You’re Doing It WRONG | How to Stay Focused and Create Massive Success

Business coach Dan Peña argues that focus is the only thing that matters for massive wealth creation. He claims 700,000 people can generate generational wealth in 20-25 years, and says he's created over $50 billion in value since 1993 using his system. Discipline, focus, and commitment are the three bedrocks of high performance.
Chapters
Hi, my name is Dan Peña, and I'm thanking Evan Carmichael for the opportunity he's given me for this cameo, if you will. Focus. That's it. Focus. But without money, you can't save a fucking thing. Don't you understand? We all know nobody can have 10 times our IQ. Well, then why the hell do people make 10 times more than we do? 1,000 times more than we do? Why? How many fucking times do I have to say? You have the fucking script!
Hello, Believe Nation! My name is Evan Carmichael. My one word is believe, and I believe that entrepreneurs will solve all of the world's major problems. So to help you on your journey today, we're gonna learn from author and business coach Dan Peña and my take on his Top 10 Rules for Success, Volume 2. Rule number 6 is my personal favorite, and I'd love to know which one you guys like the best. And as always, as you're watching, if you hear something that really resonates with you, please leave it in the comments below. Put quotes around it so other people can be inspired. You might win a prize as well. And also, when you write it down, it's much more likely to stick for yourself as well. Enjoy!
Warren Buffett and Bill Gates simultaneously said one word: focus. That's it, focus. And in the many years that I was 100% focused and I created a lot, a lot of wealth for myself, I only thought about one thing and that was it. And I'm not saying that it's easy, 'Cause if it were easy, there'd be like a QLA shop on every corner like Starbucks. My market is 700,000 people out of 7 billion. If you want to be me. 700,000 out of 7 billion. I don't know what fraction that is, but it's not a very big one. That's it. There's 700,000 people on the planet that can commit to the focus, the laser beam focus of the Gates, Trumps, Ellisons, et cetera. If you want to create generational wealth, generational wealth is wealth that you make in 20 to 25 years, because depending on who, where you Google it, a generation is either 20 to 25 years. We do that, and I've taught, and I did it myself, how to do it in 4 to 7 years. And virtually throwing everything that you've learned or read out the window. But it's focus, and not that many people can stay focused. In fact, that's an understatement, a gross understatement. Hardly anybody can stay focused. Unless we build the right foundation, I mean, the house will be woobly, and it'll be, you know, we gotta build the right foundation. And for the most part, most people in this room and most people listening on YouTube have to come to the realization, as sad as it is, that you have pissed, you have urinated heretofore up until this morning your entire life down a fucking shithole. Very simple. That's it. If you want to create massive wealth If you just want to be a happy slappy housewife from Dundee, or happy slappy bimbo from Toronto, or a happy slappy guy who goes to the Little League games in Mesa, Arizona, then that's okay. But if you want to create some fucking money— and money's not everything, But if you don't think money can buy happiness, you don't know where to fucking shop. You can get money and then go save the world. You can get money and save the forests in Brazil. You make money and go save global warming, which I don't believe in. I mean, save the kids in Biafra and all that shit. But without money, you can't save a fucking thing. Don't you understand? Don't the fucking idiots on YouTube understand that? Until you make some shekels, Until you make some fucking coin, you can't help anybody. Because if love got the job done, you wouldn't all be fucked up. We have two bank accounts, like I said earlier, a financial bank account and emotional bank account. And where we all fail, myself included, is emotionally. I get afraid, you know, but it's not what happens to you in life. It's how you react to what happens to you in life. But I just push through. I'm so used to success now. You know, not blowing smoke up my own ass. I'm so used to it now. It's my fact pattern. I mean, it's my— nobody's interested in the failures I've had last year. I had tried 22 different things that failed, but I tried 2 that were big successes. So nobody's interested in the, "Oh, I think we'll try this," and it didn't work. "I think I'll try this," and it didn't work. The system that I've seen that works, which is very much contrary to all the other success guys, which I don't consider myself, is the mentorship. Where somebody mentors you. So you find somebody that is where you want to be and has accomplished all this, either man or woman, and then you find them and you come to them with your dream and your passion. And assuming the chemistry is right, and it's not always right, the rest is history. It's like the Tyson-Gus D'Amato deal, you know? Yeah. Okay. Tyson by accident with the greatest respect, Mike, found that guy when he was 13, 14 years old, when he was, you know, doing all kinds of ugly things, not dissimilar to myself about the same age. And Gus mentored him and tutored him. And then as that— and, you know, Mike will admit, I guess, I don't know, I've never talked to him about, you know, when Gus died and all that stuff happened, he made some poor decisions. He made some very poor decisions. So you got to find that person, and you don't just— you're not just going to find them, you know, walking down the street on the High Street. I mean, you have to make a concerted effort to find somebody that you look up to, and normally that person is several years older than you, but they're successful in what you want to do. If you had to keep track of 7 days a week, 24 hours a day, what you do, you would be shocked, astounded, overwhelmed, or as they say in Britain, gobsmacked, how much time you waste. And I make them keep track of every minute of the day, every minute of the day. And, uh, it's not easy. It's not easy. Uh, and when you find it out, um, I have people that have come to the seminar that spend 20 hours a day walking in the fresh air and meditating. 