Michelle Mone left school at fifteen and built a billion-dollar business, proving your background doesn't limit your ambition. Evan Carmichael explains the difference between big whys (your overarching purpose) and little whys (daily motivations that keep you moving). Set goals so large they feel unrealistic, because they often prevent you from capping your own potential.
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Good morning, Believe Nation! Today's message is: Have a dream. Over to you, Michelle Moon.
I wake up every morning with espresso, give me gold.
I always had a dream, and my dream was to be big in business. And I always, always believed that it doesn't matter where you're from, it doesn't matter what background you have, it doesn't matter education, you know. You've got to try your best. But in my situation, it wasn't for me. So I left school at 15 with a dream, and I always, always think big. You should always think big in life. Never ever think that you can't make it because others out there are better than you. You're just as good as anyone else.
I think everyone should have dreams or goals they aspire to have. I think you shouldn't put a limit on what you expect to achieve. So some people say, like, my dream is to have a billion dollars. But then a lot of people say like, you should make it more realistic. But like, it's a dream because it's something you can create. Like, it could be anything that you want. And putting a, I guess, a ceiling on your dreams can really hold you back. So they say like, aim for the stars if you want to get to the moon. Because even if you don't reach $1 billion, you might reach like $999 million, right? So having a dream is great for goal setting.
I like to think of it in terms of big whys and little whys. Little whys, and these are things that help keep you motivated and going. Your big why is like, why am I doing this? Why is this important? What is the big thing I'm trying to accomplish? Why do I wake up every day and go do what I'm about to do? And it should be something that's motivating, and if it's not, then you gotta switch it. Like, if you're waking up too many days going to something that you hate doing, you're not looking forward to it, then you have to switch. And it's never going to be perfect. You're going to have days where you feel down and out, and that's okay. Don't expect perfection. But if that happens for too many days in a row, then you've got to switch something up. And so I like that big And then the little Y's for me are like the day-to-day stuff, you know, for you working on with people, working with people and helping them improve. When you see somebody hit a personal high, you know, that's like the little Y. That's the— you've helped that one person. You've got these big goals, that little extra daily thing that happens, the results you're getting for your customers, I find helps me keep motivated as well. So big Y's and little Y's. So the question of the day today is: What is your dream? So thank you guys so much for watching. Have an amazing day. Continue to believe, and we'll see you again again tomorrow morning for another shot of espresso.
