Kristen Holmes: Modern Society's Biggest Sleep Problem REVEALED | TUH #125

Sleep regularity was a bigger predictor of all cause mortality than sleep duration. Folks who perceived their day as really challenging actually had better night sleep the prior night. People who perceive stret are going to have lower stress.

Wow, I love that.

But they didn't.

Oh, they didn't.

Circadian misalignment, in my view, is the biggest problem in modern society.

I did a sleep challenge a few months ago with whoop. What was astounding to me was that most people actually had no sleep routine at all. Big data combined with artificial intelligence is going to absolutely lead the charge.

We're getting so close to not having to guess. When we take this back to, like, our original conversation with my athletes, like, I didn't want to have to guess, right? I just wanted to be able to keep them healthy. I wanted them to be able to thrive. If we want to manage load over the course of the season and keep athletes healthy, like, you need that data.

For someone that is genuinely interested in optimizing their health, where do they start? Kind of actionable steps could they take?

If we really want to optimize our health, the place to start is.

Hey, guys, welcome back to the Ultimate Human podcast. I'm your host, human biologist Gary Brecker, where we go down the road of everything. Anti aging, longevity, biohacking, and everything in between. And as you know, we have a very, very special guest on today, Kristen, who is the global head of human performance and science at whoop. And I am a huge fan of Whoop and Neil. Before the podcast started, when you, when you, when you got to the house, I was telling the team, I'm, I'm so excited because we have very different but very similar backgrounds. Big data backgrounds. I come from a big data background, so I have, like a ton of questions for you. And it's also the first time I'm showing off my illustrious Colorado beard.

It's working for you.

It's working for me. My family sort of split over it. My daughter's like, no, dad, you got to shave it. My son has a beard, so he's like, I like it. So we're, we're going to run it for this podcast. But, Kristen, I'm so excited to have you on the podcast today. Thank you for taking the time to come here.

Thank you for having me.

You know, when I say my background is in big data, you know, I was a mortality expert or researcher for, for large life insurance, and we, we used big data to very accurately predict life expectancy trends. I mean, to the point where large life Insurance companies were willing to put tens or even hundreds of millions of dollars in risk on somebody's life based on the modeling that we did. And what I find fascinating about your background, this, besides the fact that you're an amazingly accomplished athlete, incredibly accomplished coach and a brilliant scientist, is that I was watching some podcasts that you were on before and, and you were talking about your career in coaching and how everything that you were doing on the field and everything that you were doing to prepare these athletes for the game had nothing to do with how they were going to show up the next morning. Yeah. And it was kind of maybe that realization, right, that we're exercising these athletes and we're training em, we're strength training them, and we're training for different positions and we've gotten really good at speed and agility and timing and strength and coordination, but it had no predictability to how that athlete was gonna show up the next day. So can you talk to us a little bit about that, that journey?

Yeah, it was definitely like the epiphany, you know, when we started, you know, having lots of different types of technology that we could measure, you know, what was happening, the adaptation during a training session. You know, and really I was in an Ivy League school, we only had the athletes for, at Princeton, we only had the athletes for a couple hours. And I think we just over indexed on what those two hours were actually doing to the athletes. And you know, we had internal load, we had external load, we had, you know, subjective markers. Right. So we were really, I think, covering our bases in terms of all the things that we could, you know, quantified during a training session. But yeah, when they showed up the next day, what we did in the training session actually didn't predict their readiness next day. And so it, the challenge with that is, you know, it's, it's hard to plan practices, it's hard to understand, it's hard to individualize training. Right. When you know, how you are going to respond to a training session, for example, is going to be very different for me. So, you know, we started and this is, you know, 15, 16 years ago. We're like, all right, you know, it's not just the two hours of the training. It is the other 22 hours of the day that are having more of an impact. Let's start to unpack those 22 hours. And that's when we started to go really deep into sleep, sleep pattern, sleep architecture, sleep timing. We started looking at, you know, macronutrient intake. Um, we got a little Bit more robust technology to, to look at actually what the athletes were burning during a training session. First beat technology, you probably are familiar with it. And you know, we looked at hydration and we started building these models and, and actually built a technology and some algorithms to be able to understand hydration levels, understand caloric intake, understand sleep patterns, and really try to develop a model around readiness that could account for the 24 hour period. Wow.

I mean that's, that's like way ahead of your time. I mean let's, you still won 12 league titles in 13 seasons. So I mean something was working, whatever you were doing. But I would imagine that early in some of those league championships, you weren't really down the, deep down the rabbit hole in those other 23 hours.

No, no, we, we absolutely weren't. And you know, we knew that we're leaving something on the table. And I think that's where, you know, as a, as a coach, you know, I, I didn't want to leave anything on the table and I really wanted to help my athletes optimize their potential on the field and off the field. And I felt a lot of my responsibility as a coach was to educate them, right, to help them understand what are the factors that are going to impact your attentional capacity, your energy production, your motivation. Like I, you know, I wanted them to learn not just, you know, win championships and be a sensational faculty player. Of course it's more than that, right. It's really providing a performance education over the course of the four years that helped them understand exactly how it is they need to apply their effort so they can take that education and then have it with them for the rest of their lives.

And you know, you know, you even talked about how you would apply some of these metrics during a game. Like to see, you know, when should I be taking athletes off the field like so that we always have fresh legs. And I've heard you talk about how we never got late into the game or deep into a game, you know, the last quarter of a game and, and lost because of fatigue, which, you know, you see this happen in than fights and boxing and, and we see it happen in every, every sport, you know, sort of, oh, you know, over utilizing that athlete.

Right.

During their performance time and not knowing, hey, when do I back off of them? Give them a chance to recover in real time and then put them back out on the field. And I'd love to talk a little bit about that. And then I want to go deep down the rabbit hole on some of the Side.

Yeah. And I mean, it's, you know, it's really. I think having. And this is what Whoop has done so brilliantly is, you know, understanding capacity going into a match. Right. So lots of factors are going to influence my cap. My. How capable I am today to be able to, you know, handle the demands of a. Of a match. So you've got kind of that baseline readiness level. So measuring and quantifying that is kind of table stakes at this point, Right. You know, for the most part, we have access to that information if we need it. I think where we could go, I think to the next level. And I think a lot actually what we were experimenting with is looking at things like Epoch, for example, excess post oxygen consumption to understand, you know, when do I get to that place where if I keep going, I'm going to have. My quality is going to begin to diminish.

Right.

And what you need to do is you need to watch the data in real time to understand when they start to reach that threshold, pull them off, let them regroup.

So how are you measuring that threshold? I mean, and for those people that don't know what Epoch is, can we just get a little explanation of what he.

Yeah, so just, it's. It's basically when you are finished an effort, basically how much oxygen you can consume most.

Not VO2 max.

Not VO2 max. Right? So this is a little bit different. And when you get to a point where your quality will just diminish, right. You're gonna basically adapt to a lower level of functioning when you get to a point where you are asking, where your body can no longer meet the demands, right? And that's where, you know, fatigue starts to set in. You can't run as fast, you can't. Your decisions start to wane. You know, your body starts to not shut down, but it just is not operating as efficiently, right? So, you know, in the first quarter of a game versus the fourth quarter, you know, there's a difference, right, in quality. But I think that's really what I was trying to tap is how do we maintain a really high level of quality quality over the course of the game. It doesn't mean we're always going to win, right. If a team is more talented than we are. But I really was interested in putting ourselves in a position where we were never losing games. We should, we should win, right? Number one. And I didn't want to lose because of fatigue, right? So that's really what I was trying to solve with this 247 picture and with the technology that we were using to understand how athletes were adapting in the moment to the load that was happening.

And how were you doing that in real time back then?

So we had a computer that basically was looking at training effect. So, you know, real time on the sideline.

Okay.

And we were monitoring epoch heart rate, heart rate variability, everything.

But how was there something on the chest trap?

And we had blue. Yeah, we had four Bluetooth hubs that were surrounding the field.

And they would let you do this. I mean, you just didn't say anything.

I just went to my board and I was like, hey, I want to get. This technology is going to help keep us healthy and safe. But really in. That's, that's really what I was.

Amazing. I'm such a huge fan of that. Right.

Well, we were just, you know, I, I love, you know, I mean, you know, this, of course, yeah, it was about a competitive advantage, but, you know, I wanted to keep my athletes healthy and safe. Right. We know that availability is going to predict 80% of team outcomes. Right. Just literally how available are you to train and compete? And you know, to me this was a way that we could understand, you know, how athletes cope with load. We could understand, you know, really how to just keep them safe over the course of the season.

Yeah.

So I think for me it was just part of the job.

Yeah, I think it's a very nouveau turn to start talking about readiness. Like, you know, I was an amateur triathlete, you know, years ago, so I never was at a professional level. But my judgment of whether or not I was ready was just basically how I felt. Yeah, you know, how did I feel climbing on the bike? How did I feel when I started out a run? And sometimes it was predictive, but really often I was, I was shocked by how unprepared I was. And you know, now that I've been deep down the rabbit hole of data, I think if you were to distill all of superhuman performance down to a single metric, in terms of its impact, I mean, would you agree that that would be sleep? Or would you say it's a combination of.

So I think it's probably, you know, Windrid et al just published a paper in January of 2024 that basically looked at all the different markers of sleep. And what they found is that sleep regularity was a bigger predictor of all cause mortality than sleep duration. Now, it doesn't mean that time in bed doesn't matter. It does. But sleep regularity I think might actually trump how much time you're Spending in bed. Now you need to get.

When you say regularity, you mean same time going to bed, same sleep routine?

Yeah. So onset and offset. So if you think about your sleep when you go to bed and when you wake up and you want to make that as consistent as possible.

Wow.

