but it's all set for me. I don't have to think about all of it. And then after I record, everything else is taken care of, from the editing to the publishing, the thumbnail, title. My team takes care of all of that. It used to just be Christina, uh, so I would record and then she would edit, upload, title, description, thumbnail, etc. That was fine when, when I wasn't posting that much, but now we're doing 20 to 30 videos a day. So it's, you know, it's just beyond one person to, to do. Um, yeah, so that's the process.

Follow-up real quick question. Did you, when you first did it, did you look at the videos? Did you watch them after she first did it, or you just trusted that it was good to go?

No, I watched, I watched it, especially if we're trying. Even now, we're always testing new things, and so I'll watch those ones. And I like watching The videos too, because I learn from them. You know, like the top 10 videos are in my playlist still now because I like them every day. I don't necessarily watch my parts back, like InSpresso videos or Mentor Me Evans or whatever, because hopefully I know what I'm saying and, you know, but sometimes I get inspired by myself too, watching it back. Oh, that was pretty good. Yeah.

Okay.

I like that. Um, but yeah, I think like anything else you got, you manage the process at the beginning. Until it's set. And then I'll often come back in. I think like most entrepreneurs, we come up with the creative ideas, so it works for a little while, and then they just run with the same thing. But then I'll come in with the new, like, okay, let's try this this time, let's try that, and here's a new idea I have. And they may not hear from me with new ideas for 3 months, and then I go on some crazy spur, like, this is what we need to do now, and then we go and test it out. So Yeah, at the beginning I looked at everything and now, you know, much less so, but I still love a bunch of the content. I still watch a lot of it, but the team, it's not— now it's watching because I enjoy it less. I'm checking for mistakes. And I think that's also part of just hiring for the right vibe. I hate micromanaging. So If you are making mistakes everywhere and you need to be micromanaged, it's not going to be a good fit, right? So if you're not getting the work done on time and you need somebody hovering over you, just, it's not a fit. That's not happening because I'm, I suck at micromanaging. I love leading and guiding and mentoring and all that, but not micromanaging. So just depends on the type of boss you want to be too. Okay, real, real quick, Monique, what do you got?

So this is my first one actually, so I'm kind of excited.

Welcome aboard.

I just finished the book probably about a week ago. And I put a question in the group because I figured out my how and my what, but I'm having a really hard time connecting it to my— I mean, my what and my who, but I can't really figure out a how that I feel like is going to be something that I can do that's going to be like career-wise.

Well, what did you— What did you struggle with and then how did you get out of it?

So I've struggled with a lot. Like, I can't really nail it down. Like, I've had a lot of, a lot of adversity in my life and my words came up as belief, tenacity, and authenticity. And then my other words were shame and comparison. And I've been in the network marketing and the marketing and the sales space for probably 20 years. And that kind of is in that culture, right? So I'm trying to figure out a way to bridge my experiences to something that I really want to wake up and do because I'm no longer at all passionate about what I'm doing. I feel like it's just something I'm doing. I'm going through the motions. And I know that I'm meant to use this. I just can't figure out how.

So how did you get out of dealing with shame and comparison and guilt?

I mean, a lot of self-development work and a lot of retrospectrum and self-realizations and a lot of taking responsibility. But I've always been kind of a driven individual. I'm one of those people that like just like kind of the get shit done girl. So I have that personality behind me and I have that little bit of strength that like I'm stubborn. And I don't know if that like you were talking before, that doesn't relate my personality. I feel like I have a hard time relating because I'm not in that. I've never really been in the place where I've believed it's my fault. I may have felt like that, but I never believed it, if that makes sense.

And listen, you don't have to target everybody. I want to solve the world's biggest problem. I have to go help everybody. It doesn't have to be for you. If you love helping stubborn people get unstuck and move forward, that could be the thing that you do?

Well, I think when I look at it and I boil it down and something that's really been kind of— and I'm not really sure how to go about it because I don't know how they work— is I'm— I've always kind of been known, like you say, being a beacon. Like a lot of people will come to me because I'm very transparent, especially through Facebook, of my struggles, my life. I've been very open because I know that someone may read it and then not do something stupid or have a better day. And so I feel like this conversation isn't being had enough with women, but I'm not quite sure how to bring that out. And I don't know if a YouTube channel is better or something like a podcast would be better or how that relates to actually having a career. I don't know that I want to go into coaching, let's put it that way. I don't think that that's my passion.

That's fine. You don't have to go into coaching. It's thinking about what— so, you know, your personal development journey helped you. Amazing. There's a lot of things that you tried that, that, that didn't work. And a couple that did. There's a lot of books that you read that were kind of a waste of time and a couple that you pulled a few nuggets out of and a couple that were amazing and worked really well for you. There are events that you went to that some worked and some didn't. As we all go on our journey, there's things that We try a whole bunch of things and most of them don't have any kind of meaningful impact, but that's part of the journey of trying a bunch of things. And especially if you didn't have a guide or somebody helping you to say, hey, Monique, go do this thing. You could be that person for other people where the things that work for you, people who are like you will resonate really well with it. So you can shortcut their path instead of having to take 10 years to get there. You can help somebody get there in a couple of months. Where you want to apply it could be anywhere. You could apply it to network marketing. You can apply it to women entrepreneurs. You can apply it to teachers. You can apply it to anywhere you want it. What industry are people caring about guilt and shame and comparison? Like every industry. So which one are you connected to the most? You know, which one do you love the most?

Okay.

You said you don't love network marketing. You know, if you did, that's the angle.

Well, it's funny is I don't love that part of network marketing. And that's what it is. Like, that's what's driven me away from it is all of those things that come along with that industry that I see.

Well, then be the person who, like, be the lighthouse in the darkness. Be the person. That's what, if you love network marketing and you love the products that you're selling and you love the companies and you would recommend the products and services to your mom because they are actually great and you use them. And the only problem is that people are comparing themselves and making each other feel guilty and living in shame, then be the change. And then you start attracting downlines who are in love with your mission. And then you train them and you help them and you coach them. So if you love helping women and coaching women, it's like you're not, you're not necessarily being a coach, but you're a leader.

