Oct 2022 Natasha Willis
PDF · 14 Oct 2025
Presentation by Natasha Willis describing an Instagram "DM Funnel" (AI chat funnel) strategy to double leads and conversions without ad spend. It argues DMs deliver higher communication rates and more real contact info than landing pages, outlines 8+ traffic entry points (comments, stories, bio keywords, ads, reels), details a funnel flow (promise of value → collect email/SMS via ManyChat → deliver free value → follow-up), and provides measured targets and case examples from clients.
Questions this document answers
400% drop in the odds of qualifying a lead after 10 minutes.
65% of brands ignore inquiries (source: Forbes/Netomi).
81% of Instagram users search for products & services (source: Instagram).
90% (source: Twilio).
20,000,000+ messages sent for clients.