Fernando Harb launches a weekly series for independent hoteliers stuck relying on OTAs. He argues that wholesale and travel trade channels hold untapped potential for smaller properties and will share insider strategies from his experience in the hospitality business.
Hey there, I'm Fernando Harb, founder of Spotlight Hospitality Group, a boutique sales and marketing firm representing independent hotels in the wholesale and travel trade space. I decided to start this video series because I kept hearing the same things from hotels. We want more bookings, but we don't know where to turn beyond the OTAs. Wholesale, travel trade, travel trade, and industry distribution channels, many feel they are confusing, outdated, or only for the big brands. But here's the truth: independent hotels have so much untapped potential in these markets, and if you know how to work them right, they can be your best-kept secret. So every week I'll be sharing insider tips, real hotel strategies, and a few behind-the-scenes stories from my work in the industry. Whether you're running a charming boutique hotel, a resort in paradise, or a city gem with no time to figure this stuff out, I've got you. Hit that follow button and let's bring your hotel into the spotlight.
🎥 Spotlight Sessions – Ep. 11 “3 Quick Wins to Boost Your Travel Trade Presence”
