You Need to FIGURE OUT How to MAKE MONEY! | Evan Carmichael Advice

Money is not evil and money is not everything. Money is a tool and it's a very valuable tool and a very important tool and something that everybody needs to figure out that if you actually want to serve, you need to figure out how to make money. When people ask what's the secret to health, a lot of people default to diet and sleep. My answer, the secret to health is actually loving the work that you're doing. If you woke up every day and felt like I love what I'm about to do today, I'm going to go serve somebody. And it's not that sleep's not important because it is, and diet's not important, but it is. But I think there's a lot of people who are in great physical shape, hate their lives. If you really love the work that you're doing, I think that's the secret to a long, healthy, happy life, and everything flows from there. Anja is part of our Movement Makers program, and part of that, we're doing this Instagram Live together. So what's on your mind? How can I help?

I want to talk about Believe and beliefs. What one got you going on belief, and what is it all about for you?

Wow, what a, what an opening. So I think lack of belief is the world's biggest problem. You know, anytime that we want to make a shift in our lives and we want to grow, we want to become somebody new, we want to hit our goals, uh, it's not really a how question. It's, uh, often a belief question. It's like we can get all the strategies of what we're supposed to do, but we don't believe in ourselves enough to go take that next step. And every major growth I've seen in my life came on the other side of me believing in myself a little bit more to do something bigger, bolder. You know, what does an evolution of Evan Carmichael look like? And over the years, I've come to realize that believe is my one word. I go through a process with people to figure out what's your most important core value. So mine is believe. I think everybody has one, and that's the thing that you need to continue to work on, but it's also the gift that you want to give to the world. So my, you know, ultimate ambition is to help people believe in themselves more. And I don't have all the answers of how to do it. I'm constantly learning and constantly improving. And I see our journey as we're taking steps up a mountain, and every time we take another step, we reach back to try to help somebody else get to our level. The way I'm trying to solve it right now is content at scale. So I think if I can put out positive content that helps people believe in themselves more, that could be part of somebody's daily routine, I think that starts to shift people's belief forward because I need it myself. Like, I still make videos for me because I want to be around Oprah and Maya Angelou and Steve Jobs. And every time I hear them speak, it makes me believe in myself a little bit more to take the next step. And I think it's a daily thing where when we wake up, at least for me, I don't wake up super like, I'm going to take on the world. Let's go, Andre. Like, I don't wake up like that. I wake up and I need the reminder because no matter how great today is, I'm waking up tomorrow and I still need that reminder to believe myself a little bit more. And I get that through the content that I put up. So it started with just that content. Then it became helping people who were big names in the space get their content out to the world. And, uh, you know, yesterday we released a video on the channel, uh, from Jim Rohn. It was the last video interview that Jim Rohn ever did, and we got the permission to put it up on our channel. And so I want to help people, you know, either, either who are currently living legends or past legends, expose the content. As well as programs like Movement Makers where I'm training the next generation to get their message out. Because people will learn from you, Andrea, in a way where they won't learn from me. Your story, your background, your life experiences. They'll look at me and say, I can't connect to that guy, but I connect to you. That's how I'm trying to solve it. Uh, and I don't have all the answers, but you know, we've made some pretty significant steps over the past number of years. And if you've got any ideas or tips or strategies, I'm all ears too, because again, I think lack of belief is the world's number one problem. We all want to serve and help and give, and we're all mentors to other people. And some, you know, movement makers, we want to have a big impact, build a movement, impact at scale. But even if, even if we're not doing that yet, uh, just the people around us, the people closest to us, your words, your actions what you're doing every day that has an impact on people, and you get to choose if that's a positive one or a negative one. I think money is an interesting belief. I don't think many people grow up with a healthy belief around money. Some people believe that money is everything, and, you know, the next person who walks in, that's my— that person's my next bag or my next shoes or my next mortgage payment, and you're just treating people like they're your next payday. And some people think that money is the opposite. They think money is the root of all evil, right? You know, a lot of people are taught money is the root of all evil, and that's not the actual quote. It's the love of money is the root of all evil, not that money is the root of— people miss that little extra bit at the beginning. But, and it's neither. Money is not evil and money is not everything. Money is a tool, and it's a very valuable tool and a very important tool and something that Everybody needs to figure out that if you actually want to serve, you need to figure out how to make money. You know, money— I like to say money has to be in your top 5. It just can't be number 1. You know, if money is number 1, you'll never go off and do anything significant or huge or feel great about yourself. But if money is like number 1,000, then you're constantly working evenings and weekends on your mission instead of actually doing the thing that you could be paid to do and build a team. Like me with a team of 42 people, I could do so much more than if it was me only part-time and evenings and weekends trying to figure my thing out because I'm serving but just not at scale. And so the ability to figure out how to make money I think is really important. It just can't be number one. Number one is your purpose. Number one is the mission that you're on to try to hopefully change the world. Those are people that I love talking to the most.

Absolutely. The way we utilize service and what we do, you, me, Les Brown, Oprah, or anybody else, we have a deep down inside a core love and a purpose for what we do. We want to see people to succeed in whatever they're trying to succeed in. But you know what, for me, it's the suffering that I went through in my life that I want to see people break break the suffering patterns in their lives. And how do they do that? They have to understand that a lot of the things that we go through, Evan, is caused by ourselves. We might not know that, but we do. And that's when I talk about the body, the spirit, and the soul connectively. You have to understand that they work hand in hand pretty much. And if you focus on just your body, getting your body physically fit and well and things of that nature, but then you forsake your emotions or your mindset or the the thoughts that are coming up, then you're going to miss some part of bringing yourself to wholeness. And so that's what I try very hard to focus on, is to helping people to become whole individuals, their authentic selves, who they've been created to be. What are your thoughts on that?

Yeah, I have, uh, maybe controversial view on this because I've talked about this on a few podcasts. Like, really, that's your answer? Uh, when people ask like, what's the what's the secret to, uh, health? And I think a lot of people default to diet and sleep and, you know, a lot of the typical things. But for— at least for me, my answer, the secret to health is actually loving the work that you're doing. I think if you woke up every day and felt like, I love what I'm about to do today, I'm gonna go serve somebody— and it's not that sleep's not important because it is, and diet's not important, but it is. But I think there's a lot of people who are in great physical shape or who have the perfect, you know, sleep routine, uh, or the perfect diet who hate their lives.

Yeah.

Where I think if you actually just— if you really love the work that you're doing, I think that's a secret to a long, healthy, happy life, and everything flows from there. And so connecting to your purpose Understanding how you can serve, that your purpose comes from your pain. You know, you mentioned that you want to help other people who basically are struggling with the same thing that you struggled with. And that's the best. Like, when you find somebody who's basically the same as you, but you're just a little bit further along on the journey, and you struggled and you suffered and you, you know, almost exhausted all the options, and you finally found the path, and you can shortcut that path for somebody else best feeling ever. You know, like that thing that took you 10 years to figure out, they're now figuring it out in a month because they met you. And so that's why I'm so passionate about getting the message out and training other people in Movie Makers and individuals like yourself. Because if you got your story out there and then that changes somebody's life, and then that one becomes 10, becomes 100, becomes 1,000, becomes 10,000, it just continues to grow because you had the courage to get up and share your story.