Right.

And by helping, um, those women who join you feel less guilt, feel less shame, feel less insecurity, feel less comparison, feel less judgment towards themselves as well as other people, you're turning them into better entrepreneurs inside your organization. But what you're really doing is turning them into better humans based off of all of the lessons and, uh, struggles that you went through. You're now making that path a little bit easier for other people. So this is it. Like, instead of running away from the industry because you don't like how it— did we lose her? Oh, she's down there. Uh, you put your hand down and then like you switch somewhere else on the screen.

That's funny.

Instead of running away from the industry because you don't like it, you go in and you change the industry. That's, that's what leaders do. The section in the, in the book about be the tree. I don't know if that— if you remember that, but that's, that's it. Like, that's what you're trying to do. And then now imagine a world— this is the, the Mary Kay Ash story too. Yeah, that's— I mean, Mary Kay Ash, powerful, looked over, passed over, trained the guy underneath her who then becomes her boss. Is being told that you're just thinking like a woman, you know, and never gets promoted. And so she goes and she writes a guide for how women can succeed in corporate America. And instead of just releasing as a book, she says, I'm gonna— I'm just gonna go build that company. I'm gonna create the company that we can all succeed at together. Which also happened to be network marketing. So it's a good, it's a good, you know, little fit. So Monique can be the modern day Mary Kay Ash, but that's it. It's like, you see an injustice and she quit. She left, she was at one business and then left to go to the other business and then left and was done with the industry. Not too far off from where you're at. Like, I'm done with the industry because of how bad it is. And then she came back and said, no, no, I'm going to change the way that it's done. And so it doesn't mean you have to go start a whole new company, but if there's a company that you like or you have a leadership team that you like and it's just the industry is kind of tainted and you're tired of these people around you, like you then build up a new version of it. And if you said, hey, I wanna help ambitious kick-ass women build their own company underneath and get mentorship and guidance to have more confidence, to stop living in shame and to go actually build something you can be proud of. Join my team. I'll help you. That's a way better pitch and value than here's another network marketing company. And you know, the typical training that people get and, and then it's on you to actually be the leader, right? To be the mentor. Most network marketing falls apart because the leadership sucks. Your upline sucks. Like if you have a crappy upline, you have— you got no support. You're going to be the person who actually gives support, who trains, where people actually love to show up, not just because you're giving them sales tactics or pushing them on their quota for this month, but because you're helping build leaders in the organization. And so you're taking all the things that you, you struggled with and felt yourself, and now just applying it to help these women grow inside a business. Not— it doesn't mean you have to go be a life coach, but you are a life coach, you know, inside the thing that you love doing. Okay, cool. Let's dive in. So the question that you guys voted on was by Oliver Gonzalez, who said, how to deal with imposter syndrome? So imposter syndrome there's two things that really helped me. So I used to struggle a lot with imposter syndrome and, you know, hey, still do. But one, I would look at someone like Les Brown, who I think is the greatest speaker of all time, young Les Brown. And I'd think that is crazy. Like, I can never be that good. And what's the point of even making videos if someone like Les Brown exists? And one, I learned to flip it as inspiration to say, hey, that's what's possible. As opposed to I suck and I can't do it, that, that this is possible, that somebody has done it. So I can do it too. And I was reminded of Les Brown's speech about Roger Bannister, about the 1-minute, 1-minute mile, 4-minute mile. It's a 4-minute mile. 1-minute mile would be insane. That's the next record to break. But Les has a famous speech about the 4-minute mile that Once, once Bannister did it, then everybody else started doing it because they believed that they could do it, that they saw somebody do it. So I chose to shift my mindset away from, well, look at what Les is doing and look at what Tony's doing and I can't be good enough, to that's what's possible. They have more years of experience and I can get to, to, to being like that. Um, if I work hard at it. So that's one, it's like one, looking at the people who have done it. And using that as inspiration as opposed to jealousy or feeling less than. And then the second thing is just tying back to I'm helping the person who I used to be, right? Like all of you, you're helping the person you used to be. Your purpose comes from your pain, right? That's the thesis behind Build to Serve. You struggled with something. You could go back and help who you were 5 years ago. You could sit down on a park bench and give that person some really good advice. Right. And so instead of worrying about what Tony Robbins would say or Les Brown or whoever your, you know, your hero is, what Oprah might say to that person, you're there saying something and you could tell former you something. And then there's millions of people who are former you and they need your help. And so instead of sometimes we're looking into a camera, it's why I love this format because I can see your faces. Uh, sometimes we're just looking into a camera. It doesn't feel like you're doing anything. Like, is anybody watching? Does anybody care? You know, it's hard to get the energy when you're just, especially with us being kind of extended at home, uh, now just talking to a, you know, our phone or video camera. Um, instead of looking at a lens, imagine that you're talking to you 5 years ago and what would you say? And you know that you could help that person. You may not feel like you can help a stranger, but you, you know, you can help that person. And so just imagine that's you 5 years ago. So I'm 40. So I'm talking to Evan. I really still talk to 19-year-old Evan, because that was when I was struggling the most. So I'll just imagine 19-year-old Evan, and I'm sitting down talking to him. And that feels— if you're talking about how to overcome imposter syndrome, you know, you could help former you. And that's all you're really doing is if you can picture former you, sit there, talk to that person, it feels authentic. Don't worry about it having to reach a million people. Out on YouTube or Instagram. So those are the two things that really helped me. The people that you feel like you're an imposter compared to, use them as inspiration of what's possible. And then remember that the content you're making is really just for former you. And there's lots of people who are former you and they need your help. They need your voice. They need you to step up. So that's my quick take on imposter syndrome. I want to open up the floor, see how I can help. What I love most is not just me talking, but making it interactive. Seeing what questions you guys have, what you're struggling with or what's on your mind and how I might be able to be a resource for you today. So who wants to go first? You can put your hand up like this or you can raise the hand in the tool. Belinda is already— she's ready to go. All right, Belinda.

