Dr Frederik G. PferdtFrom Stanford & Google — To You

The Future Is HOW Season 4 Trailer | How Do You Prepare for a Future You Can't See?

30 Sept 2026 · 1 min

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Dr Frederik G. Pferdt returns with Season 4 of The Future Is How, exploring how to prepare for a future you can't predict. The season emphasizes making failure cheap and intelligent, treating today's children as guides to the present moment, and asks leaders to reconsider what meetings they actually need. New episodes drop bi-weekly starting October 2nd.

So in very simple terms, it means you learn faster the cheaper you make failing.
That's an easy one. They need— we all need more intelligent failures.
We are not in the middle of a technological revolution. Most people think we are. We are actually in the middle of a human revolution.
Our children are always gurus of the present moment. We just have to follow them.
Question every leader should ask before hitting send on an invite. Do I really need to do this? I'm your friend Frederik. I spent most of my career with people shaping the future at Stanford and Google. This is season 4 of The Future Is How, where I explore what's next with people who think about it for a living. And we always ask the same question, how? New conversation every other Friday starting October 2nd.