Frances PrattDirector, Metisan Pty Ltd · Chief Sales Architect, Metisan · Helping expert-led firms win clients without the ick

Tainted Trust: Why Smart People Struggle to Sell

7 Apr 2026 · 1 min

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1:10

In this brief promotional video, the host (Frances "Fran" Pratt) introduces "Trust Month" for Accelerate Sales. She performs an original 80s‑style theme song titled “Tainted Trust,” using the metaphor of a broken or “tainted” trust relationship to highlight common sales challenges. The segment explains that many businesses struggle with trust erosion and invites viewers to join Accelerate Sales’ program focused on the “architecture of trust,” which explores the factors that build and diminish trust in sales contexts. The call to action encourages the audience to learn more and engage with the program to improve trust in their own businesses.

Chapters

Hello and welcome to Trust Month. So for those of you who've been around a little while in the world of Fran and Accelerate Sales, you will know that I love theme songs, and this month I've got a one straight from the '80s, straight from my heart to yours. Once I bought from you, now I run from you. This tainted trust you're giving, I've seen it all and I'm not buying. Take your smooth and shiny words, oh, tainted trust, tainted trust. Okay, so if getting better at trust is something that you know that you need to do in your business, then join me over at Accelerate Sales. And we are working on the architecture of trust, all the things that build trust, what takes it away. Um, and if you would love to know more about how to get