I've been waiting. I've been waiting to ask this question. So for a business or for what I do is time limited, meaning it's employment. So I help people get jobs, and once they get a job, then, you know, basically they're done with me. But how would you advertise or market something like that to have a membership or a group?

Ooh, so membership or group is interesting. It would have to focus on continual development. So, what are you noticing in trends in employment, in skills, like what are companies looking for, how do they level up to get to the next job, whether it's inside their own company or to go to a different business in a different role. So, that becomes more not just finding a job, but it becomes more continual growth. I don't know if you want to get into that industry or not, or that's part of the business. So, instead of learning how to write— so, I know you do resume skills, right? Great. We teach you resume skills that helps them get the job. Once they're in the job, what's the next level of success for them? Do they need to improve their communication skills? Do they have to learn PowerPoint skills? Do they have to learn sales skills? Those could all be different training that you provide or partner with somebody else on to come in and be the expert at. If you're going to do a membership group. The other thing is just staying in touch. This is, this is a lot like a real estate agent, you know, they, they they're not in constant sales cycles because you're, you buy a house every what, 5 years, every 7 years, right? So how do you stay in touch? They send out their magnets and they send out their, you know, their trinkets and hope you put their calendar on their fridge. What would be better is just to check in every now and then, see how they're doing. You know, like you've helped them through something really important, getting a job when they really needed a job, right?

Right.

It's not that they don't care about you. They just have moved on and are thinking about other things. So, to get referrals, like the business becomes referrals, how do you stay top of mind with them? So, are you checking in with them, asking how they're doing? Are you following them on social and interacting with what they're posting? What can you do to stay top of mind so that they may not bring you back, or maybe another couple of years because they're happy in their job, but they know somebody who needs help? So, it becomes a referral business. Which one sounds more interesting? Or both? Like the referral side by staying in touch and the membership side of giving them ongoing education?

Okay. Um, well, I mean, both. I could do both.

Either one.

I mean, I can decide.

Yeah. I mean, looking at, I would look at what is the number one skill that then they need to learn? Like if it was sales, okay. The number, the number one skill that you think that people need to learn that you've been working through. They need to learn sales skills, communication skills. You look at Evan Tinsman and you say, hey Evan, uh, I'm looking at doing a membership around selling and communication skills. Do you want to come in and guest train? And Evan says, yeah, I'm down. Or Evan says, no, I don't want to do that. And you go find another sales or communications trainer. So you don't have to be the subject matter expert on all these things. You just find the people who can do it and you're bringing the audience.

Thank you.

Cool. I'm excited. The number one way to grow business is to sell more to your current clients, right? So instead of them leaving you, you're, you're part of their ongoing career journey. What else? Who's next? Lynn is— Lynn is waving her hand and driving. Lynn, you're making me nervous.

I've got a few questions that I'm just really anxious for you to help guide me through.

What's your most important one? And we'll dive in.

Well, okay. Um, so I'm looking at the road though, if you don't mind, um, as I'm sitting at the stoplight. Okay, so I am a designer, an artist, a decorator, and my, my message that I'm trying to get out is that you can reclaim your life through intentional decorating. Okay, and what it comes down to is mindset and what you keep focused on in your life. You can bring into fruition, and it's not just woo-woo, I know that you know what I'm talking about. But it's having those power thoughts, how to, you know, 2020 was a year that just ripped people apart. They felt helpless. I've taken surveys and had thousands of people respond through my socials. And the words that they, just one word that they use to describe, it was just unbelievable because the variety of responses I could help. Immediately since, you know, some people were on the negative side and others were on the positive.

And so— How do we get this? How do you get the message out about—

Right, right. It works. Right. So I want to empower people and I just want to know your advice for what best platform to do that on. Is it, would you say, the one I'm comfortable on? Or— I know you don't know anything about me, but—

Oh no, that's enough. So I would, if I'm you, And I'll just mute you right now so you can focus on your driving. If I'm you, I would— Instagram is definitely the place. And I'm living what you're preaching, right? Like this space was designed with intention. These pictures mean something to me. The colors on the wall, like this all— even the clothes that I wear. I don't know if you go that deep on your thing, but in terms of just the environment in the office, I'm with you. I think what you need to do is not worry about convincing somebody that they need to do it, but finding people. And even if you look here, people have different backgrounds and some of them might be intentional and some of them might not be intentional. You look at Evan Tinsman and he's got people behind him on the wall as well. Even in our choice, even going so far as like your choice of your Zoom virtual backgrounds to make that intentional for how you show up, right? That could all be part of it. I would be looking at people who are already in the intentional mindset game, who are already posting about it on Instagram, because Instagram is very visual and what you do is very visual. People who are already posting about it just haven't applied it to their actual physical space. So instead of convincing somebody to say, oh man, you really need to change this up. You really need to have an intentional space. And you say, Lynn, Don't talk to me. I don't care about all this woo-woo stuff. This doesn't matter. Right? Don't worry about trying to convince that person. Instead, you're taking people who are already posting about it, who are already doing it. They're just talking about it in terms of their habits or their routines or their clothing or the people in their life that they're already of the mindset. They just haven't thought, oh, this actually applies to my physical space as well. Or they just don't know how to do it because they don't think of themselves as a creative or interior decorator or designer. So, they don't have the skill set, so they haven't done it. But you want the people who are already of the mindset and then giving them the solution instead of trying to convince somebody that this is important to them.

So, you're saying that I'm to search for those people on Instagram? I have a very small presence on Instagram. Okay.

Go through Build to Serve and do the Fast Pass to Freedom. You only need your 10 posts on Instagram. But it should be visual. You're in a visual thing. I need to be able to see it. And if you say, if somebody said, well, Lynn, I want a really calm, peaceful environment. That's not this, right? But you can take them. Your job is to take what's in their soul and throw it on the wall.