20 hours a week, excuse me, not a day. 20 hours a week. And they don't get anything done. And they don't feel relaxed. What ticks you off? What really sets you off right now? You mean irritates me? Irritates you, pisses you off, yeah. Man's greatest burden is unfulfilled potential. Man's greatest burden is unfulfilled potential. And I say, when I look at the audiences, and I know that maybe only 1% are going to achieve their potential, not fully, I still haven't fulfilled my potential, but unfulfilled potential is man's greatest burden. And it breaks my heart because I know what you kids are capable of. I know, I've had kids with 80 IQ to 180 IQ, that I mentored that have done big, big deals. Actually, the 80 IQ did better than the 180 IQ. Okay. And I know what they're capable of. And I know how $10 million or $100 million or whatever the number is changes lives. And the— and then all of a sudden, you know, you believe that you can walk on water. You believe that you can take a loaf of bread and feed however many he was supposed to have fed, and make water into wine. And when you believe it— see, the true test of a leader is when you've trained other people to be leaders. It's in you, kids. I mean, you can do it if you want it bad enough and you stay focused and you're willing to maintain that commitment. My dad was a workaholic. He was a cop, but he was a workaholic. When he retired from the LAPD after 28 years, he had 700+ days they wrote him a check for. He never took a day off. 728 years, he never took a day off. He was always at work. Uh, and the, uh, so I saw that, and I said, you know, and, uh, although, uh, then he went on, he went to the CIA, and became a college professor, but I saw him work hard. And the, um, and I aspired to follow my dad, in my dad's footsteps as far as that was concerned. I turned 16, which is when you can get a permit to work legally, and I got a job as a box boy, which they don't have anymore, where you put groceries in the ladies' bags and you help them out to the car. Uh, the first month that I worked was August 1961 when I turned 16. So my birthday's the 10th, so I worked 20 days, 21 days. My paycheck for that, because I just happened to look it up, was $241. So I worked about 240 hours in 20 days. You got a headache, you don't want to work, I'll take your shift. You want to go to the beach, I'll take your shift. Okay, so my first month, that first 20 days I worked, I was averaging 10, 12 hours a day when I'm 16 years old. I realized, as Elon Musk recently said, if you work 80 hours a week and another guy works only 40 hours a week, unless something's wrong with you, you're going to get twice as much done. I discovered that prayer is great. Contemplation is great. But if you don't take action, action, action, all the rest is wasted. And what the kids today have trouble with, they cannot reading a book. To taking action. All— and I'm not saying you shouldn't read, because I've read the classics, I've read Shakespeare and, you know, all that stuff, uh, but it's not taking action. Taking action is pulling the trigger, going out and making something happen. And even if you fail— I'm 15 pounds overweight, my doctor said. And he said, you know, if you wanted to be in perfect health, which everything else is perfect, my health, I'm, I'm well, you should lose 15 pounds. And I said I'd have to give up 3 or 4 martinis and a bottle of wine every night. I'm not willing to do that. I know what it takes and I know what I have to do. I used to run marathons. I ran the Boston Marathon. And I know what it took to train. And I'm not, you know, I don't run like that anymore. I StairMaster. But I mean, we all know how to lose weight. We all know how to get physically fit. We all know how to build our businesses. I can go to the Yellow Pages today and pick out any business that's in this room, and I can find somebody that's beating your brains out. I don't care what you do. And as some of you heard me say, but I'm gonna say it again 'cause it's important. For this example, again, we all have 100 IQ. For some of you, I'm giving you some. For I'm taking away some. We all know nobody can have 10 times our IQ. Well then why the hell do people make 10 times more than we do? 1,000 times more than we do? Why? Because they think and dream bigger than we do. High-performance people have high expectations, not average expectations. Matthew and I were discussing some of the things, uh, about why you discounted on a subconscious level some of the things that happened, because absence of evidence is not evidence of absence. And he said something very profound. For an Australian, this is heavy-duty shit. But he said, "I decided to do it even though it was stupid. I decided to do it." Stupid meaning follow the process, to an intellectually bright guy who's an engineer. And see, you won't. You see, you'll figure out a better way. And he followed the stupid process that works and has been working for 45 years. 