Absolutely. I was just thinking about what you said just now, and it resonated with my heart is that, you know, passion and purpose. And when I think about— because I have a very creative mind, I'm also a person that loves to create a party planner, like decorations and things of that nature. And I don't know if you understand or notice this about yourself, but for me, when I get in this what is called a zone, and I call it my spiritual zone— time will fly when I'm doing exactly what I'm passionate about doing, and I'm in my purpose, and I'm flowing. And it just goes— it comes so easy for me to do. And that creativity just flourishes. And I think that that's what happens with all of us when we're doing exactly what we've been purposed to do and we have passion about it.

Yeah. And I think it's the willingness to trust when you're in the zone. Because I think a lot of times that actually scares us. And a lot of times we find reasons why we shouldn't stay there. Where for me, if I'm, if I get there, I try to, I fight to stay there as long as possible, even if it doesn't make logical sense. So I had this 2 days ago, 2 days ago, I started working on my YouTube thumbnails. And doing a deep dive on YouTube thumbnails. You know, I've been playing around with them and I am always doing little experiments, but for whatever reason, I woke up, I was thinking YouTube thumbnails, got inspired and just started working. And I started to really hit a flow. And as a result of that, I pushed everything else that I was doing, like as much as I could cancel and push away, I canceled and pushed away because staying in that zone allows for magic to be created. And so I made 81 thumbnails that day for my channel. And we'll see, we'll see the results. You know, I'm pretty pleased with what we created. And it's just trusting that it's right. Where a lot of times we find all these reasons why we can't do it. You're in the zone on something and then an email comes in or a phone call comes in, or you look at your calendar and you're supposed to do something else. And I love my calendar and I use 95% of the time I'm sticking to my calendar. But when you're in the zone, it's the willingness to push everything that you said you were supposed to do because something of more importance comes through. And that's where I've created so many magical things for my business and for my life. Like the zone might be in your life. The zone might be going for, go for a walk with Nina. And it's just, it's just amazing. So I'm going to extend it by another half hour or hour. You know, and the willingness to push the other things because the things that you create when you're in the zone is just magical. And so I think a lot of times we're afraid of it, a lot of times we second-guess it, a lot of times we judge it, and we ended up stifling it, you know, you're quenching the spirit instead of letting it in and just flowing. In terms of how I start the day, usually it's now with a song. I have a Believe playlist that I have. It's actually a public playlist on my channel. Anybody can go check it out. You may not like my taste in music, but it's always— I just find music is the fastest way to change your state. So if you're tired and you don't have energy or you're procrastinating, just put on music that helps you feel how you want to feel instead of how you currently are feeling. And that's, I think, the big mistake a lot of people make is that when you're feeling sad or low, You don't really want to put on a high-energy song. You want to put on a low, sad kind of song that just keeps you where you are. But there are some songs— maybe, maybe you could tell us what it is for you, Andre— but there are some songs that when it comes on, you just have to get up and start moving, right? Like, what's that song for you? If this song comes on, you're gonna have to get out of your seat and just start moving, maybe singing, maybe dancing. You just, you can't help it because it's such a great song. You got one?

I mean, I have a lot of them, but anything upbeat that is—

is—

I'm gonna dump you. Did you see my video? I don't know if anybody seen my video when I was coming out. I'm Coming Out, okay, by Diana Ross. Yeah, that one right there gets me going.

So that's the thing, right? Like, if you play Diana Ross in the morning, uh, maybe not the same song, but you mixed it up, or some legends, you're gonna— you're gonna pick, uh, you know, Tina Turner or whoever it is. Like, if you start your day with that, it's just gonna— it's gonna change how you show up. And like, in 10 seconds of that song coming on, you're already a different person. Absolutely. And so that's what I try to start my day with. And then— and then I'll go for a walk and I'll, uh, I'll listen to a top 10 video on my channel because I want— I want Maya in my ear, I want Oprah in my ear, I want Steve Jobs in my ear. You know, the music gets me feeling energetic. Like, okay, let's go take on the day. But the videos of the famous entrepreneurs helps me start to think bigger.

Yeah.

And it's like, okay, I want to do something bigger than what I'm currently doing. And then at the end of the walk, I'm looking through my feedback from the community. So I'm usually in my Instagram DMs responding to people. And that is my, I guess, version of gratitude. It just connects me to the work that what I'm doing is not just I'm not just talking to a camera, you know, in my office.

Yeah.

Like, it's actually reaching people. And whether it's 5 people or 500,000 people or 5 million people, it's feeling like what I do matters. And again, it's a fleeting feeling. I need it every day. And so at the very beginning of my journey, the comments were the thing that really saved me. Looking at my comments and knowing that, oh, like somebody was impacted by my message. And I'm so grateful for that. And that kept me going to say, okay, what I'm doing, it may not be changing the world yet, but it's changing that one person. And so I have to keep going. So I think the morning routine— what's the point of a morning routine? At least for me, it's to get a feeling. So a lot of times people will just check the box, like, I did this, I did this, I did this, I did this. Okay, cool. But do you feel ready to take on the day? 'Cause if not, then there's either something wrong in your routine or you did it half-heartedly and you got to do it with more intention. I remember I was doing an event in New Mexico and a woman was in the front row of my event and I asked her, well, what's the most important part of your morning routine? And she said, I do the rosary. So she takes out her prayer, the rosary, and starts doing her prayers. I said, well, okay, so what's the point of doing the rosary? She's like, well, by the end of it, I feel connected to what I'm doing and ready to go and start my day. Awesome. How many times do you actually feel connected? Like, by the end of you doing the rosary, how much time, how many times, what percentage of the days do you actually feel connected and ready to go and start the day? And she said like 40%. So the other 60%, she's She's doing the words, she's doing the action, she's saying it, but she doesn't feel connected because she's also stressed out about something else, because she's also making breakfast, because she's also watching some video, because she's doing something else. It's like, well, there's nothing wrong with what you're doing. You're just not doing it with the intention that is required. Oh great, keep doing the rosary, but now focus in on doing it with the right intention because the whole point of the morning routine is to get the feeling. So I think a lot of people, a lot of entrepreneurs, a lot of people who are go-getters and action takers, We love the feeling of just like check, check, check, we check the box, I did it. But if you don't have the feeling of ready to take on the day with boldness, with courage, with service, with belief, then either go back and do it again or add something to your morning routine or tweak it up a bit. Because for me, at least, the point of the morning routine is to get the feeling so you're ready to take on the day. Karen is a part of our Mover Makers program, and as part of that, we're doing Instagram Live too, see how it can help. So What's on your mind, Karen? How can I help? What's going on?

I'm here working with you because I want to be better at videos on YouTube because I've mastered Facebook and Instagram and a bunch of other things, and I want to get out there and do more YouTube videos for, for my brand. I started off in advertising and I was a senior VP creative director in advertising, so I learned a lot about marketing and business, and I rose up pretty quickly. I got Cleo's my first year, and then I quit, to my parents' horror, to write books and screenplays and movies and everything. And then I did well with that, and then I started to do books, and then I started to do what I call self-help for people who wouldn't be caught dead doing self-help. Like, I had a book, How to Be Happy Damn It, which is a huge bestseller, and a bunch of other books about Bounce Back book, which had a red rubber cover on it that was about resiliency psychology. And I've sold over 2 million books and courses. In general, I guess if you would sum it up, I'm a behavioral change expert. I've written a lot about— I wrote books on mastering habits, and then I started doing it for online courses. But I also love marketing. That was like my first passion in the advertising world. And so that's how I wound up selling 2 million books and courses, was my creative mind, my marketing mind. And so now I also help entrepreneurs to build their brands and stand out and help them to make 6 to 7 figure incomes. So I have like a little bit of both sides to me. That's sort of the, the quandary, you know. Um, I joke there's, um, I joke I have the Spider-Man curse Spider-Man, they say his gift was his curse, his curse was his gift. So my gift is that I have so many things I love to do. My curse is I have so many things that I love to do. And I know I have to like just kind of make up my mind and stick with it. And that's what's kind of kept me paralyzed, created my YouTube channel.