Yes.

Right?

Absolutely.

But most people have no idea how to do that because they're not— they wouldn't even know where to start or what to buy or what color scheme or any of that stuff. Right? But you're taking people who already know that they like that, they just don't know how to apply it to the room, as opposed to convincing somebody, hey, your room sucks and is limiting your mindset and belief system.

Thank you. Yeah, that's exactly what I needed, my friend. Thank you.

All right, much love. Safe driving. Sean had his hand up. What do you got, Sean?

I'm working my way through Built to Serve.

Okay.

And I figured out, I believe, my who where my one word is consistency, but where I'm a little bit stuck is on my credo, because looking at what you have compared to what I came up with, I came up with family, faith, and field representing, well, family, faith, and career, whatever, but I wanted it to be an F, so I said field. Am I looking at this the right way?

It can be, as long as it's, I want to have consistency in my family, consistency in my faith, and consistency in the field. And then it's, it's equally for you as well as your message to the world. So you still, your greatest growth is on the other side of even more consistency with your family. People might look at you and say, but you're the most consistent person we know with your family. Yes, but there's another level to it as well. You could be more consistent with your family. You could be more consistent in your faith and even still now more consistent in your career. Your next level of unlock is still on the other side of more consistency in those things. And then teaching other people how they can do it too. So somebody comes to you and says, Sean, I don't know how to be consistent in my, in my, in any of those areas. I don't know how to do it. You can give them the template for like what action steps they can do, but also the hope and inspiration that it's possible. Because people will feel like it's I've quit on things so many times. Someone like me, I just can't be consistent. And you're going to share your story of how you didn't used to be consistent and how you figured out how to do it. And it gives them the inspiration. More important than even the steps is the hope that it's actually possible because they don't believe that they could be consistent. The number of people who message me and say, I just can't be consistent on anything. You could tell them exactly what to do, but because they have the belief that it can't be done, they won't do it.

Right.

So that's where sharing your story of how you used to not be consistent, wherever you did struggle in any of those areas, in all of those areas, you were not, you were not as consistent with your family as you are now. What changed? What happened? What did you do? Right. So in telling that story, that makes me feel, who's inconsistent on everything, that it is actually possible. Then they'll listen to the advice. It's like, okay, well, if Sean could do that, Maybe I can too. And that maybe opens the door for learning where if you just lead with the steps, they have the wrong belief system. They're not going to make any changes. Got it.

Okay, good. I'm on the right path. Thank you so much.

I love it. And then like tying in Lynn's thing, it's like, well, what could we inject into your environment to make it consistency? Like to remind you, like maybe now she's thinking, oh, you need to have 3 pictures and one of faith, one of family, and one of, you your work, right? Or maybe the chair has to change. I don't know. I mean, she's probably already going out with crazy ideas behind her anyway, but, but that kind of thing, because a visual reminder of who you are trying to be is really, really, really important. So yeah, Lynn, honestly, like having people even read your one word or Built to Serve, uh, to figure out what their who is and their credo gives a lot of insight into the person so that you can design a better space for them. Uh, John's got his, See, John's got a great example. So John has a virtual background because as he put his hand up, his hand disappeared. There it goes. What do you got, John? Um, in the beginning of your career, did you have any challenges in doing videos being an introvert? And if so, how did you break through that? I still do. You know, like today, this, this is, this, this is fun because we've done this before and I know it's all love, but when I You know, this month interviewed Matthew McConaughey and Deepak Chopra. I was still super nervous to get on and do those interviews. The way through is a couple of things. One, you do difficult things, like not allowing the fact that it's difficult be a good enough reason anymore. The fact that I said it was difficult means I have to do it. Two, you focus on service. That's not about you. It's about the message that that you're not doing— why are you doing this? Because you have a big ego and you want to be on stage? No, you're doing it because you want to help, you want to serve. There's people out there who need to hear from you, and they need you to stop being afraid, and they need you to step up, right? I mean, that's what I literally tell myself before I'm about to go on stage. Like, these people need me to stop being afraid and need me to step up because what I've got could help them. So you shift the focus from you to serving and being of value. And I had a third point, but I got caught up in that second one. Where was I going with that? I don't remember, but it may come back. If you could remember, what would it be? Yeah, great. Thanks, John. Oh, I remember now. I always focus on who's here instead of who's not. So even looking inside this group, right? I mean, how many, how many of us are here? 20? Uh, we've had more, we've had less, but I'm not saying, oh, why are there not 100 people here or 1,000 people here? I'm just focused on Belinda and Sean and John and Lynn and like the people who are here asking questions and, and how can I bring value and help? And so again, it's another shift towards service. Where if you think about, you know, you're making a video, the goal isn't for it to have a million views. The goal is for it to touch somebody's life. And if 80 people watch it, somebody in those 80 people, maybe that's a life-changing video for them. And so it doesn't mean that you stop wanting to grow and build and get better and push yourself and get more results. But the default mode becomes, hey, 80 people watch this. You know, you guys showed up here today. Hopefully I say something that touches you in some way that allows you to go create something. At least that's what I'm telling myself to get me here doing it, right? So that was my third point. Yes, I remembered. Evan, you put your hand up there?

Yeah, I was just gonna piggyback on what you said because I was hung up for a long time on, and I'm not as consistent as I should be, but I'm getting there, getting back to it. But I used to be, and we've talked about this, more concerned about views, likes, and all that stuff. But when I shifted from what I thought they wanted to hear versus just, as you told me, the more intimate stuff, I get less views, I get less likes, but I'm getting more people reaching out to me individually through messaging and email and things like that, which is ultimately what the endgame is anyways. I still struggle with that because you look, you're like, oh man, it had 27 views, like, you know, and I struggle with it, but it's correct.