And this is. You know, I've been tracking this for a long time on Whoop. And, you know, a paper came out in 2017 by Andrew Phillips, who was at Harvard and did a study with Harvard students. And what he saw, looking at, you know, he had their kind of their. Their daily sleep habits, you know, prior to the study and then during the study. And, and basically what. What he saw is that the one thing that predicted GPA was, was sleep wake regularity.

No way.

Yeah.

It predicted gpa.

It predicted gpa.

Wow.

Yeah.

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So, you know, I started because I, at the time, I was working with a lot of athletes. You know, this is when Whoop was deep into NC2A and professional teams. And so I was tracking all sorts of data. And after I read this paper, I started manually tracking kind of onset and offset to see what I could find in the data.

Right.

And sure enough, you know, sleep regularity kept popping up.

I mean, I've seen it being predictive.

Yeah. And then so we started just basically running some experiments, so some perspective research, like just seeing, you know, trying to run some interventions to kind of see and, you know, in more experimental kind of format to see, you know, what is the role of sleep, wake timing, you know, in terms of resilience of some of these other psychological markers and you know, does it actually predict physi, you know, in any of these physiological markers? And sure enough, yes to both those things.

Really?

Yes.

So, so if I was going to develop a good sleep routine, good, what I call good sleep hygiene, not in terms of being clean, but just hygiene in terms of your routine. It's amazing how I did a sleep challenge a few months ago with, with whoop.

Yeah.

And we had thousands of people that participated in it. And what was astounding to me was that when I would get people on these zoom groups and we would open up a dialogue of questions, most people actually had no kind of consciousness about sleep. No, no, no sleep routine at all. And if I asked them about exercise, they had a routine about getting their kids to school. They had a routine. Nutrition dialed in, nutrition dialed in. Like their, their, their job, they had a routine for work. They. I'm, I'm like, what's your sleep routine? I'm like, well, I go to bed and I'm like, well, what time do you go to bed? Well, when I'm tired. When, yeah, it's the end of the day or the night, it's an afterthought. And it, it was astounding to me the paucity of, of realization that people had about the importance of sleep. And so we just did something very basic and you know, we, we got a baseline and a couple thousand people and we ran this sleep challenge. It was a three day sleep challenge and we did simple things like, okay, we're going to develop a routine, um, not eating two hours before bedtime, cooling the temperature of the room down, darkening the room. Taught him a breathwork technique, you know, to do while they were in bed, no screen time in bed. The things that I knew that everybody could do without spending any money or buying any other fancy equipment other than the WHOOP to track it. And what was pretty interesting was we saw again, anecdotal in this big group, but about an 18% increase in their sleep score, which obviously led to improved, you know, recovery and strain. Reduce strain, improve recovery. And because we just brought their level of consciousness about sleep, you know, to, to the forefront.

Yeah.

And it's interesting because I, you know, I open up our. We still, I'm still in this whoop group and. But my sleep score gets uploaded in there every day.

So I'm like.

So now I'm like stressed about sleep because I'm like, heck, it's my Group. So if my sleep score is crap, you know, then people are going to be like, oh, you said Charlotte. So I do make sure that I go to sleep, you know, routinely at the same time. But the one thing that we were not tracking was the, the routine. Like bed at 10pm or bed nine. Yeah, the consistency, the consistency. So what you're saying is that is as if not maybe the. One of the most important factors for people to try to control.

I think it's the biggest rock.

That's a big statement.

Yeah. And I say that because I think when we consider the circadian system and when you think about the circadian system, there isn't a cell tissue or organ that it doesn't touch. So when you're. It's the regulator. And so when you think about human health and functioning, and if you're not thinking about circadian rhythms kind of more broadly and certainly thinking about your sleep wake timing, you're just kind of missing a big piece of the puzzle. And I think we think about all these other things, Right. And all those other things are important and we need to do them. But when our foundation is unstable, we're just kind of layering inefficiency on top of inefficiency. So if we really want to optimize our health or if we just want to fix our health, the place to start is circadian alignment. Circadian misalignment, in my view is the biggest problem in modern society is we're.

Fighting the natural cycle.

Yeah. I mean, we have access to artificial light 24,7. We have access to food 24,7.

And temperature regulation. Yeah, everything.

Yeah. I mean, we just. Yeah. We're in like climate controlled environments all the time. Right. So we just, we haven't adapted to blue light after the sun sets, for example. Right, right. We haven't adapted to eating, you know, huge meals after the sun goes down, like right before we go to bed. So a lot of these things, you know, we're just, we're kind of fighting our internal preferences. Right. Every, like all of the clocks in our body want to do things at certain times.

Right.

And when we bypass those internal preferences, we cause a lot of miscommunication, regulation. Right. You know, the cells don't communicate as effectively. Right. And we know that cellular miscommunication is the basis for aging and disease.

You know, interestingly, I saw there was a sleep physician, I forget his name, he's got the long blonde hair, but he was on Huberman.

Oh, Matthew Walker. Dr. Matthew Walker. Yeah.

Amazing. One of the statistics that he. He put forward, and I don't want to misquote it, so I'm going to paraphrase it, which was astounding to me. Was about daylight savings time and about the increase in cardiovascular disease events.

Events. And stroke. Yeah.

In. And the decreasing. The concomitant decrease in cardiovascular events. So when we lost an hour of sleep.

Yeah.

There was a corresponding spike repeatedly in. In cardiovascular events. And when we actually gained an hour of sleep. Paraphrase it. Which was astounding to me. Was about daylight savings time and about the increase in cardiovascular disease events.

Events.

And stroke.

Yeah.

In. And the decreasing. The concomitant decrease in cardiovascular events. So when we lost an hour of slee sleep.

Yeah.

There was a corresponding spike repeatedly in. In cardiovascular events. And when we actually gained an hour of sleep, there was a corresponding decrease. And. And this happened over and over and over on the daylight savings times, you know, there was a corresponding decrease and. And this happened over and over and over on the daylight savings times you know, each year. And I mean, that just kind of shocked me.

Yeah. That when people are vulnerable already.

Right. Sleep is just each year. And I mean, that just kind of shocked me.

Gonna throw you over the edge. Right?

Yeah, you're right on that edge.

And sleep regularity. Right. Like miss time sleep or, you know, changes in your typical sleep, wake time, just really throw your system for a loop.

And I think that that's becoming so much more, you know, mainstream and in vogue for people to really pay attention to their sleep. You know, I know Brian Johnson talks about it being your, you know, superpower, the biggest superpower that he's discovered in his journey with blueprint.

Yeah.

And. And I. I'm a big believer in that. I mean, a few years ago, I stopped. I started scheduling all of my meetings and travel around sleep and exercise.

Nice.

And what a dramatic difference it has made in my psyche.

Yeah.

Just. I don't know how to. How to sort of paraphrase it, but just like my level of happiness and contentness and the readiness I have for meetings and preparedness for. For podcasts, I mean, that's why I put the podcast here in my home.

And just what you're talking about is circadian alignment.

Yeah.

You know, so when you look at, you know, the consequences of circadian misalignment, it's, you know, it's increases in cancer risk, it's cardiovascular disease, it's diabetes, it's obesity, mood disorders, psychiatry, psychiatric disorders. Right. Like, there is not a mental health issue that circadian disruption doesn't touch. 100% of mental health issues will have some sort of circadian disruption, no question.

And I think it's. Sleep is just always the thing that we sacrifice.

Right.

It's the easiest thing to forego.

Right.

So you know, we, we didn't have time to finish a project, so we stay up late at night and we go to bed and then we still have to get to work in the morning or we just decide that we'd rather, you know, we're going to a destination. We want to have a whole day when we get there. So we're just going to take the really, really, really early flight, you know, and so now we're getting up at 3 in the morning to make a 5:30 flight. And so it's, it's always the thing that I think we push around in our life, right. And I think it should be the thing that is the state constant. Yeah, the constant. I couldn't, couldn't agree with you more. You know, we had a really interesting conversation here in the unit before the podcast about some of the, the psychiatric impacts on, on performance. And you have a PhD in psychology and I think it's a really interesting approach to take psychology and apply it to physical performance. Because the way the modern medicine, in my opinion looks at the human body is that this is completely separate from this. Right. Like somehow there's no connection here at the neck. We treat psychiatric disorders not as gut issues, we don't treat gut issues as psychiatric issues. And so we had a really interesting discussion about the psychiatric impact of thought and perceived stress on, on performance. Could you give us a little.

Yeah, yeah. So I'm a psychophysiologist, so I started kind of physiology and, and expanded into psychology really because of, you know, so a psychophysiologist, basically, you know, as a psychologist I look at, you know, psychological processes and basically the interrelationships between your psychological processes and physiological responses and vice versa. So understanding kind of this connection in my view is so critical. Right. When you have studies that just look at the physiology, but we don't know how someone, or just the psychology, we don't know how someone slept their sleep patterns. Like we're just missing a piece of the puzzle. Same sort of thing. If we're looking at some of these physiological process but don't have any of any psychological context in terms of their psychological functioning, again, we're probably missing a piece of the puzzle. So, you know, from my perspective, you know, merging these two domains is so essential and that's really where wearable Technology has enabled us to basically run these psychological kind of experiments or, you know, include psychological measures while collecting all of this physiological data. So we run a. We ran a huge study looking at, you know, blood pressure, stress and sleep. And, you know, in that. In the survey, we asked folks their perceptions of their day to the degree that they thought their day was threatening versus challenging. So we asked them at the end of the day, we also asked them lots of sleep anxiety questions. Threatening? Yeah. Was your day threatening? You know, like. Yeah. And. And what we saw was. Was really interesting. So folks who perceived their day is really challenging actually had lower blood pressure as measured by our stress monitor, which is not surprising, and had better night sleep the prior night. So I think what that tapped was feelings of self efficacy. So feeling like you have the skills and resources to tackle tomorrow are gonna help you sleep better. Your preparedness kind of going into the day is gonna help you sleep better. Right. So. So all of these feelings of challenge. But what was really interesting is, is we. Our hypothesis was that people who perceive stretch challenge are gonna have lower stress.

