Frances PrattDirector, Metisan Pty Ltd · Chief Sales Architect, Metisan · Helping expert-led firms win clients without the ick

Selling Doesn't Have to Feel Icky

16 Feb 2026 · 1 min

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0:47

In this brief monologue, the speaker addresses the common discomfort many people feel toward the concept of selling. They note that the word "selling" often conjures images of being pushy, fake, or performing a sales pitch, which creates an emotional aversion. By referencing a quote from the author of The Wizard of Oz, the speaker likens the hatred of selling to the broader tendency to hate others, suggesting that this negative feeling is both pervasive and unnecessary. The speaker frames the problem as one of perception and promises to explore ways to remove the "icky" feeling associated with selling, setting up a discussion on how to reframe and normalize the act of selling.

Chapters

Alright, let's talk about something that makes a lot of people, well, uncomfortable. We're gonna talk about selling. But we're also gonna talk about how to take that sticky, kinda gross, yucky feeling out of it for good. You know, this quote from the guy who wrote The Wizard of Oz? It really hits home, doesn't it? Just swap out hating others with hating selling. We spend so much energy dreading it, but honestly, there's no fun in that. And it doesn't have to be that way. So let's just get right to it. Why does that word selling just feel so off? I think for most of us, it brings up these images of being pushy or maybe a little fake or trying to convince someone of something. It feels like a performance and not a very comfortable one. And that's the problem we're going to solve.