It's just a reminder, like, how do you— it's just not fully ingrained yet. How do you get it fully ingrained? It's the turning the conscious into the subconscious through practicing. So that becomes a default mode. And it's not that you ever like just fully stop caring about it. Yes, you want to, you want to build and serve, but reminding yourself of what, what is my ultimate intention here of doing this, that I want people, especially with the stuff that you do, is actually life-saving, life-changing. Um, you know, Evan, Evan, uh, has content a lot about addiction and how to overcome it. And that's like life or death for some people, right? More than what I do of entrepreneurship. Um, So, if somebody messages you and says, "Hey, this actually saved my life tonight," I mean, that's worth way more than 5 extra likes on your post. It's just a reminder. It's like you constantly telling yourself that until it becomes actually ingrained.

Evan Carmichael: You know where that has crossed into my world though of sales, the Type A, the extroverts, particularly like alcohol addiction runs really high because the Type A, like, close, we chase dopamine. So it's amazing how many people are actually reaching out to me that even I know, like peers of mine that I had no idea, same struggles, but the outward appearance is good. The internal struggles are still there, but they just mask it well. So eventually it'll, your niche as well catch up to it. You just got to kind of let it take on its own life and let it breathe a little bit.

And that's where your story becomes super powerful because they see you as a successful salesperson. Who then also suffered with this. A lot of people just aren't sharing because they feel bad about their ego and their reputation. And they're supposed to have it all figured out and be this Type A superstar salesperson, breadwinner for their family, achieve, achieve, achieve. Meanwhile, they're sitting at home trying to drink their problems away. And you sharing that you went through that, like, oh, I'm not the only one, is super, super powerful. Let me just end with a thought then. I was, I was on, I've been on podcasts. I did my Brandlytics this morning and then been on podcasts and interviews all day long. And then after this, just more coming up and I was looking at my stats. We've done over 10,000 videos. And, and one of the common questions I get asked that I've been asked 3 times already today is how do you deal with burnout? And, um, I think it's a fair question. I think the key thing is that you actually love the thing that you're doing. Right? I've made over 10,000 videos. Been doing this since 2009. And it's been 7 years or something since I haven't uploaded a video. I'm here with you guys. This, this is fun for me, right? Like, unless nobody shows up, or it's just you guys say, hey, Evan, you know, it's kind of a waste of time. Okay, you know, move on to something else. But this is fun for me. So it's not just about the end result of how many views or how many, you know, sales or whatever. Like the end result's important, but more important is the actual process. So I don't burn out because it doesn't feel like work. When I, when I look at my Thursday calendar and I see you guys are here, it's like, oh, this is exciting. I wonder who's going to show up. I wonder how, like if, if one of my answers here today helps you take Build to Serve and do something a little further with it. And then that has these ripple effects out. Like I can't touch the people that Shawn and Evan and Lynn and Belinda can touch. You guys are touching people that I'm not touching. And so, like, if this 25 minutes becomes one extra little push or seed, that makes me feel awesome. So, I do it because I love the actual process of it and I don't burn out because it's not work. And I think if you show up and it's like, oh, this feels like work or I hate this or you see it on your calendar and it gives you really negative energy, You're probably doing the wrong thing, but if you wake up and you love it, and not to say that compassion fatigue isn't real and that burnout can't be real. Um, but I think you'll burn out a lot faster doing work that you hate. Right? The example I always go to is accounting. I hate accounting. So if I was doing accounting, I would burn out in 2 days, but I'll make 11 years worth of videos 10,000 times all day long. Like, let's go. You have to pull me away from this microphone. Um, Anyway, so it's just a good audit. Like if you look at your calendar and you see, hey, I'm excited for the day, or do I hate the day ahead? And like, what are the things that are causing you negative energy in the calendar today, in the, in the week or the month ahead? And not that you can just shift it tomorrow, but you make your transition to say, I'm going to stop doing— you just stop doing the work that brings you super down, which may even include firing clients, right? One of the businesses that I'm invested into, we're letting go of a couple of clients, who pay super well, but are just big energy drains, like, hey, it's not worth you sucking your energy to help them. Go focus on helping these people instead. So looking at your calendar and seeing if that happens consistently, where there's something that's dragging you down, long-term, that can't be a part of your plan. You have to find a way out and through. Anyway, that was a little fun, little ending rant. I don't know if that was helpful to you guys. So the question that you guys voted on was from Corey, Corey Reed, who I see in the house here, who said, how to come up with ideas for unique high-quality content. So I've made over 10,000 videos. Been making YouTube videos since 2009. And for me, it's always a mix between what do I want to do? What am I passionate about? With what is their demand for. And it's always at that intersection that you're going to win. I could love the idea of doing a reader's group. It's like, hey, everybody who bought the book, why don't we do a Facebook group? Or why don't we do a call and invite people in? I could love that idea. But if nobody shows up, it's not much of an idea, right? And for other people, there's lots of options you could suggest this to, to say, hey, your readers would love doing something like this. But if the author doesn't like it, then there's no point in doing it. So it's always in that combination of what do you love doing with where is there demand? Because if you love it, but there's no interest, there's no demand, you've got a hobby and the hobby can be a fulfilling hobby and fills your soul to do it. But it's not a business. And if you're only chasing opportunity, you're going to get burnt out and not like it because you don't enjoy the thing. Every successful person I've studied, which has been many, many, many over the years, the number one rule for success they have is that they love the thing. They love the process. Like, I like being here with you guys. This doesn't work for me. I don't see it on my calendar as a stressor. It's a, yeah, baby, let's go talk to insiders, make it happen. I'm pumped for it. So that combination, right? What you love with where there's demand. So inside of that, how do you get some ideas? Step number 1, I would go look at other people who are in your industry. So there's nobody who is doing exactly what you want to do, but there's people who are kind of close to it. There's people who have done similar things. So if I'm looking at my industry, I might look to Tony Robbins or Gary Vee or Grant Cardone or Brendon Burchard or any of those people who have content. Go to their channels and 2 things. One, look at what their most popular pieces of content are. So look at their YouTube channel, sort by most popular and see what their top videos are. Go to their Instagram and see which ones, although Instagram is turning it off. Have you guys been seeing that? Maybe it's a Canada thing. You can't see likes anymore on Instagram. So that might be a little harder, but you can look at, I think you can still see comments. Look at what posts got the most engagement, you know, on their accounts, right? And make your version of it. So if Brendon Burchard's biggest video is how to overcome your deepest fears, great. You make your version of that same title, just make your version of it. So you can get inspiration from other people's channels. The other thing is look at the comments. So look at the YouTube comments, the Instagram comments from these other people. You might not have comments on your stuff yet, right? I mean, if you have comments on your stuff, then great. Tap into what comments you're getting. My first video, I had 3 comments in the first year and it was my mom, my older sister, and then some random person. So I cherished every comment, but I wasn't getting a lot of comments at the beginning. So you make it about what they're leaving comments on other people's channels. You know, Gary Vee is not responding to everybody's comments. Tony Robbins is not responding to everybody's comments. Mel Robbins is not responding to everybody's comments. And in there, people will ask questions. To say, hey, how do I do this? Great video, Mel. How do I do this? She's not responding to it. You can be the person who then responds to it. Right? So again, it has to be, there's demand for it because people are asking the question. Do you actually want to answer that question? Right? And in that combination is where you're going to win. So leveraging what is already working for other people, doing your spin on it, and then can I authentically connect to this message or not? And in that combination, you'll find winning topics. You have to remember in this process of creating content that there's only, there's not a million different topics. A lot of people feel like, oh, I'm going to repeat myself. I'm going to repeat myself. I said the same thing. I already made a video last week on that. I'm saying the same thing. Listen, I've made over 10,000 videos. How many videos on belief can you make? Whatever you're stressing out about, about I'm making the same video. I've probably dealt with it many, many, many, many, many times. The key things to remember are, one, the person who has watched a video, this new one, doesn't mean they've seen the old one. Just because you've made it before doesn't mean that they've seen it before. So for most of the people who are watching my videos, it's still new people all the time. So you have to enjoy the teaching even more than the subject matter. right? So like, think about the great teachers that you had in school. You had a great teacher. You may not have had a lot of great teachers, but there's one or two teachers that really stand out in high school, university that you went through. Why were they so great? Well, they, they really loved the students because they're teaching the same thing. Like teaching grade 8 math is the same grade 8 math every year for 20 years. How do you not get sick of that? And want to go, you know, well, cause they, it's not about the material. They love the teaching and it's new students all the time. So that's what you have to think about is you may have made the video before, but they haven't seen it. So it's new students coming in. It's new people getting exposed to your message. Um, two, just because they got it before, even if they did watch it, a small percentage of people might've watched it before. It doesn't mean that now they get it. And now they're all in like, oh my gosh, I got it. I don't want to ever see this again. Right? If you make a video about how to have more confidence, great. So now they watch that one video and all of a sudden they have unstoppable confidence and never need to hear the message again. Right? Like they need your voice as a constant reminder. You represent something to them. You represent hope and possibility and they don't have enough of that in their life. So they need you every day to show up and create something. Right? And then the third thing that I find really helps is I just try to always, as much as possible, tell a relevant story. Because I can get tired of telling the same story over and over and over and over and over again. I could talk about when I was 19 and had my first business and all of that stuff. And I'm still happy to tell those stories, but I like the challenge of trying to come up with something in the past week that's happened. So I film on Tuesdays. That's my YouTube filming day. And whenever I'm making content, I'll, I'll always try to think of what's happened in the past week where I've dealt with this. And sure, I could talk about my tour and how I broke my neck and Brendan Burchard stage and all of these things, but has anything happened in the past week that's been around the same theme? And if I can do that, then that's what I'll, I'll share. And it's, it's, it's a nice challenge for me. And it's a challenge for you as a, as a speaker, content creator, or thought leader to try to have something new because those themes keep coming up. So that's how you can make 10,000 videos around believe and just keep going and making more and making more and making more. So that's my hot take on the subject, how to come up with ideas for unique high-quality content by Corey Reid. And now I want to turn it over to you guys. How can I help? What do we got? We got some time together. Let's make it count. Lady Lexi, all right, come on in.