Wow. I love that. I always.

But they didn't.

Oh, they didn't.

So see, I always say, if.

If your morning's hard, your day will be easy.

So on our stress monitor, which is a scale of 0 to 3, and it's taking in heart rate and heart variability continuously, they registered if you perceive the day as challenging.

Yeah.

Okay. You're prepared. You actually register higher on the stress scale.

Wow. Because you feel prepared for the stress.

Tackle tomorrow are going to help you sleep better. Your preparedness kind of going into the day is going to help you sleep better. Right. So all of these feelings of challenge. But what was really interesting is we. Our hypothesis was that people who perceive stretch challenge are going to have lower stress.

Wow. I love that.

I think you're just mobilizing energy, like you're excited about your day. And this goes back, I think, to the thesis that stress is not bad. Right. Stress is a gift. Right. It gives us energy.

Well, Hermesis is that you stress the body. It proves by strength it's adaptive.

Right. But. And then conversely, when people perceive their day as threatening, so at the end of the day, they perceived as threatening, actually their prior night sleep was worse. Okay. So they kind of knew going into the day that they were not excited about it and that somehow affect their sleep. And on the stress monitor, their stress was actually lower, but their blood pressure was higher. Mm. So I think what's happening is almost like this paralysis, but they didn't oh, they didn't. So see, I always say if, if.

Your morning's hard, your day will be easy.

So on our stress monitor, which is a scale of 0 to 3 and it's taking in heart rate and heart variability continuously, they registered if you perceive the day as challenging, okay. You're prepared. You actually. Right. When you perceive something as stressing, we don't move as much, we're not as energized or energetic or, you know, we register higher on the stress scale.

Wow. Because you feel prepared for the stress.

We'Re not using our brain as much or we're not excited as excited about the day.

Right.

So, you know, I think how, you know, what I take from this study is obviously how we frame our day is really important and just understanding, I think the role of self efficacy, like feeling like we have the skills and resources to tackle our day. We've got some element of purpose. Right. I think it taps purpose as well. Like do I have, you know, is tomorrow going to be meaningful? Is it going to be, you know, fulfill my values? Right. And, and that has a real adaptive impact on, on our physiology. So it's pretty, pretty cool to see.

That's very interesting. You know, I, I often think, I.

Think you're just mobilizing energy, like you're excited about your day. And this goes back, I think, to the thesis that stress is not bad. Yeah, right. Stress is a, a gift. Right. It gives us energy.

Well, Hermesis is a, you stress the body. It, yeah.

But. And then conversely, when people perceive their day as threatening, so at the end of the day, they perceived as, you.

Know, as much of a big data person as I am. I also think that there's, you know.

And this was 35,000 people.

Wow, that's a huge sample study. See, here we go back down. You know, you're reinforcing my belief and again in big data. I mean, I think that big data is going to revolutionize modern medicine in a way that in my opinion is going to be catastrophic for modern medicine. And the reason why I say that is that we will no longer be beholden to the randomized clinical trial, the isolated clinical trial that we're extrapolating out to a large population. We're going to have big data on, on human beings in, in real settings where everything, you know, is controlled. You know, we talked about a sleep study, for example.

You know, five people threatening, actually their prior night sleep was worse. Okay. So they kind of knew going into the day that they were not excited about it and that somehow after sleep and on the stress monitor, their stress was actually lower, but their blood pressure was higher. So I think what's happening is almost like this paralysis.

People go into the University of Miami and they sleep on a, you know, a plastic cot and some dude's looking at them through a two way mirror and they got electrodes all over their head and that's supposed to somehow be.

Representative of every single night of their.

Every single night of every sleep. And they're like, you know, REM starts here and you know, deep sleep starts here. But you know, rather than like what whoop can do which is take a giant population people and examine hydration and, and their environment, their sleep and their recovery and their strength in their own natural environment, which is where you know, we're human beings behave in communities. We don't behave in isolation. I don't think that we should be studied in isolation. I don't think that ourselves should be studied in isolation. Sometimes when we do that and we extrapolate out, right.

When we perceive something as stressing, we don't move as much. We're not as energized or energetic or you know, we, we're not using our brain as much or we're not excited, as excited about the day.

Right.

So you know, I think how, you know, what I take from this study is obviously how we frame our day is really important and just understanding, I think the role of self efficacy, like feeling like we have the skills and.

Resources, data from that, it ends up being very detrimental. And what's happened historically, and I talk about this a lot is you know, these 10 year long randomized clinical trial to get, you know, drug or synthetic or pharmaceutical approved sometimes very often have a very, a very narrow hypothesis that you're trying to prove. And if they prove that and then it results in a treatment, you know, a drug, pharmaceutical, chemical, synthetic, what have you, and then we get 10 years more population data and we realize we made a major mistake. But now we're 20 years down the road. Yeah, I think that time frame is being compressed to 30, 60, 90, 120 days now because of things like wearables has the potential to, you know, so, so much data.

Yeah.

What, what are.

So as good as to tackle our day. We've got some element of purpose, Right. I think it taps purpose as well. Like do I have, you know, is tomorrow going to be meaningful? Is it going to be, you know, fulfill my values? Right. And, and that has a real adaptive impact on, on our physiology. So it's pretty exciting, pretty Cool to see.

That's very interesting. You know, I, I often think as big data is, you can also get paralysis. Right. It's like trying to buy a stock and you got 50 different stock charts and eventually just freeze. And I think sometimes when people are approaching wearables, like you can go pretty deep down the rabbit hole and whoop, right? As much as you, yeah, as deep as you want to go, you, you can go. So, you know, as much of a big data person as I am, I also think that there's, you know, for the non professional athlete, you know, for someone that is genuinely interested in, in.

Optimizing their health and this was 35, 000 people.

It was 35, 000. Wow. That's a huge sample study. See? Yeah, here we go back down. You know, you're reinforcing my belief. And again, in big data, I mean, I think that big data is going to revolutionize modern medicine in a way that in my opinion is going to be catastrophic. Like, where do they start? What are the key, like 1, 2, 3 metrics that you should be measuring? And then when they get that data, what kind of actionable steps could they take?

Yeah, I mean, I think the, the metrics that I pay most attention to, sleep consistency, which I talked about, you.

Know, I, I mean I tend to be very consistent with my sleep, but it's one of the things that we didn't actually track.

We see that, you know, after like a few. So the average, so healthy user bias, right? We have the folks who choose to be on whoop usually are like, all right, I want to be healthier, I want to sleep better, I want to understand how to recover, I want to build strain. You know, they're pretty motivated, modern medicine.

And the reason why I say that is that we will no longer be beholden to the randomized clinical trial, the isolated clinical trial that we're extrapolating out to a large pop. We're going to have big data on, on human beings in, in real settings where everything, you know, is controlled. You know, we talked about a sleep study, for example. You know, five people. I want to build strain.

I want to build strain. You know, they're probably pretty motivated, right? So, you know, just understanding that we've got kind of this healthy user bias, which is what I'm going to say, I think, I think that fact makes it, I'm going to say even more profound is that when we look at sleep consistency, the average sleep consistency, which is on a scale of zero to a hundred, right. The more Consistent your sleep, the higher your sleep consistency score. So 100 would be, you know, very consistent sleep onset offset. We take the average of your last four nights compared to today and we give you a percentage. So a hundred percent would be perfect, you know, sleep, wake regularity.

So you went, you went to bed at 10, you got up at 6.

Yep. And you did that for four days straight. Okay. So you'd be have a perfect score. So on our platform, the average going.

Or people go into the University of Miami and they sleep on a, you know, a plastic cotton. Some dude's looking at them through a two way mirror and they got electrodes all over their head. And that's supposed to somehow be representative.

Of every single night of their sleep.

Every single night of every sleep. And they're like, you know, REM starts here and you know, deep sleep consistency.

Of our members is 66%.

Wow.

Which solid D. So a solid D. Right. So to get 85%, you have to have about 45 minutes of sleep wake variability on either end. So these folks are probably at two and a half on average. Our members are probably varying their sleep about two and a half hours in.

Our two and a half hours. You mean in their bedtime, meaning 10pm to 12:30 in the morning. So, so basically here, but you know, rather than like what whoop can do, which is take a giant population of people and examine, you know, they're going.

To bed at nine one night and then waking up eight the next day, and then the next day they go to bed at 11:30, they wake up at 6, you know, so there's a.

Lot of variability and, and their environment, their sleep and their recovery and their strength in their own natural environment, which is where, you know, we're human beings behave in communities, we don't behave in isolation. I don't think that we should be studied in isolation. I don't think that ourselves should be studied in isolation. Sometimes when we do that and we.

Extrapolate out right when you're at that 66%. So and what we see in the healthiest population, okay, so collegiate athletes, 18 years old to 23 after just one hour of sleep wake variability, we see a degradation in heart rate variability and resting heart rate.

Wow.

So you can just imagine as you age, you become way more sensitive. Right.

Wow. Just a single hour, just one hour.

Of variability, we see declines in HRV and increases in resting heart rate.

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So we have a lot more analysis to do across different populations, but I think this gives us a sense of wow. Okay. After an hour, you know, we start to see declines. And we know however the big data.

Is, you can also get paralysis of analysis. Right. It's like trying to buy a stock and you got 50 different stock charts.

And resting heart rate, you know, kind of ladder up to your readiness, just generally just freeze.

And I think sometimes when people are approaching wearables, like you can Go pretty deep down the rabbit hole and whoop. Right. As much as you.

Yeah.

As deep as you want to go, you. You can go. So.

And your overall health. And so sleep wake variability matters. And we've seen, you know, sleep wake. We did a study that looked at basically Covid. So it was the three months prior to Covid. We had all of the baseline data, so all the physiological data. And 20,000 people basically took our survey which assessed their mental health. So basically, right after lockdown, we sent this survey out. Over the course of three months, we're collecting this mental health data. They send it back to us. The one behavior that predicted mental health resilience. Okay. Was sleep wake variability.

