You NEED This Tactic: DEAL with Online Negativity

Evan Carmichael breaks down how to handle rude comments online. Ignore most of them, reply playfully when it fits, turn recurring criticism into teaching videos, and delete anything hateful. More haters mean more impact.
Chapters
How do you deal with rude people on Facebook? This is a question I got from one of my YouTube viewers, Colin. Colin is great. Colin is always asking questions, always commenting on the videos. So Colin, I owe you a special video to answer your question here. Here's the thing, okay? The more popular you get, the more you're going to have haters. The more you're going to have people who are jealous of what you do. They're insecure in what they're all about, and so they feel a need to leave rude comments or to hate on what you're all about. It's gonna happen. So I almost think of it as a badge of honor. You know, I finally got to the point where people want to leave hate messages and angry messages and rude messages about what I'm talking about. It means you've gotten somewhere. You're having an impact. There's a couple things that I do, and maybe there's something here you can learn from. Okay, the first thing I do is most of the comments I'll just ignore. Now, I don't get that many negative comments. I still get some, but for the most part, the comments are really positive, and I love seeing them come in, and they make my day, and I love engaging with you guys. For anybody who's asked me a question, you'll see I usually respond either writing or with a video. But I do get some negative ones, and usually what I'll do is just ignore them. You know, you wanna be negative, You live in your negative space. Okay, I don't engage with that. I don't need negative people around me. I've cut out a ton of negative people in my life, and I don't need you bringing me down. So I just let them roll off my back. The second thing I'll do if I'm feeling a little cheeky, and depending on what the comment is, is I'll respond with either a happy face or an LOL or something like that. What's funny is a lot of times my audience will come to my defense. If somebody leaves a comment on YouTube that says, "Evan, you don't know what you're talking about," or "Evan, that doesn't make any sense," or some, you know, I don't know, some random comment that is not good, even if I don't say anything, you guys jump to my defense and get in there and are commenting and say, "You don't know what you're talking about," and I love it. I love seeing you guys coming to my defense. I love that I've helped inspire that, and so keep doing that. It's great. It makes me chuckle every time I see that happening. The third thing I'll do is if I feel like there's a lesson to be learned, I'll create content or create a video about it. So I had a lot of times that the messages are just— there's no— there's nothing you can do about it, you know, like the comments are just so, so unrelated and so unhelpful that it's not worth even bringing up. But, but on some occasions there's a belief behind it that could be addressed because other people have the same belief, and you can use it as a teaching moment to help your audience. So I remember I had one viewer who wrote in, and I made a video on this. I wrote— I said in one of my videos that starting a business is hard, and this guy wrote back to say, "Starting a business is hard? How demotivational. You know, why aren't you building up entrepreneurs?" And I made a video as a teaching moment because starting a business is hard, and I wish somebody had told me how difficult it would be because the books, movies, TV shows all make it look so easy. And I hit a huge wall where I thought I was the only guy who sucked at business when I first started my company, and I wish I knew how difficult it was gonna be. And so I used that video as a teaching moment. I don't care about him, I don't care about that guy who wrote in, I don't care if he watches it, I don't care if he learns from it, but it's something that everybody who's on the channel can learn from. You guys who are watching can learn from it, because if you think that starting a business is easy, then you need to be told, because you're gonna set yourself up for really unrealistic expectations when it starts getting hard with your company. So those are 3 main things I'll do. The first, again, ignore. The second, some kind of cheeky, you know, happy face, LOL. I don't really engage in a verbal dispute back and forth. And 3, if I think there's a teaching moment for the rest of my audience, then I'll make a video about it or create some content about it. The last option, I guess, is if I feel like the comment is just hate, is inappropriate, you know, if it's racially motivated or religiously motivated or just something that is totally inappropriate. I don't care if you agree with me or not. I won't delete a comment if you think I'm stupid or if you think what I'm saying is stupid. Or you disagree with my opinion, that's cool. But if you start, you start bringing something in that, that is racially motivated, or just something that doesn't belong on there, you know, just pure hate, then I'll delete the comment. But otherwise, I usually let them stand. So hopefully that helps. That's what I do. Hopefully you get a lot more positive feedback than negative. It means you're on the right track. For those of you watching, if you like the video, please give it a thumbs up below. It makes me always want to do more for you. And please leave a comment underneath, a good one. Let me know you like the video. You have a question, let me know. I'll do a video response. Thank you so much, guys. Thank you, Colin, for the great question, and I will see you soon.
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