I finally got to record videos again.

I like it.

I created a 25-minute video and I was like, okay, I'm not going to edit it, all that stuff. I'm going to see if later in the week I can chop it up in little bits and, and post it elsewhere on social media. But I was like, okay, I think I got the structure, but 25 minutes, isn't that too long?

No, not if it's good. Listen, I think it's— I don't know if it's good. Well, if it's a YouTube video, your audience retention curve will tell you if it's good, right? It's not my opinion or not if it's good. You see if people watch or not. But long is one of the top strategies I'm giving to the names that you love and know. Long form is the Everybody's thinking short, YouTube Shorts, Instagram Reels, short, short, short. In thought leadership, it's the opposite, long. 25 minutes, no problem. Hour, 3 hours. I had a guy today in Brandlytics who we're looking at his channel and I challenged him 2 weeks ago to make a 3-hour long video where he's normally making 4-minute videos, 5-minute videos, 7-minute videos. Make a 3-hour version of it. It's like 3 hours, nobody's going to watch that. You're crazy. It's like, dude, you're here for a reason. You're here to listen to advice, take the advice or don't. Let's just do one. And if it sucks, you could say Evan Carmichael made me do it. And he did it. And it came out just what, 8 days ago? And it's already double the watch time of his average video. Suggested views, which is the game that you want to play on YouTube, is already his number one traffic source. It's already double the revenue from a typical video. And it's going to blow up. I mean, I was shocked that it happened that fast. Usually you're looking at for suggested like 30 to 90-day window. For him, it happened after 8 days that it became his number one traffic source. So yeah, long is great. If you know what you're doing, if you're speaking good content, if you've got wisdom to share, I would much rather you go long in a YouTube format than short. But good luck, I love that you're posting, it's awesome, keep it up. Nyle, what do you got?