Wow. Dude, I am gonna go down the rabbit hole for the non professional athlete, you know, for. Is someone that is genuinely interested in. In optimizing their health. Yeah, sleep. I mean, I knew it was important, but like, you're like blowing me away with this, right?

I think. And then we did a study like.

Where do they start? What are the key, like 1, 2, 3 metrics that you should be measuring?

And with a thousand paratroopers and army Alaska. And this is exploratory study. But again we saw.

And when they get that data, what kind of actionable steps could they take?

Yeah, I mean, I think the. The metrics that I pay most attention to, sleep consistency, sleep wake consistency, bubble up to being predictive of psychological functioning. Workplace resilience.

For those guys to be consistent.

So hard, right? Yeah. But the, the ones that, the more consistent they were, the better workplace resilience, the better they could handle OP tempo. The better, you know, the, the better, the more positive their social networks, more control they felt.

Wow.

And. And then just most recently, this study is, is in, is in review right now, but we looked at four behaviors, four core behaviors. We looked at viewing morning sunlight, which I'm gonna talk about in a second.

Yeah.

Viewing morning sunlight, which we talked about.

You know, I mean, I tend to be very consistent with my sleep, but yeah, it's one of the things that we didn't actually track down to training.

Breath, work and time restricted eating. So the folks who did those see that, you know, after like a few. So the average. So healthies are biased. Right. We have the folks who choose to be on whoop usually are like, all right, I want to be healthier, I want to sleep better, I want to understand how to recover, I want to build strain. You know, they're pretty motivated for behaviors. This was a quasi experiment design. So we had basically the four weeks of the challenge. And we could compare that to the data the four weeks prior. And we also had a match control. And this was 38,000 people. So we had a match control of 38,000 that matched the challenge participants.

Wow.

Basically, we saw that the folks who participated in this challenge and did these four behaviors improve their sleep, wake consistency? And then in turn, I want to build strain. I want to build strain. You know, they're probably pretty motivated. Right. So, you know, just improved statistically meaningful, meaningfully improved their cardiorespiratory fitness and their parasympathetic understanding that we've got kind of this healthy user bias, which is what I'm going to say. I think make, I think that fact makes what I'm going to say even more profound is that when you look at sleep consistency, the average sleep consistent activity by just engaging in these four. Four behaviors.

Yeah. So, so, so let's. What are the four again? I want to make sure it was.

Viewing morning sun C, which is on a scale of 0 to 100. Right. The more consistent your sleep. So we talk about every day. Yeah, okay. Yeah, exactly. So when we talk about sleep and for folks who, you know, are like, all right, I want to improve my sleep, a lot of the sleep industry is going to just say, spend more time in bed. Cold, dark, quiet. Those are all really important. Yes. But in order to really improve your sleep, you need to stabilize when you go to bed and when you wake up. And to do that, you have to tell your body when it needs to release melatonin. Right. Which is going to signal to your body the higher your sleep consistency score. So 100B, you know, very consistent sleep, that it's dark and it's time to be asleep. But to do that, you need to view morning sunlight onset offset. We take the average of your last four nights compared to today and we give you a percentage. So 100% would be perfect. You know, sleep, wake regularity.

So you went, you went to bed at 10, you got up at 6.

Yep. And you.

Yeah, I, I, I'm.

So you gotta set your, set your alarm, you know, at, for a time that you can adhere to. Do that for four days straight. Okay. So you'd be have a perfect score. So on our platform, the average sue get up at that time within 20 minutes, get outside, view the natural light for 5 minutes, 10 minutes. Depending on how cloudy it is, you might need to spend a little bit more time outside. But that is the best way to improve your sleep.

Wow.

And get to that kind of sleep. Regularity, That's.

I mean, that's one of my drugs of choice. You know, I have that right outside. So the sun rises on the east side of, you know, my building.

I mean, your setup here is just. You got the sunset, sunrise, just walk.

Across the other balcony.

The inconsistency of our members is 66%.

Yeah, but. But I love it because, you know, I'll go out there and I'll also just do some horizon gazing. So. Wow.

Which solid D. So a solid D. Right. So to get 85%, you have to have about 45 minutes of sleep, wake variability on either end. So these folks are probably at two and a half on average. Our members are probably varying their sleep. Yeah. You know, vision, which immediately drops your heart rate. It increases your heart rate variability.

You know, drop your heart rate and I'll just do three rounds of 30 breaths. Don't put a lot of stress on myself. I usually just try to expose as much my skin to sunlight. My. Which my neighbors don't like.

They love it.

Yeah. Not fully in the birthday suit, but I, you know, I'm down in my bathing suit now and I'll just go out and I'll sit on the chair. I'll Horizon Gaze, do three rounds of 30 breaths. I'll take in the morning sunlight about.

Two and a half hours. In our.

Two and a half hours. You mean in their bedtime. I'll let that sun kind of warm my skin up. It feels amazing. Usually, you know, at first light, there's no real UV to 12:30 in the morning, so.

So basically.

Or UVB for about the first 45 minutes, you get healthy blue light.

You know, they're going to bed at 9 one night and then waking up 8 the next day. And then the next day they go to bed at 11:30, they wake up at 6. You know, so there's a lot of variability.

I'd like the blue light we get from our screens.

Exactly.

And you know, it really does set my. My day. And, you know, again, I keep shouting out to Huberman, but I was also watching a podcast of his where you actually talked about the importance of taking this light and.

Yes.

And your effect on your sleep that night. And I do notice.

Yep.

When I consistently, you know, viewing sunlight and doing breath work and allowing the sun to hit my skin. And sometimes I'll even go down to the park down here and ground at the same time. You do those. Those few things. I mean, touch the surface of the earth, let the sun hit your skin.

View right when you're at that. 66. So. And what we see in the healthiest population. Okay, so the morning light.

Do a little breath work. Cost you absolutely zero. I just don't think people realize how profound.

I know I'm an impacted and allegiant athletes, 18 years old to 23 after just, I think like that's the message.

Like bottle it up and patent it and then charge it and write it as a prescription.

I know, I know. One hour of sleep wake variability. We see a degradation in heart rate variability and resting heart rate.

Wow.

So you can just imagine as you age, you become way more sensitive. But that's the problem. I think people want a quick fix or they, or they want just take a pill. Like, you know, you, you cannot beat the natural environment.

Right.

You know, like you, you. We need, we need natural light like so desperately. Our body is craving it.

We're photovoltaic beans for sure. I mean, you know, when we look at these red light beds, you know, these fancy red light beds, all they're essentially doing is mimicking the beneficial wavelengths from the sun. I mean they're omitting the uva, uvb, the damaging rays, but they're, they're, they're taking in that photovoltaic energy that our cells need.

Yeah.

And there's an enormous body of evidence that expose. Wow, just a single hour, just one hour of variability. We see declining your skin to sunlight. You know, my, my opinion is that we're not getting enough sun. Not that we're getting too much sun. I mean, you look at the level.

Lines in HRV and increases in resting heart rate.

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I mean, you know, people who are spending time during the day in the natural light are going to sleep better. You know, like, it just has this like virtuous cycle that you.

It's funny, the whole reason why I live in Miami right now is I went to grad school in Chicago and I lived there for six years downtown and Chicago's a great city at that time and just clean, friendly. I lived in South Loop and I love Chicago. I learned to believe in like live music There had a great live music scene but by the middle of the winter everyone had seasonal affective disorder.

Yeah.

Like it's going to be in both my sons and my backpack. It is packed with perfect amino, the same essential amino acids I use every day for up to 99. Protein absorption, clean plant based proteins energizing MCT oil and a powerhouse organic fruit and veggie blend. Everybody was in a bad mood and all everybody wanted to do is just drink beer and eat pizza and stay inside.

Yeah.

You know, and I would. I remember the feeling six years in a row of that first like Indian summer day in the spring where you could actually go outside. You could actually open your windows and you could feel the energy of the whole city change.

Yeah.

Right now I was there when like Jordan and Pippin Rodman were playing for the Bulls. It was a great, it was really a great time in Chicago. But I just remember those, you know, they would have jazz in the park and like the whole city would come alive. But there were three or four months there where absolutely your mood, your emotional state, even, even like your memory, the level of fatigue, you know, you would put on a little bit of weight, you would just be so lethargic at because you wouldn't see this. That will fuel your body at a cellular level. And guess what? It's naturally sweetened with monk fruit for that minimal caloric and glycemic impact. Whether you're hitting the gym, grinding through a busy day, or you just need that nutrient dense boost. This bar is my go to and your new secret weapon. This is not just any kind of protein bar, guys. If I formulate a protein bar, it's going to be made out of sun for months.

Yeah.

And. And so now that I live here, I never feel like that.

Yeah.

You know, just having that easier down here.

But I can say, you know, someone who's lived in Maine and you know, I live in Massachusetts, like my data is better in the winter because.

Better in the winter.

Yeah. I just, I can train harder, I think just because I think like the hot weather reduces your capacity. You know, like I quite push probably as hard. I think that's what's at play. And I definitely sleep a little bit longer in the winter, which we're supposed to. Right. We're supposed to actually adapt to the seasons.

Right.

But that said, I spend as much time outside in the winter as I do in the summer.

So do I. Nutrient dense whole foods. And that's what we accomplished here. And if you're part of my rule bracket Community. You'll also get an exclusive discount. So snag yours now before they're gone. Your body and your future self will thank you. Links to my protein bar and like.

I'm, you know, but so I think that is actually the solution for people who are in, you know, these more northern climates.

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So we have a lot more to, you know, it's, it's. Yeah, it's maybe not as comfortable.

Right.

But I feel again, it's a hormetic stress.

Right?

I mean, yeah, the grandma.

