Gary BreckaHuman Biologist & Longevity Innovator

Dana White: Pay-Per-View Isn’t Dead, It’s Thriving.

15 Oct 2025

Watch on YouTube

Short excerpt from a YouTube interview (Dana White with Gary Brecka) arguing that pay-per-view for live sports—particularly UFC—is healthy and adapting. Speakers claim streaming and destination TV emphasize live sports, cite reduced fan costs (examples given: previous aggregated cost ~$1,035 vs. ~$104 now), and note typical PPV event prices (~$80) and a fan anecdote (a 24-year-old watches PPVs regularly). Tone is promotional/optimistic toward PPV and beneficial for fans, sport, and fighters.

Questions this video answers

"$1,035" (quoted in the transcript).

"$104" (quoted in the transcript).

"$80" (quoted in the transcript).

24 years old.

Pay per view isn't dead. The business is alive and strong. What's happening is cable television, satellite, and streaming is on the rise. Netflix stock is higher than it's ever been, and they're killing it. But destination TV is live sports. So these streaming services are realizing they all need live sports. So the battle is on for everybody to get what they're going to get. I think the pay per view is still a good business of live, but for our fans. Now, instead of paying, like, $1,035 to be a UFC fan and get all the content now, like $104 to be a UFC fan.
My son gets an $80 pay per view, sometimes twice in a month. He watches every single UFC pay per view religiously, and he's 24 years old. He's not exactly hemorrhaging cash. And this is the greatest thing to happen to the fans ever. This was the biggest, best move for the fans.
It's great for the sport, it's great for the fans, and it's definitely good for the fighters.