All of those things, like in that combination, that's what makes you unique. That's what makes you Karen. That's why people buy your books. That's why people work with you. It's because it's not just one thing, but it's in the mix. Of things. The key is doing them together, not at the same time, but separate. So it's like in the mix of, of habit change and marketing and telling a story, doing that now is like how you're unique. Because in any of the other fields, there's other people who are great at those things, but it's like in the combination of them that makes you special and stand out. What kind of content were you thinking of doing for YouTube? And then I can dissect it and give you some feedback on it too.

Well, I kind of have been lately loving helping entrepreneurs, um, and I have courses on how to make courses. I have a course on make profitable courses without the overwhelm, and I have a mastermind. So I thought I wanted to do more around helping entrepreneurs and even executive coaches, um, and one of my more successful courses was tweak a week. Now it rhymes, tweak a week, but it could also be like tweak a month or tweak quarterly or tweak your leadership or tweak your brand. Like, you know, those small micro habit shifts, those small shifts that add up to big change. So I was thinking about doing a whole slew of maybe videos on that, on tweaking things you could tweak, because that's not as scary. And as a behavioral change expert, I know that if you tell people it's just a tweak, you know, that, that they're less afraid of change.

So there are 3 different kinds of shows that you can make, and all of them have a role or fit with what you're doing, and, but they serve different purposes. So the thought leadership show is the one that everybody thinks of. So you're going to talk direct to camera, and that could be Tweak a Week, that could be how to, how to sell 2 million books, that could be you know, how to be more creative or how to overcome the obstacles in your life or personal development for people who don't believe in personal development or whatever it is, right? Like, but it's, it's Karen direct to camera, sharing a message. And usually the easiest way to do that is you book off a morning or an afternoon per month and you sit down and you just bang out videos. You, you already have the knowledge. Like if I said, Karen, you know, what are 5 steps to selling a million books? You could come up with the 5 steps pretty quickly.

Yeah.

And you could go and just talk to them. You don't need it all scripted out and perfect and take like 2 days to create this video. You could just go and start talking to it and bring a lot of value because you have the experience. You don't have to go do a whole bunch of research on how to sell a million books. You've already done it. So banging out thought leadership videos is the best way to build your long-term brand. And then that can be cut up for all sorts of different platforms, Instagram, Facebook, Twitter. You know, you take a 30-second— if you made a 15-minute video about how to sell a million books, you'll have a lot of moments in there that could be clipped for the other platforms.

How would I share it here on Instagram if I clipped the bigger one? Like, how would I share it here?

You either take a video clip and you say, okay, here's the— here was a 45-second moment of fire from my long-form video. and then you turn that into an Instagram reel, or, and you take a quote. If you say something really powerful, that's a one-liner, you turn it into a picture and you post that as a quote and put it up on Instagram and put a caption with it.

And then do I, I send them back to YouTube because I want that traffic on YouTube.

You don't need to. Now, like usually, uh, traffic that comes from Instagram to YouTube really underperforms on YouTube. Oh, because they're not sticking around for the video. But when somebody's in Instagram mode, they're usually scrolling and they're spending, you know, a few seconds at a time. They don't want to sit there and go watch a 15-minute video.

Typically Instagram brain is like short attention span, like quick hits of dopamine, and YouTube is more for like longer form content. And so people that are there are, are more open to longer form content.

Exactly. So we don't We don't want to move people from Instagram to YouTube because we'll get, we'll get people who don't typically watch long-form content. Email is great if you have an email list. If you use Instagram to like build up your email list and then we're emailing people the video, they can watch it at their own pace on their own time and they're way more likely to then consume it as opposed to coming from an Instagram link.

Okay.

But that kind of thought leadership content is, is relatively easy to make for someone like you who has the experience already. And so whatever your writing process is, you can use the starting point of that for your YouTube videos in that coming up with what the title is going to be, what are the topics going to be. So if you said, okay, I'm going to sit down next week and I'm going to record 4 videos and here are the topics of the first 4 videos and just the bullet points of what you're going to say. So the title is going to be 5 Ways to Sell a Million Books and just bullet point out what the 5 things are. You could then go make a 15-minute video talking about those 5. You don't need to have the whole thing scripted, but at least knowing that when you get to filming, you're not just going to stand in front of the camera and have to wing the whole thing and then have no idea what to say, right? It's like, I'm going to make these 4 videos and I have my bullet points for each one. And then it becomes a lot easier because you have, you have the framework to be able to make a video with it. So first show is thought leadership show. So we covered that. Uh, second show, if we're going to do biz dev show, we're thinking about Who are people who can refer ideal clients to you? So it costs money to work with you. And we want to now attract in people who will pay even more to work with you. So one-on-one clients for you are not going to be people who are just starting up and have no idea what they're doing and don't have a message to share yet. And it just kind of freaks— that's what the videos are for. You know, the videos can be for total beginners, but the Biz Dev Show, if they're going to work with someone with you, it's like, okay, who has access to the people Who are ideal clients for you? And I think when we met in New York, we talked about agents, like speaking agents, book agents, talent agents, because they're representing people who might be getting paid $100,000 a speech or might be getting a six-figure advance for their book. And they know the value of working with a professional already because they have an agent. But the agent can't do what you're doing. The agent's not going to go and design a course for that person. But the agent is responsible for bringing their talent opportunities and ideas. So if you knew all of the book agents, speaking agents, talent agents in New York City, you're going to get access to a ton of new deal flow for your company.

That's great. I love that.

You're good. You're good. Listen, and you're in New York City. You have no excuse, right? I mean, If you were in some tiny little town and it's hard to get to know people and no big players come to the city, okay, I might hear you out. But Karen, you live in New York City. Look at those towers behind you. There's a ton of talent, a ton of money, a ton of opportunity there. And so the show becomes not you trying to get the talent on the show, although you could, but it's how do you get the agents? How do you get the people who know the talent to come on the show? Which is usually much easier to get. Who has a show talking to book agents?

Yeah, that's clever. I love it.

Nobody, right?

Yeah.

Nobody may have ever asked them for an interview, and you're coming in not asking, not asking for any kind of sale. You're asking just for an interview to tell their story and see what they're seeing in the market. But in the process of doing that, they get to know you, like you, trust you, build awareness. It's like, oh, what do you do, Karen? Oh, you do courses? I wonder if that might be a fit for my client.

Hmm. If I wanted to also do, uh, some executive coaching, who would be the one-step, two-step dance to do executive coaching with the behavioral change, uh, aspect, which is another signature strength that I love doing, another passion of mine?

So executive, like, you're looking at CEOs, you're looking at entrepreneurs?

