Mat Boggs Slides
Slide deck from Brave Thinking Institute (Mat Boggs / Mathew Boggs branding) presenting the "Million $Follower$ Formula" — a playbook for scaling social audiences and converting them via paid ads into products and high-ticket coaching. Core framework: Hook → Hold → Happy (payoff). Includes 125+ proven hooks, five hook patterns, examples of viral/negative/controversial hooks, and 4 ways to hold attention (lists, steps, stories, embedded stories). Presents paid-ad funnel structures for Personal Development and Coach Certification, split-testing rules (5:1:1), optimization tactics (purchase optimization vs opt-in, manual bids, broad audiences, audience exclusions), and measured results (subscriber/profile examples, conversions, CPA/ROAS/ROI tables). Notable claimed metrics: 180M+ people impacted (YouTube alone), on track to generate $70M this year, 4,000+ qualified leads/month, opt-in conversion rate improving from 12% (2023) to 20% (2025). Contains creatives, A/B CPA comparisons, and a 2025 Monthly Active Users table for platform choice guidance.
Questions this document answers
1.32M subscribers
723 videos
180M+ people impacted (YouTube alone)
$70M
4,000+ qualified leads per month