march-2021-stefan-georgi
PDF · 22 Oct 2025
This slide-style guide by Stefan P. Georgi (Copy Accelerator co-founder) gives practical, testable tactics to fix funnels for cold traffic. It walks through seven core changes — offer positioning, bonus selling, landing page forms, checkout layout, pricing/trials, upsell formatting, and ad/email optimization — and supports each with case examples and explicit conversion lifts.
Questions this document answers
2011
Nearly $1 billion
Original 2% → New 20%
1,590 words (pushed VSL to ~12,000 words total)
52% increase in opt-ins (plus a 6% increase in revenue per lead)