Not to go outside, it's too hot. Not to go outside, it's too cold. Just to lay down, to relax and rest, you know, to eat at the first pang of hunger. I mean, these are collapsing our natural defense mechanisms.

Kids don't need to be buttoned up to the T, you know, like the clothes, you know, like, it's okay to have cold on your skin, you know, for a little bit. Obviously you have to be safe, but, you know, but.

Or heat on your skin.

Or heat on your skin, you know, like. Oh, yeah, those, those. It's your point. Those stressors, I think are really important. Right. Analysis to do across different populations. But I think this gives us a sense of wow, okay, after an hour, you know, we start to see declines. And we know and you know, and we need to give our bodies a chance to adapt to that stress because if we, when we adapt to it, that we grow, we get stronger.

I totally agree. What are some of the exciting, like, inspiring things right now for you?

Resting heart rate, you know, kind of ladder up to your readiness just generally and your overall health. And so sleep wake variability matters. And we've seen, you know, sleep wake.

We do that are going on at whoop or going on with, you know, big data sets. Like, where, where is your energy going right now? Where is your curiosity taking you? With big data.

Yeah. I mean, I really want to help women understand how to have and maintain a healthy period.

Wow, that is massive.

You know, like, I, I just did a study that looked at basically Covid. So it was the three months. You know, it's one of those things where, you know, I, I feel like I've unlocked a lot for myself in, in this area and we are seeing really exciting things in the data. And, you know, I have a daughter and.

How old's your daughter?

She's 16.

Oh, awesome.

Yeah. And it just, yeah, just, you know, prior to Covid, we had all of the baseline data, so all the physiological data. And 20,000 people basically took our survey which assessed their mental health. So basically right after lockdown, we sent this survey out. Over the course of three months, we're collecting this mental health data. They send it back to us. Being around, you know, her and her friends and just kind of seeing like all the confusion and noise that exists around that. And I think too like the desire to have a natural period and not be on hormonal birth control. There's a real change, I think in terms of. It doesn't mean that you're not a feminist. Right. If you're having. The one behavior that predicted mental health resilience was sleep wake variability.

Wow. Dude, I am going to go down the rabbit hole.

Natural period. I think people recognize. Oh, okay. You know, natural period is, is probably the healthier path potentially.

Natural period probably being the operative term hole. Yeah, sleep. I mean, I knew it was important, but like you're like blowing me away.

With this, I think. And then we did a study with a thousand paratroopers in Army Alaska and this is exploratory study, but again we saw and, and, and not for everyone, you know. And I'm not demonizing hormonal birth control at all. I'm just saying that the default shouldn't be, doesn't have to be hormonal control. Right.

Just because it's inconvenient.

Because what happens, it masks symptoms.

Right.

When we take hormonal birth control and you know, and the way that, you know, primary care physicians are like approaching this, I think we need like a whole revamp in that area. So it just in terms of what I'm passionate about, like, you know, I just, I really want sleep, wake up consistency bubble up to being predictive of psychological functioning. Workplace resilience. Control so hard. Right? Yeah. But the ones that, the more consistent they were, the better workplace resilience. The better they could handle off tempo. The better, you know, the, the better, the more positive their social networks, more control. They felt.

Wow.

And, and then just the time I want practitioners to be able to, to have a bit more time to have conversations with young women around what their options are.

Yeah.

You know, and I think that's where technology can step in and really help you understand when you're ovulating, when your fertile window is so you can be smart about when you have sex and when you don't have sex and the type of protection that you, you need so you can maintain a natural period and you can get all the benefits of those fluctuations. And you can see when you might be under fueling or over fueling or, you know, not hydrating enough or over training or under training, you know, that is going to manifest.

Give you that kind of data.

Yeah. Okay, we're getting there. Most recently, this study is, is in, is in review right now. But we looked at four behaviors, four core behaviors. We looked at viewing morning sunlight, which I'm going to talk about in a second.

Yeah.

Viewing morning sunlight, zone 2 training, breath work and time restricted eating. So the folks who did those four behaviors, this was a quasi experimental design. So we had basically the four weeks of the challenge and we could, you know, but so this is what you're saying. This is the promise. This is, this is, I think, helping people understand how to use their period as a signal and then be able to modify their behaviors to keep themselves in the healthiest possible range. To me is the future. And we can, I think, eating all kinds of things. Yeah, I mean, all of these things that I think that when we understand how to apply our effort. Right. And how you respond to certain interventions is going to be different than me. And that's again, I think, the promise of technology. It is me against me. Right. And that's where a lot of these normative values we're talking about, you know, blood panels and hormonal panels and, you know, what is good for, you know, that girl. It might not be good for me.

I totally agree with you.

It's like, compare that to the data the four weeks prior. And we also had a match control. And this was 38,000 people. So we had a match control of 38,000 that matched the challenge participants.

Right. You know, people compare theirs to other people and I'm like, well, you should really develop baseline and start to see what's improving or pence. Wow.

And basically we saw that the folks who participated in this challenge and did these four behaviors improve their sleep, wake consistency and then in turn, or making yours worse? Exactly. And your genetics is going to establish your baseline too. Right. Like, just because I have maybe, you know, my resting heart rate is 50 beats per minute and my doctor is like, oh, God, you're so healthy. But maybe for me, you know, that's just because of genetics. So when I go to the doctor and they're, they say my heartbeat, my resting heart rate is 62. And for me that's 12 beats higher than my baseline.

Right.

That's a problem. But I'll go to the doctor, they'll be like, oh, you're so fit and healthy.

Right. Right.

No. Right. And that's. I think that is another promise of like, just this longitudinal data is that we can understand our own baseline and. And understand what is good for me, not just these reference values that, you know.

Yeah. I have HRVs in the 50s and 60s and perfectly healthy people have. HRV is over a hundred. My son's a pro athlete. His HRV is constantly over 100.

Yeah.

Well into the hundreds.

Yeah.

And improved.

Statistically meaningful. Meaningfully improved their cardiorespiratory fitness and their parasynthetic activity by just engaging in these four. Four behavior.

Yeah.

Yeah. So.

So let's. And my daughter's is. Is a lot lowers. But. But compared to. She's also very healthy. But compared to her baseline, you know, we know what helps it and hurts it. What are the four again, I want.

To make sure it was viewing morning sunlight. Right. So we talk about that every day.

Yeah.

Okay. Yeah, exactly. So when we talk about sleep and for folks who sleep.

Sleep.

Exactly. And you can modify, you know, that's, that's. That's what's so fun is like, you can do. Your behaviors are going to support, you know, your. Your kind of values or not. Right. Like, you're, you know, they're. So I think there's an opportunity, of course, to improve your HRV through your behaviors. There's. Improve.

Is there really ways to. To look at follicular, you know, ovulation and luteal phases of the menstrual cycle and in. In menstruating with the wearable day? Really?

Oh, yeah.

What kind of things are they. What kind of metrics are you tracking?

Yeah. So basically looking at the pulse shape of your heart rate are like, all right, I want to improve my sleep. A lot of the sleep industry is going to just say, spend more time in bed, cold, dark, quiet. Those are all really important. Yes. But in order to really improve your sleep, you need to stabilize when you go to bed and when you wake up. And to do that, you have to tell your body when it needs to release melatonin. Right. Which is going to signal to your body. We can see how the amplitude changes over the course of a cycle. We can tell you if you know, that amplitude is kind of healthy range versus not. We can kind of tell if you're in perimenopause or not. Like, these are things that we're going to be able to model and detect.

That's amazing because, you know, we. We also have the clinic side of our business and on the Clinic side. You know, our, our clinic director is.

A, that it's dark and it's time to be asleep. But to do that you need to view morning sunlight.

Board certified OB GYN. She's a regenerative OBGYN Dr. Sardis. She's amazing. And a lot of times we see that women that have been on birth control for prolonged period of times, one of the things they use in birth control is, yeah, I'm.

So you got to set your, set your alarm, you know, at, for a time that you can adhere to, you.

Know, shbg, the sex hormone binding globulin. And it does exactly what it's.

You get up at that time within 20 minutes, get outside, view the natural light for 5 minutes, 10 minutes. Depending on how cloudy it is, you might need to spend a little bit more time outside, but that is the best way to improve your sleep.

Sounds like it does. It's, it's a protein basically that binds to sex hormones, mainly testosterone. And so what it does is, doesn't throw the level of their hormones off, it throws the ratio of their hormones off.

Oh, interesting.

So free testosterone to testosterone, for example, and, and in men and women, you know, this testosterone level, even in young women, it has an impact on this erythropoietic process of, of the production of new red blood cells. Wow.

And get to that kind of sleep regularity.

That's, I mean, that's one of my drugs of choice. You know, I have that right outside. So the sun rises on the east side of, you know, my. And so we find in the, in the vast majority of these young women that are on birth control, especially if it's SHPG. And I know there are other, other forms, yeah, IUDs and things, but that use this SHPG that their, their testosterone levels seem to plummet. And when their testosterone and free test.

Building, I mean, your setup here is just, you got the sunset, sunrise, you.

Just walk across the other balcony. Testosterone levels are so low, they're not producing a lot of red blood cells. They become borderline anemic.

Wow.

But it's, but it's the kind of anemia that hides in plain sight because, you know, red blood cells have a range, but they're down near the bottom of the range. Hemoglobin has a range. You know, the fluid in the red blood cell has a range, but they're down near the bottom of the range. And so when you have, you're in the lowest percentile for RBCs, then you're in the lowest percentile for but, but I love it because, you know, I'll go out there and I'll also just do some horizon gazing so. Or hemoglobin. And these girls are just wiped out.

Wow.

They're exhausting.

Right.

And they never.

Yeah. You know, vision, which immediately drops your heart rate. It increases your heart rate variability. You know, that's your heart rate.

And I'll just do three rounds of 30 breaths, tie it back to the birth control. But when you look at a blood panel, you're like, you know, how many oxygen in broad. You know, crazy. And as they come off that, as that protein unbinds and.