Awesome, thank you, real quick with that, 'cause I wanna speak to that. Do you know if that video was edited? Or because again, editing down can cut a video down by a third, a half, even more. Do you know if that video was edited? Just get an idea that the long form, if it's gonna have those little elements in there.

So his was a mashup. So he took all of his like 4 to 7 minute videos and squished them together into one video. Editing is always going to be— editing will always help, but it's not better than not releasing a video. Right? So your goal should be to train yourself as a thought leader, as an expert, to be able to deliver a 1-hour keynote without needing a whole bunch of editing. Because when you get on stage, you can't say, oh, just edit that out. You're here to do a 1-hour speech. You got to show up and be great and be fire, right? So that's a better skill to teach yourself than to teach yourself editing. So if you can edit it, great, but I wouldn't let that be the reason why you don't post. Like, post, get the video up, just take people deeper. Instead of sharing your 3 tips, give them your 20 tips. Tell me more stories. And if you can't go that deep, don't. The danger with going long is you say the same thing 18 times because you don't know what else to say. So you're repeating yourself. Don't do that. That's not good. Don't go long just for the sake of long. But if you can take me deeper, give me more advice, treat it as a masterclass, that video, especially long-term, will perform much, much better. People are going to learn. Like, think about who you used to be, and how many questions you had and what you struggled with, that's the point of Built to Serve is your purpose comes from your pain. You're built to serve. You got a message that can matter, that can make an impact. That person that you used to be would watch an hour video solving that problem. And there's lots of people who are out there. So, don't be afraid.

Real quick on that one point, let me ask you, do you script? Not script, we don't script, but do you have an outline and then you go to just go to that even while it's filming or while it's recording, you look down and then you just edit out the time that you look down and script. I mean, do you have a tip when it comes to that? Because it's one thing to go for, we talk from the hearts, but again, on the point that you don't want to repeat yourself. So, you know, to help keep you in line, what tip do you have there?

So, Inside Built to Serve is the perfect thought leadership template.

Right.

Which walks— But that's listed. That's—

Yeah, but one recording.

That takes some time to kind of build up to the skill set. But what you could do is there's a, I created a like hacked down mini version of it that you can do in a couple of minutes. You guys want to see it?

I saw that, that Instagram, it was that, uh, that IG Live that you did.

Well, I demoed it on IG Live, but we can demo it. I'll show you now. Hold on. We're going to make it fit on this. Here's the sticky pad. And at the top says believe. So it's even cut down. Your script should be here. If you have to script out your whole video, you're teaching yourself the wrong skills and it's gonna take you way too long to make a video, okay? So step 1, your powerful opinion. So Nyle, we're gonna make this video together and hopefully everybody learns in the process. What's an opinion that you have? What's a powerful opinion Nyle has that we wanna share?

We can gain success through just even one step at a time.

You can what? You can get success one step at a time?

Right, you can gain success even just one step at a time.

Okay, I'm going to write it down. So that first sentence is what I want you to memorize, right? And we don't— you don't have to memorize it here, but when you're making videos, like, that's the thing to nail. If you're worried about nailing something, getting it perfect, get the first sentence perfect because that matters. But if you mess up, great, like, start again. It's the beginning, it's your first sentence. It's not like you mess up 20 minutes in and you got to start from the beginning, okay? So that already took up— I guess you can't see, I'm like here on the page so far. Okay, next. We're gonna go to a story and all I'm writing is story dash. So what's a story? I don't need the story. I just need a bullet point like my brother or my wife or high school teacher or some story that you had that you wanna talk about getting success one step at a time. What would the bullet point be?

First job out of college.

Great, first job. Now you could talk to that story for 5 minutes, for 8 minutes, for 10 minutes if you had to, right? So you don't need to have that whole thing scripted out. It's just the first sentence and you're gonna jump to the story and say, hey, when I got my first job out of college, and then it's just a prompt, it's a reminder, okay? So now we're like almost halfway down this page, okay? Next, I'm just going to write 3 different points and I want your 3 bits of advice. So how do I then do it? How do I then go get success one step at a time? What are 3 things that I need to do? Just the bullet points.

Being resourceful.

Okay. Be resourceful.

Persistence.

Open.

Don't be afraid to ask.

And don't be afraid to ask. Perfect. You can't see the points, but like, this is how much It's here, that much space left. This is our script. Like, that's all we need. You can gain success one step at a time. Your story's about your first job out of college, and your advice is gonna be be resourceful, be persistent, don't be afraid to ask. This is a 20-minute video, and it took us, I don't know, 4 minutes to come up with. And you did it on the spot under the pressure with me watching everybody else here too.

So, you know, I appreciate it.

But that's it. Like, that's your script. So then all of those points, you could, if you talk about be resourceful, be persistent, each of those are 5-minute stories if you wanted them to be. So that's where we get locked into. Most people are either scripting the whole thing because they feel like they're going to mess up and they can't get it, or they script nothing and then they just blank out when the record comes on, like, uh, be resourceful. And it's just like panic attack, right? So this is the good in-between. I mean, everybody's got a little sticky note pad like this somewhere. That's, that's your script. And I want you to, and if you practice it, you can get this done in 1 minute instead of the 4 that it took us, but still a 4-minute to get a script for a 20-minute video is a good use of time. And it gives you a lot more confidence when you're stepping in front of the camera.

Beautiful, thank you so much.

All right, Robert, what do we got?

Well, good to see you, that you're well and spry, and everybody else on the call. Hello everybody. I wanted to ask you two quick questions, and the previous two people that were kind of a good segue to what I was going to ask. So what video software are you using, or what do you recommend that's worked well for you? And also too, secondly, what— just can you give us a name off some, uh, resources maybe where you tap into some of your B-roll when you're making your, uh, your videos.