Yeah.

Exactly. Which one? Or both? Both.

Both. Yeah.

So it's like, where do they hang out? So for example, if you're trying to target executive, you're trying to target entrepreneurs, high-end entrepreneurs, you know, most entrepreneurs can't afford you to come in and be their executive coach.

Right.

So what do they need to be taking home to justify coming and working with you? But it's a, it's a higher-end entrepreneur. So where are these high-end entrepreneurs going and who are they hanging out with and who has their ear. So, you know, in the book world, it's the agents. In the entrepreneur world, I'd be looking at high-end lawyers, high-end accountants, IP attorneys. Like if somebody's hiring an IP attorney or the high-end lawyers, like at the big firms, not, not the startup kind of how to get your business incorporated for $200 lawyer, but the ones who are like $1,000 an hour lawyers. Those lawyers are helping the entrepreneurs with their negotiations and their deal structure and all that. But the entrepreneur might be a total basket case and need help. This is good. You're good. So like, okay, well, here's Karen, right?

Yeah.

So if you knew all of the, all of the lawyers in New York City who are charging $1,000 an hour helping entrepreneurs, And again, at that point, like entrepreneur, sometimes when I say entrepreneur, I think like startup. These are like real business owners. They're already hiring professionals and they've hired a professional lawyer, but you're not in competition with the lawyer. You're not touching legal stuff. And they, they don't want to handle personal development stuff. They wish their client was not a basket case. Right. Because they'd be a lot easier to work with. So yeah, that's where it's like, let's get her. Hey, you're, you sounds like you're struggling with a lot of stuff right now. Maybe you should talk to Karen because I think she can help you. So that's the biz dev show. The third show is to demonstrate the process. So thought leadership, biz dev, demonstrate the process. And with that, it would be bringing on students who've gone through your courses and just coaching them. What are we doing right now? I mean, this isn't necessarily gonna be a YouTube video, but you're in my Movement Makers program. So let's go live together. I don't know what you're gonna ask me. There's no, it wasn't like 4 pages of notes before we start. It's like, Here's Karen. All right, how can I help Karen? And then, and then we go. And the whole point is, you know, when you're saying, oh my God, you're so good, or that's a great idea, like, you can do the same thing for your course members, right? When people are going through and they spend half an hour with you, they're going to be saying, oh my God, Karen, that's so smart. Oh, holy cow, I didn't think about that, without you even trying, because you know this stuff inside out. And so if you had a show where you are bringing on people who have gone through the course. You can say that they're in your course. Now it helps promote the course, right? Somebody here just discovered about Movement Makers that didn't know about it before because we're doing this thing. But the point isn't just to sell the course or here to sell Movement Makers. It just gives a little exposure, but then you're bringing value and helping. And it's usually the most fun to make because there's somebody in front of you, not just a camera, and you're actually helping somebody through whatever challenges they're facing right now.

I cannot believe I am on a live with Evan Carmichael himself.

This is happening. This is it. Well, first off, I love the energy. What a great start to kick us off. Shreef is part of our Movement Makers program. And as part of that, we're doing an Instagram Live together as well. So the theme you picked was navigating your next chapter with clarity. So what's on your mind? How can I help?

I am embarking on that next chapter for me, which is having started my coaching practice this year, which actually focuses on women like myself who are actually also navigating their next chapter. And so I figured that, you know, the easiest way to start would be to work with folks who are dealing with some of the same kinds of issues or going through a similar trajectory or journey similar to myself. And so I guess I wanted to chop it up with you a little bit regarding, you know, starting something new and regarding, you know, like you are so amazing at branding yourself and so amazing at what you do. And so I just wanted to just pick your brains a little bit in terms of especially starting and looking at what I am looking to focus in on in terms of any any ideas in terms of how I can brand myself and brand the things that I do to gain an amazing following? I don't know if it's gonna be quite like you, but you know, at least a good start.

No, it's gonna be, it's gonna be, it's gonna be your style. It's gonna be great. So listen, for me, branding is an emotion and it's what do you want people to feel every time they interact with you in person, in a, in a coaching session, in an Instagram Live, in a YouTube video, when they're reading your posts, when they visit your website, how do you want to make people feel? And so I see even looking behind you on your wall, it says soar. You've got an eagle soaring, which is great. When you first joined here, you had all this energy and excitement. It's like, oh my God, we're doing this live.

Right.

And so start with that. Like, what do you want people to feel? Have you been through the one word exercise?

No, I haven't.

OK. So I wrote about it in Built to Serve as well as your one word. But if you had to think about your most important core value as a human, what would you pick?

I have a lot of words, but just like something that comes off, like off the top.

Dream.

Cool. So let's— we'll run with that for now. It doesn't have to be the final one. But ultimately, if you think about your most important core value, let's say it was dream, then the greatest gift that you can bring other people is to allow them to dream as well. The greatest gift I can give people is belief. And it's also the thing that we need the most help with ourselves for the next step. So my next step is on the other side of even more belief. Your next step is on the other side of an even bigger dream. And so the greatest contribution that we can give people is our values. And that's your brand. So it may be worth spending a little bit of, of time thinking about it or go through the exercises in the book. Just figure out, is it dream? Is it something else? But running with dream for now. Mm-hmm. Then you get to put that through your content filter. So what kind of posts are you putting? Do they make me want to dream a bigger dream?

Mm-hmm.

What's on the background in your wall? Does it make me want to dream a bigger dream? What's your morning routine? Does it make you want to dream a bigger dream? How do people leave you in your coaching sessions? When I visit your website, if you, if you run the filter of dream through everything that you make and create, it starts to change one, how you show up, but then two, how people talk about you, which then becomes your brand.

Wow.

I definitely will take the time to go through that exercise and really figure out what that is for me in a big way.

Wow.

I really like that. And so you're saying— what I'm understanding is that the value that I live myself is what comes out to others, and others perceive it and embody that. So it's not just saying, hey, I want to put this out for people. But it's, I have to live it myself. And, you know, it should emanate from me, I guess, is what I'm hearing.

Yeah, it should be how you show up, not just in your business. Like, your brand is not just a business thing. It's you.

Yeah.

And so if it's dream, if it's soar, if it's something else, then it's still what you need the most. And just by you living becomes an example for others to follow. And the challenge for most people is they don't have clarity on what they stand for. They've never been asked that question or answered that question. And then when they're showing up, they have a mixture of tons of messages, right? So you've got SOAR behind you on the wall. There was so much energy and excitement when you joined, like all of these great things. But it makes it difficult for me to talk about you? What are people going to say? And so you're— they're forced to come up with their own story, their own version, as opposed to saying, oh, like, belief or dream. She's going to help you dream. She's going to help you unlock your next big dream. Like, if you can give people the language, and it's easier to spread the brand as well. So if you run that filter, so you first you figure out what your one word is. Once you get that, you run that filter through everything that you do. Like, you might need to change your background. You might say, huh, like that brown or gray or whatever the background is, maybe that's not dream. Maybe that's blah. Maybe those are cloudy skies. You know, we need to have some energy and pop for, for dream, right? Maybe change some of the artwork or maybe it completely reflects, you know, who you are and the mission. When you walk into your office, does it make you feel like you want to dream bigger? And if not, change it up. Maybe the gray's got to go and now it's rainbows or pink or white or blue skies or whatever makes you light up. You know, the brand that I wear here, like people ask me, what's with the paper airplane? Well, the paper airplane is a symbol of belief for me where I want to try to help entrepreneurs. And I think entrepreneurs, plain simple as us, we start somewhere and we want to go somewhere else. Like we want to We don't just want to stay where we are forever. And we're soaring to new heights that we've never soared to before. But if you watch my videos and you see the plane go across the screen, you'll hear it break the sound barrier. You'll hear it like hit the sonic boom. There's like a jet plane, then it goes boom. And for me, why I did that was I wanted a paper airplane to break the sound barrier. It's not possible, right? Like, it doesn't happen. But that's belief. And that's what we do as entrepreneurs. And so it all runs through what I think of as belief, from the Doritos behind me on my wall, to the neck brace, to the outfit, to the content I'm making. But it's not just an act. Like, on the weekend, I'm wearing my hoodie.