Yeah.

And their levels return to normal. Like they're. Don't put a lot of stress on myself. I usually just try to expose as much my skin to sunlight. My energy goes back through the roof. So it's what's really exciting to me is that you know, using a wearable to reliably time their menstrual cycle. So like you said, they can, they can have safer times to have intercourse.

You can just understand what is normal fluctuation. Right. Like what is abnormal fluctuation.

Maybe I know why I just don't.

Feel my cycle length really good right now.

You know.

Yeah. Okay.

It's cuckoo time. You know, if my neighbors don't like, they love it. Yeah. Not fully in the birthday suit, but. And, but I mean it just, I think it's, you know, I'm down in my bathing suit now and I'll just go out and I'll sit on the chair. I'll horizon gaze. This is what again is so exciting to me. And when you can apply it to a mass population, especially a population that is in their own environment. And I think this is the downfall, the pitfall of a lot of clinical studies that have good intentions. But you take people out of their normal path, do three rounds of 30 breaths. I'll take in the morning sunlight. I'll let that sun kind of warm my skin up. It feels amazing. Usually, you know, first light, there's no real UVFIC environment and assume that they behave the same way when you put them back in. Or you take a cell out of the body and study it in isolation. You assume it's going to behave the same when you put it back in the body. And I think nothing could be further from the truth. Yeah, I think big data combined with artificial intelligence is, is, is going to absolutely lead. Lead the charge.

It's just gonna, it's just gonna cut down on the guesswork. You know, like there's no need. We're getting so close to not having.

To guess or UVB for about the first 45 minutes. You get get healthy blue light. Not like the blue light we get from our screens.

Exactly.

And you know, it really does. Yes.

You know, and that's what like when we take this back to like our original conversation with my athletes, like I was just, I didn't want to have to guess. Right. I just wanted to be able to keep them healthy. I wanted to keep them safe. I wanted to, you know, just be able to, you know, just I wanted them to be able to thrive. Right. And, and a lot of this set.

My, my day and you know, again I keep shouting out to Huberman, but I was also watching a podcast of his where you actually talked about the importance of taking in this light and, and your effect on your sleep that night.

And I do notice stuff that we, that you know, frankly are. Is really noisy. You know, just this menstrual cycle. How do we actually, you know, train? Like do we need zone two versus zone five or you know, can women do zone two? You know, like there's so much of this stuff out there that I, I can't wait to answer a lot of these questions and we're not far from being able to do that. You know.

I'm excited to offer you free access to my premium membership, the Rule breakers as.

Yep.

When I consistently, you know, viewing sunlight and doing breath work and allowing Sunday the Rule Brca, you'll be able to join me for monthly Q and A sessions, VIP access to all the challenges I host and advanced access to my most exciting exclusive content. To get your free 30 day trial of Rule BRCAS, head over to join Rule brcas.com that's join RuleBreakas.com right now. Now let's get back to the ultimate human podcast. Does it, does it surprise you that I, I work with a lot of professional athletes in, in the NFL. I also sit on the board of the NFL Alumni Association Athletica. I work with a lot of professional fighters. It's pretty astounding to me how many athletes and even athletic teams are rel. Just pure talent. Right. Athletic ability and you know, okay, when you're 19, 20, 21, 22, you can just. Pure talent will get you through just about anything. But. And, and you know, they're into nutrition. They've really dialed in training. I think that like strength training and position training and all. I mean they're, yeah, they're really dialed in the training, but the paucity of real Understanding of this type of data or the availability of data. I mean, I think still if you were go to most professional, professional teams and talking about heart rate variability tracking or sleep tracking or you know, readiness, recovery, strain, any of these metrics that were so easily available.

Yeah.

That could, I mean, you're way ahead of your time. What you were doing.

Yeah.

Coaching at Princeton that you haven't even done for what, a decade.

Yeah.

They're not doing now.

No, no. They're leaving so much on the table.

So much on the table.

You know, and I, I'm insane. So many high performance environments, you know, just have been over the course of the years. Yeah. There's so much we could be doing and a lot of the barriers, frankly just are around trust. You know, the athletes don't trust the performance science team, you know, that to handle the data and to model the data. And it's such a shame.

Yeah.

Because I.

It's very individualized too.

Like some of them, they'll have their own team.

One guy. Yeah.

But, but that's where, you know, it's like if we want to manage load over the course of a season and keep athletes healthy, like you need that data. Right. And the coach needs to know how many minutes do I play this guy? You know, and some of the teams are doing it, but I guarantee it's not as dialed in as it could be. You could be way players, you know.

Take this into their own hands too. You know, like the ones that are hyper dedicated.

Yeah, yeah.

You know, like you look at somebody like Tom Brady that, you know, really took matters into a lot of control.

Over, you know, in that environment, just given that he was Tom Brady. Right, right. He. He probably had a lot of say over when he practiced, how much he practiced, you know, what his load was going to be that day.

Right.

But I, but I think that that to me is kind of the missing piece in a team environment is really being able to individualize training and have that actually be part of the culture.

Right.

How I responded to yesterday's game is going to be very different from the guy. My right, my left. Right. Based on how I slept, how I ate, you know, just how I'm managing my relationships, you know, there's a whole myriad of factors that are going to influence how I show up today.

Yeah.

Right. And being able to account for that and plan a practice around that to me is like my skin.

And sometimes I'll even go down to the park down here and ground at the same time. You do those, those few things I mean, touch the surface of the earth, let the sun hit your skin, view the morning light, do a little breath work, cost you absolutely zero. I just don't think people realize how profound I know of an impact it is.

And I think, like, that's the mess.

Like, bottle it up and patent it and then charge it and write it as a prescription, you know?

I know, I know. I. The only way to do it, and that's literally what I was doing as a coach. And one of the reasons why we were so successful is it was so individualized and that became part of our culture. Because I think where teams go wrong is, is I think that they, they try to apply one model to all the athletes.

Right.

And that is just not the way physiology and psychology works.

Right.

We're so individual now. You can have cultural norms, you have team values. Like, you have everyone kind of centered around this, like, common mission. But in terms of how you train someone and the individual protocols that each person needs, I'm sorry, it's going to be different. And if you can't create an individual performance plan for each athlete, you're going to leave something on the table.

Yeah, you know, it's, it's interesting. You know, part of our clinical practice is we do genetic testing.

Nice.

And what's becoming really exciting about genetic testing is that, you know, our genes, you know, they say they load the gun, but they don't pull the trigger. Meaning, you know, epigenetics, our environment. Right. It's a set point. So predisposition. Right. But you're not, you know, if you have the Broca gene, you're not guaranteed to get breast cancer. If you have predisposition for, you know, early onset cognitive dysfunction, you're not guaranteed to get Alzheimer's, dementia, or, you know, early, you know, memory loss. You can make behavioral changes and environmental changes that have dramatic impacts on pushing that back or even eliminating it from your life. But it's, it's astounding how. You know, I, I think like in, in early cancer screening, people are like, I just don't want to know. No, actually you do want to know, right? You. You. You want to know as early as possible. So it is as the least disruptive to your life. But yeah, I, I feel like in.

But that's the problem. I think people want a quick fix or they, or they want just take a pill. Like, you know, you, you. You cannot beat the natural environment.

Right.

You know, like you, you. We need, we need natural light.

Like, so general, there's a slow adoption for this type especially.

Yeah.

The pace that Big Data is moving and the, and its pace of, of adoption, like, people like you and I are like, dude, this is big Data. You should be paying attention. How do you, how do you bring it more mainstream? How do you, how do you improve the, the adoption of it? I guess prove the efficacy.

Our body is craving it.

Oh, we're photovoltaic beacons for sure. I mean, you know, when we look at these red light beds, you know, these fancy red light beds, all they're essentially doing is mimicking.

I mean, I, I think, like, I think the, the science is there, you know, in terms of heart rate variability is that's accurate. You know, like, we've got external studies that are becoming more of a validate. Yeah. I mean, I think people are starting to know that, oh, this is a really nice proxy for my overall mental and physical and emotional health resilience profile. Right. Like, I think HRV is a great proxy. Everyone, I think, recognizes heart rate. You know, resting heart rate is also a great proxy. So all these technologies are doing that pretty well. It's like table stakes. It's not, but it's pretty accurate in our sleep, sleep staging, like, all of that is getting better and better and better. You know, our algorithms are getting better. And so I think there's a lot of insight to be derived. And I think to get people over the hump, they have to be just willing to kind of face the truth.

Yeah.

And I think that is the. To your point is the barrier for some folks, they're like, I don't know if I want to know, you know, or I don't know if I'm ready to make changes. And so I think, number one, it's people. All right, I want to make some change. And then, you know, not being intimidated by the data, but being, all right, this is going to be a tool to help me understand if what I'm doing, if the effort I'm putting forward is actually helping. Right, right. And I think that's, that's where we need to get people to. It's just like, hey, it's not about the score per se. It's about understanding if how you're applying your effort is actually working. Right, right. And that's really a lot of research.

You don't really have a, the beneficial wavelengths right from the sun. I mean, they're omitting the uva, uvb, the damaging rays, but they're, they're, they're taking in that photovoltaic energy that our cells Need.

Yeah.

And there's an enormous body of evidence that expose no understanding.

Yeah. I mean, you just, you just don't know if, if like how you're, the effort that you're putting in is if you're actually getting the return.

Right.

Right. You can see your body changing maybe, and, and that's, that's good motivation. But your body can change. For example, I could lose a lot of weight, lose a lot of muscle, and I can look great. But what's my scorecard internally? Right. That's what really matters. Right. So it's getting people to recognize that, okay, whatever's going on on the outside, that's one thing. Okay. And yeah, that's a signal, like your skin health and your hair health, like all of that. Yeah. Your nails and all that matters. But there is a scorecard internally too, that, that we now have insight into.

