Dr Frederik G. PferdtFrom Stanford & Google — To You

The Future Is HOW Season 4 Trailer | Dr. Shefali, Amy Edmondson and more

29 Sept 2026 · 1 min

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1:24

Dr. Frederik G. Pferdt and other experts explore how we prepare for what's next. They argue that learning accelerates when failure is cheap, and that today's real revolution is human, not technological. Kids already master the present moment; adults should follow their lead.

What's next? We ask it all the time. When a job ends, when a relationship falls apart, when the doctor calls, and when the news is loud and the world moves faster than we can follow. And we look for answers out there, in headlines, in predictions, in what everyone else is doing. But the people who think about what's next for a living taught me something. So in very simple terms, it means you learn faster the cheaper you make failing.
That's an easy one. They need— we all need more intelligent failures.
We are not in the middle of a technological revolution. Most people think we are. We are actually in the middle of a human revolution. Our children are always gurus of the present moment. We just have to follow them.
Question every leader should ask before hitting send on an invite. Do I really need to do this? I'm your friend Frederik. I spent most of my career with people shaping the future at Stanford and Google. This is season 4 of The Future Is How, where I explore what's next with people who think about it for a living. And we always ask the same question, how? New conversation every other Friday starting October 2nd. The future doesn't start tomorrow. It starts within. So don't wait for it. Practice it. One small thing today from within.