No, I love that. And, you know, it's like, once I see those colors, you know, from you, I was like, oh, that's Evan, you know, when I see the paper airplane. So definitely not only like, if you ask me what your one word was, I would know instantly it was belief because it comes through in everything you say as well. And so that is definitely something worth of note. So the folks that I serve is primarily women and it's helping them to discovered their distinct purpose at this next chapter in their lives. And the reason I do that is because, you know, it's something that I had to go through in my journey. And in fact, to be quite candid, and it's not just women, but a lot of people, we all have different chapters because we're constantly evolving as people. You know, who I was 10 years ago, 20 years ago is not who I am today. You know, with, with, with that, you know, whether it's dream or it's soar or whatever that one word is, once I go through that full exercise, I think it's definitely something I'm going to take to heart to make sure that, you know, when we talk about discovering your purpose and what that means and what, when it comes to embarking on that next chapter, how does it make you feel? You know, how do you present yourself? How do you show up? And so, yeah, so I definitely feel exactly what you're saying.

So to take it a level deeper, from my perspective, your one word, your most important core value doesn't change with time. So, and that might be helpful in selecting what the word is because it's not just a branding thing about how people see you, it's It's how you actually are. And so if you look at dream as an example, does Sharifa in 10 years now not care about dream?

No, absolutely not. In fact, when people would ask me, in fact, when I graduated from college, younger years ago, you know, what is like your favorite quote or favorite statement, I would always say, if you can dream it, you can achieve it. Oh, that is something. Yeah. So that's why dream just came. Yeah, I like it.

I'm going to show you one of my favorite quotes, which I found I had on my wall before I even came up with my one word. You get to see behind the scenes. I love that. OK, so this poster I had up on my wall, like, way before I even— that's the Your One Word book, Built to Serve. But before I even wrote these, I had this on the wall. And hold on, wait, going the wrong way. Can you see the first word? Believe. Right? So the quote is similar to you about the dreaming. It just spoke to me without it— without me knowing that, like, that's what I was going to then build my entire life around. But I think in looking at what you do, it's a fantastic filter because what happens when you accomplish your dream? Well, you have to dream again, right? You have to make it bigger.

Yes.

Let's go for the next dream. We did that. Great. Now we've got to go for the next dream. So I think when you're helping the women that you're coaching, first off is giving them permission again to dream again.

Absolutely.

When was the last time that they actually dreamed? Where if you think about when we were kids, we would ride a broomstick and pretend it was a horse. And like, we would— We would dream of, I want to be a baseball player and a firefighter at the same time. It's like all of these— nobody tells us that it's not possible. And then at some point, reality hits us in the face and like, oh, you can't do any of that stuff. And all of our dreams get squashed out. Where I think step 1 for you when you're coaching people is just allowing them again permission to dream, to say the crazy things on their mind, to say the crazy things in their hearts, that you're afraid to tell your husband or your parents or your kids or the community around you because it sounds so stupid. Like writing a book, who are you to write a book? Starting the business, who are you to— instantly it's our own voices that shut us down, not even the people around us. Like we shut our own dreams down almost by reflex now, right? And so I could see that being incredibly valuable for you, just giving somebody permission and a space to dream again. And I'm sure that will lead to tons of emotions and tears. And like, this is the first time I've even thought about this for decades. Right. And then the ongoing work is, OK, now let's go. Let's go start to accomplish. It's not just about dreaming. We got to take the steps to hit our dreams. And then once we do, we need to dream again. Like, dreaming is— you're never done. There's always a new, bigger dream that we have to go off and accomplish. And so that's powerful work. Like, if you can apply that methodology, it's powerful work for the, for the clients that you're going to bring on. If you wanted people to dream with you, and that's going to be your first call, like, let's dream together. OK, what's their environment have to look like? Do you tell them, like, if they're in their car, do they have to pull over? If they're in a really busy space, do they have to quiet themselves? Do you lead them through a guided meditation? Do you Breathe together before you even start a session. If you see them like they're freaking out, how do you calm them down and get into a space of even being able to dream? How do you make them feel safe and heard and seen and not judged by whatever else? You know, they're, they're about to tell you the things that they are embarrassed to tell anybody else. So even in the pre-setup to the dream, there's so many things that you could do, and there's no right answer. The right answer is what you love doing, right? So if you If you make everybody lie down for 3 minutes and just guide them through a breathing exercise before they then actually start their session, or you make them sit on the floor, get a pillow and let's sit on the floor, or get out of your office environment and let's go sit in a comfortable chair to allow us to dream. I'm just pulling that stuff here, right? But whatever actually makes the most sense for you, having that as part of the ritual, like I see I see lily pads behind you and I see an eagle and I see another bird on the other side and I see like a purple tree, which is great dreaming, by the way. Anyway, and so like, right? So, but like a purple tree is a great representation of dreaming. Like, who— purple trees don't exist, but we're going to make them exist. And so that becomes part of the brand, right? Why is there only one little bit of purple when the whole wall is like gray and brown, right? Let's pop it purple. This is the dreaming room that we've just stepped into, right? But if nature is really important to you, maybe like asking them to do weird things to break their pattern really helps because they're stuck in a pattern and a story, right? So example, you could say, go somewhere in your house where there's a plant. And I want you to touch, I want you to hold the plant. Just hold the leaf. Go outside and put your hand on some grass. Touch a tree. Like something, because nature is obviously something that you connect to. You're breaking me out of my usual routine of, okay, here's another Zoom call. Let's see what she's going to say. And I'm like, I'm touching a plant and I'm, I'm— but that break gives them the safety safety in the space to then start to dream. And so again, I'm just making stuff up, but injecting those things into your process.

Yeah.

And it's like, man, I came out a different person. I didn't even know those things were still in me. This is amazing.

Absolutely.

So it's not just a brand, it's life. Because if you think about, you know, if you have kids or a husband or the friends around you, your cousins, your nieces and nephews, Do you want them to be able to dream bigger as well? And it's through how you show up every day, not just the speeches that you give or the posts that you pick. So if you use dream as the filter for everything, then if you're going to now, like, that's at the highest level. We went deep on how do you set up your clients to be able to dream, and there's so many things you can do. If you then apply that to your content, look at your Instagram page. Does it make you, Sharifa, want to dream more when you look at your own stuff? And if it's no, then great. Let's start to change it.

Yeah, right.

