A Greater Fort Lauderdale tourism sales rep explains how her team attracts visitors from around the world by working with airlines, hotels, and travel agents. They're pushing new Emirates flights to reach Middle Eastern and Indian travelers, and planning to use data analytics to measure which partnerships actually drive bookings.
We have the best job extending a warm welcome to our leisure guests visiting Greater Fort Lauderdale. Our tourism sales team covers the U.S., Canada, Mexico, and the Caribbean, and the globe, from South America to Europe, from the Middle East to Asia. We work with many entities, from tour operators and travel agents to airlines and hotel partners in our destination, to connect the dots and engage with the travel industry. Ultimately, our mission is to promote Greater Fort Lauderdale. whether domestically or internationally for medical tourism or cruise business, and to support emerging markets like the Middle East and India by capitalizing on new air service with Emirates. At a time when politics and economics are negatively influencing international travel, Greater Fort Lauderdale is doubling down to maintain those strong relationships, working to regain market share in places like Germany and Brazil, forming stronger alliances with our friends in the UK and Scandinavia, and cultivating new partners in the Asian markets. Tourism sales continues to hold travel agent, tour operator, and international media firms, perform sales missions to educate and attend travel trade shows around the world to promote and invite visitors to experience the warmth and beauty of Greater Fort Lauderdale. We have always known that our work influences decisions for travel to our destination. Moving forward, big data will help us to measure the influence of our relationships and partnerships.
🎥 Spotlight Sessions – Ep. 11 “3 Quick Wins to Boost Your Travel Trade Presence”