So video software, I think we use Adobe Premiere Pro. I have no idea, that's way too complicated for me. Uh, okay. I started using Windows Movie Maker, that was my, that was my go-to back in the day. And then I learned a little bit about Camtasia, uh, and then that got complicated and, and my channel started making some money. So I hired an editor. I don't really care too much about the technology, especially inside of thought leadership. Honestly, I would, I mean, I still make videos from my phone. I would just pull up my phone, record. If I was starting over, pull up my phone, walk down the street, no editing, post, next. Because that's how you get better at the skill. Like you're sitting there in your car, Drop it in the car, phone out, just turn it horizontal and you start recording yourself. Get the— if you don't get the first sentence down, delete the video, do it again. And that might take you 10 times to get the first sentence. And then you'll probably get the first sentence. You're like, yes. Okay. Well, now you can't use that. So you do it again, but that's worth taking like 20 takes on just to get the first sentence. And then, and then and then go, right? And then post that video. And I think if you want to add music or whatever, sure, but like the music's not going to save you if your video, if the message sucks. So it's you training you to do it. So that's why I don't care about the editing software at the beginning stages. For B-roll, we use Storyblocks. Storyblocks.com gives you There's audio, there's video, and there's images as well. That's what my video editor likes to use. So, we bought a subscription. I don't know how much it is. I think there's different tiers and stuff, but it's not very expensive. Again though, like no B-roll is going to save you. I wouldn't worry about B-roll in the early days because you're just going to spend too many hours editing a video where you're much better to just go make another video. You'll have a lot more success making another video than than worrying about editing B-roll. Inside thought leadership. Cool. Salima, what do we got? Welcome aboard.

Thank you. I wanted to start by saying thank you for putting this group together. I really appreciate all the work that you do. So thank you for that.

Appreciate the love.

Thanks. So my question was, if you're starting, is it better for the first week to maybe start with 3 videos so you create binge-worthy, um, work, or is it better to just start with one?

Just, just start. Put it up. Like, I think people overthink the start. Like, in the time that you spent thinking about one or two videos, you could have already released five videos.

Okay, right.

So just like get one up and then do another one and do another one and do another one. I just launched three video channels, YouTube channels, with Brendan Burchard. And we just did the same thing. Okay, first video, when you have your first, you give me one video, okay, we're going to post that one. And whenever the next video is up, we're going to post that one. And you eventually find a routine and a production schedule, but at the beginning, you just need momentum. So just post, like nobody's watching them anyway.

Yeah.

Right, I mean, at the beginning, whether you post 1 or 3 videos, Nobody's watching anyway. Like you're talking about binge-worthy content. Nobody's binging on anything at the beginning. Right. So, so let that be the permission to just post.

Okay. Okay. And it's okay to post an edited video because that's another thing that's kind of keeping me from producing videos and posting them.

Nothing should get in the way of you producing videos, like getting them out, pressing publish. So is editing good? Yes. But is editing the reason why you don't post? No.

Okay.

Right. I mean, I have a team of editors now. We've got 4 editors, 5 editors. I don't know. I'd have to look. Um, so I mean, mad respect for everything that they do, but if I was starting at the beginning, I think I made a mistake in the early days of my channel. It's partly why it took me so long to get the— took me 5 years to get the 7,000 subscribers, partly because I was spending too much time doing the editing. I just wasn't releasing enough content. Okay, so just get it up.

Okay, thank you.

Good luck. One more, what do we got?

I just have the, the, the problem, um, I wanted to establish a podcast and with video channel And it turned out I completely overcomplicated. And whenever I planned the content, I had a book with all the information I wanted to put in. And then I messed completely the production up because it was 2 pages of story each time. And I figured out when I spoke to people, it was easy. I have a flip chart here, made just a cross with a couple of information, it worked fine. But somehow if I use it for the video, I'm messing up. And then again, if I try to make it easy, then I always have in the back of the mind, hey, that's too simple content. Because what's driving me is relationship. It's relationship and business. What it means helping startups. I can help them getting clarity and everything around, say, But as soon as I start taking videos, completely messing up, and that's why I completely failed with the activities. And I'm just thinking, what shall I do?

Shall I—

Okay, so two quick things. When you're looking for a broad message, it has to be simple. Like if I'm talking about advanced YouTube strategies, that video would suck on YouTube and would just confuse most people because like, what is this guy even talking about? It's too crazy. So your social content has to be easy to consume, simple stuff. So step 1, and that's great because that's why people hire you, right? For all of you, you could make money as a coach, as a speaker, as an author, as an expert for the more advanced stuff so that your, your beginner stuff gets put up online. That becomes the lead generation for you, that builds the awareness for you. And then for people who want to go deeper, and the more advanced stuff, then they hire you, right? They get access to you. The second thing is, one, you're normal. I mean, everybody would rather speak to a human than be alone talking to a camera in their office or room or whatever, right? Ultimately, it's a skill that you want to learn and develop. Like the ability to be by yourself in a room and talk to a camera as if it was a human is a skill that will serve you for the rest of your life, right? In 40 years when we're talking into VR cameras, it's still, there's still always gonna be something that's recording you doing your thing. And so it's a good skill to learn now 'cause it'll serve you forever. The other part to it though is if you find it easier to get started, just book a call with somebody. Have somebody who's following you on Instagram to, be there on a Zoom call that you're going to give a presentation to. You say, hey, I'm doing a presentation tomorrow about how to XYZ, like whatever you're good at. Who wants to join in? And then you have a Zoom call like this, right? Where they go, oh my God, there's John looking at me and there's Joy and Leslie and Sharon and Rick and Nicole. Like they're all there looking at me. So you're actually talking to humans to make the presentation. It doesn't have to be as interactive. It can still be a presentation that you're trying to get for a video. But it's easier to go because you actually see that there's a human on the other side actually paying attention. Okay, thank you. If you want to get a copy of Built to Serve and join us live for our next training with me to ask your questions, you can go get the book right there next to me, right there. I'll see you there. I'll see you to get the book. It's a good one. Much love.