Like, what do you need to see? Would you subscribe to you? Would you follow you? And not in an egotistical way, but think about, think about the Sharifa from 10 years ago who was struggling and didn't know what to do next. Is this the content that she badly needs, what you're posting right now? And if it's not, cool, great. Let's change it.

Yeah.

And put the lens of, of, of, of dream over it. And it's a constant evolution and it's never perfect and we're always great and start going, right? So you can look at your last 5 posts and say, okay, I'm going to make 5 new posts around dream because you tapped into the source there and you You did it with your podcast post. And not only does it get more engagement and connection and impact, but it also feels good. You know, it's like more meaningful for you.

It's true.

First of all, I want to figure out if I'm making this up or somebody else has already labeled you this.

Uh-oh.

Or if it's just my own. But have you ever, yeah. Have you ever been called, I refer to you as the introverted Tony Robbins whenever I'm trying to like put you out there. And talk about the program I'm in and who you are. It's like Tony Robbins without all the hand clapping. I mean, you are so inspirational and your message is like so on. And I have to admit, I didn't read Momentum, started it, but ever since I've been on the calendar just to have this live, I'm embodying it. It's been It's like I need to up my game and be on my A-game and really like make this worthwhile.

So, um, well, let's go. Let's, let's go, Kayla. And first off, thank you. I mean, that's very humbling. Uh, you know, Tony was one of my, and still is, uh, mentors. And I, I looked at him from afar in the early days. You know, I got his CD program back when people bought CDs. Uh, you know, yeah, the books and He was the first big person that I did a collaboration with on my channel, and he's been on now 3 or 4 times on the channel. And, you know, I actually got to hang out with him backstage and all that kind of stuff. But at the beginning, it was just somebody who I admired from afar. And, uh, yeah, very humbling words. Thank you for that. I'll, uh, I'll, I'll, um, own it. Uh, you see it? Yeah, I'll own it. Thank you.

The introverted Tony Robbins.

Okay.

Yeah, I couldn't figure out if that was my own label for you, if I heard that somewhere.

Okay, so he's called me that, so thank you. And, and yes, how can I help?

I started a business 2 years ago working with spiritually gifted kids, called it Young Ascended Masters. My third question, if we get to it, I'm now branded under my name and under that with my website, but we'll put that on hold for a second. My most immediate question— I'm going like from lukewarm to totally all in on this— my work in 2018 started with direct work with kids, running groups and, and being a mentor and a teacher to them, shifting into, of course, working there with their parents. And now it has reshaped itself again to where I'm coaching conscious parenting coaching. And the difference with that is it's more of a spiritually aware person that's willing to go inside and reflect on how they're impacting their kids. A bit of background, I have a master's degree in education and actually worked with special needs kids that were emotionally challenged and behaviorally challenged. So I know all the social-emotional stuff. So all those gifts are coming into play today. Um, the issue is I truly feel like I'm just starting out. I am like social media illiterate. Since being on your calendar, I have upgraded my YouTube channel Um, so all of your training, I've been binge watching, not Netflix, but your trainings. Um, so you're in my head. So all my questions that I want to ask, I kind of know the answers, which is great. Um, so specifically to where I'm at, my goal is to get up my sales page. I am just going to be converting to a business address for my emails. I've got about 220 people on an email list. Maybe 52 subscribers on my YouTube channel, like none on my IG. Um, and I wanted like, where do I find an audience of conscious parents? I need to really put myself in front of this audience. I don't have a big problem with the camera and all this. I have plans that even my lead magnet is going to be a series of 4 or 5 short recording. So I, maybe I'll stop talking there.

No, that's, that's a great start. You know, the easiest way to start is to do a coaching show. So if you have 200 people on your email list, even if you send them emails one by one to say, hey, I'm starting a new show where I'm coaching parenting, conscious parents, uh, it's for free, but the caveat is it's going to be turned into a YouTube video. Would you like to come on? And normally my coaching is whatever, an hour, and now you get this for free. And, and some people will not want to do it, uh, and, you know, share personal things and not want to get into it, uh, and others will, you know. It's like, yeah, go ahead.

That's where I'm definitely hearing everything you're suggesting, and that makes perfect sense to me, and it sounds actually kind of exciting. Yeah, believe it or not, that sounds exciting. When it comes to getting someone to talk about parenting issues or issues with their kids is where another question, like, how would you suggest I caveat that? I don't want someone to not speak honestly with what their issues are because that's what I'm coaching. But should I kind of set it up as, yes, I'm going to record this. 'You have my guarantee,' and maybe the final approval whether I put it up or not, if I promise to edit out anything that is of a sensitive nature. You think that might be a way to get more people willing?

I wouldn't lead with that. If it comes up, then you can consider it. And obviously, you're not trying to make somebody look bad, right? Just, just by— and not that I, you know, know you super well, but just the energy that you're putting up, it's not like I can't wait to get these people on my show and show them what a terrible parent they are and screw them. Right? I mean, you're loving, you're kind, you're trying to serve. And to be able to do that, you have to actually know somebody's story. And that's the point of coming on your show. And again, some people are super uncomfortable and won't say yes. And others, they just value the time to spend with you. Just like we put this on my calendar and your calendar and now You're starting to get some momentum, like, oh my God, I talked to Evan, I got to get a couple of things happening. Yeah, I got to get things in place. Similarly, your conversation with them could be a giant source of excitement for them and the catalyst to help them go and make changes in their lives. So we— our brain always goes to the scariest worst-case scenario. But there are some people who would, who would say yes and be honored and be glad and love to come on your show and talk to you. Especially when you're not trying to make them look bad. You know, if people are going to go on Dr. Phil and do what they do where he's trying to make them look bad, uh, you know, they'll, they'll come on your show and talk to you. Um, a model to look at— I was just talking to Ramit Sethi. I don't know if you know Ramit or not, but, um, he's got a YouTube channel and a Netflix, uh, show around teaching people about finances. Um, his channel is called I Will Teach You to Be Rich if you look that up. And the show is him doing basically a Zoom call with a husband and wife who are fighting over money and they don't know what to do. And usually it's one person wants to spend more, the other person wants to save more, and, you know, it's causing a ton of conflict in their life. And he comes on and he basically just coaches them and he turns it into YouTube content and a Netflix show. So them coming on It doesn't just go to YouTube, it goes to Netflix as well for other people to see about their financial problems. And, you know, people don't want to talk about their financial problems and that they're $400,000 in debt and it's causing relationship issues. And similarly, you know, Ramit is not trying to get them to look bad. He's not trying to screw them over. He's trying to help, like genuinely help. And so it might be a model just to look at. To know that people, you know, will say yes. And then if you're trying to serve and help and educate, that people will come on. The fact that you are excited about it is a good sign.

Yeah, I've worked with enough groups and the parents, and there is an authentic— you know, I keep coming up trying to come up with my one word, you know, believe, like, you've got it. There's just nothing better than that. But, you know, between authentic and real and all that. Um, it may not come across as professional as like this little mind thing in— don't go filming in your car, don't go filming outside walking, but that's what you do, you know. So I've got kind of a mindset stuff to overcome too when it comes to some of the business. It's like this background, seriously, once a week I spend so much energy trying to go around my house. How can I change this? But I'm in a bedroom and this is my backdrop and You know, so that honestly has kept me from recording. My background. Like, isn't that ridiculous? I mean, I see how ridiculous it is, but it's— and that's where you, you know, it's like, just show up, just turn your camera on when you've got that energy and passion. And I've lost so many opportunities seriously because of my background.