Getting your skin to sunlight. You know, my, my opinion is that we're not getting enough sun. Not that we're getting too much sun. I mean, you look at the levels of clinical deficiency in vitamin D3. I mean, 50 of the world's population, darker complected populations, African Americans, Latino.

And the things, the behaviors that are going to impact our, in our ability to adapt to external stress are, are things for the most part that we can control. And my research is really about what is that taxonomy? What is the order of operation? How do we move the needle the most.

Right.

You know, and that's where like all the research that we're doing is kind of basically distilling down the physiological and psychological variables that matter the more. When I say physiology, I mean like circadian behaviors, recovery behaviors, training behaviors. Right. I kind of bucket them really loosely on the psychological side. Kind of the core psychological needs, purpose, self efficacy, control, like understanding how these variables.

Yeah.

Move around our internal status and how.

They relate to each other. The psychological aspect and the performance, how.

They play off one another. They're just their inner, their interconnectedness, which.

I think is so exciting about what you do because, you know, having a psychiatry background and then having this big data, I mean, you, you must, I mean, I'd be like a little kid if I was you.

No, it is, we, we try to pre register like so we, we try not to go in and just cherry pick. Right. Like.

Right.

You know, sometimes we're doing just exploratory study. We always call that out if we ever publish any of that type of exploratory research. But we pre register an open science framework. Every study that we do, we Follow the scientific method. Right, right. So and we do, we do retrospective analysis which we pre registered. Well, we're going to look at ice baths. Have some insight around that if you want to. Oh yeah, this is hot off the press.

Please don't stop me from doing the cold plunge because I will chop this podcast off right here because it's my favorite thing.

I know, I know. She's going to like I'm gonna go.

My pulp laundry routine.

Tiny, A tiny bit. A tiny bit. But we could still, we could do the ETA1 analysis. But.

Okay.

Yeah, but I don't even know what. I mean. Mental health issues, clearly. I mean mental health, you know, people who are spending more time during the day in the natural light are going to sleep better. You know, like it just has this like virtuous cycle that you know it's funny.

The whole reason why I live in Miami right now is I went to grad school in Chicago and I lived there for six years. Downtown in Chicago is a great city at that time. And just clean front.

I got thinking about the ice.

Yeah, let's go in, let's go into the ice bath. Because when she got here today I was actually in an ice bath.

You were, you were? Yeah.

I call it my drug of choice. I mean it's just like three minutes and I go in there. I only do it at 50, 51 degrees was what it was today. So I don't believe in the. Colder is better, longer is better. I think there's, there's a place that you can take hormetic stress to the point where you know you're overdoing it.

Yeah.

You know, 90 minutes in a 200 degree sauna is way too much. You know you're baking your brain. I think the really, really cold ice baths for prolonged periods of time can actually take the hormetic stress into a place where it's non beneficial. Oh it is. But, but I'd love to hear what you have to say about.

Yeah. So you know this is not. Oh, I was just talking about pre registration kind of going off. Yeah.

You guys.

Yeah, we, you know, we really, we really try to. So basically what open science framework is and what pre registration is, basically you put your hypotheses out in the world. You say exactly how you're going to analyze the data. You know, you just literally put everything you're going to do out in the world before you even look at the data. Okay. So yeah, so anyway we wanted to.

That's important.

It's important.

So, so you don't have an end destination in mind. And you sort of. Because that's the other thing that I learned, you know, in statistics is, you know, you tell me where you want to go.

We don't care what the result is. We don't care what the result is.

Right.

We're just agnostic. We're looking at the data. We're trying to prove Cash.

That's the best hypothesis. Data. Okay. So moving into posting that bubble about cold punching.

Yeah. So. So ice bath. So this is really interesting. So, you know, I think to. This is a very, very big Lee.

I lived in South Loop and I love Chicago. I learned to believe in, like, live music there. Had a great live music scene, but by the middle of the winter, everyone had seasonal affective disorder.

Yeah. Like data set. Right. There's lots of people on our platform who ice plunge very consistently. So what we.

Everybody was in a bad mood and all everybody wanted to do is just drink beer and eat pizza and stay inside, you know, and I would. I remember the feeling six years in a row of that first is we.

Bucketed the group into high fit and low fitness.

Hmm.

Okay. So folks who are high fit, we just looked at normative values. So we're just, you know, heart variability, resting heart rate, bmi, like all that just basically kind of created. Yeah. And just like a high fit group and a low fit group. And then we looked at the frequency.

Of their ice, like Indian summer day in the spring where you could actually bath.

So what's great on whoop is you basically can record when you start an ice bath and when you ended ice bath.

Right.

So we have these really nice timestamps. So some people forget to stop it.

Right.

Ends up, you know, being like 12 hours. Exactly. So those we had to throw out, obviously, because those aren't. Those are not gonna be accurate. But we could actually go back and tell in the data. We did this for some, but then it got.

Go outside, you could actually open your.

Windows and you could feel too much. We can actually see when it ended because there's very clear responses, physiological responses when you're in the ice bath. Math. But. But anyway, we had this plenty of data in both this high fit and low fit group. And basically what we saw, the fitter.

The energy of the whole city change.

Yeah.

Right. Now I was there when, like Jordan and Pippin Rodman were playing for them.

But you are. The more you ice bath, the less bulls.

It was a great. It was really a great time in Chicago. But I just remember those, you know.

Good it is for your recovery. When you're ice bathing more than three times per week. Really, we see a diminish. We see a decline in your markers of recovery after three days.

Wow.

Ice bath. And your ice bath is more effective on days that you are not exercising. I think going back exercise, of course is a hormetic stressor as well. So you're laying layering on top. Just all the stress that's happening during the day. The stress of your workout, they would.

Have jazz in the park and the whole city would come alive. But there are three or four months there.

The stress of the ice bath, it has a deleterious effect on markers of recovery.

Wow.

So. But for the low fit people, it's only beneficial really. And potentially because they're low fit people are not stressing their body.

Yeah.

As much. So they get big return on markets of recovery from engaging. Very interesting ice bath.

Where. Absolutely. Your mood, your emotional state, even. Even like your memory, the level of fatigue. You know, you would put on a little bit of weight. You would just be so lethargic because you wouldn't see this. Because right Now I'll do three minutes, probably five days a week, some sometimes six days a week. If I'm home. I do three minutes, 50 degrees. And then I, you know, I dry off. I warm my son for months.

Yeah.

And. And so now that I live here, I never feel like that up. I do 10, 12 minutes on the treadmill. And then I always feel like I have an amazing workout after that. I know a nice bath after the workout because I don't want to, I don't want to shut down the normal repair process. But again, I'm not tracking that.

So.

And this is completely anecdotal. This is just how I feel.

Yeah.

And I. And I sort of have this mental thing in my head where, you know, I wake up in the morning and I don't. As I exit my bathroom.

Yeah.

You know, just having that easier down here.

But I can say, you know, someone who's lived in Maine and there's the.

Ice bath and then I come down the hallway to the coffee maker and I make myself doing ice.

Yeah.

Just. Just because I want to do something hard.

I know, I know. It's so good for that.

And it doesn't get easier. Come down to the. But maybe what I'll do is, is start to measure and track these and maybe back off the number of times.

Yeah. But potentially, you know, I'm doing it again. You know, this is. We have quite a bit more to look into the data set or the timing of the ice plunge relative to exercise. We don't ne. You know, I live in Massachusetts. Like my data is better in the winter because I better in the winter. I usually know that. And then we need to dig into sleep as well. But the results, it looks like ice bath regardless of when you do it is sleep promoting which was really neat. Yeah. Because I, you know I would have said yeah, I just, I can train harder I think just because I. I think like the hot weather.

So sleep promoting should be good for recovery, right?

Promoting for recovery. Yeah.

And then. But the fact that the, the more.

Or reduces your capacity, you know, like I quite push probably as hard. I think that's what's at play and.

Decondition people like, like there was an amazing study by took auto Warburg on multi step oxygen therapy. And he basically took deconditioned mainly geriatric patients. And you know, since he couldn't put them on a treadmill and since they obviously weren't going to go outside and most of them have even a hard time walking and what he did was he put him in a sauna and use the sauna to raise their heart rate. And while their heart rate was elevated, he ran high concentrations of oxygen. In the study he did it 50:02.

And I definitely sleep a little bit longer in the winter. Which we're supposed to. Right. We're supposed to actually adapt to the season.

Right. Ambient air is about 21:02 and the amount of improvement in fitness was incredible just from marginal increases in their heart rate and exposure during that time frame to. To oxygen.

Mimics exercise. Yeah.

Mimic exercise.

Yeah.

So I have two elderly parents. My, my father's handicapped from a scuba diving accident. A fully cognitively function, but he has motor coordination issues. He got hit in the rear part of his brain by the prop of a boat. So he's had motor coordination issues for. For 30 years on the left side of his body. And then my mother had dual knee replacements and so she's not highly mobile so I got them a sauna. I do a lot of other stuff. I have most cerebral ice and peptides and, and other things but I got him in a sauna and so four days a week they do 20 minutes in the sauna and I run a nasal cannulus of oxygen in there. The improvement in their mood, emotional state, chattiness, if that's a measure, you know, just, you know my, my dad says mom's memories better. Mom says dad's memory is better. I mean they're, they're a lot more active now. It's just, it was astounding how this little variable made such a noticeable change and love it and so exciting. So, you know, there's, there's hope even for the decondition. But going back to your point of these ice baths for.

But that said, I spend as much time outside in the winter as I do in the summer.

So do I.

Like I'm, you know. But so I think that is actually the solution for people who are in, you know, these more northern climates who, you know, it's, it's. Yeah, it's maybe not as comfortable.

Right. But I feel again, it's a hormetic stress. Right.

Yeah.