20-some years before when I was doing it and 22 years since I've been coaching. And he called it. He wasn't trying to be insulting or anything. He says, I just decided to follow the You know, how did you say it? Instead of trying to be smart, I would just try to be stupid, shut that part off of my brain and just do it. And what happened? He did it. And that's why it's hard for the YouTubers and all the other, because you can't dumb down You will not believe that it's easy. You can't, you know, you won't. But he put it very succinctly, you know, he just dumbed down and shut off that part of his brain and just followed the steps. You don't need case studies. You have a template, you have a script that a fucking monkey can read. Yet Alex wants a fucking case study because he wants to know the shit behind it because he's stupid, and that's why he's fucking poor. You don't need any fucking case studies. How many fucking times do I have to say you have the fucking script? I said don't change a fucking word on the script, not a comma. If it's got misspelled fucking words, send it out misspelled. The last thing you fucking need is a fucking case study. This is why you're fucking poor. This is why the cocksuckers watching this on YouTube are so fucking poor. Hi, my name is Dan Peña, and I'm thanking Evan Carmichael for the opportunity he's given me for this cameo, if you will. Most people know that I'm a bad boy, barrio bad boy that made good, who's now the Laird of Guthrie Castle. That's pretty much a given now, but when I was starting out, that wasn't. And the most of you know that I went to a school, a university, that I had to explain about because 'cause it wasn't a famous university. And some of you may or may not know that I flunked out of university 3 times, and that I was arrested 5 times for alcohol-related mischief. And some of the mischief was very serious. But I am from the barrio of East Los Angeles in my adolescent years. But I had an alpha male role model dad that was a strict disciplinarian. He was a veteran of the Second World War and the Korean War. Discipline, focus, and commitment. Are the 3 bedrocks of all high performance. I'm also known as the $50 Billion Man. Why am I known as the $50 Billion Man? Because with kids just like you, I've created over $50 billion since 1993 in value and equity. One item that is really lost on most people is all my products free. I give it all away free. Why do I give it all away free? Because I want to take the last excuse you kids might have for for not trying or for giving up. Another thing that's often not recognized, in addition to me giving all my product away free, is that 99.999% of all the kids that have benefited from QLA in the last 24 years, I've never met. I wouldn't know them if they came in and slapped me in the face. All my stuff to create wealth is on my site free, through my podcast, my newsletters, etc., etc. So use it free, and I wish you all the best of luck, and to your quantum leap in life and in business. Thank you.
Thank you guys so much for watching. I made this video because Cleotrophy230 asked me to. So if there's a famous entrepreneur that you want me to profile next, check out the link in the description and you can go and cast your vote. I'd also love to know which clip resonated the most with you. What lesson are you going to take from this video and immediately apply to your life or to your business somehow? Leave it down in the comments below. I'm really curious to find out what you have to say. I also want to give a quick shout out to Charles Bottenstein. Charles, thank you so much for picking up a copy of my book, Your One Word, and making that awesome review on your YouTube channel. I really appreciate the support, man, and I'm so glad you enjoyed my book. Gonna be reviewing his book, Evan Carmichael. Thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.
High performance is anything but easy, and staying on top is even harder than getting to the top. Now, I've been on the top of my game, arguably, for 3 and a half decades. I haven't had to work in 35 years. People ask me, how do I get up in the morning? I get up fired up. I'm fired up. I've been high on life since 1974 that I thought about it, and actually since I got out of OCS 50 years ago today, where failure is not an option. And I do fail, but when I do fail, I am so— no, I can't believe it. There must be an error. There must be a typo. Because I'm so used to winning.
Being a high performance person is not possible for everybody. You have a quote that says that.
Absolutely.
And so going to your seminar, and you are not for everybody. What kind of person are you and is being a high performance person for? Who does that suit?
Okay, well, we're talking about my definition of high performance, not somebody else's. Okay, if you're willing, if there's a hip-hop guy speaking Speaker, I can't think of his name now. He's been on London Real. The hip-hop preacher. Whoever he is, he says, if you don't want success more than you want air to breathe, don't come to me.
Is that how you feel?
Yes. Because if you've got the desire and you're willing to make the sacrifices, I've done a $400 million deal with a guy who dropped out of school at 14, who has one O level. You don't know what that means, but in European terms, that means he passed only one course when he left school— carpentry. Mm-hmm. And we did one of the biggest healthcare deals in the history of Britain. Motivation gets you going. Good habits keep you going. Jim Ryan, the great miler who never won a gold medal in the Olympics for the 1500 meter. Told me about 40 years ago, "Dan, habits get you, keep you, or motivation starts you, but good habits." But it's like, you know, it's like training. If I didn't train as much as I did, I'm 70 years old, I wouldn't look like I look. And I don't feel 70. People tell me I don't look 70. And I can normally work people a lot younger than me into the ground, but I've been doing it for almost 50 years now. Yeah, nonstop, just keeping it going. Nonstop.
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