Yeah.

It's crazy.

I mean, One, thank you for sharing. A lot of people are too afraid to share what the truth is. And it's easy to come up with all these reasons that are legit reasons, but the real answer is just like, it's just fear and that's okay. And like, even just speaking it out loud about your background now means the background has less control over you. You recognize how ridiculous it is. Like, okay, now it's, it's, I've voiced it. It's kind of out of my system. And it allows for momentum to happen. An easy way around it is videos have to get made. And this is what I tell myself, it's like videos have to get made. Would I love everything to be in my office and perfect sound and perfect lighting and perfect everything? Of course, but videos still have to get made. And so last month I was on a cruise and I went to Alaska and I shot home videos. So for my videos, for my main channel with 3 point whatever million subscribers, I go out on my balcony and I just take my phone out. I guess you can't see me gesturing, but just take my phone out and I press record and film the videos from the balcony. Uh, cause videos have to get out. And so that, uh, putting that into my calendar like this, you could have said no to this. You know, if this wasn't in your calendar to meet me, you could have said, I'm not going to film today. I'm not going to go live. I'm not going to, I got my background is all wrong. Right. But it's in the calendar and now you're, you know, I'm going to be going live by myself and like, where is she?

Right.

So you have to show up. And so that's where, you know, the commitment makes a difference. And especially if you're now going to commit to coaching other people and they're going to show up, you now have to show up. Even if on the day of you don't like your background, again, you still have to show up because they're in your calendar.

Yeah.

And so you already—

I've done a number of podcasts and stuff, and it's when it's like next to each other and there's all these bright backgrounds and all, you know. So anyway, enough with that. Do you have the ability right now to jump on my YouTube page?

Yeah, what's the name? I can go look it up just off your name.

Yeah, so I've been working on my banner. I, I, I, it's not extending all the way across the page. It's good enough at this point with what I was working with. But, um, so first impressions would be great. Um, what's behind the thumbnails, what's behind door number 2, isn't something I'm extremely proud of, but I at least was able to get something out for you to have a reaction to.

This is a great start. So at the beginning, you know, your, your profile picture is easy to see, it's zoomed in, it's nice. Your, your banner— and there's Canva templates that you can use for all of this stuff, but The banner, you've got your name, it says conscious parenting coach, youth mentor, spiritual guide, healing sound oracle, and then there's a link to the website. That's where if you have anything, any reputation, any awards, any, anything that helps you stand out in terms of accreditation, or I don't know if you've been featured in an article, or just anything to show that you're not just some startup, you know, like I just started this last week kind of thing, uh, because people who are coming here have no idea who you are. And so it's good to have—

well, I, I can put, I can put like those fun letters behind my name for education. I mean, at least it would be a master's of education knowing that I'm going to be working with social-emotional issues with your kids. And, you know, that might give me some credibility in the real world.

Yeah, I mean, for some people that, that means nothing, and for others it means a lot. Like, you have a master's degree in education, you're a licensed intervention specialist, you've worked with teachers and kids for 15 years. You know, I'm just reading— I'm on your website now. I didn't, I didn't memorize this before coming on. Oh, but, uh, like, those kinds of things could be good in the banner just so that I know that, oh, you're legit, like you've been doing this for a while. You're not just, uh, you know, an accountant who then decided overnight to become a, you know, a therapist or a coach or a guide. Um, right. So that's great.

If you were just on my website, it's under Young Ascended Masters. It's a beautiful website. Whoever did it— I mean, again, I would make changes now that I know a little bit more, but it's, it's fine. Yeah, Kayla Casey, my company name is under Kayla Casey, doing business as Young Ascended Masters, just in allowing for the expansion in the future and all that. Um, obviously my YouTube channel is under my name. Um, I know branding your name is, is like the most important thing when you're getting started. So like when I'm even talking to people and being with people, I do have a website under my name that will redirect to my website.

Like, what do you—

what are your thoughts on this? Like schizophrenic branding that I got myself into.

This is not that bad, and I've seen way, way, way worse than this. So I wouldn't stress out too much about it. I always lean in on a personal brand more than a website or a name, especially with something like this. Like, if I'm going to be trusting my— you're talking about one of the most intimate things that people care about, right? Their kids.

Right.

So of anything is like, well, who am I going to get? Who am I going to talk to? And that you care and that, you know, you have experience and that you're going to help me. And that's where a logo doesn't do nearly as much as a face.

Right. Right.

So I would put everything under your name. And it's great that your YouTube channel already is. I'm assuming Kayla Casey was already taken and that's why you have 837, 8673 at the end of it.

It was just assigned. I didn't have anything to do with that.

Yeah, that's worth looking at because I would assume Kayla Casey is like, it's a pretty rare name.

Right, yes, so two A's, yeah. My thumbnail, is that really Kayla with two A's? Yeah.

So, you know, if you were John Smith, it'd be a lot harder. There's a few Evan Carmichaels. There's an Evan Carmichael who's a priest in— he's a pastor in Hawaii. So I think he's like Evan_Carmichael, Evan.Carmichael. So whenever there's a new platform, I kind of have to get it out, get my name before he does. But you should be able to change that. And that's where I would lean in on your personal brand. Because Young Ascended Masters, it speaks to what you do, but it's harder to remember.

And again, the question is, what's an ascended master? And unless I'm in my niche group, you know, people don't have a clue.

Yeah, and there's not as much of an emotion connection as it would be to— and I'm sure, you know, you've got the logo and it's like a— it looks like the earth kind of shining from the from space or something, which is cool, but your face will do a lot more. Like, oh, that's the woman. Okay, that's who I get. I think that she cares. And that's what we want to— I mean, you have a Meet Kayla section on your website, which is awesome. That's— And I've got the About.

Yeah. And I've got my story on the About page.

Yeah. It's a giant story, which is— I mean, it's not— Some people will read that. Like, if I'm really trying to consider, do I work with this woman or not, and seeing your story and what you went through when, you know, from, you know, age 4 your sister died, and like all of this stuff, uh, that connection is something people have to you where, you know, young ascended masters doesn't really mean much to me, right?

Right. Yeah, there's a lot of words on that website, you know. It was like my first, and it was a learning experience, but You know, it's still good. It's, you know, where it's going to be for a little while.

Like, some people are emotional buyers and they just buy right away and they'll say, okay, who— okay, I like her. Okay, she's got experience. Okay, she's been doing this for 15 years. Great. Okay, let me call her. And that— people just do that. But others are much more— they need more convincing. They're more logical. They want more details. They want more information. And so that's where telling your story really helps. Like, okay, like she's really thought this through and she's had a lot of experience and I connect with some of the things she's talking about. So it's good to have a mix of both. And so I don't think your website is like— the website's not the problem. So keep the website.

So what would— so if you're going to identify a problem, what are we saying?

You've made one video in 7 months. So that's a problem. Oh, well, no.

Okay.

All right, no, so we'll go back. Well, that's a problem. You're— I asked and you told me. That's good.

Um, so now, now, like, you have, you have content, like, you have your website, that's great, and you've— and you have your programs, and it says how people can hire you and your offerings and your services, and whether it's, uh, private sessions or homeschooling or mentorship or consulting, like, you've got that so people can find out about you. Like, basically, if they find out about you, they know how to work with you. So the challenge becomes, how do you get people to find out about you?