Not to go outside, it's too hot. Not to go outside, it's too cold. Just to lay down, to relax and rest, you know, to eat at the first pang of hunger. I mean, these are collapsing our natural defense. Deconditioned or what you were calling the non fit group.

Yeah, I mean it could be a way to, you know, when I think about it as just like a way to kickstart maybe becoming more active.

Right.

Because all of a sudden you're like getting like, woo. Yeah. I mean, you know, kids don't need to be buttoned up to the tea, you know, like the clothes. You know, like it's okay to have cold on your skin, you know, for a little bit. Obviously you have to be safe, but you know, and, and you know, we're seeing it improve, you know, reducing heart rate and increasing heart rate variability, which should in theory increase capacity, which should give you more energy to exercise. And so yeah, it could be a way to jump start, potentially.

This is awesome, Christian. So for my audience that's really interested in this podcast, where can, where can they find out more about you? Yeah, Instagram.

Yeah. So I joined Instagram a few years ago, so I need to write a book.

Have you written a book?

I'm, I have a book deal. I'm writing one right now. Yeah, it's going to be out in May.

Okay. So I'm going to, I'm going to put the release.

Not yet, but I will certainly let you know when. When I'll give you some available. But I appreciate that. Yeah. So yeah. Kristen Holmes, 21, 26 on Instagram.

Okay.

I post it, but.

Or heat on your skin.

Or heat on your skin, you know. Yeah, those, those. It's your point. Those stressors I think are really important right. On LinkedIn. And I don't have like this a big old team or anything. So it's just me.

That's okay. We love organic content.

You know, my audience. Yeah. So I just. Yeah, it's really low budget. Not produced at all.

No budget.

Yeah, no, no budget. But I'm, you know, I really try to get a lot of these insights out there, and, you know, obviously, I'm very passionate about Sir Keaton and, you know, and we need to give our bodies a chance to adapt to that stress, because if we, when we adapt to it, that we grow, we get stronger.

I totally agree. What, what, what are some of the really exciting, like, inspiring things right now for you?

Health and sleep and recovery and training.

Really woke me up. I'm gonna go deep down the rabbit hole. I mean, you really. I knew that circadian health was important. I do get sunlight every morning, but, Yeah. I did not realize that the biggest variable, you know, I don't have alcohol, I don't eat.

Yeah.

You know, within a window.

And those things, of course, you know, like, yeah, caffeine are gonna, you saw my EMF tent. I did.

Next level with the sleep in there.

I, I mean, the amount of modalities in this.

Yeah. That are going on at whoop or going on with, you know, big data sets. Like, where, where is your energy going? Right.

It really is lab. Yeah.

Yeah, it's a lab. But I, I, I, I, I end every podcast the same way by asking all my guests the same. Now, where is your curiosity taking you with, like, big data.

Yeah, I mean, I really want to help women understand how to have and maintain a healthy period.

Question. There's no right or wrong answer to this question. And that is, you know, what does it mean to you to be an ultimate human?

I think just being able to wake up and live my values with joy and energy.

Wow. Live my values. That is a. Live my values. That's a really good one. I might steal that one. I like that. Well, thank you for coming, Chris, and I'm definitely going to have you back. I mean, your journey. Wow, that is massive.

You know, like, I, I just is.

One that's kind of ongoing. So, you know, I'd, I'd love to see where you are six months from today, ten months from today, because it really is exciting what big data can bring to us, and to have your background as a professional athlete, as a coach, you know, as, you know, with a, With a doctorate in psychiatry now, looking at the data in ways that.

Are going to, you know, it's one of those things where, you know, I, I feel like I've unlocked a lot for myself.

Practically be applied to human beings. I can't wait to continue to follow your journey.

I appreciate that.

Thanks for having me.

Thanks for having me.

Thanks for being here.

Thanks for having me. Thanks, Gary.

All right, guys. And that is just science self in.

In this area. And we are seeing really exciting things in the data. And, you know, I have a daughter and.

How old's your daughter?

She's 16.

Oh, awesome.

Yeah. And it just. Yeah, just, you know, being around, you know, her and her friends and just kind of seeing, like, all the confusion and noise that exists around that and, And I think too, like, the desire to, you know, have a natural period and not be on hormonal birth control. Like, you know, there's like a real change, I think, in terms of. It doesn't mean that you're not a feminist. Right. If you're having a natural period, I think people recognize. Oh, okay. You know, natural period is. Is probably the healthier path, potentially.

Natural period probably being the operative term there.

And, and not for everyone, you know, And I'm not demonizing hormonal birth control at all. I'm just saying that the default shouldn't be. Doesn't have to be hormonal control. Right.

Just because it's inconvenient.

Because what happens, it masks symptoms.

Right.

When we take hormonal birth control and, you know, in. In the way that. That, you know, primary care physicians are like, approaching this, I think we need, like a whole revamp in that area. So it just. In terms of what I'm passionate about, like, you know, I just, I really want the time. I want practitioners to be able to have a bit more time to have conversations with young women around what their options are.

Yeah.

You know, and I think that's where technology can step in and really help. Help you understand when you're ovulating, when your fertile window is so you can be smart about when you have sex and when you don't have sex and the type of protection that you. You need so you can maintain a natural period and you can get all the benefits of those fluctuations. And you can see when you might be under fueling or over fueling or, you know, not hydrating enough or over training or under training, you know, that is going to manifest.

Give you that kind of data.

Yeah, I mean, we're getting there, you know, but. So this is what you're saying. This is the promise. This is. This is, I think, helping people understand how to use their period as a signal and then be able to modify Their behaviors to keep themselves in the healthiest possible range to me is the future. And we can, I think.

All kinds of things.

Yeah. I mean, all of these things that. I think that when we understand how to apply our effort. Right. And how you respond to certain interventions is going to be different than me. And that's, again, I think, the promise of technology. It is me against me. Me. Right, right. And. And that's where a lot of these normative values we're talking about, you know, blood panels and hormonal panels and, you know, what is good for, you know, that girl. It might not be good for me.

I totally agree with you. It's like. It's like hrv, Right. You know, people compare theirs to other people, and I'm like, well, you should really develop a baseline and start to see what's improving or. Or. Or making yours or worse.

Exactly. And. And your genetics is going to establish your baseline too. Right. Like, just because I have maybe, you know, my resting heart rate is 50 beats per minute, and my doctor is like, oh, God, you're so healthy. But maybe for me, you know, that's just because of genetics. So when I go to the doctor and they're missing my heartbeat, my resting heart rate is 62. And for me, that's 12 beats higher than my baseline. That's a problem. But I'll go to the doctor, they'll be like, oh, you're so fit and healthy.

Right. Right.

No. Right. And that's. I think that is another promise of like, just this longitudinal data is that we can understand our own baseline and understand what is good for me, not just these reference values that, you know.

Yeah. In the 50s and 60s and perfectly healthy people have. HRV is over 100. My son's a pro athlete. His HRV is constantly over 100.

Yeah.

Well into the hundreds.

Yeah.

And. And my daughter's is. Is a lot lower. But compared to. She's also very healthy. But compared to her baseline, you know, we know what helps it and hurts it. Sleeps. Sleeps.

Exactly. And you can modify, you know, that's. That's what's so fun is like, you can do. Your behaviors are going to support, you know, your. Your kind of values or not. Right. Like, you're, you know, they're. So I think there's an opportunity, of course, to improve your HRV through your behaviors. There's.

Improve. Is there really ways to. To look at follicular, you know, ovulation and luteal phases of the menstrual cycle and, And. And menstruating women very clear with a wearable day. Really?

Oh yeah.

What, what kind of things are they? What, what kind of metrics are you tracking?

Yeah, so basically looking at, you know, the, the pulse shape of, of your heart rate, we can see how the amplitude changes over the course of a cycle. We can tell you if, you know, that amplitude is kind of healthy range versus not. We can kind of tell if you're in perimenopause or not. Like, you know, these are things that we're going to be able to model and detect.

That's amazing because, you know, we, we also have the clinic side of our, our business and on the clinic side, you know, our, our clinic director is a board certified OBGYN. She's a regenerative gyn Dr. Sardis. She's amazing. And a lot of times we see that women that have been on birth control for prolonged period of times, one of the things they use in birth control is, you know, shbg, the sex hormone binding globule. And it does exactly what it sounds like it does. It's, it's a protein basically that binds to sex hormones mainly testost. And so what it does is, doesn't throw the level of their hormones off, it throws the ratio of their hormones off.

Oh, interesting.

So free testosterone to testosterone for example, and, and in men and women, you know, this testosterone level, even in young women, it has an impact on this erythropoietic process of, of the production of new red blood cells. And so we find in the, in the vast majority of these young women that are on birth control, especially if it's SHBG and I know there are other, other forms, yeah, IUDs and things, but that use this SHPG that their, their testosterone levels seem to plummet. And when their testosterone and free testosterone levels are so low they're not producing a lot of red blood cells, they become borderline anemic.

Wow.

But it's, but it's the kind of anemia that hides in plain sight because you know, red blood cells have a range but they're down near the bottom of the range. Hemoglobin has a range. You know, the fluid in the red blood cell has a range range, but they're down near the bottom of the range. And so when you have, you're in the lowest percentile for RBCs, then you're in the lowest percentile for hemoglobin. And these girls are just wiped out.

Wow.

They're exhausting. And they never tie it back to the birth control. But when you look at a blood panel, you're like, you don't have any oxygen in blood. You know?

Crazy.

And as they come off that. As that protein unbinds and.

Yeah.

And their levels return to normal, like, their energy goes back through the roof. So it's. What's really exciting to me is that, you know, using a wearable to reliably time their menstrual cycle. So, like you said, they can. They can have safer times to have intercourse.

You can just understand what is normal fluctuation. Right. Like, what is abnormal fluctuation.

Maybe. I know why I just don't feel.

My cycle length really good right now, you know? Yeah.

Okay. It's cuckoo time, you know, And. But, I mean, it just. I think it's that.