Right, right. And it's all content. I mean, I almost started a 40-day blitz the other, like, a month ago, like, again, preparing for this. And the videos that are out there right now, the 5 or 6, last year when the website was being presented May 31st, I challenged myself to do, and that's what it's called. The title sucks, but again, I wanted to just at least upload it and put it out there. 31 Days of YAMM. YAMM, Young Ascended Masters. Oh my God, what an acronym. In May. So every day I posted on Facebook just because I really wasn't even into YouTube and all that, but I did a 5 to 10 minute video every day. So I've got all those recordings to upload. Now again, they really aren't the best, but they tell— each one tells stories about the kids that I'm working with. So it gives some background and it's fun and playful.

Yeah, so, so great. I mean, I would, I would start releasing some of them. So you have, you have one video that went up 3 days ago featuring a teen named Grant, uh, that's 2 hours, which is awesome. Uh, I see your background, you know, it's changed a little bit. It's good. I see the full background here now, which is— I like it. Uh, so now it's getting more content up. The other thing that we want to make sure we do is you have set this video for kids, and this is one of the— it's just, it's confusing how YouTube words it, but for every video that you put up, you want to say that it's not made for kids.

I thought I had it marked not for kids. So this one, um, well, actually there's something in there. There's another switch that says Can people under 18 watch this? But then right above it was, is this intended for kids? And I said no, but I said yes, can people under 18 watch it? So maybe that's worth it.

Yeah, double-check the settings with Grant because it's, it's listed under YouTube Kids, uh, and what it also means is that people for videos under Kids, people cannot leave comments.

Oh, okay.

So comments are automatically turned off. Uh, so that's something that we would want to definitely fix. Uh, your other videos, yeah, your other video is, is fine, uh, in terms of that setting.

Yeah, I think they are.

And you have a couple days as day 4, day 3.

Yeah, I know you've said not to do series like that in days, but given this was like And again, people can watch it out of order. So what do you suggest? I did go and rewatch your videos on thumbnail naming and somewhat provocative titles. I looked at yours, they were pretty long. So one question I have— those are some really good titles, I think, that would make really good longer version recordings. On those topics. Um, what would you suggest? Because I really, as I made those titles, I'm making mental notes on what I can do. Um, once I do that, these 31 days in May aren't that important to get noticed. So just like use those titles, put new videos. Should I end up taking those, that series out?

Okay, so I wouldn't take anything out. I wouldn't worry about taking anything out. And the titles are pretty good, you know, like The Most Important Thing and Inner Compass for Teens, You're Never Too Old to Find Your Purpose in Life, uh, so, you know, Unlock a Child's Potential, Their Master Lives Within. So you're getting some, some titles. What I would focus on for where you're at right now is one, making longer videos. So the one with Grant is 2 hours, which is great. The other ones are 7 minutes, 7 minutes, 3 minutes, 3 minutes. Like a 3-minute video is basically dead. It's not gonna go anywhere. So—

And they were intended to do that. Now I do have like 2-hour presentations out there. They're not my content, unfortunately. It's my material and my written and everything else, but it's under an organization that I used to work for or work with.

Can you use it or no?

Well, it should be on my playlist. There should be listed once you open the channel under, Um, I see more sections, so I've got a bunch of interview— I've got an interview playlist, and I've got what's called, uh, presentation Conscious Children.

Can you use it? Can you use the, uh, presentations, or no, that's somebody else's rights?

No, use it in what sense? I mean, it's on— it's on my channel as me. I mean, I, I show up when people search on it, which is why I— I mean, it's just a copy-paste under a playlist. Is that what you're asking?

Yeah, because people don't consume playlists. So no, like, can you actually put it up as a video on your channel?

I've asked for the material and it just isn't something that I'm going to get. Okay, no problem. So I can certainly take a lot— it's, you know, tons of great material that I will just re-record as my own.

So yeah, even if you take those same slides and just do it yourself again. Like that could be cool. Yeah, but what I— wait, for where you're at right now, the most important thing is getting consistent content up and not worrying about everything being perfect. So that's a combination of your— the ones you've already done, what you've already filmed that might be on Facebook or somewhere else, and turn it into YouTube content, and coaching videos of Reach out to your list of 200 people and say, hey, I'm starting a new show. If you want to be coached for free and it goes on my YouTube channel. And of course you're not going to make anybody look bad. I wouldn't lead with, if you don't like it, I'll take it down. But if somebody really asks, like of all the interviews I've done and coaching sessions that I've done over the years, maybe one or two, like they really said, hey, like, can we not post that? And fine. Or can we cut this bit out? Like, I didn't mean to throw my dad under the bus like that. Cool, we can cut that. Yeah, but it's them asking, not— because as soon as you say, can I, you know, they get final approval, then like, oh, I don't like how I look here, and I don't like how I said that, and then it becomes this nonstop—

and they chicken out, then yeah, they sleep on it.

Yeah, so don't offer it, but if somebody really doesn't like it, then sure. You're not— I mean, that's not— you're not in the business of trying to make somebody look bad or feel uncomfortable. Um, but that— I think that from where you are right now, like, you Everything could be a little better, sure. But you've already got like, could your website be better?

Sure.

Could the banner be better? Sure. Could the thumbnails be better? Sure. But like, so could mine, you know, like it's always, it could always be better. It's never done being better. But the thing that we're missing is we just don't have enough content. And so that's the next starting point is you making your videos, whether they're releasing the day's videos, whether it's you redoing like the presentation videos, or, and/or coaching parents with whatever's on their mind with their kids right now and getting that consistently up. And then from there, we can start to tweak everything of, okay, let's fix the thumbnails, let's tweak our banner. There's a lot, like once you have content to work with, you can do a lot more with it versus just planning, planning, planning, planning, and getting like structure, but no actual content to play with.

Right.

Instagram. What if— I know the answer is do both, so I won't even ask the question.

Yeah, I mean, the easiest thing to do with Instagram is take clips of your YouTube long form, so you don't even need to make unique Instagram content. You can if you want to, but if you're making long-form YouTube videos, then you can clip some of the the content, 30-second clips, 45-second clips to take that to Instagram. Great one-liners. I'm sure when you're talking to parents, you come up with these one-liners that maybe you've never said before. That could be turned into an Instagram graphic or a tweet. So the key is getting— if you have long-form YouTube content, that allows you to be on every platform without creating new content.

Right. Learn the how-tos. I've got a whole binder of how-tos between Canva and editing and YouTube. And yeah, it's quite an adventure. So, it's all awesome.

Yeah. Coach Cathy in the chat, also a movement maker, says, "Analysis paralysis, just do it and then tweak it." Which is—

Oh, totally in my head.

Yeah, exactly. Yeah. Which all of us need, you know, myself included. So, I think that's the most important next step is, okay, we have these 6 videos up. Awesome. Now let's, let's get, you know, a weekly video going up and whatever it takes to get that happening. And then we can come back and revisit strategy of thumbnails and everything else, but you've got everything you need to start to succeed. We just need to get some content going up. To see me coaching another entrepreneur one-on-one, check the video right there next to me. I think you'll love it. Continue to believe. I'll see you there.